House StyleThe contents page contains lots of text giving a busy and less formal appearance which follows Kerrangs house style. The front cover also has few free spaces. The less formal approach may attract a younger audience. This is used to give the reader a sense of the quantity of content in the magazine which will therefore be likely to contain something of interest. The use of yellow which attracts attention is used throughout the page which is in juxtaposition with the use of black and the dark image making both prominent. This is also part of Kerrang’s house style. Image

The image of Metallica is not a standard image of a band due to it not being balanced and there being no direct mode of address from the members. However it does conform to standard band images by identifying one member of the band as the lead singer by having him closer to the camera. This image is very large implying that they are a well known band and will be of interest to the reader. The image is black and white giving it a darker tone which associates the band with rock or heavy metal. It also contrast the use of yellow.

Design BalanceThe contents page is not balanced due to the image taking up the majority of the page. This makes it more likely to attract attention than the other articles in the list. These do not use images and take up less space. The page not being balanced may also add to the informal appearance which implies the magazine is for a younger audience.

Rule of ThirdsThe image has a professional appearance because of the use of rule of thirds. With a grid all intersecting lines would pass through a member of the band. This therefore means they are all clearly visible. However without the model credit the band may not be recognisable due to the use of black and white.

Design PrincipalThe content uses the Guttenburg design principle. The Kerrang masthead is used in the top right hand corner which is the first read by the reader. This is used to connect the page to the cover. Readers look at a page from right to left which also makes the image of Metallica and the model credit draw attention before the other articles listed. This may be due to a competition being linked to the band which may be of interest to the reader. The issue number is not of interest to the reader and has been placed in a weak fallow area. This is also the case with the editors note which is next the subscription advertisement that has been placed in a stronger area because it is more likely to be seen.