In the main image Mark Hoppus looks very worried and scared. This could be because of the ‘dinosaur’

theme of the page. The line running on the right side of the page serves as a height

comparison chart to compared Hoppus to a

dinosaur suggesting he is very tall. Another thing to suggest his height is the

positioning of the image on the page. He is crouched over as he is too large to

stand up straight. This adds a comic effect to the page. He is dressed in all black which

is not uncommon for punk/alternate people. The

target audience would identify with him and his

image as this is how they’d dress.

The colour scheme of the page is red, black and white. The colour red suggests danger. The idea of danger is also

evidenced by the theme of ‘dinosaur’ and the scratch

mark next to the models head. The looks very hand written

and sharp, alongside the puff, which gives off a dangerous

vibe.

The main article is very small compared to the title and the main image. This is because they want to

attract the reader and copious amounts of text would be off

putting for some.

The layout of the page is unusual as it doesn’t follow traditional conventions. The page is not split up into clear

sections and seems quite chaotic. This could be done

to appeal to Kerrang!’s young target audience, who like fresh, quirky ideas and

do not follow to regulations themselves.

A pull quote is used to grab the readers attention ‘I love

being recognised on the street’ makes Mark Hoppus

seem more friendly and relatable to the audience.