kerrang! full magazine deconstruction

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MILLIE PERKINS KERRANG! MAGAZINE DECONSTRUCTION

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Page 1: KERRANG! FULL MAGAZINE DECONSTRUCTION

MILLIE PERKINS

KERRANG! MAGAZINE DECONSTRUCTION

Page 2: KERRANG! FULL MAGAZINE DECONSTRUCTION

MAST HEAD IS SLIGHTLY COVERED BY MAIN IMAGE SHOWING THAT THE MAGAZINE IS WELL KNOWN AND PEOPLE WHO BUY IT OFTEN WILL RECOGISE IT BY OTHER THINGS TOO (E.G. HOUSE STYLE)

STRIP ADVERTISING EXTRAS – MAKES THE READER FEEL LIKE THEY’RE GETTING MORE FOR THEIR MONEY = GREATER VALUE. ALSO ACTS AS A PUFF BECAUSE HAS EXCLUSIVE GIFTS. BY HAVING IT AT THE TOP OF THE PAGE AND ON A DIFFERENT COLOURED BACKGROUND ALSO MAKES IT STAND OUT TO THE READER.

DIRECT ADDRESS MAKES THE READER FEEL AS THOUGH THEY ARE BEING TARGETED DIRECTLY AND MAY FEEL PRESSURED INTO BUYING IT.

PULL QUOTE GIVES A ‘SNEAK PEAK’ FEELING TO THE ARTICLE BUT LEAVE THE POTENTIAL CUSTOMER WONDERING WHAT IT’S ABOUT -BUT THEY WILL HAVE TO BUY THE MAGAZINE TO FIND OUT WHAT THE CONTEXT IS.

STRIP AT THE BOTTOM PROVIDING WHAT SEEMS LIKE ‘FREE GIFTS’SUGGESTS THAT THEY ARE GETTING MORE FOR THEIR MONEY. BY ALSO HAVING IT RIGHT NEXT TO THE PRICE AND BARCODE MAKES IT EASY FOR THE CUSTOMER TO BUY IT AND SEE HOW GOOD THE VALUE IS

BARCODE AND PRICE ARE ESSENTIAL FOR THE CUSTOMER TO BE ABLE TO BUY THE MAGAZINE.

‘THE UNTOLD STORY’ GIVES A SENSE OF EXCLUSIVITY WHICH THE READER CAN’T GET FROM ANY OTHER MAGAZINE

‘DAVE GROHL’.NAMING INFLUENCIAL PEOPLE IN THE GENRE SHOWS THAT THE MAGAZINE OBVIOUSLY HAS A LOT OF POWER AND IS RECOMMENDED BY FAMOUS PEOPLE IN THE MUSIC INDUSTRY TOO

THE HOUSE STYLE IS OBVIOUS TO SEE WITH THE COLOURS YELLOW, RED, WHITE AND BLACK BEING MOST PROMINENT. WHITE AND BLACK ARE GOOD TO USE FOR MOST OF THE TEXTS AS IT IS BOLD AND EASY TO READ, WHEREAS YELLOW AND RED ARE MOST COMMONLY USED FOR BACKGROUND COLOURS TO SEPARATE THE DIFFERENT SECTIONS.

Page 3: KERRANG! FULL MAGAZINE DECONSTRUCTION

NOTE FROM THE EDITOR SIGNED ‘JAMES’ MAKES IT MORE PERSONAL AND COLLOQUIAL. MAKES IT FEEL LIKE THE AUDIENCE KNOW HIM AND CONNECT WITH THE MAGAZINE ON A MORE PERSONAL LEVEL.

LETTERS AND PICTURES FROM READERS MAKE THOSE WHO SEND THEM IN AND GET PUBLISHED FEEL MORE INVOLVED IN THE MAGAZINE AND THEREFORE BUY IT MORE. IT ALSO SHOWS THAT THE MAGAZINE HAS A WIDE READER COVERAGE AS THEY DO IT EVERY WEEK – SHOWING TO OTHERS THAT READ IT THAT THERE ARE LOTS OF PEOPLE WITH THE SAME INTEREST AND THE MAGAZINE IN A WAY HELPS THEM TO CONNECT TO THESE PEOPLE.

PULL QUOTE (PICTURES WITH ’50’ OR ‘52’ ON THEM) GIVES THE READER A SNEAK PREVIEW TO WHAT THE ARTICLE MAY CONTAIN BUT THEY WOULD HAVE TO READ THE WHOLE ARTICLE TO FIND OUT IT’S CONTEXT – THEREFORE INTRIGUING THEM BY USING A PULL QUOTE.

MAIN IMAGE SHOWING A WELL KNOWN BAND MAKES THE REST OF THE CONTEXT SEEM AS THOUGH IT WILL BE AS HIGH CLASS AND WELL KNOWN AS THE BAND IN THE PICTURE. THIS GIVES THE MAGAZINE A SENSE OF A-LIST STYLE.

‘BRO-ING DOWN ON THE BUS’ = SLANG WHICH THE READERS MAY USE SO MAKES THE MAGAZINE SEEM LESS FORMAL AND FITS IN WITH THE GENRE. ALSO BY USING THE TERM ‘BRO-ING’ IMPLIES THAT THE INTERVIEW WILL ALLOW THE READERS TO NOT ONLY FIND OUT MORE STUFF ABOUT THE BAND BUT WILL ALSO INCLUDE MORE PERSONAL INFORMATION TOO.

THE COLOURS STICK WITH THE HOUSE STYLE, AND THE USE OF BLACK BOXES WITH YELLOW WRITING BREAKS UP THE DIFFERENT STORIES IN CATEGORIES EASILY WITHOUT RUINING THE ASTETICS.

SMALL SECTIONS OF BACKGROUND INFORMATION ARE GIVEN FOR EACH STORY OR FEATURE MAKING THE READER INTRIGUING THE READER ON WHAT MORE THERE COULD BE TO EACH SECTION. FOR DOING IT FOR EACH ONE IT ALSO CREATES MORE TENSION FOR THE READER ON THE WHOLE MAGAZINE SO THEY’LL WANT TO BUY IT AND READ IT ALL, NOT JUST SKIP TO ONE CERTAIN BIT.

Page 4: KERRANG! FULL MAGAZINE DECONSTRUCTION

PULL QUOTE IN BOLD MAKES IT STAND OUT WHEN THE READER FIRST TURNS TO THE PAGE – WOULD WANT TO READ THE ARTICLE TO FIND OUT WHAT HE IS TALKING ABOUT.

OLD PICTURE OF THE BAND GIVES THE ARTICLE A RETRO FEEL AND MAKES IT A NOSTALGIC ARTICLE FOR THE READER WHO MAY HAVE BECOME INVOLVED WITH THIS SORT OF MUSIC WHEN THIS BAND WAS PROMINANT.

SYMBOL OF ONE OF THE WORLDS BEST KNOWN BANDS AND MOST PROMINENT IN THIS GENRE (NIRVANA) SHOWS THAT THE ARTICLE AND THIS ISSUE OF THE MAGAZINE IS AS IMPORTANT A DESRVES THE SAME AMOUNT OF RESPECT. IT ALSO SHOWS THAT THE MAGAZINE HAS BEEN APPROVED AND IS LIKED BY THE BAND, GIVING IT A VERY GOOD IMAGE AND REPUTATION TO ITS READERS.

ANGEL WINGS CONTRASTING WITH THE BLACK JACEKT AND ELECTRIC GUITAR CREATES AND EYE CATCHING IMAGE WHILE TYING IN WITH THE NAME OF THE ARTICLE.

NOT MUCH GUTTER SPACE ON THE RIGHT HAND SIDE SO GIVES THE ARTICLE A SENSE OF BEING FULL WITH INFORMATION WHICH WOULD EXCITE THE READER AND THEY WOULD WANT TO READ IT TO FIND OUT WHAT IT IS.ALTHOUGH, THE PARGRAPHS ARE SEPERATED AS THE YELLOW BACKGROUND ACTS AS A SEPERATOR BETWEEN THE SECTIONS OF BLACK FONT.

‘IN UTERO’ GIVES THE IDEA THAT THE ARTICLE WILL BE EXPLAINING WHATS COMING UP AND GOING TO HAPPEN – THIS IMPLIES THAT THE ARTICLE IS AN EXCLUSIVE SNEAK PREVIEW TO THE BANDS UPCOMING EVENTS.

SEPARATE PIECE OF ARTICLE IN ANOTHER COLOUR GIVES A DIFFERENT PRESPECTIVE WHILE TYING IN WITH THE STORY AROUND IT. ALSO BLENDS IN WITH THE HOUSE STYLE BY USING A RED BOX AND DOESN’T MAKE THE PAGE LOOK CLUTTERED.

SAME FONTS AND COLOURS ARE USED TO MAINTAIN THE HOUSE STYLE BUT THE YELLOW OF THE BACKGROUND IS GIVEN A DIFFERENT TEXTURE AND HAS A MORE WASHED OUT EFFECT TO IMPLY A RETRO FEEL THE ONE OF THE SECONDARY IMAGES ALSO IMPLIES – PROVING THAT THIS IS AN OLD BAND, BUT MEANWHILE IS STILL DESIRED , WELL KNOWN AND LIKED ENOUGH TO BE IN THE MAGAZINE AND BE THE MAIN FEATURE.