kerrang! full magazine deconstruction

Click here to load reader

Post on 02-Aug-2015

129 views

Category:

Education

2 download

Embed Size (px)

TRANSCRIPT

1. KERRANG! MAGAZINE DECONSTRUCTIONMILLIE PERKINS 2. MAST HEAD IS SLIGHTLY COVEREDBY MAIN IMAGE SHOWING THAT THEMAGAZINE IS WELL KNOWN ANDPEOPLE WHO BUY IT OFTEN WILLRECOGISE IT BY OTHER THINGSTOO (E.G. HOUSE STYLE)STRIP ADVERTISING EXTRAS MAKES THE READER FEEL LIKETHEYRE GETTING MORE FORTHEIR MONEY = GREATER VALUE.ALSO ACTS AS A PUFF BECAUSEHAS EXCLUSIVE GIFTS. BYHAVING IT AT THE TOP OF THEPAGE AND ON A DIFFERENTCOLOURED BACKGROUND ALSOMAKES IT STAND OUT TO THEREADER.DIRECT ADDRESS MAKES THEREADER FEEL AS THOUGH THEYARE BEING TARGETED DIRECTLYAND MAY FEEL PRESSURED INTOBUYING IT.THE UNTOLD STORY GIVES A SENSEOF EXCLUSIVITY WHICH THE READERCANT GET FROM ANY OTHERMAGAZINEPULL QUOTE GIVES A SNEAK PEAKFEELING TO THE ARTICLE BUT LEAVETHE POTENTIAL CUSTOMERWONDERING WHAT ITS ABOUT -BUTTHEY WILL HAVE TO BUY THEMAGAZINE TO FIND OUT WHAT THECONTEXT IS.STRIP AT THE BOTTOM PROVIDING WHAT SEEMS LIKE FREE GIFTSSUGGESTS THAT THEY AREGETTING MORE FOR THEIR MONEY. BY ALSO HAVING IT RIGHT NEXT TO THE PRICE ANDBARCODE MAKES IT EASY FOR THE CUSTOMER TO BUY IT AND SEE HOW GOOD THE VALUE ISBARCODE AND PRICE AREESSENTIAL FOR THE CUSTOMER TOBE ABLE TO BUY THE MAGAZINE.DAVE GROHL.NAMING INFLUENCIAL PEOPLE INTHE GENRE SHOWS THAT THEMAGAZINE OBVIOUSLY HAS A LOTOF POWER AND ISRECOMMENDED BY FAMOUSPEOPLE IN THE MUSIC INDUSTRYTOOTHE HOUSE STYLE IS OBVIOUS TO SEE WITH THE COLOURS YELLOW, RED, WHITE AND BLACKBEING MOST PROMINENT. WHITE AND BLACK ARE GOOD TO USE FOR MOST OF THE TEXTS AS ITIS BOLD AND EASY TO READ, WHEREAS YELLOW AND RED ARE MOST COMMONLY USED FORBACKGROUND COLOURS TO SEPARATE THE DIFFERENT SECTIONS. 3. NOTE FROM THE EDITOR SIGNEDJAMES MAKES IT MOREPERSONAL AND COLLOQUIAL.MAKES IT FEEL LIKE THE AUDIENCEKNOW HIM AND CONNECT WITHTHE MAGAZINE ON A MOREPERSONAL LEVEL.LETTERS AND PICTURES FROMREADERS MAKE THOSE WHO SENDTHEM IN AND GET PUBLISHED FEELMORE INVOLVED IN THE MAGAZINEAND THEREFORE BUY IT MORE. ITALSO SHOWS THAT THE MAGAZINEHAS A WIDE READER COVERAGEAS THEY DO IT EVERY WEEK SHOWING TO OTHERS THAT READIT THAT THERE ARE LOTS OFPEOPLE WITH THE SAME INTERESTAND THE MAGAZINE IN A WAYHELPS THEM TO CONNECT TOTHESE PEOPLE.MAIN IMAGE SHOWING A WELL KNOWN BANDMAKES THE REST OF THE CONTEXT SEEM ASTHOUGH IT WILL BE AS HIGH CLASS AND WELLKNOWN AS THE BAND IN THE PICTURE. THISGIVES THE MAGAZINE A SENSE OF A-LIST STYLE.PULL QUOTE (PICTURES WITH50 OR 52 ON THEM) GIVES THEREADER A SNEAK PREVIEW TOWHAT THE ARTICLE MAYCONTAIN BUT THEY WOULDHAVE TO READ THE WHOLEARTICLE TO FIND OUT ITSCONTEXT THEREFOREINTRIGUING THEM BY USING APULL QUOTE.BRO-ING DOWN ON THE BUS = SLANG WHICH THE READERS MAY USE SOMAKES THE MAGAZINE SEEM LESS FORMAL AND FITS IN WITH THE GENRE.ALSO BY USING THE TERM BRO-ING IMPLIES THAT THE INTERVIEW WILLALLOW THE READERS TO NOT ONLY FIND OUT MORE STUFF ABOUT THE BANDBUT WILL ALSO INCLUDE MORE PERSONAL INFORMATION TOO.THE COLOURS STICK WITH THEHOUSE STYLE, AND THE USE OFBLACK BOXES WITH YELLOWWRITING BREAKS UP THEDIFFERENT STORIES INCATEGORIES EASILY WITHOUTRUINING THE ASTETICS.SMALL SECTIONS OF BACKGROUND INFORMATION ARE GIVEN FOR EACH STORY OR FEATURE MAKINGTHE READER INTRIGUING THE READER ON WHAT MORE THERE COULD BE TO EACH SECTION. FOR DOINGIT FOR EACH ONE IT ALSO CREATES MORE TENSION FOR THE READER ON THE WHOLE MAGAZINE SOTHEYLL WANT TO BUY IT AND READ IT ALL, NOT JUST SKIP TO ONE CERTAIN BIT. 4. PULL QUOTE INBOLD MAKES ITSTAND OUT WHENTHE READER FIRSTTURNS TO THEPAGE WOULDWANT TO READ THEARTICLE TO FINDOUT WHAT HE ISTALKING ABOUT.SYMBOL OF ONE OF THE WORLDS BEST KNOWNBANDS AND MOST PROMINENT IN THIS GENRE(NIRVANA) SHOWS THAT THE ARTICLE AND THISISSUE OF THE MAGAZINE IS AS IMPORTANT ADESRVES THE SAME AMOUNT OF RESPECT. IT ALSOSHOWS THAT THE MAGAZINE HAS BEEN APPROVEDAND IS LIKED BY THE BAND, GIVING IT A VERY GOODIMAGE AND REPUTATION TO ITS READERS.OLD PICTURE OF THE BAND GIVESTHE ARTICLE A RETRO FEEL ANDMAKES IT A NOSTALGIC ARTICLE FORTHE READER WHO MAY HAVEBECOME INVOLVED WITH THIS SORTOF MUSIC WHEN THIS BAND WASPROMINANT.ANGEL WINGSCONTRASTINGWITH THEBLACK JACEKTAND ELECTRICGUITARCREATES ANDEYE CATCHINGIMAGE WHILETYING IN WITHTHE NAME OFTHE ARTICLE.NOT MUCH GUTTER SPACE ON THE RIGHT HAND SIDE SOGIVES THE ARTICLE A SENSE OF BEING FULL WITHINFORMATION WHICH WOULD EXCITE THE READER ANDTHEY WOULD WANT TO READ IT TO FIND OUT WHAT IT IS.ALTHOUGH, THE PARGRAPHS ARE SEPERATED AS THEYELLOW BACKGROUND ACTS AS A SEPERATOR BETWEENTHE SECTIONS OF BLACK FONT.IN UTERO GIVES THE IDEA THATTHE ARTICLE WILL BEEXPLAINING WHATS COMING UPAND GOING TO HAPPEN THISIMPLIES THAT THE ARTICLE IS ANEXCLUSIVE SNEAK PREVIEW TOTHE BANDS UPCOMING EVENTS.SEPARATE PIECEOF ARTICLE INANOTHER COLOURGIVES A DIFFERENTPRESPECTIVEWHILE TYING INWITH THE STORYAROUND IT. ALSOBLENDS IN WITHTHE HOUSE STYLEBY USING A REDBOX AND DOESNTMAKE THE PAGELOOK CLUTTERED.SAME FONTS AND COLOURS ARE USED TO MAINTAINTHE HOUSE STYLE BUT THE YELLOW OF THEBACKGROUND IS GIVEN A DIFFERENT TEXTURE ANDHAS A MORE WASHED OUT EFFECT TO IMPLY A RETROFEEL THE ONE OF THE SECONDARY IMAGES ALSOIMPLIES PROVING THAT THIS IS AN OLD BAND, BUTMEANWHILE IS STILL DESIRED , WELL KNOWN ANDLIKED ENOUGH TO BE IN THE MAGAZINE AND BE THEMAIN FEATURE.