Font

The font used for the masthead is a jagged style and has a cracking effect. This makes it appear quite rough and heavy looking to link with the genre of music the magazine is about. The magazine focuses on rock music which is often heavy linking with the font style. This also attracts the target audience as they can tell the genre of the magazine through the font in the masthead therefore this will attract rock music fans.

The masthead is slightly covered by the heads of the band members. This suggests the magazine is popular and already has a current fan base that will still recognise the masthead despite it being partially covered.

Text It is clear the main article is about Fall Out Boy and Paramore as their names are large in the middle of the page in the form of a main sell-line causing them to be eye-catching. This will attract the target audience who will be fans of the bands. Key words are emphasised through using bold letters to make them stand out. For example, MONUMENTOUR is in bold to make it stand out in the sentence. A sub-head is used to expand on the main sell line allowing the reader to know the main article will be about Fall Out Boy and Paramore on the ‘Monumentour’. The sell line is positioned over the dominant image to draw attention to it. The sell line also links with the band members in the image therefore it is places over them.

Colour Kerrrang have a house style mainly consisting of the colours yellow, red and black. Yellow is a bright eye-catching colour and is usually used for the sell lines as they sell the magazine and have to stand out. Black is used as yellow stands out over black. Black could as link with the genre of the magazine as rock music is stereotypically associated with dark colours. The bright colours are quite striking which links with the heaviness of the music.

A direct mode of address is used meaning the text is speaking directly to the audience. This attracts the target audience as the magazine is being personal to them.

Framing/ Composition

The text is positioned around the band members. This places emphasis on their faces so they are recognisable to attract the target audience.

The position of the text and images makes the cover appear very crowded presenting rowdiness which links with the genre of the magazine as rock music sounds very rowdy.

Masthead- The masthead is positioned large in the right hand corner. The font is a similar font to masthead on the front cover which links with the Kerrang house style. The colour of the masthead is white in order for it to stand out over the black background.

Images -The page includes 7 images of different sizes. The images are of bands mentioned in the magazine. The 3 larger images on the page are previews of articles to give the reader an insight as to who the article is about. The largest image is previewing an article on page 40. As it is the largest on the page, this suggests to the reader it is a more detailed, more important article than the others. The band will most likely be more popular than other bands mentioned in the magazine. However nothing about the article is mentioned in the caption therefore the image acts as a teaser. The caption also adds an element of humour which is the magazines way of relating to the audience. The image in the bottom left shows a band member making an offensive gesture with his hand. The suggests the magazine is not for a young audience and can be controversial

Necessary information is positioned small in the top left of the page including the issue number and date. It is positioned small as it would not interest the reader much however it is necessary to include.

Text/Language- The editor’s letter gives the audience more of an insight into how the magazine was made and more about its contents. He speaks in a direct mode of address speaking directly to the audience using words such as ‘you’. The language used in the letter is informal and uses words such as ‘Duh!’ This suggests the magazine aims to attract a younger target audience, most likely the teenage generation, who would use similar language. The editor also speaks about ‘rock stars smelling like unicorns’ which adds an element of eccentric humour into the magazine. This suggests the magazine is humorous and has its own unique writing style which is usually informal. The magazine often uses profanity language which can be offensive and unsuitable for younger readers therefore this shows the magazine is for older teenage readers.

Font- Bold capital letters are used for listing the contents of the magazine. The font is simple in order to make it easy to read. The subheadings are a similar font to the masthead. Using a repeated font gives the magazine a recognisable identity and house style. The font is also yellow to emphasise the important parts of the magazine and to make the text stand out over the black banner.

Columns are used to organise the text to make it easier for the target audience to follow. The fact the text is coloured white makes it easy to read over the black background.

The headline is large and takes up most of the double page spread. This makes it stand out and allows the audience to know this is the main, important article. ‘All We Know Is Falling’ is the name of a Paramore album therefore ‘All We Know Is Touring’ is a play on words. This links with the article as it is based on a tour involving Paramore.

In the subhead, the band names Fall Out Boy and Paramore are in bold writing and stand out from the rest of the text. This makes the band names noticeable to the audience so they can identify the name of the bands in the article.

Two images are used in the article. The main image takes up the majority of space and is used as a background to the article. It is a photo of Fall Out Boy performing which links with the article headline as this would of most likely been a show on the tour. This gives the audience a better understanding of the article and makes it look more interesting rather than being full of writing. As the magazines target audience consists of teenagers, they will not have much interest in reading a lot of text.

The images used are photos of the band members the article is based on. Both male and females are pictured to attract an audience of both genders. This expands the target audience and makes the article appeal to more people.

A pun is used in the subhead relating to the background image. The word ‘Explosive’ links with the explosion of fireworks in the image. The language used is quite colloquial to link with the language the target audience are familiar with.