keungzai autumn winter 2012 collection
DESCRIPTION
Keungzai, is an affordable contemporary luxury label designed to be worn pre, during and post-pregnancy. Keungzai is not only a maternity line but a womenswear line to be worn by style-savvy, fashion forward women, mothers and moms-to-be. Our customer is not defined by age or life-stage but by a common style aesthetic of directional yet timeless appeal. Keungzai’s mission is to indulge the consumer in quality pieces, designed to fit and flatter her shape. Keungzai is proudly made in Britain, supporting local mills where possible and the UK fashion and textiles industry. We use premium materials for a beautifully soft handfeel such as our micro-modal jersey knitted and dyed in the UK, juxtaposed with silk/cotton blends. The collection is available to buy from September 2012 at keungzai.com Read our blog: keungzai.wordpress.com Follow us on Twitter: @keungzai 'Like' us on Facebook: facebook.com/keungzaiTRANSCRIPT
A U T U M N W I N T E R C O L L E C T I O N 2 0 1 2
Keungzai, is an affordable contemporary luxury label designed to be worn
pre, during and post-pregnancy. Keungzai is not only a maternity line but a
womenswear line to be worn by style-savvy, fashion forward women, mothers
and moms-to-be. Our customer is not defined by age or life-stage but by a
common style aesthetic of directional yet timeless appeal. Keungzai’s mission
is to indulge the consumer in quality pieces, designed to fit and flatter her
shape.
Keungzai is proudly made in Britain, supporting local mills where possible and
the UK fashion and textiles industry. We use premium materials for a beautifully
soft handfeel such as our micro-modal jersey knitted and dyed in the UK,
juxtaposed with silk/cotton blends.
Keungzai’s edit for AW12 ushers a spotlight on low-key luxe investment pieces
that take you through pregnancy and beyond in style. An elegant and serene
collection where fluid materials meet ethereal shades, Keungzai AW12 proves
there is no need to sacrifice style for the practicality of dull maternity wear.
AW12’s key pieces evoke the infinitely delicate and demure feel of the brand.
The muted colour palette takes inspiration from the natural world for a truely
timeless collection which works for styling bump and beyond.
A U T U M N W I N T E R C O L L E C T I O N 2 0 1 2
“..a brand known for its modern take on pregnancy..”
Pret a Pregnant
DIPPED BACK HEM SHIRT
ASYMMETRIC LAYERED MATERNITY NURSING TEE
“Pregnant fashionistas will love new onlinematernity boutique, Keungzai.”
Mother & Baby
BELTED DRAPE FRONT TUNIC
LUXE ROUCHED SHOULDER DETAIL MIDI LENGTH DRESS
“Keungzai is a label to watch. Keungzai really is the one-stop-shop for all your maternity fashion needs.“
STYLENEST
ULTRA SOFT DRAPE SIDE DRESS
“Keungzai designer maternity clothes gives pregnant women one more reason to glow.”
Coolmompicks
MIDI PRINTED DRESS
“Every maternity wardrobe needs a strikingprint dress this season.”
Pregnancy & Birth
SUPER SOFT MATERNITY LEGGING
RUCHED PEG WOOL MIX TROUSER
LUXE LAYERED POCKETCUPRO SHORT
“Fantastic pieces for expectant mums.”
mummypages
DIPPED BACK HEM SHIRT
ASYMMETRIC LAYERED MATERNITY NURSING TEE
RRP £125
RRP £125
Print / Plain Mid Blue35% Silk, 65% Cotton / Machine Washable.
Stone95% viscose, 5% elastane / Machine Washable.
BELTED DRAPE FRONT TUNIC
LUXE ROUCHED SHOULDER DETAIL MIDI LENGTH DRESS
RRP £145
RRP £185
Dusky Pink / Duck Egg93% micromodal, 7% elastane / Machine Washable.
Dusky Pink / Duck Egg93% micromodal, 7% elastane / Machine Washable.
ULTRA SOFT DRAPE DRESS
MIDI PRINTED DRESS
RRP £170
RRP £195
Mid-Grey / Deep Olive95% micromodal, 5% elastane / Machine Washable.
Print35% silk, 65% cotton / Machine Washable.
SUPER SOFT MATERNITY LEGGING
RUCHED PEG WOOL MIX TROUSER
RRP £55
RRP £125
Mid-Grey95% micromodal, 5% elastane / Machine Washable.
Navy-
LUXE LAYERED POCKET CUPRO SHORTRRP £75
Petrol Blue-
MODELS
Alethea Lindsay @ Beautiful Bumps Agency&
Natalie Wright
TEAM
Photographer / Filmmaker - Odi CaspiStylist - Fabienne Hebrard
Make up & Hair - Alex JonesDirector - Michelle Lee
Assistant - Jasmine Clift
w w w . k e u n g z a i . c o m