kevin mayne - cycling and business
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Cycling = good business “The ECF Industry Club”
Kevin Mayne, Development Director
AVK Business Breakfast
ECF gratefully acknowledges financial support from the European Commission.
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ECF
2020 Aims • Cycling doubled in Europe • To achieve this
– Incorporate cycling in all relevant policies – Investment in cycling is at least 10% of transport
budgets – Investment in cycling tourism
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Cycling – good business
• Good business • Effective politics • Vibrant cities
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www.ecf.com
Cycle Tourism market (bn)
1 France 19
2 Germany 14
3 Spain 5
4 Sweden 3
5 Netherlands 3
6 Austria 1.5
7 United Kingdom 1.5
8 Switzerland 1.3
9 Finland 1.1
10 Italy 1.0
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Cycling – good business
• Good business • Effective politics • Vibrant cities
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EU level:
The Junker Commission Priorities
• Priority 1 (Jobs, Growth and Investment) • Priority 3 (Energy Union –Climate change) • Priority 4 (A Deeper and Fairer Internal
Market with a Strengthened Industrial Base)
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Trans
Plan
Health
Culture Env
Educ
Decongestion
Road Safety
Air quality
Climate change
Accessibility
School Travel
PE/School Sport Sustainable Communities
Growth areas
Countryside
Tourism
Sport
Physical Activity
Public Health
Access to health care
NaDonal and regional benefit
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Cycling – good business
• Good business • Effective politics • Vibrant cities
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ECF | Brussels | 16 September 2015
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Cycling – good business
• Good business • Effective politics • Vibrant cities
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Thank you for your attention !
For more information [email protected] www.ecf.com
@maynekevin @eucyclistsfed