key challenges for startups and how to address them
TRANSCRIPT
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The!6!key!challenges!for!Startups!
Presented"by"Aldo"de"Jong,"co4founder"Claro"Partners"and"Startupbootcamp"IoT"&"Data"20"November"2015,"BBVA"Startup"League"
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“The!internet!of!things!is!built!by!startups.!!
Most!of!them!are!just!solu<ons!looking!for!a!problem...”!
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About"CLARO!PARTNERS"
WHO!WE!ARE!
Claro"Partners"is"an"interna<onal!!business!innova<on!and!service!design!firm!
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WHAT!WE!DO!
We"navigate"disrup<ve!shiLs!in"business"and"society"to"develop"new!market!opportuni<es!
and!strategies.!
HOW!WE!DO!IT!
By"combining"social!science,!experience!design!and!business!
strategy."
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OUR!APPROACH!
Combine!macro!
and!micro!views!!
Combine"qualita<ve!and!
quan<ta<ve!data!
Iterate!during"the"process""
Start"with"the!user!
Have"a!holis<c!perspec<ve!
OUR!TEAM!
Our!team!has!purpose!built!
diversity,!with"passionate"people"from"diverse"cultural"and"professional"backgrounds"
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Our"work"with"startups"
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Understanding"the!startup!ecosystem!and"disrupTon"to"the"business!landscape!
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Having"a!network!of!collaborators!in"the"startup"world."
Accelerators""and"Pre4
accelerators"
Funds"and"investor"
community"
Startup""Networks"
Product"development,"legal"and"NPI"
Co4working/"Incubator""
organisaTons"
Experts"in""design,"
"development,"engineering"and"manufacturing"
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Building!bridges!between!corpora<ons!
and!startups."
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Running!workshops,!hackathons,!labs,!jams!and!
accelera<on!programs!that"help"new"ideas"to"grow."
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CoSFounders!of"Startupbootcamp!IoT!&!Data."
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Challenges"that"startups"face"
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Experts!iden<fied!4!typical!startup!profiles!!
Good!concept,!but$it’s$overly$niche$!
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"""""The"so\ware"was"developed"to"solve"a"very"specific"problem."""
1! 2! 3! 4!Great!tech!skills,!but$no$marketable$app$!
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"The"so\ware"was"developed"to"solve"a"tech"challenge.""The"startup"needs"to"define"its"value"proposiTon,"key"customer"segments"and"business"model."
Great!concept,!but$no$business$plan$!
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"The"so\ware"was"developed"with"li^le"regard"for"business.""The"startup"needs"business"fundamentals"and"a"clear"go4to4market"plan"and"strategy.""
Good!concept,!but$not$commi5ed$$!
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"The"so\ware"was"developed"only"as"a"part4Tme"hobby.""The"startup"hesitates"to"risk"and"invest"Tme"and"money"for"full4Tme"app"development.""
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3""Showcase"the"concept"
4""Think"of"the"business"model"
5""Find"the"strategy"for"engaging"customers"
2""Validate"the"potenTal"market"
1""Come"up"with"a"value"proposiTon"
6""Understand"the"emerging"space"
The!top!6!challenges!that!startups!face!don’t!include!fundraising.!
If"these"challenges"are"addressed"well,"there"is"plenty"of"investment"money"available."
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We"have"created"a"!training!and!
mentoring!program!
to"address"these"challenges,"which"can"be"delivered"f2f"and"remotely"
Value"ProposiTon"
Customer"Engagement"
Business"Model"
Market"ValidaTon"
1"
"2"
"3!"4"
"5"
Concept"Showcase""3"
Bridging"the"physical"and"digital""
"6"
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Thank!you!!
ConTnue"the"conversaTon"on"@claropartners!@sbcIoT_Data!@aldodj!
Aldo!de!Jong!|!Partner!
[email protected]"[email protected]"
+34"647"857"922"(m)"