key concepts of media
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Media Language
Key concepts of Media
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Used in print (copy)
Specific to genre and audience
Also used in silent films
Written
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Used in films/radio/television
Choice, delivery and context are important
Ex: television news anchor will have a serious dialect
Comedy genre artist will have sloppy dialect
Verbal
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Defined in terms of body language, gestures, stance and mannerisms.
Meaning portrayed through how the character uses his body
Silent movies are good examples
Non-verbal
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Technical areas such as camera work, mise-en-scene and analytical readings.
What you see and interpret
Point of view shot may be directed to place the audience as a viewer to feel what the character goes though.
Visual
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Study of signs.
Denotation : obvious meaning in the media (simply what is seen physically).
Connotation: the meaning derived from that element (ex: cross connotes many meanings).
Semiotics
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Include a mixture of sounds to generate meaning.
Diegetic sound: natural sound/spoken language.
Non-diegetic: soundtrack/created sound.
Aural
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