key consumer trends part 2

182
Istanbul Consumer Trend Seminar | trend watching .com PART II THE BUSINESS ARENA

Post on 17-Oct-2014

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Key Consumer Trends Part 2 - Istanbul 2012, Venue: The Seed

TRANSCRIPT

Page 1: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

PART II

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

This presentation is exclusively for those who attended trendwatchingcoms Trend Seminar in Istanbul on 6 September 2012 The presentation is yours to read refer to pull apart amp present to your colleagues Use it to successfully launch on-trend innovations of your own

Dont hesitate to email me if you have any questions and good luck

Henry MasonGlobal Head of Research and Managing Partnerhenrytrendwatchingcom

WELCOMETHIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHINGCOMS ISTANBUL TREND SEMINAR

PLAIN SAILING

The business environment

Istanbul Consumer Trend Seminar |trend

watchingcom

Thatrsquos more like it

Istanbul Consumer Trend Seminar |trend

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OR

Istanbul Consumer Trend Seminar |trend

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CATCH THE WAVE

Before it catches you

WHOamp

HOW

FUZZY-NOMICS

CITY-SUMERSEMERGED HUMAN

Istanbul Consumer Trend Seminar |trend

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Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

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REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

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MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

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CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

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CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

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CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

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FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

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FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

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FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

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FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

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CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

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URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

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URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

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CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

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FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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MIY

Istanbul Consumer Trend Seminar |trend

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MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

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SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

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HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

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FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 2: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

This presentation is exclusively for those who attended trendwatchingcoms Trend Seminar in Istanbul on 6 September 2012 The presentation is yours to read refer to pull apart amp present to your colleagues Use it to successfully launch on-trend innovations of your own

Dont hesitate to email me if you have any questions and good luck

Henry MasonGlobal Head of Research and Managing Partnerhenrytrendwatchingcom

WELCOMETHIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHINGCOMS ISTANBUL TREND SEMINAR

PLAIN SAILING

The business environment

Istanbul Consumer Trend Seminar |trend

watchingcom

Thatrsquos more like it

Istanbul Consumer Trend Seminar |trend

watchingcom

OR

Istanbul Consumer Trend Seminar |trend

watchingcom

CATCH THE WAVE

Before it catches you

WHOamp

HOW

FUZZY-NOMICS

CITY-SUMERSEMERGED HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

watchingcom

REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 3: Key Consumer Trends Part 2

PLAIN SAILING

The business environment

Istanbul Consumer Trend Seminar |trend

watchingcom

Thatrsquos more like it

Istanbul Consumer Trend Seminar |trend

watchingcom

OR

Istanbul Consumer Trend Seminar |trend

watchingcom

CATCH THE WAVE

Before it catches you

WHOamp

HOW

FUZZY-NOMICS

CITY-SUMERSEMERGED HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

watchingcom

REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 4: Key Consumer Trends Part 2

Thatrsquos more like it

Istanbul Consumer Trend Seminar |trend

watchingcom

OR

Istanbul Consumer Trend Seminar |trend

watchingcom

CATCH THE WAVE

Before it catches you

WHOamp

HOW

FUZZY-NOMICS

CITY-SUMERSEMERGED HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

watchingcom

REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 5: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

CATCH THE WAVE

Before it catches you

WHOamp

HOW

FUZZY-NOMICS

CITY-SUMERSEMERGED HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

watchingcom

REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 6: Key Consumer Trends Part 2

WHOamp

HOW

FUZZY-NOMICS

CITY-SUMERSEMERGED HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

watchingcom

REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 7: Key Consumer Trends Part 2

Just some new airline routes all full -)

Istanbul Consumer Trend Seminar |trend

watchingcom

REMAPPED

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 8: Key Consumer Trends Part 2

UBIQUITOUS

Global brands local consumers

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 9: Key Consumer Trends Part 2

MASS amp NICHE

Strengthening both the MASS and the NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

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HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 10: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

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MASS OR NICHE

Istanbul Consumer Trend Seminar |trend

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CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

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CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

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CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 11: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Doğanay Exporting şalgam (beet juice) to Japanese consumers

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 12: Key Consumer Trends Part 2

DONrsquoT CARE

Burger King bacon sundae

Istanbul Consumer Trend Seminar |trend

watchingcom

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

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HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

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There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

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FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

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FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

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RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

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RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 13: Key Consumer Trends Part 2

CARE

Eco-friendly Laundry by cycle

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

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CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

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FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

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URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

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CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 14: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

China Minmetals replica UNESCO Austrian village

DONrsquoT CARE

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 15: Key Consumer Trends Part 2

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 16: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 17: Key Consumer Trends Part 2

New consumers new business models new opportunities

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 18: Key Consumer Trends Part 2

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 19: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

MADE FOR BRIC

ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 20: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MADE FOR CHINA

Aston Martin 88 Limited edition cars for the Year of the Dragon

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 21: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Nike Year of the Dragon t-shirts amp sneakers

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

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CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

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Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 22: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Lucas BolsYoghurt-based liqueur created to cater to Chinese taste

MADE FOR CHINA

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 23: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Hermegraveslimited edition saris only available in Mumbai

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 24: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MADE FOR INDIA

Diageo Masala Marke vodka

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 25: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MADE FOR TURKEY

Next year -)

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 26: Key Consumer Trends Part 2

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 27: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

RED CARPET

ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 28: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

RED CARPET

ChristiersquosChinese translation of En Primeur wine list

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

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EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

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Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 29: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying

RED CARPET

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 30: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Schiphol Airport Chinese translation appRED

CARPET

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 31: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 32: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

RED CARPET

Muğla TourismCompetition in China kicks off campaign for holiday-makers

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 33: Key Consumer Trends Part 2

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 34: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 35: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONAL BY ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 36: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

Schumpeter

CREATIVE DESTRUCTION

The destructive maelstrom of innovation

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 37: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

CREATIVE DESTRUCTION

This is it -)

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 38: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 39: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 40: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

WeChatWeixin renamed WeChat for global appeal over 100m users

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 41: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

BosidengChinese brand opens flagship store in London

EXCEPTIONALL

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 42: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

PeakChinese sports brand and NBA sponsor opens in LA

EXCEPTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 43: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

NOT JUST ABOUT THE RICH

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 44: Key Consumer Trends Part 2

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 45: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL

ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 46: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

FUNCTIONAL SABMiller ImpalaCassava beer

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 47: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

FUNCTIONAL

SafaricomCall-a-Doc offers access to doctors for 2 cents min

FUNCTIONAL

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 48: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers

FUNCTIONAL

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 49: Key Consumer Trends Part 2

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

EMERGED

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 50: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 51: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONAL FOR ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 52: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTIONALL

ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 53: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 54: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Unilever NestleApplying sachet marketing strategies in Europe

FUNCTIONALL

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 55: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked

FUNCTIONALL

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 56: Key Consumer Trends Part 2

EMERGED

Inspiration is global opportunities are global So should your outlook and ambition

FUNCTION-ALL

FUNCTIONALREDCARPET

MADEFOR BRIC

EXCEPTION-ALL

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 57: Key Consumer Trends Part 2

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 58: Key Consumer Trends Part 2

FUNCTION-ALLFUNCTIONALRED

CARPETMADE

FOR BRICEXCEPTION-

ALL

NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad

Istanbul Consumer Trend Seminar |trend

watchingcom

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 59: Key Consumer Trends Part 2

CITY-SUMERSEMERGED FUZZY-

NOMICS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 60: Key Consumer Trends Part 2

URBANOMICS

ldquoThe future is utterly urbanrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 61: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo

(Source McKinsey Global Institute June 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 62: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

URBANOMICS

ldquoOne billion people will enter the global consuming class by 2025rdquo

(Source McKinsey Global Institute June 2012)

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 63: Key Consumer Trends Part 2

NOWISM amp

NEWISM

Urban consumers are CITYSUMERS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 64: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 65: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

CITYSUMERS

ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo

(Source OECD March 2008)

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 66: Key Consumer Trends Part 2

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 67: Key Consumer Trends Part 2

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 68: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

URBANIZED LevirsquosCommuter Jeans

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 69: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers

URBANIZED

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 70: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MAXI-METRO

Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 71: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MINI METRO

Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 72: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

ECO-URBAN

Bosco Verticale wooded skyscraper

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 73: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

COUNTERTREND

URBAN ESCAPE

Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 74: Key Consumer Trends Part 2

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 75: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 76: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

URBAN PRIDE

ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo

(Source Metro International and United Minds April 2011)

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 77: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

URBAN PRIDE

MaviIstanbul themed t-shirts still popular in 8th year

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 78: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Converse SoHo store sells exclusive NYC t-shirts

URBAN PRIDE

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 79: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Yahoo Bus Stop DerbyCompete against different districts

URBAN PRIDE

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 80: Key Consumer Trends Part 2

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

CITYSUMERS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 81: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

MOBILE MOMENTS

ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 82: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MOBILE MOMENTS

QR code shopping walls

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 83: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MastercardAt-seat snack delivery service at cinemas

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 84: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Turkish AirlinesQR code treasure hunt around London

MOBILE MOMENTS

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 85: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

eBay Now App offers USD 5 same day delivery service from local stores

MOBILE MOMENTS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 86: Key Consumer Trends Part 2

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 87: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

EXPERIENCECRAMMING

ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 88: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

EXPERIENCE CRAMMING

VertragingsApp short stories to match a delay

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 89: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE

CRAMMING

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 90: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

EXPERIENCES amp INSTANT SKILLS

Make Cheese mozzarella making kit

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 91: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

Think about how to combine trends

SIDESTEP

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 92: Key Consumer Trends Part 2

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

URBANOMICS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 93: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISM

ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 94: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 95: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion

MATURIALISM

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 96: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Vibease SingaporeRemote control vibrator for long distance couples

MATURIALISM

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 97: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

VietjetFined by aviation authority after dancing attendants in bikinis

MATURIALISM

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 98: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)

MATURIALISM

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 99: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo

MATURIALISM

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 100: Key Consumer Trends Part 2

URBANOMICS

MATURIALISM

EXPERIENCECRAMMING

URBANPRIDE

URBANIZED

MOBILEMOMENTS

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 101: Key Consumer Trends Part 2

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 102: Key Consumer Trends Part 2

MATURIALISMEXPERIENCECRAMMING

URBANPRIDEURBANIZED MOBILE

MOMENTS

NEXTAre your products and services CITYSUMER-friendly

Think lifestyles attitudes demands but also sizes pricing structures business models etc

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 103: Key Consumer Trends Part 2

FUZZY-NOMICSEMERGED CITY-

SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 104: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FUZZYNOMICS

ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 105: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Seven (yes 7) trends that deal with the changing relationships between consumers amp producers

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 106: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 107: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

RECOMMERCE

ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 108: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

RECOMMERCE eBay Instant Salesell direct from the device

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 109: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Mango for Mango discount loyalty program

RECOMMERCE

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 110: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

KuponomiDaily deal voucher resale platform

RECOMMERCE

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 111: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Adidas PhilippinesRefresh Your Gear

RECOMMERCE

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 112: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Patagonia amp eBay Common Threads Initiative

RECOMMERCE

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 113: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 114: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 115: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

ACCESSHIP Daimler electric Car2Gopick up leave anywhere

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 116: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Peugeottransport across van car amp cycle ACCESSHIP

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 117: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

ACCESSHIP

ldquoEven big manufacturing brands will become service brandsrdquo

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 118: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 119: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

MIY

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 120: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 121: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

MYI TechShopaccess professional manufacturing for a low monthly fee

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 122: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Rowenta amp EliumStudioNaturalis - make your own skin care

MYI

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 123: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs

MYI

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 124: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoMIY offers consumers control status and instant gratificationrdquo

MYI

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 125: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 126: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 127: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

SELLSUMERS

ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo

(Source Office of National Statistics (UK) 2012)

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 128: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 129: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Square Democratizing credit card payments 2m merchant mobile accounts

SELLSUMERS

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 130: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 131: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Kaiser Chiefs Craft amp sell their album your way

SELLSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 132: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 133: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

TASKSUMERS

ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 134: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 135: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

mmMuleRequest items for delivery by travelers

TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 136: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 137: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

PRESUMERS

ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 138: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

PRESUMERS KickstarterCrowd-funding site for creative projects

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 139: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 140: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

HandsupcnSite responds to public demand to source daily deals

PRESUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 141: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 142: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERS

ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 143: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 144: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Smallknot Invest in local businessesCUSTOWNERS

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 145: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Barclaycard Ring Social credit card where members share profits

CUSTOWNERS

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 146: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

friendsurance Shared insurance for cheaper premiums

CUSTOWNERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 147: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERSMIY TASKSUMERS

PRESUMERS

FUZZYNOMICSRE-COMMERCE

Istanbul Consumer Trend Seminar |trend

watchingcom

Traditional consumption and ownership is passe

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 148: Key Consumer Trends Part 2

ACCESS-SHIP SELLSUMERS PRESUMERS

RE-COMMERCE

1 Vision

2 New business concepts

3 New products services experiences4 Marketing advertising PR

Istanbul Consumer Trend Seminar |trend

watchingcom

CUSTOWNERSMIY TASKSUMERS

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 149: Key Consumer Trends Part 2

ACCESS-SHIP

CUSTOWNERS

SELLSUMERS

MIY TASKSUMERS

PRESUMERS

RE-COMMERCE

NEXTWhat new models of ownership are you catering to if not encouraging

Look at the four types of new consumer Are they on your radar

Istanbul Consumer Trend Seminar |trend

watchingcom

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 150: Key Consumer Trends Part 2

Satildeo Paulo Consumer Trend Seminar |

Quite a ride

THE BUSINESS ARENA

Istanbul Consumer Trend Seminar |trend

watchingcom

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 151: Key Consumer Trends Part 2

EMERGED FUZZY-NOMICS

CITY-SUMERS HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 152: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 153: Key Consumer Trends Part 2

Abundance quality choice amp identity

Istanbul Consumer Trend Seminar |trend

watchingcom

HUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 154: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

How consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 155: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

Online how consumers see your brand

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 156: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

There are an increasing number of brands out there that arenrsquot robots

HUMAN BRANDSHUMAN BRANDS

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 157: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

HUMAN BRANDS

Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 158: Key Consumer Trends Part 2

FLAWSOMERANDOMACTS OF

KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 159: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 160: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 161: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 162: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos

FLAWSOME

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 163: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

FLAWSOME

ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo

(Source Reevoocom January 2012)

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 164: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF KINDNESS

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 165: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 166: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

RAK Kleenex IsraelFacebook flu care Packages

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 167: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Kotex Israel Pinterest inspiration from sanitary care brand

RAK

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 168: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

RANDOM ACTS OF

KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 169: Key Consumer Trends Part 2

SERVILE BRANDS

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 170: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

TOUGH LOVE

ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 171: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

TOUGH LOVE

Anthon Berg ChocolatePop-up store sells chocolate for good deeds

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 172: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo

TOUGH LOVE

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 173: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

SERVILEBRANDS

ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 174: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

IKEA Boxes via billboards

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 175: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Chevrolet Orca Rescue DriveSERVILE

BRANDS

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 176: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

SERVILE BRANDS

GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 177: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |

Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE

BRANDS

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 178: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

ldquoThink marketing that isnrsquot marketingrdquo

SERVILEBRANDS

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 179: Key Consumer Trends Part 2

SERVILEBRANDS

RAK

FLAWSOME

TOUGHLOVE

HUMAN

Istanbul Consumer Trend Seminar |trend

watchingcom

Just embrace it -)

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 180: Key Consumer Trends Part 2

SERVILEBRANDSRAKFLAWSOME TOUGH

LOVE

NEXTThis is all about what consumers think of your brand

You cant pull any of this off if consumers dont trust amp respect you

Istanbul Consumer Trend Seminar |trend

watchingcom

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 181: Key Consumer Trends Part 2

Istanbul Consumer Trend Seminar |trend

watchingcom

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom

Page 182: Key Consumer Trends Part 2

NEXT ENJOYED THE PRESENTATIONTHERE IS MORE

SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email

Read all our previous free Trend Briefings all the way back to 2002

TIPSWant to track and apply trends yourself Click here for our top tips

PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you

If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom

ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom