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Key Dates

Tuesday May 12 Good Food Month Early Bird Registrations OPEN

Friday June 12 Early Bird Registrations CLOSE

Friday July 17 Good Food Month Event Registrations CLOSE

Monday August 10 Notification of inclusion in Good Food Month program

Tuesday August 25 Full Good Food Month Program distributed through The Sydney Morning Herald, on-line, interstate and via partners/participating businesses

Monday August 31 General distribution of event holder marketing collateral

Thursday October 1 The Sydney Morning Herald Good Food Month begins

Thursday 8 – Sunday 25 October The Sydney Morning Herald Night Noodle Markets

Saturday October 31 The Sydney Morning Herald Good Food Month concludes

What is The Sydney Morning Herald Good Food Month?

The Sydney Morning Herald Good Food Month presented by Citi is back

again for 2015 and we’re excited! Here to celebrate all that is incredible

about Sydney's wonderful culture and food, we are encouraging all cafes,

restaurants, bars and pubs to participate.

We are introducing a refresh to Good Food Month this year with new

category headings, new concepts and new ideas. We would love for you to

be part of the program – so get those thinking caps on and start doing

what you do best!

Last year, The Sydney Morning Herald Good Food Month had over 450

individual event listings across NSW and more than 1 million people

attended events across October.

Good Food Month is here to showcase what is most exciting about our

world-class food and wine scene, vibrant culinary diversity and fantastic

local produce.

Key Selection Criteria

Your Event Concept/Submission

• Your event is held between 1 - 31 October 2015.

• You highlight quality food/drink experiences and strengths of your business.

• Your offering is unique and specially designed for Good Food Month.

• Do not use existing offers or menus in the Festival program.

• You offer good value when compared to normal event pricing.

• You deliver a premium event in line with the Good Food Month objectives.

• You agree to all terms and conditions specific to your chosen event category.

• If you represent a group of venues or restaurants we recommend you nominate ONE

person in your organisation to register multiple events.

General Terms and Conditions

• Four promotional tickets must be made available to Good Food Month organisers for

PR and VIP hospitality opportunities.

• Your event must be open to the public.

• All festival event submissions are subject to approval by the Good Food Month team.

• Some events require Good Food Month sponsors to be recognised.

• Full event terms and conditions are available on the registration form.

How to Register – it’s never been easier!

It’s never been simpler to register for the 2015 Sydney Morning Herald Good Food

Month. Categories are broader, restrictions have been reduced and we’ve come up

with new categories to kick-start your imagination.

STEP BY STEP REGISTRATION PROCESS

1. Chefs, owners, managers – come up with a unique event that showcases you,

your restaurant and what you do best.

2. Head to https://smhgoodfoodmonth2015-holdanevent.floktu.com/register and

choose the category you would like to partake in.

3. Fill in all mandatory fields in the registration form and upload beautiful food

and venue shots of at least 300dpi (please DON’T upload branded logos).

4. Once you receive a confirmation email from us, update any final information

in your registration prior to July 17.

5. Check out your event listing on August 25 in our printed program and online.

https://smhgoodfoodmonth2015-holdanevent.floktu.com/register










Good Food Month Program

The Sydney Morning Herald Good Food Month

showcases all that is exciting about Sydney’s dynamic

food and drinks culture.

REMEMBER – all events, offerings and deals need to

be UNIQUE to the Good Food Month festival.

Everyone is invited to participate including:

- Restaurants, cafes, bars and pubs

- Food precincts and community groups

- Artisan food businesses and farmers’ markets

- Regional food groups, food tour operators and

festivals

- Cultural institutions with a food-focussed event

- Food forums and special interest groups

Marketing Overview

Campaign Overview

• Participation in Good Food Month profiles your event (and your business)

within the official program via an extended marketing and promotional

campaign, beginning in August 2015 and continuing through

the festival month of October.

• Good Food Month is promoted via Fairfax print publications (newspapers

and magazines), on-line (web, social, EDM), outdoor (targeted flyer

campaigns, street flags, venue advertising), and media partners (TV, radio,

digital). All advertising include a strong call to action to view the program

which your event will be included within and to visit goodfoodmonth.com.

• Fairfax works with a PR agency to deliver a strong PR campaign aimed at

maximum editorial opportunities for Good Food Month as a festival.

Marketing Promotion Kits

• All registered companies will be provided with a Marketing & PR kit to

assist with their promotions of participating within Good Food Month. This

will include a PR form, digital banners, logos, suggested copy and images as

well as a collateral pack with programs, postcards and decals to distribute

and display. Collective promotion from participating companies has an

immense impact on overall Good Food Month bookings and attendance.

•

http://goodfoodmonth.com/

Audience Insight

• Loyal print

readership

• More food &

wine

enthusiasts

and slightly

older in

demographic

• Broader food

& wine

enthusiasts

through SMH

more broadly

including

Shortlist and

Good Food

• Dedicated

Good Food

section

appearing on

tablet weekly

• Ongoing food

sections daily.

• Younger and

increasingly

growing

audience.

• Strong Good

Food and

Entertainment

sections

encompassing

Art,

Entertainment

and Food &

Wine.

• 1.5 million

food and wine

event

attendee’s

PRINT MOBILE WEB EVENTS

SOMETHING FOR EVERYONE

WHO LOVES GOOD FOOD &

ENTERTAINMENT.

Core Marketing Phases

TRADE CONSUMER

REGISTRATIONS PROGRAM EVENT

• Targeting industry to

take part in Good Food

Month and Night Noodle

Markets

• Advertising across the

Fairfax Network

• Editorial stories and PR

• Partnership discussions

• May - July

• Driving awareness

of the Food Events

program launch to

consumers

• Advertising across

the Fairfax and non-

Fairfax network

• Editorial and PR

• Driving to the

printed and online

program and

website

• July - September

• Driving awareness

and participation of

event program among

consumers

• Advertising across

the Fairfax Network,

Media Partnerships,

and social

• Editorial and PR

• October

THREE CORE MAREKTING PHASES

TO ENSURE BEST UTILISATION OF

ASSETS AGAINST OUR CORE

OBJECTIVES.

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

Social Media

Exclusive And One-Offs*

Café Collective*

Cheap Eats*

Cooking with Fire*

Drinks Festivals*

Bar Hop

Cider & Slider

Eat the City*

Eat Art*

Food For Good*

Hats Off Dinners

*NEW categories for 2015

Kids and Families*

Let’s Do Lunch

Markets*

Masterclasses*

Sunday Sessions*

Regional*

Pub Dining*

Sugar Rush*

The Ultimate High Tea

For The Love Of Wine And

Cheese*

Good Food Month

Event Categories

Exclusive and one-offs

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Create the most exciting money-can’t-buy

events in town. Think chef tables,

intimate dinners, signature dishes,

private dining – Let your imagination run

wild.

Café Collective





Think of unique ways to put on

breakfast for the people. Breakfast for

supper perhaps?

Let’s Do Lunch Presented by Coopers Beer, Yalumba Wine and

Thatchers Cider

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

Show off your menu and attract

new customers by participating in

this signature part of Good Food

Month. *Your event menu is offered at a set price of $38 per

person including a glass of Coopers Beer, Thatchers

Cider or Yalumba Wine , tea and coffee.

* Your venue must be part of the current Good Food Guide.

Cooking with Fire





Everything grilled, smoked,

flamed and singed. Deliciously.

The possibilities are

endless…think pig spits, BBQ

lunches or a smokey degustation.

Cheap Eats





Put value back on the table

during Good Food Month. Main

courses are $20 or under.

Drinks Festivals





It’s all about the drinks at

these many and varied

events from wine to cider

to craft beer to

champagne.

Bar Hop Presented by Tanqueray and The Singleton Single Malt Whisky



A good cocktail is a thing of beauty.

We’re asking Sydney’s star

mixologists to shake it up in style.

Create a Tanqueray Gin or The

Singleton Single Malt Whisky

inspired cocktail and a perfectly

matched bar snack for $20 per

person.

Cider & Slider Presented by Thatchers Cider



Get creative with a cool and clever

slider snack matched to a Thatchers

cider for just $10. * A glass of Thatchers Cider must be served

with all offers. $10.

Eat the City





Take it to the streets with a

pop up, party or festival.

Eat Art





Food meets culture at these

multi-faceted events. Foodies at

the movies? Author lunch? An

opera matched degustation?

Food for Good





A celebration of

sustainability, community

and charity. Think long

lunches in the vines and

paddock to plate dinners.

For the Love of

Wine and Cheese Presented by Yalumba Wine



Showcase cheese from Australia and

around the world, matched to the

perfect drop of Yalumba Wine.

* Your menu must include cheese and feature

Yalumba Wine.

Hats Off Dinners Presented by Tanqueray and The Singleton Single Malt Whisky



The hatted restaurants of the current Good Food Guide are invited to set

aside their regular menus for

something truly special.

* Your menu must include a complimentary

Tanqueray Gin and Tonic or The Singleton

Single Malt Whisky on arrival.

Kids and Families





Create fun for the budding

chef or the whole family–

family cooking classes,

family fun days…

The Ultimate High Tea Presented by Accor Hotels



Take high tea to the next level by

creating a twist on the theme. That

could mean an interesting location,

menu or time of day – the

possibilities are endless. *Restaurants or cafes aligned with hotels that

are not Accor hotels are not permitted to

register for this event.

Sugar Rush Presented by Yalumba Wine



A celebration of all things baked,

fried, iced, creamed and colourful.

Think Willy Wonka festivals, dessert

offers and chocolate degustations.

* Your venue must serve a glass of Yalumba

dessert wine.

Masterclasses





These events see the experts

share their knowledge on how to

cook, brew, bake, pickle or grow

your own.

Markets





Markets are invited to be part of the

action. Create a one off market event

or add something special to your

regular program.

Sunday Sessions





Big roasts, long brunch and

beers in the sun. The best

things to do on the day of

rest.

Pub Dining





Sydney’s finest pubs are

invited to throw open their

doors for a hearty pub feed or

special event.

Regional

We’re looking for the best beyond the city’s

limits. Showcase local produce, producers,

bars and restaurants with a signature

event.

*All regional restaurants, bars, cafes, pubs - please contact

the Good Food Team for your code to register under this

category.

* All restaurants in the current Good Food Guide can still

register under Let’s Do Lunch and Hats Off Dinners. You will

need to contact the Good Food Team for a code to register.

Contact Details

Good Food Month is proudly presented by Citi and is managed by Fairfax Events.

Tullia Mawter Festival Executive [email protected] P 02 9282 3204

For all general inquiries and questions relating to The Sydney Morning Herald Good Food Month, please contact the team via at [email protected]

Follow us

Facebook - www.facebook.com/goodfoodmonth

Twitter - @goodfoodmonth

Instagram - @goodfoodmonth

mailto:[email protected]

mailto:[email protected]

https://www.facebook.com/goodfoodmonth

https://twitter.com/goodfoodmonth

https://instagram.com/goodfoodmonth/

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