15 million people in the UK buy new clothes every season and with spring just around the corner, Mail Metro Media has the fashion credentials, the audiences and the creative opportunities to make your spring campaign a sure-fire hit.

1/2of all GB spending on fashion is by MMM readers

45%of MMM readers really enjoy shopping for clothes

SPRING WATCHWHAT’S HOT

TYE DYE BEIGE LEOTARDS BOWS

KEY DATES FOR THE DIARY

15-17 Feb LFW

1 Mar SPRING BEGINS

4 Mar SPRING FASHIONSEARCHES PEAK

31 Mar MOTHER’S DAY

4-6 Apr AINTREE

12 Apr COACHELLA

29 Apr FESTIVAL SEARCHES RISE

30 Apr PAYDAY

6 May MAYDAY

13 May SWIMWEAR SEARCH PEAK

27 May SPRINGBANK HOL

SOURCE: TGI GB 2018 Q4, TGI GB 2017 Q2, PAMCO 4 2018, MMM READER RESEARCH SURVEYS

Value of MMM readers

£669MILLION

spent on coats/raincoats in the last 12 months

£511MILLION

spent on dresses in the last 12 months

£586MILLION

spent on blouses/tops in the last 12 months

3.7MILLION

46%

MMM REACHES FASHIONISTAS OF ALL AGES

4.0MILLION

47%

Work and play

3.1MILLION

43%

New lease of life

Brand Index Reach

i250 N/A

i143 2.3M

i139 1.1M

i110 1.0M

Brand Index Reach

i164 0.5M

i147 1.2M

i138 2.4M

i105 1.0M

Brand Index Reach

i228 0.6M

i143 0.7M

i168 1.0M

i100 1.3M

femail

Fashion Advertising Opportunities

Snapchat Metro

MailOnline YOU

1.5mDaily UK users 68% under 25

83%don’t feel another title covers fashion better

1 in 3have researched clothes they have seen celebs in on MOL

77%of readers agree it provides them with fashion inspiration

It’s Getting Serious

SOURCE: TGI GB 2018 Q4, TGI GB 2017 Q2, PAMCO 4 2018, MMM READER RESEARCH SURVEYS

18-34W 35-54W 55-74W

• Sponsorship of LFW days• Native ‘trend’ content• Exclusive fashion control

• Trends (Thursday)• Cover wrap/store targeted wrap• Sponsored content• Brand to hand

• Sponsored shoots• IFC gatefolds• Cover wraps• Fashion specials

• Sponsored content• Branded video• Femail Fashion Finder• Takeovers• Trending Topics

Brand Sponsorship

How it works...

Holly Willoughby wears a lemon suit to the opera gala and MailOnline covers it.

1.

Her suit catches the fashion obsessed eye of our Femail Fashion Finders and they find the exact one she wore.

2.

Our Fashion Finders write a detailed editorial piece about this summer trend.

They find 4 similar items to suit all budgets. Users can click through and purchase then and there. And there it is - instant shoppable content!

3.

The stats...

£85average

basket value

£300,000in retail sales,

generated monthly on

average

3,500average monthly orders

2%conversion

rate on average

Option 1: FFF Sponsorship for 1 day24 hour sponsorship of all Femail Fashion Finder content by wrapping inline and overlay FFF executions with rich media branding with high impact Bellybands and Scrolling Skins formats on ALL FFF articles.

Option 2: FFF Sponsorship for 1 week7 day sponsorship as detailed in Option 1. Perfect for events and Fashion Weeks!