key drivers presentation-2

INTERNAL KEYS TO DRIVE BUSINESS

[1] INTERNAL DRIVERS:

(I) PLACE (Prominent Location)

(II) PRODUCT (Right mix of Products/Inventory Plans)

(III) PEOPLE (Right mix of nationalities/skilled personnel)

(IV) VISUAL MERCHANDISING PRINCIPLES (Layout Plans)

(V) TRAINING & DEVELOPMENT (PK/SS/CS/TS/ASS)

(VI) RETAIL BRAND STANDARDS (SOPS & AUDIT)

(VII) TEAM LEADER (Commercial Manager)

(VIII) CUSTOMER SERVICE (World Class Focus)

(IX) PROMOTIONS & OFFERS (As per Market Trends)

(X) SEASONAL & EVENTS LAUNCHES (Same as above)

(XI) LEISURE & COMFORT FACILITIES (Extra on CS list)

(XII) ADMINISTRATION (Correct Reports Mechanism)

(XIII) EXTRA (WHY ONLY US)

[1A] PLACE:

(1) Meaning : To ensure that the location is

prominent and fulfills all the important

requirements of checklist selection criteria of

Business.

(2) Purpose : To reduce the chances of risks involved

& to ensure the Business must stay profitable.

(3) Mechanics : To understand the Business needs

and to stay confident in terms of key potentials

of the location.

(4) Outcome : Helps in competing the market as

Potential Retailer & hence the given Budgets

can easily be achieved.



[1B] PRODUCT:

(1) Meaning : To ensure that a right mix of products

are available for Trade which fits suitable as per

the current market trends, customer’s & Business

needs.

(2) Purpose : To reduce the chances of loss of sales

& to ensure each single customer is being

served with their desire of needs.

(3) Mechanics : To understand the Market &

Competitors trends and to stay confident in terms

of serving the right product always.

(4) Outcome : Helps in competing the market as a

Potential Retailer and hence helps us to choose

only most demanding and Best Seller products.


[1C] PEOPLE:

(1) Meaning : To ensure that a correct mix of different

nationalities of skilled personnel are being

recruited who fits the best to the Business needs.

(2) Purpose : To reduce the chances of lack of

communication with the customers & to maintain

a strong control over the customer service

Management.

(3) Mechanics : To understand the Multi-cultural mix

environment of customers & to stay confident in

terms of serving them with World Class Customer

Service Focus.

(4) Outcome : Helps in maintaining a lifelong

relationship with our valued customers & hence

helps in enhancing the Sales Growth day by day.


[1D] VISUAL MERCHANDISING:

(1) Meaning : To ensure that Tailor made VM Plans has

been set in place based on past experiences &

current market trends which suits the Business.

(2) Purpose : To ensure that we have a competitive

Product Presentation Plan implemented across

our store which is unique in itself and helps us in

representing us as a Brand.

(3) Mechanics : To understand the current market

trends & represents a Tailor Made VM solutions

which suits the best to the Brand.

(4) Outcome : Helps in competing the market as a

Potential Retailer & hence we can maintain the

Best Product Presentation all across the Store.


[1E] TRAINING & DEVELOPMENT:

(1) Meaning : To ensure that the Best material is

gathered to educate our staff on continuous basis

as it helps the Brand to create its image..

(2) Purpose : To motivate the Team and to create an

inter staff challenge to check their learnt abilities

& it increases their self confidence about the

product as well as the Brand.

(3) Mechanics : To represent a tailor made Training &

Development Program which includes the product

knowledge, customer service, great selling skills,

after sale services & trouble shooting skills.

(4) Outcome : Helps in Building a Team of Business

Professionals being a leading Market Retailer.


[1F] RETAIL BRAND STANDARDS:

(1) Meaning : To develop a Brief Project Plan on the

Mission, Vision & Organization’s Goals which in

return then drives the Whole Team in the same

direction.

(2) Purpose : It helps the team to Self boosts, make

commitments & then strive for excellence.

(3) Mechanics : A Tailor made Brand Standards needs

to be set in Place including Work ethics & Code of

Conduct.

(4) Outcome : It helps to Develop Team Work, Creates

challenges, helps the Team to be the Leader of

their own self & delivers us the Best results in

terms of maintaining the Store as a Brand always.


[1G] TEAM LEADER :

(1) Meaning : To ensure to have a competitive Team Leader

who in turn Leads the Team by examples & maintain the

fixed assets as per the given SOPs.

(2) Purpose : To ensure that a Custodian holds the Ownership

of our premises & maintain all the given Audit & Company

Policies & Procedures.

(3) Mechanics : To recruit a well groomed and skilled Retail

Store Manager who can practically comply with the given

Instructions.

(4) Outcome : Who helps in maintaining the maximum security

controls, reduces the losses & Keeps the Business Profitable

& develops more Leaders out his Leadership to fulfill the

future Business needs. Who is very well versed in Cash

Management & Inventory Management processes. A coach

who is confident enough to Launch VM, Seasonal, Eventual,

Promotional and Merchandise related changes on day to

day basis.


[1H] CUSTOMER SERVICE:

(1) Meaning : To understand the Customer’s need and

can fulfill them at earliest to make them

satisfied.

(2) Purpose : To ensure to comply with World Class

Customer Service Focus and keeps the Customers,

always happy.

(3) Mechanics : To deliver extra value added Service

by understanding their need in short course of

time .

(4) Outcome : Helps in achieving the given Budgets

along with given Budgets on ATV, UPT by making

Cross Sales, Link Sales and Up Sales & by applying

Training & Development learnt skills.


[1I] PROMOTION & OFFERS:

(1) Meaning : To ensure that we comply with current

Market Trends & Promotions onto current Trading

Calendar which fits to best Business requirements.

(2) Purpose : To reduce the inventory which is non-

selling & helps to refresh the Inventory Cycle.

(3) Mechanics : To understand the Market Trends and

develop Plans accordingly to execute promotions.

(4) Outcome : Helps in staying competitive in the

market as other Potential Retailer & helps us to

fulfill all the Business needs onto the checklist of

Customer’s, Organization’s & Employee’s

satisfaction index.


[1J] EVENTS & SEASONAL LAUNCHES:

(1) Meaning : To ensure that we stay competitive in

terms of Highlighting our Inventory as per events

& refreshing our Inventory as per seasonal

changes.

(2) Purpose : To fulfill the customer needs in terms of

products in demand as per the events or seasons.

(3) Mechanics : To understand the Market Trends

and to develop Tailor made layout solutions for

occasional & seasonal Product Presentation.

(4) Outcome : Helps in staying competitive in terms

of the Market Trends & hence can accomplish Best

Product Presentation in terms of Occasional

Or seasonal merchandise layout all across the

store.


[1K] LIESURE & COMFORTS:

(1) Meaning : To ensure to add extra leisure facilities

to customers comforts.

(2) Purpose : To offer our customers a best shopping

destination of their choice to experience a World

Class customer serving Brand.

(3) Mechanics : To develop strong strategies for

serving all the customer leisure and comforts

needs.

(4) Outcome : Helps in establishing our Brand Image

as a Leading Retailer in the market & hence

fulfilling the Customer’s needs with a World Class

Customer serving vision.


[1L] ADMINISTRATION:

(1) Meaning : To ensure that all the prominent

communications in house and external takes place

in time & with in work ethics & code of conduct.

(2) Purpose : To ensure that we execute the given

instructions with in given time line & utilize the

best use of Reports .

(3) Mechanics : To understand the incoming nature of

instructions & Reports. And to utilize them

effectively to prepare our action plans.

(4) Outcome : Helps in accomplishing the given tasks

with in a set of given time frame and hence helps

us to enhance the Sales & effectively work on

Inventory refresher cycle.



[1M] EXTRA:

(1) Meaning : To ensure we always add extra value to

Customer Service Part so that we have the best

grades on our internal customers satisfaction

checklist.

(2) Purpose : To ensure the 100% customer

satisfaction delivered.

(3) Mechanics : To understand the customer’s needs

& accordingly develop our plans so that our

purpose is being achieved.

(4) Outcome : Helps in competing the market as

Potential Retailer and hence enhances the

customer’s satisfaction level which lures and

entice them to stay connected and shop again

with the Brand.

EXTERNAL KEYS TO DRIVE

BUSINESS[2] EXTERNAL:

(I) PUBLIC RELATIONS (PR Activities)

(II) MARKETING STRATAGIES (Correct Choice of Modes)

(III) SOCIAL RESPONSIBILITIES (Disease/Charity/Causes)

(IV) GRADE ON CHECKLIST (Customer/Staff/Company)

(V) PRIVILEGE CARD (Loyalty Program/ Card)

(VI) BRAND IMAGE (Goodwill)

(VII) COURIER SALES (An Edition to CS)

(VIII) ONLINE STORE (An Edition to CS)

(IX) ON WEB AVAILABILITY (Mass Public Awareness)

(X) BRANDING (In Store/ Mall/ External)

(XI) PARTCIPATION IN DUBAI EVENTS (Events Calendar)

(XII) TIE UPS (Foundations/ Banks/ News Papers)

(XIII) FASHION SHOWS (Organize Plans)

[2A] PR ACTIVITIES:

(1) Meaning : To Emphasize on Dubai Event Calendar

of Current Financial Year and Develop our Public

Relations Strategies which suits the best to our

Business needs.

(2) Purpose : To stay ahead of Current Market Trends

and helps in developing strong inventory plans.

(3) Mechanics : To understand the type of upcoming

events & prepare our inventory plans & stay

intellectual in terms of effective participation in

those events.

(4) Outcome : Helps in Building strong Public

Relationship and hence enhances the Public

awareness & creates Organization's goodwill in

the market.


BUSINESS


BUSINESS[2B] MARKETING STRATAGIES:

(1) Meaning : To understand the core of Marketing

and choose the Best mode of Media to develop

our strong Marketing Strategies.

(2) Purpose : To stay competitive in terms of

Competitors Marketing Strategies and to develop a

Strong Marketing Plans in terms of Media relations &

other customer facing activities.

(3) Mechanics : To Understand the Budgets & Outcomes

of Events & Promotions & accordingly develop plans

to select the best ways to reach out to the Society.

(4) Outcome : Helps in creating a good Public

awareness on large volumes and hence enhances the

in store customer’s footfall traffic.


BUSINESS[2C] SOCIAL RESPONSIBILITIES:

(1) Meaning : To Emphasize on the Social Responsibi-

-lities of an Organization being an International

Retailer and to touch the emotions of millions by

doing little efforts.

(2) Purpose : The Primary aim of these initiatives

are to serve a platform to focus on ill effects of

sedentary lifestyles.

(3) Mechanics : To understand the social needs of society

and to stay intellectual in terms of effective particip-

-ation in such responsibilities.

(4) Outcome : Helps in Building strong Social Relationship

and hence enhances the Public awareness towards

several diseases & creates Organization's goodwill in

the society.


BUSINESS[2D] GRADE ON CHECKLIST

(1) Meaning : To Emphasize on our Brand Internal Checklist

in terms of Customer’s, Company’s & Employee’s

satisfaction index.

(2) Purpose : To stay ahead of in terms of Building Lifelong

Relationship with our Valued Customer, Employees and

Management Team within the Organization.

(3) Mechanics : To understand our Customer’s, Employee’s

& Organizational needs and to stay intellectual in

terms of serving them effectively.

(4) Outcome : Helps in Building strong Customers network

and hence enable us to increase Sales. Motivates the

employees and hence helps in cost cutting plans.

Enhances the Organization's profits hence helps in

maintaining the Organization profitable.


BUSINESS [2E] LOYALTY PROGRAME:

(1) Meaning : To Emphasize on Winning their hearts by

offering them what they deserve and create our own

space of what we deserve.

(2) Purpose : To stay ahead in terms Customer’s

satisfaction index & offer them a loyalty program

which enable them to earn while shop and enable us

to increase Sales.

(3) Mechanics : To understand our Customer’s needs and

to stay intellectual of serving them with an

appropriate loyalty program helps us all to stay

connected.

(4) Outcome : Helps in Building strong Customer

relationship network and enable us to show how we

share our rewards equally.


BUSINESS [2F] BRAND IMAGE & GOODWILL:

(1) Meaning : To Emphasize on creating Brand Image as a

loyal Brand in terms of Quality & Service Standards.

(2) Purpose : To stay ahead of in terms of Building

a Brand which is being acknowledged as International

Standards of Organizations by practices.

(3) Mechanics : To understand the market needs &

fulfill them to the desired levels being professional

by standard practices of International Organizations.

(4) Outcome : Helps in Building a Good Brand Image

and Goodwill in the market as well as the society we

were born in, survived, lived and reached our mile

stones and after all being recommended by our

customers through consumer poll or being recognized

by the Association of International Standards of

Organizations as a award winning Brand.


BUSINESS[2G] COURIER SALES:

(1) Meaning : To Emphasize to develop our plans which

can help to raise our Service Standards.

(2) Purpose : To stay ahead in terms of reach out to know

the customer’s needs & puts in all our best efforts to

fulfill them & makes our customers happy.

(3) Mechanics : To develop connections with Courier

Companies to deliver the ordered stocks at their door

step.

(4) Outcome : Helps in Building strong Customers

network, helps us to raise up our Grades on

Customer’s Satisfaction Checklist & hence enable us

to recover all the sales we can without loosing a

single opportunity.


BUSINESS

[2H] ONLINE STORE:

(1) Meaning : To Emphasize on developing an online store at

later stage so that we don’t miss out the opportunity of

loosing connections or sales with the people who usually

buy online.

(2) Purpose : To stay ahead of in terms of understanding the

changing trend of shopping & to fulfill them efficiently.

(3) Mechanics : To represents the current seasonal collection

with running promotions or offers at online store which

gives a wide idea of products range, features & available

colors to buyers online.


online & fulfills the current shopping trends & demands

of buyers online. Enable us to stay effective in terms of

cost cutting & gives us our own space & way of

representing us as a Brand.


BUSINESS[2I] ON WEB AVAILABILITY:

(1) Meaning : To Emphasize on Socializing and having our

accounts at Face book, Twitter & Other Social Networks

across the web.

(2) Purpose : To stay ahead in terms of collecting the

insights data likes, dislikes and feedback of our valuable

customers to keep our self up to date in terms of

product selection and service standards.

(3) Mechanics : To develop Tailored Plans of representation

& stay widely connected to our Customer’s network

online to represents us as a up- to- date Brand.


online along with Socializing with our customers &

hence enable us to increase public awareness at a mass

scale with free marketing space across the web.


BUSINESS[2J] BRANDING:

(1) Meaning : We need to emphasize to accelerate the

building of a concept & create a Brand.

(2) Purpose : To be well known as the best-in-shoe for the

fashion right consumer looking for statement-making

footwear in the bridge market.

(3) Mechanics : We need to understand the Brand’s

Democracy, Architecture & its Philosophy as in fashion

goods industry a combination of all has design &

signature style( therefore a sharply defined Brand

Identity or DNA) coupled with the creation of Masterful

Marketing Buzz as the key elements in sustaining the

Brand Strategy.

(4) Outcome :It is what it gives identity to the Brand.

Differentiates it from its competitors & allow it to sell

multiple categories, thereby widening its Audience &

Achieving High Sales Densities & Margins.


BUSINESS[2K] PARTICIPATION IN DUBAI EVENTS:

(1) Meaning : To Emphasize on Dubai Events Calendar &

focus on to those events which fits best to footwear

Industry & can help us to develop our merchandizing

plans for the current Trading Year.

(2) Purpose : To stay ahead of in terms of eventual &

athletic needs of current market demand & to ensure

we serve the right products at the course of eventual

duration being in right competition in the market.

(3) Mechanics : It helps to develop strong merchandising

plans & opportunities for the retailers to effectively

participate & showcase their Branding & Marketing

widely via partnership platform.

(4) Outcome : It helps in building strong advertising base,

increases the public awareness towards the Brand &

enhances the in store footfall which in return gives a

boost to the Business.


BUSINESS[2L] TIE UPS:

(1) Meaning : To Emphasize on triangular benefit Tie-Ups

for instance; Banks, Foundations & Other Non Profit

Organizations which benefits all three parties

partnered in it in one way or another.

(2) Purpose : To ensure we project our footfall traffic

count during one financial year on tips while

developing such plans & closing the partnerships of such

Tie-Ups.

(3) Mechanics : Analytically Khalifa Gift Vouchers, NBAD

Touch Points & Mashreq Salaam Points are the best

partnerships so far in UAE which has proven their

practical positive impact on Business in terms of higher

contributions.

(4) Outcome : Tie-Ups works like a privilege for the

customers being connected to these firms to hold their

members to maintain a strong bond of good trust with

them finally ends with high contribution of role in

Business of partnered retailers.


BUSINESS[2M] FASHION SHOWS:

(1) Meaning : Minimum one Fashion Show must be set up

prior to seasonal launches which helps in Branding

Publicity well in advance.

(2) Purpose : To increase the public awareness among

society & to attract heavy footfall traffic in store upon

the launch is being implemented.

(3) Mechanics : We need to develop plans in co-ordination

with the Mall Management or Other Fashion Brands with

in the Mall to participate in Fashion Shows for a widen

broadcast of Brand’s collections live in show.

(4) Outcome : As its an inseparable part of youth, it gives

both men & women opportunity to imagine & Judge

themselves on their appearance. Helps to go live in

Public to collect data insights about what next is in

demand of the customer’s pick list. And hence the in

store footfall can be increased.

key drivers presentation-2

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