key drivers to engage people and boost innovations · • henry ford on involving users: “if i...

Innovations for a Better Society

Marc Kleemann, Christian Elfers, 29th Sep 2017

Key Drivers to Engage People and Boost Innovations

Creating Digital Geospatial Services

Building Bridges between Organizations and Users to co-create Value

Public and Private Sector

ArcGIS, con terra Technologies, FME and Prof.-Services

Recent Examples

> European (Open) Data Portal

> Winter Service Management System

> Participative City Planning with Minecraft

> Reindeer Management, Sami Parliament (Sametinget)

3

DATA DRIVEN INNOVATIONS

© con terra GmbH4

Why Open Data?

Open Data

Wunderbox

#NRW

Hackathons

#BerlinMinecraft

Real Time Traffic Management

Using Open Data and ArcGIS Online

European Transportation GIS Summit, May 11, 2017 | Berlin, Germany

Marc Kleemann (con terra), Roland Goetzke (BMVI)

Couldn‘t traffic regulate itself?

Shouldn’t cars know the weather forecast?

Mobility 4.0

crosslinking…

- technology

- infrastructure

- mobility services

- mobility offers

11 May 2017 Esri Transportation GIS Summit 6


creativity

capital

data

How to create innovation?

Elements of the mFUND (BMVI research program)


Project funding Competitions (e.g. Hackathons)core

elements

Organizational basis

(Coordination in BMVI, external project administration)

ICT infrastructure for data provision

(> 560 datasets on: http://www.mcloud.de)supporting

elements

Networking events (e. g. Bar Camps)

Data-related funding


Data access Data based applications Data governance

Explore societal aspects:

▪ Economic effects

▪ Political implications

▪ Legal framework

possible topics: Topics of the Federal Ministry of Transport and Digital Infrastructure (e.g. mobility, infrastructure, digital society)

and related topics (e.g. environment, demographics, smart cities)

▪ Develop applications

based on existing and new

data sources

▪ Take into account

economic potential and

societal use

▪ Enable access to existing

data sources

▪ Open up new data sources

▪ Improve usability of data

sources

Grant beneficiaries


Civil society Economy Science Government

▪ Potential grant beneficiaries

▪ Data supplier




▪ Individuals

▪ Associations

▪ Startups/Entrepreneurs

▪ SMEs and big companies

▪ Trade associations

▪ Universities

▪ Non-university research institutions

▪ Incorporated and non-incorporated authorities and institutions with R&D functions

Partnerships and networks between different stakeholders welcome!

Example: AmazingMapMen


1st BMVI Data-Run: 13./14. Nov 2015

Source: BMVI

Funding line 1:

Project “Real Time

Traffic Management”

2nd BMVI Data-Run: 02./03. Dec 2016

Source: BMVI

1st BMVI DATA-RUN: Real Time Traffic Management

Recommended

Routes

Esri Transportation GIS Summit11 May 2017

mFUND Study: Real Time Traffic Management & MDM connect

MDM MDM Proxy

AmazonCloud

.geojson

FME Cloud

ArcGIS OnlineCloud

APIs

Esri Transportation GIS Summit

2nd BMVI Data Run - 25 Street Data Sets in DATEX II

Traffic notification (State of NRW, Düsseldorf, Kassel)

Parking (dynamic, static - Düsseldorf, Frankfurt, Kassel)

Block trailers (State of Hessen)

Speed (dynamic)

Highway construction sites (13 States)

And other water street data…


Alternative Routes for City of Düsseldorf

Idea relevant in Traffic Management

> Big Events (Fairs, Conferences, Sport)

> Touristic Highlights

> In public and private business

> Less road signs, less costs

Data can be used from MDM


2nd BMVI Data Run - Very Positive Feedback to Transformation

DATEX II data useful, but not easy for non experts

Data transformation improved data access

10x more acess to transformed data (vs. MDM Proxy)

„providing access via GEOJSON and REST was useful“

> Fully concur 57%

> Concur 30%

> Do not concur 13%

Winning ideas:

„Shipping Assistent“ // „Free Elektro-Carsharing and Power Stations“ // „Parking place finder for Trucks”


17

USER CENTERED DESIGN

• Users don’t care about Products, Apps or Websites; Users care about their own

Goals

> They "hire" digital services to help them accomplish those goals

> Goals involve important, sometimes emotionally loaded personal needs

18

What Users Care About...

• Quality is how well the service helps

accomplish the practical goals and

satisfy their emotional needs.

Use

Satisfaction

Return

Recommend

Digital

Service

19

UsabilityDesign

What is (a Good) User Experience?

Good UX =

Provide a fluid usage path; logical, simple and without unnecessary breaks

• Henry Ford on involving users: “If I had asked people what they wanted, they would

have said faster horses.”

> Most of the time, people do not explain real needs directly. Listen/Oberserve/Build Empathy.

• GOOTB – “Get Out Of The Building”(Steve Blanks)

• Persist users, stories

make them part of the team

20

Involve Users from Day One

21

Build and Test Prototypes

23

OPEN DATA WUNDERBOX

Why a Wunderbox?

People without Data

Umwelt, Klima,

Verkehr

Geobasisdaten

Plattform to meet, connect and sharePeople with Data

Situation Today

OK Round Table

Open.NRW-Kongress

#NRW Hack

26

Wunderbox

Innovation / Pitches

Coding ShowroomOpen

Re-Use

Wunderbox Workshops

OK Round Table: 31.05.2016 #NRW Hack: 03.09.2016

28

5 Personas (UCD Step 1)Andy Tür,

Verwaltungs-Mitarbeiter

Mirko Bellenbaum,Student

Tom Arte, Gymnasiallehrer

Volker Racho,Journalist

Anna Nass,IT-Consultin • Students

• Startups

• Scientists

• Activists

• Politicians

• Technicians

© con terra GmbH

29

26 User Stories (UCD Step 2)

Als Benutzer möchte ich Daten möglichst einfach und schnell durchsuchen,

um passende Daten(-quellen) zu finden (mit

Vorschau). 5x

Als Bürger möchte ich mich über meine

Gemeinde informieren, um mitreden zu können. (Einfache Visualisierungen, nicht

nur Tabellen) 6x

Visualisieren und Explorieren

4 Stories, 16 Nennungen

Suchen und Finden


Als Bürger möchte ich Open Data Apps zu bestimmten Themen finden, um Sie

gezielt privat oder geschäftlich einsetzten zu

können.5x

Vernetzen


Als Verwaltungsmitarbeiter möchte ich Daten finden, um mit ihnen Projekte in

der Verwaltung zu realisieren.

Befreien


Als Benutzer möchte ich einer Verwaltung meinen Daten-Wunsch kundtun,

um die richtigen Ansprechpartner zu

finden.

Als Verwaltungsmitarbeiter möchte ich angefragte Daten

befreien und bereitstellen, um zusätzlichen Nutzen zu

generieren.

Als Entwickler möchte ich den Status meines

Daten-Wunsches sehen, um den Fortschritt meines Anliegens

Als Benutzer möchte ich simple Werkzeuge nutzen,

um schnell Erfolge zu erzielen (z.B. Karten mit wenigen Klicks erstellen).

5xAls Bürger, der spontan eine

Idee mit Offenen Daten umsetzten will möchte ich einen möglichst einfache

Erklärung, um Offene Daten und um Syntax und

Als Benutzer möchte ich verwandte Projekte

finden, um Kontakte zu knüpfen und mich zu

vernetzen.7x

Als Verwaltungsmitarbeiterin möchte ich Beispiele und Ideen aus der Community sehen, um

Verwaltungsleistungen und Angebote der Politik digital besser ansetzen zu können.

6xAls Entwickler möchte

ich eine einfache Plattform, um mein Projekt bekannt zu

machen.

30

#NRW Hackathon

© con terra GmbH31

Ideas and Innovation driven by Open Data: #NRWHackathon “Knöllchenbottler”

„Should I pay here for parking or

take the risk to et punished?“

„Let me see...“

© con terra GmbH32

Ideas and Innovation driven by Open Data: #NRWHackathon “Knöllchenbottler”

„Should I pay here for parking or

take the risk to et punished?“

„Let me see...“

„…oh, oh – this street is

controlled very often more

than 270 traffic tickets per

week.“

33

#BerlinMinecraft

• „Digital Lego“

• Content generated by Players

• What if used for E-Partizipation?

Minecraft: Most sold Video Game ever

Danke an Technologiestiftung Berlin, © OpenStreetMap-Mitwirkende, Berlin Partner für Wirtschaft

und Technologie GmbH, Senatsverwaltung für Stadtentwicklung und Umwelt Berlin, Safe

• OpenStreetMap

> Streets

> Railways

> Green fields

> Land Use

> Water streets

• CityGML

> Houses

• WFS

> Assets

> Trees

Open Data for Innovations: #BerlinMinecraft

http://www.openstreetmap.org/copyright

Open Data for Innovations: #BerlinMinecraft

Thanks to: Technologiestiftung Berlin, © OpenStreetMap-Mitwirkende, Berlin Partner für Wirtschaft & Technologie GmbH, Senatsverwaltung f. Stadtentwicklung & Umwelt Berlin, Safe

More Information at https://www.conterra.de/de/unternehmen/aktuelles/aktuelles/2016/06/minecraft

www.technologiestiftung-

berlin.de/Minecraft

www.youtube.com/watch?v=tw1piHdKl54

http://www.openstreetmap.org/copyright

https://www.conterra.de/de/unternehmen/aktuelles/aktuelles/2016/06/minecraft

• Berlin + Minecraft = BerlinMinecraft

> Berlins Mitte

> Technologie Stiftung Berli, Joblinge e.V.

• Bauhaus + Minecraft = Baukraft

> Berlin Gropiusstadt

> Interactive Media Foundation

Berlin in Minecraft – 2 Projects

38

Oberursel in Minecraft = Oberurselcraft

www.oberurselimdialog.de/oberurselcraft

• Citizen in Dialog

• City Planning

• Sep 2017

Christian Elfers

con terra

Martin-Luther-King-Weg 24

48155 Muenster, Germany

www.conterra.de

[email protected]

linkedin.de/in/christianelfers

39

TACK FÖR DIN UPPMÄRKSAMHET

Thank you - Let‘s keep in touch!

Marc Kleemann

con terra

Karl Liebknecht Str. 5

10178 Berlin, Germany

www.conterra.de

[email protected]

linkedin.de/in/marckleemann

http://www.conterra.de/

mailto:[email protected]

http://www.conterra.de/

mailto:[email protected]

key drivers to engage people and boost innovations · • henry ford on involving users: “if i...

Documents