key note ibm connect comes to you ron boevink

© 2012 IBM Corporation

IBM Connect Comes To You Lotus Loves People partners e-office en ilionx @

Goal for today…. What is Lotusphere? 1

Momentum 2

What did we tell our customers (Reynout)?

3

Q&A 4

© 2011 IBM Corporation 3

Lotusphere 2012?

Lotusphere is THE well known IBM collaboration community worldwide event IBM Connect is for forward-thinking business leaders who turn the opportunity that comes from becoming a social business into measurable business success.


Connect 2012

For our customers, by our customers IBM Netherlands was very well represented; f.e. Belastingdienst, Omron, Leaseplan, Salvation Army and all our strategic business partners


Lotusphere 2012


Alistair Rennie, GM ICS, opens Lotusphere 2012

“The Integration of the Business

Processes with the 'world of

collaboration' requires Social

Business technologies.

IBM can deliver now!”


Momentum of Social Business

There is a need for a changing way of working (open, transparent, collaborative, people-centric, outcome-driven)

It's not an option, it is vital to any organisations wishing to be, stay and or become successful. Lotusphere 2012 was all about the momentum...


There is an evolution in the way people communicate, establish and develop relationships. This triggers significant

changes in the way people work and interact with their customers.

Customers are the main actors participanting to the

definition of your brand

Competitors heavily use crowd-

sourcing to bring new ideas in the market

Employees use more and more social

medias, both in the personal and in the

professional contexts

A Social Transformation is happening... and this is « just a fact »

© 2011 IBM Corporation

The principles of a « Social Business »

12

It’s not about the creation…it’s all about the creator

The focus is switching towards people... not tools !


It's all about people....

people (*)

is really at the center of your

Business

(*) employees, customers, partners


Culture is the success differentiator

14

CULTURE eats strategy for lunch!

Source: “IBM and MIT Sloan Management Review: Corporate Culture Key to Success with Analytics,” November 8, 2011

1.8x greater difficulty

Respondents who rate these challenges as extremely difficult to resolve

Organizational challenges

Technology challenges

44%

24%

14


The Social Business Agenda (with your Business Partner & IBM)

So

cia

l Bu

sin

es

s

Align Organizational Goals & Culture A

Gain Social Trust G

Engage through Experiences E

Network Your Business Processes N

Design for Reputation & Risk Management D

Analyze Your Data A


The Social Business Agenda paves the path to success

92% success rate in 2011

Puts Social in “business terms”

Rich examples that makes social “real”

Tailored to top 6 industries and roles


Agenda Strategy Workshop Approach

Social Goals & Initiatives

Culture Assessment

Audience Identification

Trust Plan

Advocate Identification

Advocate gaps and

plans

Engagement Plan

Audience Goal

Prioritized Processes

Networked Scenario Premortem

Alert System Example

Metric Alignment to

Goals

Executive Session Breakout Sessions (Tailored based on Executive Session)

A G E N D A

17


Key client deliverables

Configure deliverables to client needs

*Minimum scope for engagement

Social Goals & Initiatives (from business strategies) *

Cultural assessment *

Trust plan *

Engagement plan

Process prioritization & analysis *

Premortum & implications to Risk Plan

Listening activities

Return on Investment

Day-in-the-Life


To the next level.....

Lotusphere/ Connect 2012 was all about the momentum... Announcements are made to take Social Business to the next level! ● IBM Connections 'next' ● Notes Domino 'next' ● Social Mail ● IBM Docs ● Notes Browser Plug in ● Social & Mobile ● IBM Smart Cloud for Social Business (LotusLive) ● Exceptional Web Experience

©2012 IBM Corporation

A closer look at ....

- IBM Connections 'next'

- Social Mail

- IBM Docs

- Notes Browser Plug in

- Social & Mobile


Thank You!