Key of Success “Must”E-Commerce & Digital Marketing

Solutions for Hoteliers

Thailand 18th

Hospitality Industry Congress08 September 2016

BITEC Bang Na Bangkok

Online Shopping Chaotic

Where am I heading to…..?

Discover the Art of E-Commerce Successful Strategies

Solutions

eCommerceWebsite

Mobile eCommerce

Online Payment Gateway

Distribution Strategies & Partnership

Revenue Management

Social Media Management

Customer Relationship Management

E-Commerce Website Secret Unveiled

Search Engine

Marketing

Search Engine

Optimization

Increase Conversion Analytic

Website Page

Speed

User Experience

Responsive Design

eCommerceWebsite

Mobile E-Commerce DilemmaMobile eCommerce

Mobile E-Commerce DilemmaMobile eCommerce

Online Payment Gateway MysteryOnline Payment Gateway

The Payment Card Industry Data Security Standard (PCI DSS) is a proprietary information security standard for organizations that handle branded credit cards from the major card schemes including Visa, MasterCard, American Express, Discover, and JCB

Online Payment Gateway

Online Payment Gateway How it works

Distribution Strategies & Partnership Brand Website vs Online Travel Agency (Angel or Devil)?

Brand Website vs Online Travel Agency (Angel or Devil)?Distribution Strategies & Partnership

Revenue Management & Pricing IntelligenceRevenue Management

Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth (Wikipedia)

Revenue Management & Pricing IntelligenceRevenue Management

CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISCRB/++ Supp 10% 15% 20% 25% 30% 35% 40% 45% 50% RB/NET# # Supp 10% 15% 20% 25% 30% 35% 40% 45% 50%

0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50BAR 1 80 190 171.00 161.50 152.00 142.50 133.00 123.50 114.00 104.50 95.00 BAR 1 80 229.90 206.91 195.42 183.92 172.43 160.93 149.44 137.94 126.45 114.95BAR 2 65 175 157.50 148.75 140.00 131.25 122.50 113.75 105.00 96.25 87.50 BAR 2 65 211.75 190.58 179.99 169.40 158.81 148.23 137.64 127.05 116.46 105.88BAR 3 45 155 139.50 131.75 124.00 116.25 108.50 100.75 93.00 85.25 77.50 BAR 3 45 187.55 168.80 159.42 150.04 140.66 131.29 121.91 112.53 103.15 93.78BAR 4 30 140 126.00 119.00 112.00 105.00 98.00 91.00 84.00 77.00 70.00 BAR 4 30 169.40 152.46 143.99 135.52 127.05 118.58 110.11 101.64 93.17 84.70BAR 5 15 125 112.50 106.25 100.00 93.75 87.50 81.25 75.00 68.75 62.50 BAR 5 15 151.25 136.13 128.56 121.00 113.44 105.88 98.31 90.75 83.19 75.63BAR 6 5 110 99.00 93.50 88.00 82.50 77.00 71.50 66.00 60.50 55.00 BAR 6 5 133.10 119.79 113.14 106.48 99.83 93.17 86.52 79.86 73.21 66.55BAR 7 15 95 85.50 80.75 76.00 71.25 66.50 61.75 57.00 52.25 47.50 BAR 7 15 114.95 103.46 97.71 91.96 86.21 80.47 74.72 68.97 63.22 57.48BAR 8 20 90 81.00 76.50 72.00 67.50 63.00 58.50 54.00 49.50 45.00 BAR 8 20 108.90 98.01 92.57 87.12 81.68 76.23 70.79 65.34 59.90 54.45BAR 9 25 85 76.50 72.25 68.00 63.75 59.50 55.25 51.00 46.75 42.50 BAR 9 25 102.85 92.57 87.42 82.28 77.14 72.00 66.85 61.71 56.57 51.43BAR 10 30 80 72.00 68.00 64.00 60.00 56.00 52.00 48.00 44.00 40.00 BAR 10 30 96.80 87.12 82.28 77.44 72.60 67.76 62.92 58.08 53.24 48.40

CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISCRO/++ Supp 10% 15% 20% 25% 30% 35% 40% 45% 50% RO/NET# # Supp 10% 15% 20% 25% 30% 35% 40% 45% 50%

7.5 2 15 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50BAR 1 80 175 157.50 148.75 140.00 131.25 122.50 113.75 105.00 96.25 87.50 BAR 1 80 211.75 190.58 179.99 169.40 158.81 148.23 137.64 127.05 116.46 105.88BAR 2 65 160 144.00 136.00 128.00 120.00 112.00 104.00 96.00 88.00 80.00 BAR 2 65 193.60 174.24 164.56 154.88 145.20 135.52 125.84 116.16 106.48 96.80BAR 3 45 140 126.00 119.00 112.00 105.00 98.00 91.00 84.00 77.00 70.00 BAR 3 45 169.40 152.46 143.99 135.52 127.05 118.58 110.11 101.64 93.17 84.70BAR 4 30 125 112.50 106.25 100.00 93.75 87.50 81.25 75.00 68.75 62.50 BAR 4 30 151.25 136.13 128.56 121.00 113.44 105.88 98.31 90.75 83.19 75.63BAR 5 15 110 99.00 93.50 88.00 82.50 77.00 71.50 66.00 60.50 55.00 BAR 5 15 133.10 119.79 113.14 106.48 99.83 93.17 86.52 79.86 73.21 66.55BAR 6 5 95 85.50 80.75 76.00 71.25 66.50 61.75 57.00 52.25 47.50 BAR 6 5 114.95 103.46 97.71 91.96 86.21 80.47 74.72 68.97 63.22 57.48BAR 7 15 80 72.00 68.00 64.00 60.00 56.00 52.00 48.00 44.00 40.00 BAR 7 15 96.80 87.12 82.28 77.44 72.60 67.76 62.92 58.08 53.24 48.40BAR 8 20 75 67.50 63.75 60.00 56.25 52.50 48.75 45.00 41.25 37.50 BAR 8 20 90.75 81.68 77.14 72.60 68.06 63.53 58.99 54.45 49.91 45.38BAR 9 25 70 63.00 59.50 56.00 52.50 49.00 45.50 42.00 38.50 35.00 BAR 9 25 84.70 76.23 72.00 67.76 63.53 59.29 55.06 50.82 46.59 42.35BAR 10 30 65 58.50 55.25 52.00 48.75 45.50 42.25 39.00 35.75 32.50 BAR 10 30 78.65 70.79 66.85 62.92 58.99 55.06 51.12 47.19 43.26 39.33

Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Exclusion) Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Inclusion)

Centra Studio

Centra Studio

CENTRA TAUM SEMINYAK BALI (CTB) : 01 NOVEMBER 2015 - 31 OCTOBER 2016Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Exclusion) Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Inclusion)

Centra Studio

Centra Studio

Revenue Management & Pricing IntelligenceRevenue Management

Price Positioning

Bench Marking

Demand Calendar

Unconstrained Demand

Displacement Calculation

Booking Curve

Stay Control

Rate Fence

Geo Market

Inventory & Allocation

Social Media & Content ManagementSocial Media Management

Social Media & Content ManagementSocial Media Management

Create Social Media

Objective and SMART

Goal

Conduct a Social

Media Audit

Create and Improve

your Social Accounts

Seek Inspirations

Create a Content Plan and Editorial Calendar

Be Innovative and Adjust

your plan as it goes

Social Media & Content ManagementSocial Media Management

Specific

Measurable

AttainableRealistic

Time-Bound

Customer is the KingCustomer Relationship Management

Customer is the KingCustomer Relationship Management

Data Management

Communication Timeline

Data Analysis

Data Accessibility

Personalization

Successes SharedSolutions around the corner

E-Commerce 50%

Wholesales 20%

Corporate 15%

Group 15%

Formula of Success

Successes SharedSolutions around the corner

Phensiri CharoensukeMail: phensiri21@gmail.comhttps://www.linkedin.com/in/phensiricharoensukMobile Contact: +66 81 808 3475