Key Points: The Marketing Karate MasterAfter this workshop, participants should know how to:

Structure an effective marketing department with proven techniques

Build cooperative relationships with clients and vendors

Capitalize on the combined abilities of your team with point of contact

Integrate project management software for project tracking

Bridge the gap between administration and marketing

Maximize staff potential with cross-training and continuing education

Generate additional revenue through external marketingopportunities

www.ContinuingEd.ku.eduConference Twitter: #uceamktg

Structure an effective marketingdepartment with proven techniques

BusinessOffice

Financial Hub

Executive Director

Director of Professional Programs

and Communications

Marketing Staff

Editors

ProjectManagers

Distribution CenterMailing List Specialists

Program Managers

Units/ClientsAerospace Programs

KLETCMedical Center

Fire and Rescue

APP Program Managers

Director of Marketing

GraphicDesigners

WebmastersProgrammers

Maximize staff potential with cross-training and continuing education

Director of Marketing

Marketing Illumination Structure

Business Officehelps generate

outside invoices

Graphic Designer/Project Manager for

outside projects

University clientsin need of

marketing services

GraphicDesigners

Project Managers• editors• financial analysis

Web Designers &Programmers

Distribution Centerand Mailing List

Specialists

www.ContinuingEd.ku.edu/illumination

Build cooperative relationshipswith clients and vendors

Project Manager: Role and Function

Budget Marketing Plans

Reggie Financial Reporting

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ProjectManager

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Reggie integrates project tracking with financial accountability

Integrate project management software for project tracking

Reggie

Event Management EnrollmentManagement

• Registrations• Cancellations• Refunds

FinancialManagement

(KUCE Business Office)

• Details by event• Various financial reports• Financial accountability

• Programs• Marketing initiatives

Main UniversityFinancial Systems

KUCE Comprises Seven Units• Marketing• Academic and Professional Programs (APP)• Aerospace Short Course Programs• Academic Outreach & Distance Education (AO&DE)• Kansas Fire & Rescue Training Institute (KF&RTI)• KU Continuing Medical and Nursing Education

(CME and CNE)• Kansas Law Enforcement Training Center (KLETC)

• E-mail notificationsgenerated by entries inReggie

Microsoft Outlook

• Jobs by department• JCN job-tracking

transaction system• Job details• Deadlines

MarketingManagement

Bridge the gap between administration and marketing