key trends in market research (stockholm, june 2012)
DESCRIPTION
Presentated by Ray Poynter of Vision CriticalTRANSCRIPT
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Ray Poynter
Director @ Vision Critical University
Key Trends in Market Research
Ray Poynter, Director @ Vision Critical University
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Ray Poynter, Director @ Vision Critical University
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Key Trends 1. The shift to qual
2. Social Media
3. Mobile (inc. auto & mass ethnography)
4. Big Data
5. The death of the web
6. Communities
7. DIY
8. Some funky bits
Gamification
Neuroscience-ish
Behavioural Economics
9. Q & A
Ray Poynter, Director @ Vision Critical University
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The shift to qualitative
Left brain
Surveys
Scales
Stated recall
Stated drivers
Prompted awareness
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Ray Poynter, Director @ Vision Critical University
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Ray Poynter, Director @ Vision Critical University
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Ray Poynter, Director @ Vision Critical University
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Ray Poynter, Director @ Vision Critical University
Big Data
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Ray Poynter, Director @ Vision Critical University
RIP Worldwide
Web
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Communities
Ray Poynter, Director @ Vision Critical University
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Ray Poynter, Director @ Vision Critical University
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DIY
Ray Poynter, Director @ Vision Critical University
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Funky 3
Ray Poynter, Director @ Vision Critical University
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Gamification
Ray Poynter, Director @ Vision Critical University
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Neuroscience - ish
Ray Poynter, Director @ Vision Critical University
Facial Coding from
Webcams
Implicit Association
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Behavioural Economics
Ray Poynter, Director @ Vision Critical University
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5 Top tips
1. Big Data
2. Mobile
3. Communities
4. Text analytics
5. Observational research
Ray Poynter, Director @ Vision Critical University
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Thank You
Ray Poynter, Director @ Vision Critical University