keynote: dianne welsh opportunities for librarians

Cross-Disciplinary Entrepreneurship: Opportunities for Librarians in the 21st Century

DIANNE H.B. WELSH, PH.D.HAYES DISTINGUISHED CHAIR IN ENTREPRENEURSHIP, PROFESSOR OF ENTREPRENEURSHIPFOUNDING DIRECTOR, ENTREPRENEURSHIP PROGRAMSDIRECTOR, COLEMAN FELLOWS PROGRAMTHE UNIVERSITY OF NORTH CAROLINA AT GREENSBORO

© DIANNE H. B. WELSH, DO NOT USE WITHOUT WRITTEN PERMISSION OF THE AUTHOR.

Major Themes

1. Need for cross-campus support of innovation and entrepreneurship


Major Themes

2. How libraries too (both public and academic) need to be proactively involved with entrepreneurship programs and efforts on campus, with staffing/expertise as well as resources/its collection budget.


Why Do We Need Cross-Disciplinary Innovation and Entrepreneurship?

Major Changes in the Education Environment


1. Continued increase in online college and university offerings

2. Changes in the advanced online education marketplace are monumentaland daily

3. Explosion worldwide of start-up ventures by new and existing organizations

4. Greater personal access to knowledge

5. Higher levels of Psychological Capital (PsyCap)

Need for Cross-Disciplinary Program


6. Higher levels of organizational confidence that leads to greater overallperformance

7. Increased student control and individual decision making

8. Visible, open access by organizations with input and feedback loops

9. Less prerequisites and requirements for majors and graduation attraditional institutions of higher learning

10. Clearer constraint-free pathways to achieving success



11. Increased transferability

12. Standard academic course numbering systems

13. Greater accountability and transparency at all levels

14. Continued cutbacks in state and federal aid to colleges and universities

15. Higher value expectations



16. Greater pressure to continually reduce costs at colleges and universities

17. Greater emphasis on reverse learning

18. Greater focus on continual student assessment

19. Emphasis on non-degree education

20. Greater emphasis on experiences



21. Increased opportunities outside of academia

22. Increase in academic programs bringing business to the classroom

23. Upsurge in bringing academics to the business world



University of North Carolina Greensboro The Entrepreneurship Program

•Piedmont Triad area of North Carolina struggles to compete globally

•Entrepreneurship Program started in 2008 with minimal funding

Entrepreneurship Cross-Disciplinary Program − Internal

North Carolina Entrepreneurship Center − External

Spartan Trader Experiential Learning Lab started in 2012− 100% student run retail store

− Consigns original artworks, housewares, fiber crafts, jewelry


Entrepreneurship Reach•From 2011-2014, 5.69% across campus (approx. 1,000 students) per year took at least one entrepreneurship

class

•Students from all colleges – major, minor for business and non-business students

•Courses are cross-listed with Entrepreneurship in 7 areas:

− Creative Industries

− Family Business

− Franchising

− Health Care Entrepreneurship

− International Entrepreneurship

− Social Entrepreneurship

− Science, Technology & Innovation Entrepreneurship


Entrepreneurship Reach - continued•15 Coleman Entrepreneurship Fellows

•Collaborative links locally and internationally

•New book, Creative Cross-Disciplinary Entrepreneurship: A Practical Guide for Cross Campus Programs

(Palgrave Macmillan), December 2014


Awards•Freedoms Foundation – 2014 Leavey Award for Excellence in Private Enterprise Education

•US Association for Small Business &

Entrepreneurship – 2012 Winner of the Outstanding

Emerging Entrepreneurship Program in the U.S.

Academy of Education Leadership – 2012 Award for Creative and Innovative Education

•Small Business Institute – 2011 Best Practice Award for Creative Cross-Disciplinary Entrepreneurship, Project

of the Year Awards 6 Years in a Row

•Global Consortium or Entrepreneurship Centers – 2010 Award for Exceptional Activities in Entrepreneurship

across Disciplines


Where We Are Now2007

• 4 Course Concentration in Small

Business/Management

• No Center

• No Cross-Disciplinary Courses or Programs

• Minimal Outreach in Entrepreneurship

• Tech Transfer Office

• Research-1 Faculty in Economics and Public

Policy

2014

• B.S. Entrepreneurship, 2 minors, graduate

courses

• Over 50 Entrepreneurship courses in 26

Departments

• Entrepreneurship Cross-Disciplinary Program

• North Carolina Entrepreneurship Center

• Research-4 Dedicated Faculty in

Entrepreneurship-1 endowed chair, 1 tenure

track, 1 lecturer, and 1 Faculty in Economics

& Public Policy


The Essential Role ofLibraries and Librarians

in Cross-Campus Entrepreneurship



1.Funding specialized databases that students use to write Business Models, Feasibility Analyses, & Business Plans:

Basic research needs of entrepreneurs:• Industry Analysis• Market Reports• Consumer Market Data (demographics, spending, psychographics)• Competitive Intelligence• Financial Benchmarking


2. Hiring and supporting the work of proactively-engaged business librarians:

Librarian roles:• Teaching research strategies & sources• Providing research consultations• Creating research guides• Evaluating business databases & other sources


Librarian case study #1: Steve Cramer, UNCG

As the UNCG Business Librarian:• Co-teach ENT 300: From Ideas to Opportunities: Feasibility Analysis, and

MKT 426: International Marketing/“Export Odyssey” each spring and fall;• Provide hundreds of consultations for students, student teams, & local

entrepreneurs (totaling around 210 hours a year)• Conduct research workshops (i.e. do guest-teaching) for other classes in

Entrepreneurship, Marketing, Accounting, Geography, etc. (around 40 times a year).


Librarian case study #1: Steve Cramer, UNCG

As a Coleman Fellow:• Teach ENT/GEO/LIS/MKT 530: Researching Opportunities in

Entrepreneurship & Economic Development (3 credits) each spring (syllabus at uncg.libguides.com/ent530)

• Serve as assistant director of UNCG Coleman Fellows program for 2014-15• Advocate for the role of business librarians in entrepreneurship education

at UNCG and other Coleman Fellow campuses (ex. through co-training at the annual National Coleman Fellows Summit).

http://uncg.libguides.com/ent530


Librarian case study #2: Mary Scanlon, WFU

Teach LIB235/ESE305: Research for EntrepreneursCross-listed as elective toward ESE minor

Teach LIB230 Research Strategies School of Business Entrepreneurship students

Actively support ESE101:• Provide library instruction sessions• Pre-approve student concepts• Meet with groups to guide research



Provide research consultations to hundreds of students, student teams and faculty

Teach library instruction sessions in ESE, Accounting, Marketing, Strategy and other classes

Create and maintain Research Guides

Select databases and other resources

http://guides.zsr.wfu.edu/sb.php?subject_id=10749



Serve as Chair of Business Librarianship in North Carolina (BLINC) • Provide professional development opportunities to business

librarians in NC• Promote business resources and business librarians’ services to

economic development organizations that support entrepreneurs• Advises NC LIVE on its databases to support entrepreneurship and

economic development state-wide.


Librarian case study #3: Diane K. Campbell, Rider University

Provide multiple topic-specific research instruction sessions since 2006 in ENT-348: Small Business Management and ENT-410: New Venture Planning, the initial and capstone courses for Entrepreneurial Studies, also ENT-375, International Entrepreneurship

Support ENT-448/PMBA-8384: New Venture/Small Business Consulting(Small Business Institute classes)


Librarian case study #3: Diane K. Campbell, Rider University

As Business Librarian, provide instruction sessions, research guides, and individual consultations to students & faculty of the College of Business Administration

Research partner since 2009 with Dr. Ron Cook, Director, Entrepreneurial Studies Center and the Small Business Institute at Rider—One textbook, 4 peer-reviewed journal articles, 1 national grant, 9 presentations to the Small Business Institute Annual Conference


Contact Information:[email protected]

Cross-Disciplinary Entrepreneurship: A Practical Guide for Cross-Campus Programswww.palgrave.com

Global Entrepreneurship (2nd ed.) and Global Entrepreneurship Case Studieswww.kendallhunt.com/[email protected]