keynote: software kept eating the world (pivotal cloud platform roadshow)

1 Pivotal Confidential–Internal Use Only 1 Pivotal Confidential–Internal Use Only

Software Kept Eating the World

Keynote Presentation

2 Pivotal Confidential–Internal Use Only

Bold Vision: Pivotal is a technology company at the intersection

of cloud, Big Data and agile development

Proven Leadership: Paul Maritz, CEO

Exceptional Talent: 1700 employees

Global Customer Validation: +1200 Tier-1 Enterprise Customers

Strategic Backing: $105M investment by GE

Proud member of the EMC Federation of companies

What is Pivotal?


SERVIC

E P

RO

VID

ER

EN

TERPRIS

E D

ATA C

EN

TER

BIG DATA SOLUTIONS

PLATFORM-AS-A-SERVICE

AGILE APPLICATION DEVELOPMENT

ENTERPRISE MOBILITY

SOFTWARE-DEFINED DATA CENTER

INFORMATION INFRASTRUCTURE

CONVERGED INFRASTRUCTURE

PLATFORM

AS A SERVICE

VIRTUAL

WORKSPACE

BUSINESS

DATA LAKE

SECURITY

ANALYTICS

SOFTWARE

DEFINED

DATA CENTER

Partners

vCloud

Hybrid Service

AD

VA

NC

ED

SE

CU

RIT

Y

EMC Federation of Companies


Where we’re going today…

2 great keynotes: – “Software Kept Eating the World”

– “Architecting for Continuous Delivery”

4 intensive hands-on training sessions: – The Developer Experience

– Architecture and Operations

– Enabling Continuous Delivery

– Custom Buildpacks and Data Services

5 Pivotal Confidential–Internal Use Only 5 Pivotal Confidential–Internal Use Only

Software Kept Eating the World

Why Cloud Foundry Is Different

James Watters

VP, Cloud Foundry


Who am I?

• @wattersjames

• VP, Cloud Foundry/Pivotal CF @Pivotal

• Early Cloud Foundry team member

• Formerly of VMware, Sun Microsystems,

Level 3

• Transforming Enterprise IT with cloud

native technologies then tweeting about

it….


Software is Changing Industries

$6B valuation

Financial Services

$12B valuation

Travel & Hospitality

$19B valuation

Transportation

$3.2B Acquisition by Google

Home Automation

$28B valuation

Entertainment

$32B Evaluation

Automotive


Traditional IT is Being Disrupted


Every Company Needs to Build Great Software

Francisco Gonzalez, CEO

“Banks need to take on Amazon and

Google or die. The shift to digital

requires a complete overhaul of banks

technology…it is a matter of survival.”


Standardization & Automation Enable Productivity, Quality, and Consistency


Continuous Delivery Shortens Time Between Idea and Action


Right Platform & Right Architecture Make a Lasting Impact


Why are We Here Today?

No one is entitled to their business model


As we head into a time of stronger growth coupled with increased

technological change, the message for senior executives is clear: if you

aim to maintain control of your corporation and deliver value to

shareholders and customers, you must embrace creative destruction

rather than wait to become a victim of this unstoppable force.

Richard Foster ‘Creative Destruction Whips through Corporate America’

Alt reading: Clayton Christensen “The Innovator’s Dilemma”


You are either building a software business…

Or losing to someone who is.

- @littleidea


“Operations is the Secret Sauce”


Continuously Delivered

Anti-Fragile Microservices

Faster & Safer


Microservices Unleash Rapid Evolution


Handcraft your “Secret Sauce” or Start with Platform?


An interlude on Open Source & Transformation

• In the beginning…

• Open vs Proprietary

• Open Source is the new Open Standard

• Open Source as a Strategic Asset

• Purpose Motive as Competitive Differentiator


OPEN SOURCE

IS THE NEW

OPEN STANDARD


A Quick Recap - What we’ve learnt so far

• Being Good at Software is Important

• Good Ops and Dev Process is Important too

• Platforms can help

• OSS is where strategic enterprise technologies will come from

• If I’m not good at Software I might be in some trouble


If You Prefer More a More Traditional Agenda…

• 2 great keynotes: – “Software Kept Eating the World”

– “Architecting for Continuous Delivery”

• 4 hands-on sessions: – The Cloud Foundry Developer Experience

– Cloud Foundry Architecture and Operations

– Enabling Continuous Delivery with Cloud Foundry

– Cloud Foundry Custom Buildpacks and Data Services

26 Pivotal Confidential–Internal Use Only ‹#› © Copyright 2014 Pivotal. All rights reserved.

Cloud Foundry


Cloud Foundry Is Different

An Open Source, Cloud Native

Approach for Enterprise IT


Cloud Foundry Foundation: Industry Standard

Platinum $500k / year

Gold $100k / year

Silver $5-30K / year

DataStax

Fidelity

Mongo

Piston Cloud

CloudCredo

BlueBox

Docker

Stark & Wayne

Anynines

AppDirect

AppDynamics

CloudFlare


Cloud Foundry Open Source Dojo

Pair programing with IBM, SAP,

Swisscom, Altoros, Cloud Credo:

all send developers to San

Francisco HQ of Pivotal for

intensive 8 week residencies

Work directly on the CF OSS

engineering team and innovate

together with us


Dogfood In a Cloud Hosted Version Since Day One

Pivotal Web Services. Run by the Cloud Foundry Experts.


Jonathan Rosenberg

CTO & VP, Collaboration

“PaaS is the operating system for

the cloud. As the set of APIs and

services for PaaS's grow, the choice

of PaaS becomes more crucial as the

costs of porting go up. This is one of

the benefits of open source PaaS

offerings like Cloud Foundry.”


Rapid Innovation Requires a New Approach

Dramatically improve developer experience

Agile teams, rapid iteration

Ingest and incubate open source

advancements and new data services

Continuous delivery, no planned downtime

Instant scaling of apps and data services

Automation and deployment consistency

at every step

DEVELOPERS OPERATORS


Containers Alone Aren’t Enough

Enterprises do not want app

development groups each writing

their own platforms

Value is unlocked when standard

common services are built into

each managed container


Technology Demo: Cloud Foundry ‘Diego’

Deploy Application files, or Docker images: <20 seconds

Scale 300x: <40 seconds

Recovery from 20% hardware loss: <5 seconds

Requests dropped during recovery: 0

Core scheduling, routing, log aggregation, health

management Go code: <45MB!


From Data Center to Software Factory Pivotal CF: Containers surrounded with services

Application

Containerization &

Cluster Scheduling

Native and

Extended Data

Services

Automatic App Server

& OS Configuration with

Buildpacks

Policy, Identity and

Roles Management

App Health

Management,

Load Balancing,

Rapid Scaling,

Availability Zones

IaaS Provisioning,

Scaling & Configuration

Application

Network Security

Groups

Application

to Services

Binding and

Access

Logging as a service,

Application metrics &

performance,

Metric based scaling


Reference Customers: Spoke at #CFSummit


Savings From IAAS and PCF

PAAS DEV PAAS OPS IAAS


How to Get There With IAAS + PAAS

PAAS DEV PAAS OPS IAAS

Better SLAs

Flexibility

Speed

Availability

Faster Time To Market

Mobile + Data Services

Agile and Iterative

Leverage OSS

Continuous Delivery

No Downtime

Instant scaling

Consistency & Automation


IT/Cloud Operations


A Multi-Cloud 3rd Platform: Pivotal CF

Elastic

Runtime Agile

Microservices

Elastic

Hadoop

Jenkins Service

(CI)

Google

Redis

PCF Operations Manager (CF-BOSH)

HA

MySQL

VMware EC2 OpenStack

Multi-Cloud Declarative

Service Deployment,

Operations

Elastic managed runtime

service integrated into

leading data services; all

scaled and managed by

CF BOSH

Rabbit

MQ


4 Levels of High Availability

1. Application Failure = Reboot in new container

2. PaaS Process Failure = Reboot component in new VM

3. Operating System Failure = VM Monitor

4. Rack Failure = Availability Zones


A “Simple” Case - Routing No Single Point of Failure, Enterprise Production Deployment

mod_proxy

1. The platform takes care of all the steps on

the left automatically

50 Configuration Touches

1. Register Hostname with DNS

2. Configure F5 Load Balancing Group

3. Configure Apache HTTPd Worker Pool

4. Configure mod_proxy Connector Routing

5. Configure Tomcat Connector Pool

1 Configuration Touch

1 2 4 4 40 1


PCF: Operational Benefits

Instant Dynamic Routing

App-centric policy

Streaming Logging Aggregation

ID/team/RBAC/Policy

Four layers of built-in Availability and Health Management

Application Performance Monitoring (APM)

Auto-scaling, Scheduling


Application Architecture and Developers


Screen shot of Dev Console – pointing out simple

abstraction

Demo

Focus on Application and Services..


10x+ Increase in Speed and Agility

Old World: App Deployment in Days/Hours

Pivotal CF: App Deployment in Minutes/Seconds

IT configures

complex

middleware

App deployment

waits for 8+

manual steps Target <my cloud>

Push <my app>

1-Click to Scale


Application patterns are changing


▪ Deliver OOTB, PCF based Spring Cloud Services to support micro-services style

architectures

▪ Spring Boot applications will be optimized to bind to these Spring Cloud Services

PCF and Spring IO: End-to-End micro-service platform

Pivotal Cloud Foundry

Spring Cloud Services

Spring

Workload

Spring

Workload

Spring

Workload Spring

Workload

PCF Services


Spring micro-service: Spring Cloud

= Announced @ SpringOne


Mobile


Gartner: Mobile Middleware Transformation

Report released April 14, 2014


PaaS is Crucial for Mobile

Mobile has resulted in exponential workload increases and highly

dynamic loads

User expectation is no downtime for upgrades / maintenance

Mobile device / OS speed iteration is faster than ever before

Client / Server OS

5 year cycle

Mainframe OS

10+ year cycle

Mobile OS

1 year cycle


Pivotal CF Mobile Services Deliver for Enterprises

Enterprise Backend Applications Pivotal CF Mobile Services

Push Notifications API Gateway Data Sync

Pivotal CF Elastic Runtime

Pivotal CF Ops Manager

Mobile backend services for

enterprises to match the best

consumer app experiences

Choice of Infrastructure:

Built on Pivotal CF for

simplified deployment and

operation in private cloud

Enables businesses to apply

the power of Pivotal’s Big

Data Suite to mobile solutions


PCF 2014 -15 R&D Focus

Enterprise Adoption

1. Robust multi-cloud operations manager

2. Commercial .NET support

3. Advanced networking, auth, audit, and

security features

4. More production grade add-on services

(mobile, MySQL, RMQ, Redis, Gemfire)

5. Application management tooling:

APM/API/Metrics

Advanced Technology

1. Industry leading Docker orchestration

and integration with BOSH/Diego

2. Spring/Microservices integration

3. Big Data ecosystem on CF

4. Pivotal Web Services

5. Local (laptop) developer experience and

component proliferation (Diego)

A NEW PLATFORM FOR A NEW ERA