International

Association on

Public and

Nonprofit

Marketing

KEYNOTE SPEAKERS

.Plenary session, Thursday, 13th

June, 2013, at 10: am

Gerard Hasting is appointed as Professor of

Social Marketing at Stirling and is Director of the

Institute for Social Marketing and the Cancer

Research UK Centre for Tobacco Control

Research. He founded and directed the Centre for

Social Marketing. In recent years Gerard has

acted as a Temporary Advisor to the World

Health Organization on tobacco and alcohol

marketing as well as blinding trachoma, and a

Special Advisor to the House of Commons Health

Select Committee during their enquiries into the

tobacco and food industries. He provides regular

guidance on social and critical marketing to the

Scottish, UK and European Parliaments.

He has also acted as an expert witness in

litigation against the tobacco industry. Gerard

was awarded an OBE in the Queen's Birthday

Honours List 2009 for his services to healthcare.

Gerard is interested in critical and social

marketing research. The work in the former began

with a focus on the marketing techniques of the

tobacco, alcohol and food industries, and is now

expanding to look at the wider impact of business

– especially the corporate sector- on key social

problems like materialism, inequality and

sustainability. On a social marketing front, he is

very interested in real world and multifaceted

interventions that attempt to build empowering

relationships with stakeholders and the public at

large.

Plenary session, Thursday, 13th

June, 2013, at 18: am

Lluis Serra Majem is a medical doctor with a Ph.D. specialising in Preventive Medicine and Public

Health.

In the early stages of his professional career as a medical epidemiologist, he oversaw various activities

within the Catalan Ministry of Health, which he left to undertake Masters and Doctoral degrees in

Nutrition at the University of Sherbrooke (Canada). Upon his return, in 1988, he became Associate

Professor of Preventive Medicine and Public Health at the University of Barcelona, where he founded

and is the Director of the Community Nutrition Research Centre of the University of Barcelona Science

Park.

In 1995 he became Full Professor of Preventive Medicine and Public Health at the University of Las

Palmas de Gran Canaria, where he also holds the UNESCO Chair for Research, Planning and

Development of Local Health Systems as well as serving as the Director of the Department of Clinical

Sciences (from 1995 to 2010).

In 1989 he founded the Spanish Society of Community Nutrition, of which he served as President from

2000 to 2006, and also created in 1994 the Spanish Journal of Community Nutrition. He is President

and founder of the NGO Nutrition without Borders (2005), and also serves as President of the

Mediterranean Diet Foundation (since 1996) as well as the Nutrition Research Foundation (since 1997).

Recently he has been honoured with the presidency of the Spanish Academy of Nutrition and Food

Sciences (2009), and he has been appointed Director of the CIISCAM (Centro Interuniversitario

Internazionale di Studi sulle Culture Alimentari Mediterranee) at Sapienza University in Rome.

Plenary

session,

Friday, 14th

June, 2013, at

18: am

Alexandros Paraskevas is is an academic with over 18 years experience in hospitality

operations and strategic management. Before becoming an academic and for 12 years,

he held a range of operational management and auditing positions with international

hotel chains such as Marriott Hotels and Resorts and Sheraton. Since 2003 his area of

specialisation is risk and crisis management in hospitality and tourism which gradually

evolved to the protection of business reputation and responsibility.

Alexandros teaches Strategic Risk Management and Contemporary Issues in Hospitality

and Tourism Management at postgraduate level and International Business Strategies in

Hospitality and Tourism at undergraduate level. Apart from his academic research,

Alexandros leads a range of consultancy activities and knowledge transfer partnerships

with major international hotel groups, in the areas of business continuity, risk

management, health, safety and security and corporate citizenship.