keynote: the commerce marketing cloud - by joe colopy
DESCRIPTION
Keynote: The Commerce Marketing Cloud By Joe Colopy, CEO of Bronto Software The commerce marketing landscape continues to grow and evolve while becoming more fragmented and disconnected. Consumers interact with brands across a number of digital and offline channels using multiple devices. This complicates the commerce marketer’s ability to build connected relationships with customers and drive revenue with limited resources. Enter the Commerce Marketing Cloud: an ecosystem of software tools and integrations designed to help commerce marketers do more in less time with fewer resources.TRANSCRIPT
Welcome to theCommerce Marketing Cloud
Our customers drive our business!Best path to happy customers is through happy Brontos!
Indigestion is more dangerous than starvation!Making something easy is hard
BRONTO PRINCIPLES
PlatformPeople Partners
SocialMobile Online/Offline
Pop-Up Sign-Up
SMS Campaigns
Post-PurchaseCampaign
Text to Sign-Up
Sign-Up Optimization
Welcome Series
Make-Up or Break-Up
Preference Campaigns
BirthdayMessage
Social Sign-Ups
Refer-A-Friend Program
Friends &Family e-ReceiptsSegmentation Dynamic
Content
Gift Reminder Series
Transactional Msgs
CartRecovery
Loyalty Program
Lapsed & Never Purchased
Anniversary Messages
COMMERCE MARKETING PLAYBOOK
Browse Recovery
ProgressiveProfiling
Email Marketing
SMS
Social Publishing
E-Commerce
OrderManagement
Point-of-Sale
Web Analytics
PurchaseAnalytics
Display Re-targeting
Web Recs
Ratings &Reviews
Marketplaces
Paid Search
DataAugmentation Creative
CRM
CartAbandonment
BrowseRecovery
PushNotifications
ResponsiveDesign
MobileApp
DataCleaning
Social Listening
iBeacons
Direct Mail
SEO
LiveChat
“The Commerce Marketing Cloud is an integrated set of
applications that drive revenue for forward-thinking commerce
marketers”— Joe Colopy 18 Sep 2014
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Interactions
Mobile
Social
Site
Core Functions Applications
Shopping
Point of Sale
Cart Recovery
Site/Mobile List Building
Couponing
!Over 60+ Apps from partner ecosystem
Pre-
Mad
e In
tegr
atio
nsA
P I
List
ener
Marketing Database
Messaging Automation
Analytics
Contacts Orders
Interactions
Reporting Dashboards
Segmentation
Cross-Channel Drag-and-Drop
Real-time
Content Creation Personalization
Testing
Bronto Marketing Platform
60+ Apps Available Today
BMP
The World is Changing!The Commerce Marketing
Cloud is here!Empowering you to
maximize it!Let’s Go!