keynote: timothy corrigan the big reveal: everything you wanted to know about building a successful...
TRANSCRIPT
![Page 1: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/1.jpg)
timothycorrigan timothy.corrigan.inc@corrigantimothytimothycorrigan
Transforming Your Brand & Business
in Today’s Digital World
![Page 2: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/2.jpg)
“TODAY’S TASTEMAKER” - ARCHITECTURAL DIGEST
![Page 3: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/3.jpg)
TIMOTHY CORRIGAN
“A Stylesetter known for his look of European Elegance and California Cool.”
“The decorator known for refined but comfortable rooms.” -Elle
Decor
-InStyle
![Page 4: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/4.jpg)
STAR OF DESIGN HONOREE
2017 DESIGN ICON
![Page 5: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/5.jpg)
Showcased in over 1000 magazines and newspapers worldwide.
![Page 6: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/6.jpg)
![Page 7: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/7.jpg)
Building Your Brand
Social Media
Expanding Your Brand Footprint
Transforming Your Brand & Business in Today’s Digital
World
![Page 8: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/8.jpg)
197 Offices
89 Countries
6000+ Employees
![Page 9: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/9.jpg)
BUILDING YOUR BRAND
![Page 10: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/10.jpg)
PositioningWhat do you stand
for?
![Page 11: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/11.jpg)
“European Elegance Infused With California Casual.”
Elevator Pitch
![Page 12: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/12.jpg)
Tagline
![Page 13: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/13.jpg)
A World of Comfortable Elegance™
![Page 14: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/14.jpg)
Brand Essence
Comfortable Elegance
ATTRIBUTES
BENEFITS
BRAND ESSENCE
PERSONALITY
VALUES
![Page 15: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/15.jpg)
Visual Branding
![Page 16: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/16.jpg)
Visual Branding: Images Convey Quality
![Page 17: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/17.jpg)
![Page 18: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/18.jpg)
![Page 19: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/19.jpg)
Brand ExperienceExpectationsMemories
StoriesRelationships
= Consumer’s Choice
+
____________
![Page 20: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/20.jpg)
“Oh, that’s the __________ that ________________.”
blogdesign firmmagazinestorewebsite
![Page 21: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/21.jpg)
People are willing to pay more for a branded product.
Perceived Value
$12,600.00 $6,000.00
$4.09 $2.68$7.97 $2.48
![Page 22: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/22.jpg)
Perceived ValueCommunicating Your Brand
![Page 23: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/23.jpg)
Networking
Editor at Large
Design CentersShowroom
Events
Trade Shows
Conferences
![Page 24: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/24.jpg)
Communicating your Brand
Panels/Speaking EngagementsGuest Posts
PodcastsVideos
Involvement: Show Houses/EventsInstagram Takeovers
![Page 25: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/25.jpg)
PRESS: Print & Digital
![Page 26: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/26.jpg)
![Page 27: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/27.jpg)
![Page 28: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/28.jpg)
![Page 29: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/29.jpg)
Who do you want to attract?
SubscribersAdvertisers
ClientsEditors
Business PartnersEmployees
![Page 30: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/30.jpg)
Person vs Professional
![Page 31: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/31.jpg)
Be An Active Participant
![Page 32: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/32.jpg)
Where are your visitors coming from?
![Page 33: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/33.jpg)
Know Where & Where not to Focus
![Page 34: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/34.jpg)
SEO Optimization for Blogs/Websites
Determine your target keyword phrases
Use keywords in the title, URL, meta description, headline, content and images
Make sure your blog is mobile-friendly
Give readers the opportunity to subscribe to your blog /web site
![Page 35: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/35.jpg)
Followers and analytics are more important then ever, because potential partners are looking at
them.
![Page 36: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/36.jpg)
Expanding Your Brand Footprint
BRAND
![Page 37: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/37.jpg)
A successful space is one that is comfortable, beautiful, and timeless.
![Page 38: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/38.jpg)
TIMOTHY CORRIGAN FABRIC COLLECTION FOR SCHUMACHER
![Page 39: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/39.jpg)
TIMOTHY CORRIGAN FURNITURE COLLECTION FOR SCHUMACHER
![Page 40: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/40.jpg)
TIMOTHY CORRIGAN RUG COLLECTION FORPATTERSON FLYNN MARTIN
TIMOTHY CORRIGAN RUG COLLECTION FOR PATTERSON, FLYNN & MARTIN
![Page 41: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/41.jpg)
TIMOTHY CORRIGAN COLLECTION FOR ROYAL LIMOGES
![Page 42: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/42.jpg)
![Page 43: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/43.jpg)
![Page 44: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/44.jpg)
TIMOTHY CORRIGAN COLLECTION FOR THG® PARIS
![Page 45: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/45.jpg)
Inspiration
![Page 46: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/46.jpg)
Grand Central
![Page 47: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/47.jpg)
Grand Central
![Page 48: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/48.jpg)
Grand Central
![Page 49: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/49.jpg)
Grand Central
![Page 50: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/50.jpg)
West Coast
![Page 51: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/51.jpg)
West Coast
![Page 52: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/52.jpg)
West Coast
![Page 53: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/53.jpg)
West Coast
![Page 54: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/54.jpg)
Books
![Page 55: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/55.jpg)
Success Stories!
![Page 56: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/56.jpg)
Success Stories!
![Page 57: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/57.jpg)
Success Stories!
![Page 58: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/58.jpg)
Success Stories!
![Page 59: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/59.jpg)
![Page 60: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/60.jpg)
Who here will become the next mega brand?
![Page 61: Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!](https://reader036.vdocuments.net/reader036/viewer/2022062522/58d0f1721a28abba558b711f/html5/thumbnails/61.jpg)
timothycorrigan timothy.corrigan.inc@corrigantimothytimothycorrigan
www.timothy-corrigan.com