keys to great content creation with kristina ribali
TRANSCRIPT
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Keys to Great Content
CreationKristina Ribali
Senior Coalitions Director, Foundation for Government Accountability
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Why Did You Share That?
Chances are, what drives you to click on, tweet, Facebook, or share something is an emotion triggered by something seen only momentarily.
Was it:• Humorous?• Heartbreaking?• Shocking?• Unbelievable?• Pretty?• Inspiring?
Content should elicit emotion from those consuming it.
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The PMS TestDoes your content pass the test?
You don’t want your audience look like this —>>
Is your content:
• Powerful?• Meaningful?• Sticky?
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Facebook Post A3,000 dead people were found on the Illinois Medicaid rolls.
Facebook Post B
Read the latest on welfare fraud in Illinois: m.thefga.org/tw123
Read more about welfare fraud in your state: m.thefga.org/tw123
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• 350,000 ineligible people in Illinois were collecting Medicaid benefits.
• Medicaid fraud costs taxpayers in Illinois over $350 million a year.
OR
What’s More Likely to Compel You to Take Action?
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Facts Tell Stories Sell
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Florida’s Medicaid
Cure Gives Moise Access
to the Specialized
Care He Needs.
Moise BrutusAccident VictimTriple AmputeeOn MedicaidTruly Vulnerable
Chloe Jones14 years oldSuing the State of ArkansasVictim of Expansion
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Don’t Shy Away from Using Statistics
Just use them correctly!
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Endless Options • Videos
• Listicles
• Podcasts
• Contests
• Petitions
Is your content:
• Powerful?• Meaningful?• Sticky?
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Know Your Audience• Know the tone you should
take.
• Know the language that’s appropriate.
• Know the mediums your audience interacts with.
• Know what works and what doesn’t.
Don’t miss your target!