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Keyword Research in Action

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IMPORTANT You Do NOT Have Right to Edit, Sell, Copy, or Claim Ownership to this Report! However, you are welcome to share this report with your friends or anyone else you feel would benefit from it. ALL RIGHTS RESERVED: You do not have any rights to sell or profit from this report. All content is to remain unedited and all links must stay intact as they are. You can not claim any type of ownership without express written permission from the creator and only the creator, Sharyn Sheldon. All rights to this report belong to the author only. DISCLAIMER: All information contained within this report is strictly the views represented by the author, at time of publication. Said author can and does reserve the right to add to, change, alter or update the thoughts and opinions stated herein. Every attempt has been made to accurately substantiate all information in said report. However, the author, her partners, or affiliates make no warranty to nor do they take responsibility for any errors or exclusions that may be contained in within. The author does not offer legal or financial advice and anything inside this report should not be construed as such. It is recommended the reader contact the appropriate qualified professional for advice in these and any other areas should it be needed. It is the responsibility of the reader to know and adhere to any local (city, state, county, etc.) laws regarding the conducting of business. DISCLOSURE: I may be an affiliate of some of the products or services I recommend. This means that I earn a small commission if you click on those links and buy something. However, you will never pay more than if you were to go to that link directly. For more tips, ideas, and lessons in internet marketing, visit Sharyn’s blog at:

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Table of Contents

INTRODUCTION ..................................................................................................................................................... 3

THE IMPORTANCE OF KEYWORDS FOR TRAFFIC ..................................................................................................................... 3 8 STEPS FOR GENERATING MASSIVE TRAFFIC WITH KEYWORDS ............................................................................................... 3

STEP ONE: SET UP YOUR ORGANIZATIONAL SYSTEM ............................................................................................. 4

STEP TWO: CHOOSE YOUR KEYWORD TOOL(S) ..................................................................................................... 6

STEP THREE: RESEARCH YOUR KEYWORDS ............................................................................................................ 8

STEP FOUR: IDENTIFY YOUR KEYWORD COMPETITION ....................................................................................... 10

STEP FIVE: IDENTIFY YOUR COMPETITORS’ KEYWORDS ....................................................................................... 13

STEP SIX: DECIDE ON YOUR TARGET KEYWORDS ................................................................................................. 15

STEP SEVEN: CREATE YOUR KEYWORD TRAFFIC STRATEGY .................................................................................. 17

STEP EIGHT: ANALYZE YOUR PROGRESS ............................................................................................................... 19

YOUR KEYWORD ACTION PLAN ........................................................................................................................... 21

ABOUT SHARYN SHELDON ................................................................................................................................... 25


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INTRODUCTION

The Importance of Keywords for Traffic Keywords are the bread and butter of an internet business. Find just the right ones, use them well and often and you’ll have website traffic coming out your ears. They help you improve your search engine ranking, attract the right kind of prospect, and of course drive traffic. Choose the wrong ones and….well that’s just it, nothing much happens. So what are the right keywords for better traffic and how do you use them? Well, the right keywords are those which are relevant to your target audience and niche business. They’re also the ones that have high demand and low supply. Typically, this means that they’re specific, highly focused, keyword phrases. For example, instead of trying to optimize a web page or site for “home businesses” which is pretty vague and certainly there’s a ton of supply, you might find that “home businesses for work at home moms” is a better keyword phrase to use. And “how to start a virtual assistant business for work at home moms” may be even better. As for where and how you use the keywords, it’s all about content, content, content. Advertising campaigns are also a possibility, if that’s part of your traffic generation strategy and budget. But let’s get back to those keywords. How do you find them? That is what this report is designed to help you accomplish. By following seven basic steps, by the end of this report you’ll have some serious traffic generating keywords to work with.

8 Steps for Generating Massive Traffic with Keywords There are seven basic steps to follow that will give you a set of keywords that you can use to generate targeted traffic to your website. Use this structure and implement it as you read through this report. Take notes in the spaces provided and use the Action Plan at the end to make sure you’ve completed everything. The expanded mindmap at the end of this report will also give you a visual representation to help you as you continue to research more keywords in the future.


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STEP ONE: SET UP YOUR ORGANIZATIONAL SYSTEM

Before you get started with any research, it’s important to have a way to keep everything organized. As you build up your website, you’ll end up with hundreds of keywords generating more and more traffic. If you don’t keep those phrases organized, you’ll quickly lose track. A spreadsheet system is one of the most popular organizational methods, but you don’t have to go that route if spreadsheets aren’t your thing. You can also use a notebook, a note taking software program like OneNote, an online note organizing platform like Evernote, or any other system you design. Here’s what you need your system to be able to accomplish:

Organize everything by date, because keywords change over time and you want to be able to compare demand.

Sort by or easily compare supply and demand numbers.

Track what keywords your competition is using and what websites are also targeting

your keywords

Identify which keywords are the most expensive. Often this is related to supply and demand, but there could be other factors involved.

Give an overview so you can plan for the future. One look at your keyword research should be able to help you decide what keywords you’re going to choose as your primary keywords and what keywords you’re going to use for your secondary keywords. It should be able to help you plan your content for the next few months, maybe even longer.


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Assuming you’re going to create a spreadsheet, here are some of the recommended categories to collect data for:

Supply

Demand

KEI (this number is only present if you’re using WordTracker or KeywordDiscovery)

Competition

URLs targeting these keywords

PPC Price You see why a spreadsheet makes it easy? Plus many keyword research tools let you download your data into a spreadsheet which makes it easy to compare the results of different tools or sift through the data in a way that gives you the information you want to see.


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STEP TWO: CHOOSE YOUR KEYWORD TOOL(S)

There are a number of keyword tools that will generate keyword ideas and analyze them for you. Some are free and some are paid. The big three are Google AdWords Keyword Selector, KeywordDiscovery, and WordTracker. Wordtracker offers both a free and paid version, however only the paid version gives you competition data. There is also a software called Market Samurai which is a one-time costs and provides a huge quantity of data. While keyword tools can give you some great ideas drawn from the search engines, it’s also recommended to look beyond the usual tools when coming up with your keyword ideas. Here are a few places to look for keyword ideas beyond the big tools:

Google Trends Twitter Trends (There are actually several sites that provide data about what people are

talking about on Twitter) eBay Pulse Springwise.com Your own fertile imagination Forums and chat rooms Blogs Your own analytics

Create a list of keywords to start your research with. Use the keyword tools to expand on it and don’t forget to think outside of the box here. There are hidden gems just waiting for you to find them – we’re talking about great keyword phrases that are used often and practically no one is targeting.


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Use the space below to list at least 10-15 keywords you can start your research with.

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STEP THREE: RESEARCH YOUR KEYWORDS

As you start looking at different keyword ideas, there are a few criteria to look at. As mentioned before, you want high demand, low supply. If you’re using WordTracker or Keyword Discovery (the paid applications) then you can look at the KEI number. The higher the KEI the better the keyword. Be sure to track your results! You don’t want to lose those potentially high traffic keywords.

Remember to:

Look for keyword phrases that are specific, long tail keywords.

Sort keywords or prioritize them by primary keywords and secondary keywords.

Taking a look at this screenshot from a search for “how to housebreak a golden retriever puppy” it’s easy to see that while competition isn’t too high, neither is demand. Probably not a good keyword to target.

The keyword phrase “training puppy tricks” looks better but it’d still be good to have less competition.


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Use your selected keyword tool to start generating keyword ideas and analyzing which ones look most promising. As you identify ones that you might want to use, record them in the spaces below or directly onto into your organization system, spreadsheet or other. You can always add or delete ones as you learn more. Your primary keywords should be those that have the most promise. They should have higher traffic levels along with moderate to low competition. They might even serve as categories or major pages on your site. Secondary keywords are those that still have some decent traffic with lower competition. These can serve well as articles or blog posts on your site. Primary Keyword Options

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STEP FOUR: IDENTIFY YOUR KEYWORD COMPETITION

The next thing you want to do is to find out who else is targeting your keywords. By this point you should have a list of potential primary and secondary keywords. Starting with your primary keyword list, visit sites like KeywordSpy.com and enter those keywords to find out who is also targeting them. This will:

Tell you who your competition may be. Offer some additional keyword ideas to research Help you differentiate yourself

The KeywordSpy tool is really easy to use and it looks like the image here:


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Make a note of the results because you may need them for the next step. Take some time and visit the websites. Are those sites competitors for your business? Are they sites that complement your own business? You may find that you need to use more general keywords at first to identify competitors. Then you can drill down on other keywords that those sites use. Use the space on the following page to record your results.


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Use the space below to document any sites you want to investigate further.

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STEP FIVE: IDENTIFY YOUR COMPETITORS’ KEYWORDS

Now just because someone is targeting the same keyword doesn’t mean they’re direct competition. But they can be. For example, you may sell puppy training information products and there’s a puppy trainer or even a puppy treat manufacturer who is also targeting the same keywords. They’re not a business competitor. In fact, they may even be sites you could form joint ventures with in the future! Using the same website tools you used to research the sites using your keywords, you can also find out what keywords your competition is targeting. KeywordSpy, KeyCompete, and SEMRush are options. They offer paid and free services along with free trials. Enter your competition’s URL, click search and analyze the results. You can look at both the PPC keywords those sites are targeting, as well as organic search keywords. Make notes of the keywords and go back into your keyword research tools to check supply, demand, and keyword alternatives. On the following page, you can use the table to record the results of your research and the top keywords that your competitors are using. Note the keywords that you may want to target yourself. You can also just record these results into your organization system so that you can compare them to the others that you’ve identified so far. Use all of the information you’ve gathered to sort through the keywords you’ve been listing in your organization system. Narrow them down to the top primary and secondary keywords that you’re going to focus on in your initial traffic generation strategy.


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Make a list of your competitor’s websites and their keywords below.

Competitor’s Website Keywords They Target


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STEP SIX: DECIDE ON YOUR TARGET KEYWORDS

You’ve done a fair amount of research up to this point, so now it’s time to decide which keywords you will target in your marketing efforts. There’s no science to selecting the actual keywords you’ll use and no one can make the decisions for you. If you have a good sense of your market and the people who will like what you have to offer, then you’ll have an easier time making the judgment call on keywords. Just because a keyword has high traffic and low competition doesn’t mean it’s necessarily a good one for you to target. While most keyword tools will give you guidelines for what they consider an ideal keyword, there are many other facts beyond the statistics. As you look through all the information you’ve been gathering, there are a few questions you can ask yourself to help decide on your target keywords.

1. What kind of people will this keyword attract? Are they my target market? 2. What will they be looking for when they reach my site? Can I deliver on it? 3. Are they people who I can form a relationship with? 4. Are they people who are looking to buy something? 5. How strong is my competition for this keyword? 6. How long could it take me to rank for this keyword? 7. Do I have the resources (time and money) to compete for this keyword? 8. Do I have a good balance of keywords that I can rank for quickly and ones I can aim to rank for

over time?

Once you’ve looked through all your data and thought through these questions for each of your most promising keywords, write down the ones you will focus on for this round of keyword research. Use the space on the next page or enter them directly into your organization system.


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Primary Keywords

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STEP SEVEN: CREATE YOUR KEYWORD TRAFFIC STRATEGY

Based on the keywords you researched with your tools and the ones your competitors target, you should now have narrowed your research down to a few primary keywords to focus on with some supporting secondary keywords. This is the step where you’ll integrate these keywords into your existing traffic generation strategy. You’ll create content that supports these keywords and you’ll focus on reaching the top spot in the search engine results for your chosen keywords. This is an ongoing process that requires content, linking and other traffic generation strategies. Once you’ve achieved your page ranking and traffic goals for your chosen primary keywords, then you can go back and repeat the keyword research process, once again choosing a few new primary keywords to target. This time it may be easier because you already have research and an organization system to build on. Of course, you’ll also want to sustain your traffic generation results for your existing keywords along the way, even while you’re adding new ones to your list. That way, you’ll be reaching more and more prospects and growing your traffic. Use the table on the following page to start generating your traffic strategy. We won’t go into a lot of detail on traffic generation techniques in this report since it’s a huge topic all on its own.


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Use the space below to outline your traffic generation strategy for your chosen primary keywords. For example, what content can you create that supports these keywords?

Traffic Generation Method Potential Activities/Content

Content Marketing

Link-Building

Social Media

Paid Advertising

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STEP EIGHT: ANALYZE YOUR PROGRESS

If you don’t already have an analytics feature or service working to help you manage your website, it’s time to install one. Google Analytics is easy to install and it shows you a ton of really helpful information. It’s also free. One of the functions you’re going to want is the ability to see what keywords people are using when they find your website. Create a system and schedule for reviewing your analytic data. Are you reaching your traffic generation goals for your primary k eywords? Why or why not? Analytics will help you determine if you’re on the right track. They’ll tell you when you’ve reached your traffic goals, and they’ll help you choose keywords to really focus on and explore. If you have analytics already installed, check out your last five reports. What keywords are people using to find your website? List them below and use that as the foundation for your next keyword research event. Top Keywords from Analytics:

1. _________________________________________ 2. _________________________________________ 3. _________________________________________ 4. _________________________________________ 5. _________________________________________ 6. _________________________________________ 7. _________________________________________ 8. _________________________________________ 9. _________________________________________ 10. _________________________________________

Driving traffic to your website is an ongoing process. Choose a few keywords to really focus on, fine tune your traffic results and then choose some more. You’ll watch your website grow and grow and of course your bottom line too!

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YOUR KEYWORD ACTION PLAN

The following checklist shows you which activities you must complete to conduct the most effective keyword research. Your Action Plan will help you go through it, without missing any of these steps.

Get Organized! What system will you use to get organized?

Use the following criteria to make sure your system is adequate for your research needs:

Easily customized to record the data you want Can be used to compare or rank data. (For example you

could sort keywords alphabetically, or by KEI) Can be reviewed at a glance Is easy to store data Can import data from keyword tools

Test out your system and record your data in it as you continue through the rest of the steps in this process.

Readjust or change your system if it’s not working for you. Don’t be afraid to move to something completely different. It’s important to have a system that is easy to use as you generate more and more keywords over time.

Explore and Choose Your Keyword Tools

Which keyword research tool(s) will you use?

Before you pay for anything, try a free trial. Make sure that you’re getting your money’s worth.

Spend some time on the more popular keyword tools. Get to know the terminology and what data points they offer. Once you’ve had some time to compare, choose the one or two keyword tools you’re going to rely on.

Download them or sign up and you’re ready to get started.


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Your Keyword Action Plan (continued)

Research Your Keywords

Getting Started. Get started by brainstorming keywords and keyword phrases, researching your competition’s keywords, starting with a basic keyword phrase or by using the term that most often leads customers/visitors to your website.

Look for keywords with a lot of demand. You want keywords that a number of people are using to search for your information.

Look for keywords with low supply. You want keywords that aren’t being represented by thousands of other websites. Too much competition.

Look for keyword phrases that are more specific. We’re talking about long tail keyword phrases here. For example, instead of “dog housebreaking” you might search for “how to housetrain a beagle puppy.” That’s pretty specific.

Sort keywords or prioritize them by primary keywords and secondary keywords.

Make room to take notes on competition.

Also analyze the price for PPC advertising. This may come in handy later when you’re creating or modifying your traffic generation plan.

Be sure to record everything in your organizational system.

Identify Your Keyword Competitors

Which websites are using your potential keywords?

Jump over to some keyword tools that help you investigate your competition. KeywordSpy.com for example will tell you what other websites are using the same keyword you are.

Do this for every primary and secondary keyword you have and take notes. Visit the websites that are using the same keywords and explore their site. Can you compete? How can you differentiate yourself?


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Identify Your Competitors’ Other Keywords

What other keywords are your competitors targeting?

Type in your competition’s URL into the keyword tools like KeywordSpy.com and to find out what other keywords they’re targeting.

Take notes on the keywords they’re using

Head back into your keyword tools to investigate the supply and demand for those keywords. Are they a possibility for you to use as well?

Narrow down the keywords you will focus on, based on both your previous research and the ones your competition is targeting.

Integrate Your Keywords into Your Traffic Generation Plan

How will you generate traffic from your keywords?

By this point you should have narrowed down the keywords you’ll focus on and they should be recorded in your organizational system. Make sure they are broken down into primary and secondary keywords.

If your organizational system isn’t working for you, now is a great time to adjust it to meet your needs.


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Tracking The Data For Better Traffic

Are your traffic generation methods and keywords working?

There’s really only one way to find out – analytics.

Download and/or install an analytics program into your website. Google Analytics is free and provides a wealth of information.

Set aside time to regularly review the data. What keywords are driving the most traffic?

Make adjustments to your content and traffic generation strategy.

Jump back on the keyword research tools and analyze your research to drive more traffic.

Repeat the process for continual and lasting success!


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ABOUT SHARYN SHELDON

My two greatest passions in life (other than my family) are learning and travel. After being an instructional designer and learning consultant for major corporations for nearly 20 years, I decided to bring my love of

learning to internet marketing. My dream is to be able to travel wherever I want and work at the same time. That’s the ultimate

beauty of internet marketing. All you need is a computer and an internet connection!

I discovered private label rights content when I was floundering around trying to create enough content for my niche sites. I only have a few hours

each day to focus on work, between family commitments like school, homework, and chauffeuring duties for the kids. With so little time, I really needed to focus on marketing, but I needed content too. That’s where PLR articles have been so

incredibly helpful. So long as I buy something of high quality, I can quickly customize it to make it unique.

I finally decided to get into the PLR business myself after getting frustrated with the

scarce supply of quality PLR on the market. Now I’m working on gradually building up more and more PLR resources for business coaches, consultants, small business owners and internet marketing service providers who need quick content, but who

want only top quality writing. My standards have always been exceptionally high, so the PLR I sell had better be extremely well written! You can check out my PLR at

http://www.businesscontentplr.com. I also created my own blog at www.SharynSheldon.com to share everything I learn

about internet marketing so that others can grow successful online businesses as well. I believe that knowledge was meant to be shared, not eked out in dribs and

drabs or hoarded by those who are afraid of competition. Come join me in learning how to become a better marketer and grow our businesses!


http://www.sharynsheldon.com/

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