Keywords: What They are and

Why We Should Use them Presenter:

Chuck Ward

What is the ONE thing you can do

RIGHT NOW RIGHT away

TODAY to get more FREE LEADS

in 2014 and 2015

Use keywords on your content

This Week’s Agenda

• What exactly are keywords • Why are keywords important

– Understanding key word searches (KWS)

• How do we work with keywords – Internet – Social Media

• Resources

About Keywords

A Keyword is: A word or concept of great significance Words that act as a key to a cipher or code An informative word used in an informational

retrieval system to indicate the content of any particular document

Source: Wikipedia.com

About Keywords: In SEO Terms

A Keyword is: A word or concept of great significance Words that act as a key to a cipher or code An informative word used in an informational

retrieval system to indicate the content of any particular document

Word or phrase that describes the content of the webpage (src: Techopedia.com)

About Keywords: In SEO Terms

• Word or Phrase that: – Describes content of the page – Categorizes the content of the page (or

video/image) – Cause your web content (video, page, or image) to

be retrieve from a informational retrieval system (aka – the search engines)

How To Understand Keywords

To understand keywords One must understand keyword searches and how they work

Understanding Keywords Searches

Imagine a Bee The Bee leaves the hive

Understanding Keywords Searches

Imagine a Bee The Bee leaves the hive The Bee finds this AWESOME and YUMMY new flower patch

Understanding Keywords Searches

Imagine a Bee The Bee leaves the hive The Bee finds this AWESOME and YUMMY new flower patch

What is a Keyword Search

A keyword search (KWS) is a single search word or group of words (phrase) that we type into a search engine website (Google, Bing, Yahoo) to get information we want Forms could be Web pages Videos Images

Understanding Keywords Searches

Imagine a Bee The Bee leaves the hive The Bee finds this AWESOME and YUMMY new flower patch The Bee returns to the HIVE

Understanding Keywords Searches

The Bee then uses full body shaking to tell the other bees where to find the NEW, YUMMY flower patch (BTW, you can kill that bee, but the others will know exactly where to go)

Understanding Keywords Searches

Let’s Put it Together New flower patch is your content on the internet Bee Hive full of bees – is the search engines

Understanding Keywords Searches

The BEE represent the computer program (called spiders) that come from the search engine in search of new nectar

How are those bee’s going to find YOUR new flower patch full of yummy and delicious flowers ?

Thru the use of Keywords

Understanding Keywords Searches

Broad Searches are ok – The more broad the search, the less likely the

chance for immediate to short term lead conversion (90 days or more)

More Narrow (focused/specific) are better

– The higher the chance for immediate to short term lead conversion (0 – 90 days)

Putting it Together

• Keywords are the data points we put into our content (pages, images, videos)

• Keywords summarize your content

SO THAT

Putting it Together

• Your content, image, or video gets found • Your phone rings • You sell a home • You get a commission check

Which is Why We Are Here, Right ?

Thursday Agenda

• Go over some ideas on how to find the RIGHT keyword(s)

• Where to put those keywords at • Extra resources from the “PRO” vault

Thanks for Attending

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