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    RETAIL MANAGEMENT PROJECT | FRANCHISEE BUS

    OF KFCGROUP |15202045-Siddharth Agarwalla | 1520204 -Sri!a" Pritira"#a" $i%wal |152020&0-'!a Sha"(ar M)ha"ta |152020&2-*+ri"d+r Si"gh ,+)l | 152022& -R+%h. Jai"

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    About KFC•

    /)."d+d a% Kentucky Fried Chicken Colonel H!rl!nd S!nder" i" 1 52• 3/C ha% ++" a ra"d a"d ) +rati"g %+g!+"t t+r!+d

    a 6)"6+ t )7 #u$% Br!nd" %i"6+ 1 8 wh+" that6)! a" wa% )7 P+ %iC) a% Tri6)" Gl) al R+%ta.ra"t%

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    KFC At O,ISHA

    • 3C/ PA- HEIGH.S/ ( +ar & !)"th%• 3/C SAHI, NAGAR/+ !)"th%• 3/C Cutt!ck /( +ar !)"th%• All th+%+ ).tl+t% 6)!+ ."d+r )"+ 7ra"6hi%+; #U0

    IN,IA 9• I"t+r

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    Product A""ort$ent"•

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    3hy KFC 4•

    Par+"t C)! a" whil+ r)

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    Sur8ey Be9ore O6enin7 .heFr!nchi"e•

    P)t+"tial Co$6etitor• Ga.g+ th+ de$!nd )7 th+ . li6• 0!rket R+%+ar6h=dir+6t ri"t !+dia %)6ial !+dia>• ?+r) d)w" )" hi7h "treet ar+a%9•

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    3/C:% R+B.ir+!+"t%•

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    E +"%+%•

    3orkin7 c!6it!l E56en"e"; R%:*

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    Pro$otion Str!te7ie"•

    Targ+t 6.%t)!+r%; #oun7"ter" 9• Ad

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    3ork 9orce•

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    0ARKE.ING S.RA.EGIES OF KFC• 3/C .%+ @ P " )7 !ar(+ti"g =PRO,'CT PRICING

    PROMOTION PLACE>• A66)rdi"g t) 3/C kid" +6)!+ th+ 9uture +r!a"+"t% 6.%t)

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    St!nd!rdi !tion•

    All th+ 6roduct" ar+ %ta"dardi@+d• Th+ %ta"dard% ar+ %+t th+ 6!rent co$6!ny 9• Th+ %ta"dardi@ati)"% i"6l.d+;

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    Pr) l+!% /a6+d I" Mai"tai"i"g A/ra"6hi%+•

    S!le" a"d E"

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    C.%t)!+r /++d a6(•

    C.%t)!+r 6)! lai"t% ar+ i$$edi!tely d+alt with• C.%t)!+r 6a" l)dg+ a"d i"6)"

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    .HANK #O