kfc franchisee business
TRANSCRIPT
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RETAIL MANAGEMENT PROJECT | FRANCHISEE BUS
OF KFCGROUP |15202045-Siddharth Agarwalla | 1520204 -Sri!a" Pritira"#a" $i%wal |152020&0-'!a Sha"(ar M)ha"ta |152020&2-*+ri"d+r Si"gh ,+)l | 152022& -R+%h. Jai"
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About KFC•
/)."d+d a% Kentucky Fried Chicken Colonel H!rl!nd S!nder" i" 1 52• 3/C ha% ++" a ra"d a"d ) +rati"g %+g!+"t t+r!+d
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KFC At O,ISHA
• 3C/ PA- HEIGH.S/ ( +ar & !)"th%• 3/C SAHI, NAGAR/+ !)"th%• 3/C Cutt!ck /( +ar !)"th%• All th+%+ ).tl+t% 6)!+ ."d+r )"+ 7ra"6hi%+; #U0
IN,IA 9• I"t+r
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Product A""ort$ent"•
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3hy KFC 4•
Par+"t C)! a" whil+ r)
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Sur8ey Be9ore O6enin7 .heFr!nchi"e•
P)t+"tial Co$6etitor• Ga.g+ th+ de$!nd )7 th+ . li6• 0!rket R+%+ar6h=dir+6t ri"t !+dia %)6ial !+dia>• ?+r) d)w" )" hi7h "treet ar+a%9•
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3/C:% R+B.ir+!+"t%•
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E +"%+%•
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Pro$otion Str!te7ie"•
Targ+t 6.%t)!+r%; #oun7"ter" 9• Ad
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3ork 9orce•
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6)! a" 9• No? o9 e$6loyee" d+ +"d% . )" th+ ")9 )7
.r!n"!ction" 6er hour ?=It %h).ld + 4 +! l) ++% +r 10 6.%t)!+r i" a" h).r>
• )r( h).r%; h).r% = a!-& !>9
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0ARKE.ING S.RA.EGIES OF KFC• 3/C .%+ @ P " )7 !ar(+ti"g =PRO,'CT PRICING
PROMOTION PLACE>• A66)rdi"g t) 3/C kid" +6)!+ th+ 9uture +r!a"+"t% 6.%t)
a"d w+ (")w
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St!nd!rdi !tion•
All th+ 6roduct" ar+ %ta"dardi@+d• Th+ %ta"dard% ar+ %+t th+ 6!rent co$6!ny 9• Th+ %ta"dardi@ati)"% i"6l.d+;
• /.r"it.r+9• C)l)r )7 th+ ).tl+t =i"6l.di"g th+ 7.r"it.r+>9• Lighti"g9• M.%i6 H T+l+
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Pr) l+!% /a6+d I" Mai"tai"i"g A/ra"6hi%+•
S!le" a"d E"
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C.%t)!+r /++d a6(•
C.%t)!+r 6)! lai"t% ar+ i$$edi!tely d+alt with• C.%t)!+r 6a" l)dg+ a"d i"6)"
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.HANK #O