khabar first edition
DESCRIPTION
HCCBPL AP Zone fortnightlyTRANSCRIPT
KhabarKhabar
Spot LightOYFHappy DealVision 2020HEHOGO
VendingRailwaysSplash BarTeen RecruitmentSFI
I tn his ssuei
HCCBPL,A.P. Zone Fortnightly
KhabarKhabar
Spot Light
ASM of the Month
riyanka Panda is an ASM in Hyderabad city, the first woman ASM in Andhra Pradesh TT. Equipped with an engineering degree and MBA finance from PXIMB, she joined HCCBPL as a management trainee in 2011, handled teen
recruitment channel for an year before moving onto her present role.
It must be really working, for she has been consistently topping the operations score-card for the last 11 months. Not to forget her passion for brand Coke (the focus, billing drive etc- she sold about a 500 cases in 1 outlet in 1 week in May this year)!
In her free time, she loves painting, singing, dancing and partying. The ear-rings she makes are a rage amongst the woman folk of HCCBPL.
Always energetic, always smiling, here's wishing her all the success and good weather.
“I landed this role by chance”, she says, “but the adrenaline rush here is what keeps me going..”
Priyanka Panda
KhabarKhabar
Used Happy Deal coupons for Coke 1.25 billing only for next month billing also.Once billed outlets are repeatedly monitored for every month billing Trade schemes are mutually utilized for Happy Deal billing. Happy Deal is discussed in every meeting with ESMs.POSM is much focused in outlets placement.Much focus on coke billed outlets (maaza not billed ols) and vis-a-vis.
190 Happy Deal outlets enrolled
68 Happy Deal outlets enrolled
Priyanka Panda
ASM
Satish Yellampalli
STL
Satish has achieved this by doing the below:
Hyderabad City
Focus and follow up has helped her in achieving these numbers
Spot Light
Best Execution
KhabarKhabar
K Vishwanath
ASM
STL
Nagaraju
122 Happy Deal outlets enrolled
156 Happy Deal outlets enrolled
Overall target was broken down by pre-seller per day and followed up on the same to achieve the results.
Spot Light
Best Execution
KhabarKhabar
K K Srinivas
ASM
STL-Ongole Town
74 Happy Deal outlets enrolled out of 74
86 Happy Deal outlets enrolled out of 86
Balakrishna
Regular follow up with pre-seller about billing Visibility Drive-Mandate visibility of Coke & Maaza Optimum payment to retailer-over a period of time retailer’s confidence was gained.
Spot Light
Best Execution
Rest of A.P.
KhabarKhabar
Spot Light
Hyd-City Hyd-UPC Vizag Vijayawada Chittoor
ASM:RHD PRATHAP
SINGH
ASM: D VENU
MADHAV CHARY
ASM:M M M BAIG
ASM:M TIRUPATI RAO
ASM:M V S M PRASAD
SE/STL:K. SRINIVAS RAO
SE/STL: P. SURENDER
RAO
SE/STL:TEJASWI REDDY
SE/STL:K. VENKATESWARA
RAO
SE/STL:Y. CHENNU
BABU
Food services Modern Trade Railways
SE/STL:SANDEEP M
SE/STL: SUBBA RAO
SE/STL:K. JAIRAM
KhabarKhabar
Own Your Fridge
OYF
Own Your Fridge Scheme - 2014Own Your Fridge Scheme - 2014Option-A : RefrigeratorGodrej
Option-B: Chest Cooler Rockwell
1.Take a Demand Draft for for 183 Ltrs in favor of
Payable at Hyderabad from any Nationalized Bank. Bookings open till March 31, 2014.
2.Make minimum 2 cases of Glass On Deposit worth ` 200/- per case amounting
to `400 at the time of enrollment.
3.Get `2500/-* worth liquid free
4.
` 9,930 Godrej & Boyce Mfg Co. Ltd
(Glass + Shell)
Validity of coupons till June 30, 2014.
1.Take a Demand Draft for (for 7.5 caser-200ml) or (for 18 case-200ml) or (for 13 caser-300ml) in favor of
, Payable at Hyderabad from any Nationalized Bank. Bookings open till March 31, 2014.
2.Make minimum 2 cases of Glass On Deposit worth ` 200/- per case amounting to `400 at the time of enrollment.
3.a) Get ` 3000/-* worth liquid free on 7.5 cs of 200ml RGB (Model No.IC-180 SD) b) Get ` 4500/*- worth liquid free on 18 cs of 200ml RGB (Model No.IC-432 SD) c) Get ` 5000/-* worth liquid free on13 cs of 300ml RGB (Model No.IC-432 DD)
4.
` 11,825 ` 18,950` 20,025
Rockwell Industries Ltd
(Glass + Shell)
Validity of coupons till June 30, 2014
Company Capacity Model No. Special Price
Godrej 183 ltrs GDE 19 B1 ` 9930/-
Toll Free No.1-800-209-5511
Capacity Model No. Special price 7.5 cs of 200ml RGB IC-180 SD ̀ 11,825/-
18 cs of 200ml RGB IC-432 SD ` 18,950/-
13 cs of 300ml RGB IC-432 DD ` 20,025/-
* Single redeemable coupon
* Single redeemable coupon
IC-432 SDIC-180 SD IC-432 DD
Customer Care No.s: 7893622866, 9177718765
KhabarKhabar
·Empowering small groceries to compete with neighborhood modern trade outlets by running promotions·Driving the occasion of 'At home' consumption·Monthly consumer promotion (Rs.5/- off on Coke 1.25l, Maaza 1.2l) with best in class in-store execution & activation
What's Happy Deal?
Refresher:
Hyd City Hyd UPC Chittoor Vijayawada Vizag Total
1.87%
2.66%
3.78%
4.99%
1.40%
2.39%
0.63%0.25% 0.23% 0.07% 0.10% 0.26%
Coca-Cola 1.25l salience in HDO & Non-HDO
Salience -HD ols Salience -Non HD ols
Hyd City Hyd UPC Chittoor Vijayawada Vizag Total
4.77%
6.11%
5.49%
6.41%
2.84%
5.09%
2.74%2.65%
0.81% 0.60% 0.77%
1.91%
Maaza 1.2l salience in HDO & Non-HDO
Salience -HD ols Salience -Non HD ols
Hyd City Hyd Upcountry
Chittor Vijayawada Vizag
2.6
1.9 1.9 2.0
1.6
Average vol/ol (pc)
Average vol/ol (pc)
KhabarKhabar
Refresher:
➜Investing in/for future➜Building demand in E & D & convenience channels by improving shopper experience➜Increasing chilled space, ahead of the curve➜Showcasing POP merchandizing elements of future; visually appealing & relevant
39,744
6,668
81 2,774
1,014
50,281
31,620
7,979
407 2,752
937
43,695
Hyd-City Hyd-Upc Chittoor Vijayawada Vizag AP
Vision 2020 volume performance
Vol Nov-12 Vol Nov-13
KhabarKhabar
Refresher:
‘ ’ is very important growth driver
‘ ’ can be effectively utilized to drive HE: 25% subsidy (free liquid) at one-go!
HE
OYF
HEHorizontal Expansion
Chittoor
Hyderabad City
Hyderabad UPC
Vijayawada
Vizag
AP
713
335
1,230
788
455
3,521
6585
4882
9500
5138
4207
30312
HE target Achievement
KhabarKhabar
H O Goappiness n the (HOGo)
‘Happiness On the Go‘
piloted in in the month of October’13
First Hyderabad City
he concept of is revolutionizing what it means to showcase a brand/pack. It is a fantastic opportunity to Tshowcase our brands and reach people.
HOGO- ‘Happiness-on-the-go’
We have started this initiative in Hyd City: A HOGO vehicle is a stunning pavilion that gives visitors a truly unique visual and sensory experience of the brand. The set up contains vending machines that dispense 125ml & 200ml @ Rs.5/- and Rs.10/- respectively. It is slowly gaining momentum and we are selling about 300 cups a day.
Ideal target audience for HOGO: Large congregations at local festivals , bus stand areas, cross roads, temple areas.
So if there’s a local festival coming up, a college festival, a bus stand we are not able to service through our traditional medium, do let us know at
and we’ll support you with this ‘on-the-go’ happiness!
KhabarKhabar
Vending MachineVending Machine
hether one is chasing a whooshing deadline at work or shopping Wfrantically for an event, there is
nothing like a chilled beverage available at an arm’s reach, without having to move away from job on hand for long. And that’s what our full service vending machine is offering.
This is ideal for places with 2500+ audience like Software Companies , big Offices, Malls , Airports , Hospitals , schools , colleges , large Apartments , zonal Banks offices/ training centers , petrol pumps.
We’ve got an excellent response for ICICI, Virtusa, imax etc in Hyd City. So, if you’ve got a place like that, we’ve got a value offering!
For vending Enquires Pl reach out to - Sandeep Manthripragadaon 9581163355 or [email protected]
KhabarKhabar
Railway Activation Picture of Success:
Refresher:
ØDisplay board: Included in Aerial hangersØPrice communication: Incorporated as a cooler stripØWarm display: On the counter
Activation of railways as per Deep RED standards:
KhabarKhabar
Splash Bar
emember the Aamir khan ad where he asks the shopkeeper: “ Yeh Cokewa kitne ka hai?.. ‘Paanch,' the shopkeeper is forced to admit…and then the sign off ‘Paanch Rmatlab Chhota Coke’?
The experiment of 200ml @ Rs.5/- was written off as ‘consigned to history’, thanks to the transportation & packaging costs, but here we go again..experimenting to break the critical ‘tea barrier’, trying to wean away customers from tea/coffee (priced at three to four rupees) to Coke.
We have started 2 splash bar kiosks, one at Tirupati bus stand and the other at Tiruchanur temple. The set up contains a splash bar machine that dispenses 125ml in cups @ Rs.5/- and best in class activation.
We are happy to share that we are selling about 50 cases of 2.25l Coca-Cola through these 2 kiosks in a month.
KhabarKhabar
Teen Recruitmenteen recruitment isn’t just another channel Tfor us; it has to be tied
in with our identity. Only this will help massive growth in the years to come.
While we have engaged with colleges through activation of their college canteens, sponsored college festivals etc and have a steady growth from this channel (9%), we have identified through pilot exe c u t i o n t h a t b ra n d properties like Coca-Cola kiosks drive in high levels of e n ga ge m e nt & h i g h e r volume growth.
Details:Act ivat ion: Coke teen imagery Happy hour (Coke available at a special price of Rs.5/-) Free wifi: Coke studio content, feedback on quality of food, relevant content on education, career tips , technology, Entertainment, Exciting FREE games drive traffic to social media – Facebook, Twitter& YouTube stream of videos.
P l e a s e s e n d y o u r s u g g e st i o n s fo r k i o s k p lacement in co l leges ( 1 0 0 0 + s t u d e n t s ) t o [email protected]
KhabarKhabar
S F I SFIales orce ncentive ( )th ndPeriod: November Ko Month (26 Oct – 22 Nov, 2013)
Eligibility: Presellers DSD & iDAS markets
for Hyderabad City & ROAP
Only for Hyderabad Upcountry
Achieve your minimum target on 200ml
and get Rs.2/- incentive per case.
Target :
Thums Up/Sprite/Limca
Number of outlets x 5 cases of Thums Up, Sprite and
Limca 200 ml RGB
Achieve your minimum target on 200ml
and get Rs.2/- incentive per case.
Target : Number of outlets x 2 cases of Coke &/or Fanta 200 ml RGB
Coca-Cola/Fanta
Achieve your minimum target on 200ml and get
Rs.2/- incentive per case.
Target :Number of outlets x 1 case of Maaza 200 ml RGB
Maaza
Achieve your minimum target on 200ml
and get Rs.2/- incentive per case.
Target : Number of outlets x 1 case of Coke &/or Fanta 200 ml RGB
Coca-Cola/Fanta
Unit Total # ESMs
Hyd City 205
UPC 39
Coastal 82
