CASE DEBRIEF

WHOLE INDIAN MARKET1.340 million mobile subscriber.

2. Highly price sensitive consumer with complex buying patterns

CHENNAI PHONESOffering the cheapest price than competitors.

Staffs with low technology and brand knowledge.Very fast replenishment cycle (24hr)

Failing to create memorable customer experience.Getting better offer from new OEMs with better profit marginsPlanning to expand in the future (from 20 stores to 35 stores)

01 THE SUPPLY CHAIN NETWORK

02 SUPPORTING RETAIL CHAINS

RECOMMENDATION

RETURN POLICY CORRECT INFORMATION

RECOMMENDATION

SUPPORTING STORE STAFFS

PROMOTIONALSUPPORT

RECOMMENDATION

ACCESSORIESSUPPORT

RETURN POLICY

INFORMATION SUPPORT

PROMOTIONAL SUPPORT

ACCESSORIES SUPPORT

03 INVENTORY REPLENISHMENT POLICY

24hours

Inventory ReplenishmentShould be ensured for the long run

PROPER FORECASTING BY MERGING WITH ERP TO IDENTIFY REAL TIME STOCK STATUS

Focus On ExecutionLABOR TRAINING OR AVAILABILITY

Find OOS (out of stock) patterns

Avoiding Stock Out

RECONSTRUCTING THE STOCK to MINIMUM STOCK CALCULATION

4Quarter Analysis to

seasonal analysis

ANALYZING THE DIGITAL DEMAND

AND STOCK ACCORDINGLY

Inventory Replenishment

Maintaining Credit Period with bothCustomers and suppliers

Sell One Replace One Min/Max replenishment Fixed re-order stock level

Fixed time re-ordering

PURCHASE ORDERS SUPPLIER

INVENTORY PLANNING

SALES ORDER

CUSTOMER

DEMAND

SUPPLY

04 IMPROVING CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE

NEW AND IMPROVED INTERIOR DESIGNCONSUMER REACTION: FEELING OF BEING IN THE RIGHT PLACE

CUSTOMER EXPERIENCE

PROFESSIONAL DRESS UPCONSUMER REACTION: TRUSTED STAFF FROM THE STORE.

CUSTOMER EXPERIENCE

TURNING STAFFS INTO TECH EXPERT CONSUMER REACTION: THEY FEEL LIKE THEY ARE MAKING THE BETTER PURCHASE DECISION

CUSTOMER EXPERIENCE

SPECIAL PACKAGING WITH ADDITIONAL ACCESSORIES

CONSUMER REACTION: THEY WILL BE SURPRISED AND PLEASED WITH THE GIFTS THEY GET.

CUSTOMER EXPERIENCE

INSTALLMENT SYSTEM

CONSUMER REACTION: THEY WILL BE ABLE TO BUY THE PHONE SET THEY REALLY WANT AND BECOME LOYAL.

CUSTOMER EXPERIENCE

HELP WITH THE NET HANDSET EXPERIENCE

CONSUMER REACTION: FEELING THAT THE STAFFS ARE REALLY HOSPITABLE

CUSTOMER EXPERIENCE

MEMBERSHIP SERVICE CONSUMER REACTION: FEELING PREVILIDGED

CUSTOMER EXPERIENCE

THE APP

COVERING ANY TYPE OF QUERYINSTANT SERVICEAS PROMOTIONAL TOOL

SUM IT UP!

SC NETWO

RKSUPPORTING

RETAILINVENTORY

REPLENISHMENT POLICY

UX THANKS