kho chang ching ppt
TRANSCRIPT
Background
Increasing number of competitors that have the same interests in Chinese’s restaurant with more
widespread promotions
Objectives
•To strengthen Kho Chang Ching existence in its customers•Expanding Kho Chang Ching market share in
Chinese restaurant• Increasing Kho Chang Ching brand recall as a
delicious and classy Chinese restaurant
Symbol Base ofAuthority
Brand Personality
CoreValue
The Taste that Crosses the Border
EmotionalBenefit
Ideal CustomerImage
Luxurious Chinese Restaurant
Noodle and seafood Chinese cuisine
specialist
A Classy, prestigious and
delicious Chinese Restaurant
Modern, High Class, and Exclusive
FunctionalBenefit
Originality and scrumptious Chinese
Restaurant
Kho Chang Ching Honeycomb
The Taste That Crosses The Border
Core Value Kho Chang Ching
Brand Personality
Exclusive
A Classy, prestigious and delicious Chinese Restaurant
Kho Chang Ching
Male & Female
30 – 50 y.o
Exclusive
Modern High Class Cuisine Lover
ARCAS Sheet
what stimulus to undertake them know
what to reminded to make it relevant technique
How to present check point to select the brand
Last push for purchase such as purchase privillage and sales talk as recommendation
To be purchased repeatedly
A ttract
R elate
C ompare
A ction
S ustain
Every 5 meals get 30% discount voucher promos
Family package menu
Print Ad
Adlips Radio and Social Network
Internet Ad, POP