kick ass local seo tips & strategies

24
Kick Ass Local SEO Tips & Strategies

Post on 17-Oct-2014

799 views

Category:

Marketing


2 download

DESCRIPTION

Kick Ass Local SEO Tips & Strategies delivered by @DevBasu at #InboundTO in October 2013. Tips are relevant to small businesses or consultants who work to help small businesses improve their local search presence and visibility.

TRANSCRIPT

Page 1: Kick Ass Local SEO Tips & Strategies

Kick Ass Local SEO

Tips & Strategies

Page 2: Kick Ass Local SEO Tips & Strategies

Like Shopping Local?

Page 3: Kick Ass Local SEO Tips & Strategies

40% of all searches have local intent.

Page 4: Kick Ass Local SEO Tips & Strategies

An Explicit User Query

Page 5: Kick Ass Local SEO Tips & Strategies

An Implicit User Query

Page 6: Kick Ass Local SEO Tips & Strategies

The Canadian Local Data Eco-system.

Page 7: Kick Ass Local SEO Tips & Strategies

In the Old Days…

Page 8: Kick Ass Local SEO Tips & Strategies

Telco’s Controlled the Data

Page 9: Kick Ass Local SEO Tips & Strategies

Data is much more complex now

Page 10: Kick Ass Local SEO Tips & Strategies

Local SEO Has 3 Core Pillars

Optimized Profiles Consistent Data

Reviews & Ratings

Page 11: Kick Ass Local SEO Tips & Strategies

Google+ Local Listings

Page 12: Kick Ass Local SEO Tips & Strategies

Entries in Places Feed These Results

Page 13: Kick Ass Local SEO Tips & Strategies

Guidelines for an Optimized Places Profile

Name, Address, Phone Number Consistency

Completion of the Entire Profile

Volume and Velocity of Reviews on Profile

Page 14: Kick Ass Local SEO Tips & Strategies

8 Killer Tips for Profile Optimization

Use the Right Categories

Fully Complete your Listing Details

Write a Great Description

Link your Page to a Google+ Brand Page

Page 15: Kick Ass Local SEO Tips & Strategies

8 Killer Tips for Profile Optimization

Claim Your Listing

Delete Duplicate Listings

Add Schema Markup to your Website

Hit 5 Reviews and Keep on Truckin’

Page 16: Kick Ass Local SEO Tips & Strategies

Citation Building

Page 17: Kick Ass Local SEO Tips & Strategies

The Anatomy of a Citation

Page 18: Kick Ass Local SEO Tips & Strategies

Whitespark Citation Finder

Page 19: Kick Ass Local SEO Tips & Strategies

4 Killer Tips for Profile Optimization

Find Citations your Competitors Have

Build New Citations Consistently Every Month

Build Uncommon Citations – Eg: Youtube

Stay Organized. Use Roboform or LastPass.

Page 20: Kick Ass Local SEO Tips & Strategies

Review Generation

Page 21: Kick Ass Local SEO Tips & Strategies

Use the Right Tools

Page 22: Kick Ass Local SEO Tips & Strategies

When executed properly, Local SEO can yield some pretty

amazing results.

Page 23: Kick Ass Local SEO Tips & Strategies
Page 24: Kick Ass Local SEO Tips & Strategies

Thank You

Connect with me: @devbasu

#inboundto