kidbox: unpacking happiness
TRANSCRIPT
KIDBOX:UnpackingHappiness
MikiBerardelliCEO
KIDBOX
Presented:September28,2016atRetail’sDigitalSummit
UNPACKING HAPPINESS!
THE FIRST KIDS STYLE BOX THAT
COMBINES COOL BRANDS, MEANINGFUL
SAVINGS, AND A MISSION TO CLOTHE
CHILDREN IN NEED
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THE PROBLEM
No time to shop. Parents are always busy and feel guilty about not spending more time with their kids. Too many online choices. Price anxiety online. Kids outgrow clothing quickly. Malls are boring and difficult to get to. Kids clothing is too expensive.
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THE SOLUTION
Shop with your kids, for your kids, from the convenience of your home. Receive a personally curated box of outfits, customized and styled for your kid's unique taste and needs. Pay only for what you keep — shipping both ways is on us. Kids’ clothing is easy to fit and more forgiving.
Gives Moms Time Disrupts And Reinvents How Parents Shop For Kids
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GIVING BACK Through Kidbox Cares, We Are In Pursuit Of Clothing One Million Children In Need
In partnership with — the largest non-profit in fashion — dedicated to collecting and distributing new clothing to children of needy families. Kidbox will donate new clothing for needy children — one for each box that is purchased. To emphasize awareness, parents and kids will choose together where the clothing will be donated, i.e., homeless children, children of single moms, military families, flood victims, etc.
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KID RECEIPT Examples
PERSONALIZED FOR CHILD
PERSONALIZED STYLIST LETTER
VALUE PROPOSITION
EASY STEPS