Tackling Childhood hunger, malnutrition and food insecurity

“Every day children come to our street level centres who don’t have anything to eat at home. There is a silent epidemic of hunger and malnutrition. We have a collective responsibility to change children’s futures for the better.”

Camila Batmanghelidjh, Kids Company founder

“62% of children in poverty living in families where at least one of the parents has a job is very worrying. It is really unacceptable. We are on our way to a having a permanent underclass, people living in poor neighbourhoods that have no opportunities to choose different ways to feed themselves, fewer role models to follow and poverty transferred through generations.”

Olivier de Schutter, UN Special Rapporteur on the Right to Food

Feb 2013, Huffington Post Interview, Commenting in London on UK visit.

21 Inner London Schools – Anonymous survey of Head Teachers and Pastoral Staff

Childhood malnutrition & hunger in London

Nutritional Epidemiology GroupSchool of Food Science and Nutrition, University of Leeds

An exploration of food poverty and energy and nutrient deficiencies in London primary school childrenBy Dr Charlotte EL Evans, Dr Jayne Hutchinson, Meaghan S Christian, Neil Hancock and Professor Janet E Cade

2579 Children, Nov 2010 to Jan 2011, DoH Data / APRIL 2013

In the lowest energy decile,

16.4% of the children did not

meet the EARs for any of the four

key nutrients (iron, zinc, calcium

and folic acid) compared with

2.1% of the whole population.

Children in the lowest decile of

energy intake were 38 times less

likely to meet the EAR for any of

the four key micronutrients.

Kidsplatepledge.org.ukOn-line appeal launched Jan 2012 (relaunch & re-design scheduled for for Q1, 2015.

The Kids Company Plate Pledge

We provide 3000 meals a week for vulnerable and hungry children

85% rely on us for their main meal of the day

64% told us there's no food at home

33% mainly rely on being given money to eat from takeaways

32% don’t get to eat breakfast

The Plate Pledge appeal addresses the problems of food poverty, raises awareness of child malnutrition, hunger and food insecurity and is helping to provide the 3000 meals we provide each week.

Engaging corporate partners, the public and policy makers to help us continue to feed hungry children and their carers.

Practical Aims of Plate Pledge

Just £2 helps Kids Company provide 2 meals for a hungry child.

Raise awareness of the desperate need as poverty grows

Create involvement and make it easy to get involved

Mobilise the food / catering industry to help

Fund 3000+ nutritionally balanced meals each week

Donate long life foodstuffs for crisis food aid parcels

Deliver cookery clubs in 40+ inner-city London schools

Creating better life experiences - part of a broader poverty initiative

Collective voice supporting vulnerable children & young people to effect policy change

Brand PartnershipsIn 2014 Ella’s Kitchen partnered with Kids Company with a commitment to raise awareness of childhood food poverty in the U.K and to help fund our meal provision for 3000 children each week.

In addition the partnership’s fundraising objectives, the partnership has generated a unique research project with Reading University that has documented Children and Families experiences of food insecurity. This has informed the All Party Parliamentary Group inquiry into Food Poverty in the UK and was covered by the BBC.

The research findings formed the basis for the “Hungry Childhoods” art exhibition that has been seen by over 250,000 people during the last three months in London and Bristol.

Watch the Hungry Childhood’s exhibition film here:

https://www.youtube.com/watch?v=5Mie2uIe-DI

Brand Partnerships – Ella’s Kitchen

Christmas 2014

UK wide fundraising campaign, featuring unique new “Jingle Belly” product line developed in partnership with Kids Company.

Exclusive to Tesco’s (3000+ stores) and online via Ella’s Kitchen website.

Also – “Give A Sprout” online fundraising campaign. Promoted to 220,000 Ella’s Kitchen consumers via Social & Email.

Brand Partnerships – Premiere Foods

In 2014 Premiere Foods, one of Britain’s largest branded food producers announced a multi-year partnership with Kids Company to raise funds and awareness for children suffering from food poverty.

Starting with McDougalls, Kids Company is featured nationally on-pack to raise awareness of the charity as well as to generate funds through a donation for every pack sold.

Kids Company are working with Premiere on a new project to engage schools to help them recognise the signs of risk for food poverty in children.

CONTACT

Laurence Guinness

Director of Communications, Campaigns and Research

KIDS COMPANY

www.kidsco.org.uk

www.kidscoplatepledge.org