kids euro festival 2015 closing summary
TRANSCRIPT
Kids Euro Festival 2015October 24 - November 8
Kids Euro Festival: The Concept
A partnership between:
• The Delegation of the European Union (EU) and the 28 European Union embassies in Washington, D.C.
• The European-American Cultural Foundation (E-ACF)
• 30+ local, national, and international cultural and educational organizations in Washington, D.C., Maryland, and Virginia
…designed to bring the culture of Europe to
the children – and their families – of the D.C.
metro area through performances, films,
workshops, and more.
The 2015 Festival
Festival Overview: Total Attendance & Events10,842 Attendees at 142 Events
Public Shows & Workshops
(All Venues):53 events
4,410 attendees 37%
Schools -In Schools:25 events
1,476 attendees 18%
Schools -In Venues: 30 events
1,708 attendees 21%
Libraries -DCPL-Designed Events:
10 events217 attendees
7%
TV Appearance w/ Artists:
1 event 1%
Films (School & Public):3,031 attendees
23 events16%
To Note: For public events, “All Venues” includes performance, workshop, and filmevents that were programmed by Kids Euro Festival, but took place in DC Public Librarybranches (as opposed to events directly designed/programmed by the DCPL); for allcategories, “%” represents the type of event as a percent of overall programming
Festival Overview: “Mainstage” Presentations Genre Type: Presentations Categorized by Genre
To Note: Several presentations overlap genres
Festival Overview: Attendance By Venue1 American Film Institute - AFI 2,134 20%
2 The Kennedy Center 1,361 13%
3 DC Public Schools 1,283 12%
4 Embassy of France 1,064 10%
5 DC Public Libraries (DCPL+KEF) 670 6%
6 Montgomery College 525 5%
7 Embassy of Sweden 340 3%
8 Sitar Arts Center 338 3%
9 Virginia Schools 268 2%
10 Hillwood 246 2%
11 Hill Center 230 2%
12 GALA Hispanic Theatre 209 2%
13 Library of Congress 209 2%
14 Embassy of Greece 200 2%
15 Imagination Stage 200 2%
16 National Gallery of Art 193 2%
17 Embassy of the Czech Republic 160 1%
18 Strathmore - The Mansion 155 1%
19 Shakespeare Theatre 125 1%
20 Delegation of the EU 120 1%
21 KID Museum 105 1%
22 Embassy of Italy - ICI 98 1%
23 Maryland Schools 95 1%
24 Johns Hopkins SAIS 70 1%
25 Harmony Hall 69 1%
26 Alliance Française 60 1%
27 Embassy of Portugal 60 1%
28 Embassy of the Rep. of Lithuania 60 1%
29 Embassy of Finland 45 >1%
30 Dupont Festival 38 >1%
31 Children’s Inn at NIH 30 >1%
32 PG County Center for V&PA 25 >1%
33 Embassy of Romania 22 >1%
34 Guy Mason Co-Op 20 >1%
35 Embassy of the Rep. of Slovenia 15 >1%
Total Events: Public & School
Numbers in parentheses indicate 2014 totalsNote that 2014 was also a two-week festival
142 (156) performances & events
• 82.5* (105) public performances & events: 7,118 attendees (7,855)
• 59.5* (51) school performances: 3,724 attendees (6,785)
Total attendees: 10,842 (14,640+)
* One film screening at AFI included both school and public attendees; thus, it is halved
Public Performances & Events:
Statistics
Numbers in parentheses indicate 2014 totalsNote that 2014 was also a two-week festival
82.5 events (105)
• 39 shows / 4,042 attendees
• 12 public workshops / 268 attendees
• 18.5 film screenings / 2,491 attendees
• 10 library-designed events / 217 attendees
• 1 hospital event / 30 attendees
• 1 TV appearance / WUSA-9 “Great Day Washington”* * A.M. audiences in Washington. D.C., number in the hundreds of thousands, but a specific figure is not available.
• 1 lecture / 70 attendees
7,118 attendees (7,855)
Public Performances & Events: Library & Literary Events
Number in parentheses indicates 2014 total
All Events
• 10 DC Library-designed/programmed events (45)• 11 Festival events (movies; shows; workshops) in DC Public Libraries • KeeKee’s Big Adventues – Athens at the Embassy of Greece• KeeKee’s Big Adventures – Paris, Rome, and Athens at KEEN Day• Storytime with Ambassador Cerar of Slovenia at the Library of Congress
Partner institutions: • DC Public Library: 16 branches• Embassy of Greece, KEEN Greater DC, and the Library of Congress
Public Performances & Events: Films
11 embassies (11)
17 films (14)
18.5* screenings (19)
2,491 attendees (1,221)
Numbers in parentheses indicate 2014 totals.
* One film screening at AFI included both school and public attendees; thus, it is halved
School Performances & Events: Statistics
3,724 attendees (6,785) Numbers in parentheses indicate 2014 totals
Note that 2014 was also a two-week festival
In-School Events (including workshops): 25 events (32) with 1,476 attendees (3,894)
In-Venue Events (including workshops and films):34.5 events (19) with 2,248 attendees (2,891)
59.5 total events (51)
• In-School Venues: 28 (26)
• Theater and Cultural Center venues: 15 (11)• AFI • Delegation of the European Union• Embassy of France - La Maison Française• Embassy of Finland• Embassy of Italy – Italian Cultural Institute• Embassy of Romania• GALA Hispanic Theatre• Guy Mason Co-Op• Harmony Hall• Hill Center at Old Naval Hospital • KID Museum• Library of Congress• Prince George’s County Center for the Visual & Performing Arts • Shakespeare Theatre• Sitar Arts Center
School Events: In Schools & Schools In Venues28 D.C., Maryland, and Virginia schools attended 25 events in-school, while 20 D.C. schools attended 34.5 events at venues (some schools attended both in school and at venues)
• 24 schools through Washington Performing Arts (WPA)• 20 schools through the DC Arts and Humanities Education Collaborative• 4 schools through embassies, inquiries, and other arrangements
Special Audiences: KEEN Day
• Since 2010, Kids Euro Festival has presented KEEN Day, a full day of activities for children with special needs, featuring performances, movies, storytelling, and activities
• KEEN Day 2015 was attended by 460 children, their parents, and their caregivers at La Maison Française – The Embassy of France
• KEEN Greater DC is a non-profit, volunteer-led organization providing one-to-one recreational opportunities for children and young adults with developmental disabilities
• Kids Euro Festival was awarded KEEN Greater DC’s 2015 Distinguished Community Service Award in recognition of the Festival’s dedication to bringing the arts to special needs children
Special Audiences: The Children’s Inn at NIH
• Because Kids Euro Festival recognizes the therapeutic value of the arts, performances for young hospital patients and their families are scheduled each year
• Research has shown that when patients participate in arts therapy, hospital stays are shortened, less medication is required for pain, and a more positive overall experience is reported
• In 2015, Kids Euro Festival visited The Children’s Inn at NIH, bringing the creative and interactive Slovenian puppet show, The Mouse Was Making Porridge
Digital Communication: Website Statistics October 17 to November 18
Visitors and Page Views
• 8,384 visits to the web site• 6,129 unique visitors• 20,134 page views• 17,216 unique page views
Length of Stay
• Visitors stayed on the web site an average of 2.40 minutes• Visitors stayed on each page an average of 1.41 minutes
Digital Communication: Facebook Statistics October 1 to November 18
Kids Euro Festival Facebook Page
• 1,348 Likes
• 31 posts with a cumulative reach of 9,688 and 217 Likes
EU Delegation Facebook Page
• 49,878 Likes
• 9 posts with a cumulative reach of 9,991 and 259 Likes
Digital Communication: Twitter & Instagram
#KidsEUAdventures and #KidsEUFest• Hashtags enable social media activity tracking
Twitter Reach• Both hashtags: 5,109 estimated accounts reached
• Impressions: 9,901 (#KidsEUAdventures) / 762,795 (#KidsEUFest)
• 6 Tweets (#KidsEUAdventures) / 31 Tweets (#KidsEUFest)
• Both hashtags: 4 contributors – top contributor for #KidsEUAdventures: @DeadMouseSqueak (6.6K impressions)
Instagram Reach• 4 posts – top post: Rebeccaondrey (51 Likes and 6 comments)
Communication: Advertising
Brochure • The 2015 program brochure was released in a digital-only
version, available for download on the Festival web site.
Postcards• 14,500 postcards were printed for public distribution
‘Phone app• Kids Euro Festival was included in the EU Delegation’s
“EU in the US Events” ‘phone app
Print Ads: Newspaper• “Guide to the Lively Arts” print ads appeared in The
Washington Post Weekend (circ. - 474,767) and ExpressWeekend (circ. - 183,121)
• Dates: October 22, 23, 29, 30 and November 5 & 6
Communication: Advertising
Print Ads: Magazine
• Print and digital ads appeared in Washington Parent Magazine and on its web site
• Print / web / e-blast visibility took place during October and November
Radio
• Classical WETA 90.9 FM
• 700 underwriting spots were heard Monday-Friday, airing during the morning and afternoon drive times
Communication: Media Placements
Selected Print & Digital Media Placements• The Washington Post: October 16 (Weekend “Going Out Guide”) • The Washington Post Magazine: October 18 (“Going Out Guide”) • Washington Post.com: October 19 (“Going Out Guide”) • The Washington Post: October 21 (Local Living DC “Going Out Guide”) • The Washington Post: October 21 (Local Living Montgomery Co. “Going Out Guide”) • The Washington Post: October 22 (“Going Out Guide” with photo) • The Washington Post: October 22 (Community Calendar item) • The Washington Post: October 23 (Weekend feature mention) • WashingtonPost.com: October 27 (KidsPost blog) • The Washington Post: October 28 (Community Calendar item) • The Washington Post: October 29 (Local Living Montgomery Co. “Going Out Guide”) • The Washington Post: October 29 (Community Calendar item) • The Washington Post: November 5 (Local Living DC “Going Out Guide”) • The Washington Post: November 5 (Community Calendar item) • The Georgetowner: October 19 (feature)
Television• NewsChannel 8 “Good Morning Washington”: October 15
with EU Delegation DCM Caroline Vicini• WUSA-TV 9 “Great Day Washington”: October 26
with EU Delegation DCM Caroline Vicini and Slovenian puppeteers (The Mouse Was Making Porridge)
Online Media Listings & Posts• Agenda News, DC Thrifty Mom (2), About DC, Macaroni Kid, Kid Friendly DC (2), Examiner (4),
Red Tricycle, DC Urban Moms and Dads, Link Tank
Outreach: Sofia & Bruno Toy Give-Away
• Sofia the Sheep & Bruno the Bull debuted this year as the official Kids Euro Festival mascots
• 920 of these stuffed animals were given away to children at public events
• Families were encouraged to chronicle their Kids Euro Festival adventures by taking photos with Sophia and Bruno, and then posting them in social media with the hashtag #KIDSEUADVENTURES
Kids Euro Festival 2008-2015: Attendance Overview – 156,052 attendees
* 2010Attendance reduced by H1-N1 virus outbreak (school cancellations)
** 2012Attendance reduced byHurricane Sandy(school cancellations)
*** 2014 & 2015Attendance reduced by two-week festival v. four-week festival, but overall attendance is fairly consistent with earlier years when averaged
0
5000
10000
15000
20000
25000
30000
2008
16,921
2009
20,671
2010 *
19,924
2011
24,3412012 **
22,422
2013
26,291
2014 ***
14,640
2015 ***
10,842