kids footwear trend report 2016

KIDS FOOTWEAR

JULY 2016 TRENDS REPORT

NEWS BEST KIDS’ SHOE STYLES TO CELEBRATE THE FOURTH OF JULY

http://footwearnews.com/2016/focus/children/native-shoes-launches-new-apollo-children-line-sneakers-219287/

PUMA’s “Roma Basic” in a tricolor scheme have appeared in the online magazine “Footwear News” as a recommended kids’ shoes style to celebrate the 4th of July. While taking the flag theme literally may not suit everyone’s style, there are plenty of footwear options, especially for kids, that allow them to express their patriotic spirit. Shoe companies offer lots of styles in a red, white and blue color palette that can be worn all summer long and well into the fall.est

NEWS

Jordan Brand and Nike Basketball continue to celebrate the annual Quai 54 street ball tournament with a plethora of premium releases on some of the more recent performance models. The Air Jordan 2 “Quai 54” will release this Friday, July 22nd at select retailers in both adult and kid’s size runs. The upper features a Light Bone leather that works in perfect harmony with the Metallic Gold heel and classic ‘Wings’ branding on the tongue. What do you think of this luxurious Jordan 2 offering?

THE AIR JORDAN 2 QUAI 54 RELEASES THIS WEEKEND FOR ADULTS AND KIDS

Air Jordan 2 “Quai 54” Color: Light Bone/Metallic Gold-White Release date: July 22nd, 2016 Price: 380$

http://sneakernews.com/2016/07/19/air-jordan-2-quai-54-release-details-july-22nd/

http://www.nike.com/

http://sneakernews.com/tag/quai-54/

http://sneakernews.com/tag/air-jordan-2-quai-54/

http://sneakernews.com/tag/air-jordan-2-quai-54/

NEWS

The Kyrie 2 returns with a simple Black/White split upper with his mid-foot strap dressed in a tropical palm tree pattern complete with vibrant touches of purple, blue, and green throughout. An icy outsole compliments. What do you think of Kyrie’s latest? The RRP for juniors would be 99$.

THE NEXT NIKE KYRIE 2 RELEASE FOR KIDS FEATURES A NEW STRAP

http://sneakernews.com/2016/07/05/nike-kyrie-2-kids-release-palm-tree-graphic-strap/

http://sneakernews.com/tag/kyrie-2/

NEWS

Brushed Fiber Perforated UpperNo-Sew Accents at Heel and

EyeletsElasticated Gusset

EVA OutsoleElastic and Toggle Single Lace

NATIVE SHOES LAUNCHES NEW APOLLO CHILDREN’S LINE

http://footwearnews.com/2016/focus/children/native-shoes-launches-new-apollo-children-line-sneakers-219287/

Native shoes released an intergalactic-themed line for children today that takes inspiration from the brand’s “Future Classics” no-sew, lightweight EVA construction designs. The footwear is available in 10 colorways and two silhouettes, including moccasin and desert boot styles. Prices are $55 to $65 in child and junior sizes.

ative

http://footwearnews.com/t/native/

TRENDSKIDS FOOTWEAR

Pop Patches

SUPERGA 2750 INFANT RED LIPS VEL RRP: 47.20€

Graphic Interest

MAA • SENAKER SMILE NUDE RRP: 80€

ZARA KIDS RRP: 29.99€

Designs which are playful with a nod to teenage a t t i t u d e , f r o m w a k i n g strawberries to emoji icons. Cluster cartoonish designs to resemble badges and pins or scatter all over for a fun conversational.

Tropical Foliage

NIKE KAWA RRP: 35$

Graphic Interest

PEPE JEANS KIDS 10 IS

Lush palm tree leaves and tropical foliage update typical florals this season on sneakers for boys and girls. Done in both all-over print looks, as well as blocked with suede and leather, this springtime print works well for both boys and girls.

http://www.wgsn.com.arts.idm.oclc.org/fashionoffice/board-dynamic.php?boardnum=59663&mypage=10

Silver Metallic Uppers

CONVERSE CHUCK TAYLOR ALL STAR METALLIC HIGH TOP

RRP: 40$

Material Interest

CONVERSE CHUCK TAYLOR ALL STAR METALLIC LOW TOP

RRP: 40$

VANS CLASSIC METTALIC SLIP-ON RRP: 27.90$

SUPERGA 2750 LAMEI RRP: 41.30€

Designers continue putting the pedal to the metal, amping up mirror metallic finishes and iridescent fabrics to both footwear and apparel.

Material Interest Knit Mesh

TUBULAR X PRIMEKNIT SHOES RRP: 100$

STAN SMITH PRIMEKNIT SHOES RRP: 85$

SKECHERS BURST - DIVERGENT RRP: 55$

Velvet Upper & LacesMaterial Interest

BODEN - CASUAL LACE-UPS RRP: 45

Acid PopsColor Interest

NIKE AIR MAX 90 ULTRA SE - RRP: 110$

NIKE AIR ZOOM PEGASUS ALL OUT FLYKNIT - RRP: 150$

Pink BlushColor Interest

Soft blush tones work well on a range of silhouettes including lo-tops, slip-ons, hi-tops and runners. Suede and metallic are key to bringing out the feminine nature of these shades. These dusty light pinks will sit well with the abundance of petal pink kidswear for the season SS17.

http://www.wgsn.com.arts.idm.oclc.org/fashionoffice/board-dynamic.php?boardnum=60672&mypage=14

COLLABORATIONS

AKID Collaboration with DreamWorks On ‘Trolls’ CollectionAKID X

DREMWORKS Anthony Hi

80$

AKID Collaboration with DreamWorks On ‘Trolls’ CollectionAKID X

DREMWORKS LIV 80$

AKID X DREMWORKS

Atticus 90$

AKID X DREMWORKS TROLL ASTON

40$

Anticipation continues to build for DreamWorks’ animated movie “Trolls,” due in November. Justin Timberlake released his song for the film, “Can’t Stop the Feeling,” in May and celebrated its premiere at the Cannes Film Festival with co-star Anna Kendrick.

- Akid sneakers are favored by lots of A-list celebrities for their children. Kourtney Kardashian, Gwen Stefani, Beyoncé, Fergie and Kate Hudson have all dressed their little ones in the brand’s kicks.

Now, kids shoe brand Akid is getting in on the fun. The DreamWorks x Akid Good Luck Trolls Collection is available now on AkidBrand.com and will also be stocked at Nordstrom stores starting on Saturday. The collection includes sneakers, sandals, boots and apparel priced from $30-$80 and is available in sizes from infant to big kids.

http://footwearnews.com/2016/focus/children/akid-‐dreamworks-‐trolls-‐movie-‐kids-‐shoes-‐collection-‐photos-‐241157/

http://footwearnews.com/t/akid/

DUNKIN DONUTS & HELLO KITTY

Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty branded donuts in Germany. The classic character will now appear at Dunkin' Donuts with three different designs on several of the chain’s donut offerings. Furthermore, the collaboration has already been extended to the nationwide retailer Rewe, who is conducting a test with the branded products.

The cut license continues to be the No. 1 for girls from 4-9 and is also a top-hype brand for other target demographics. Based on this unbroken popularity, the promotional activity became a

logical choice for Dunkin' Donuts. Hello Kitty not only appeals to kids, but also it’s fun for all adults

with a sweet tooth.”

http://www.licensemag.com/license-global/hello-kitty-inspires-dunkin-donuts-germany

MOSCHINO

http://images2.advanstar.com/PixelMags/license-global/digitaledition/07-2016-expo.html#8

Mario Collab


KIDS ENTERTAINMENT NEWS

http://www.licensemag.com/license-global/andersen-press-publish-new-bolds-book

http://www.licensemag.com/license-global/andersen-press-publish-new-bolds-book

http://www.licensemag.com/license-global/target-partners-pharrell-bts

http://www.licensemag.com/license-global/target-partners-pharrell-bts

BEST SELLERS KIDS

KIDS GRADE SCHOOL TOP 10 BOYS

1 2 3 4 5

6 7 8 9 10

Nike Lite Posite One RRP: $179.99

Jordan Retro 6 RRP: $139.99

Nike Huarache Run RRP: $84.99

Nike Air Force 1 Low Price: $74.99

Jordan Flight Origin 2 Price: $89.99


Under Armour Curry 2.5 RRP: $114.99



Nike Kyrie 2 Price: $99.99

1 2 3 4 5

6 7 8 9 10


Jordan Retro 10 Price: $149.99

Jordan Retro 7 Price: $139.99

Jordan Jumpman Team II Price: $109.99

Puma Suede Classic RRP: $59.99

KIDS GRADE SCHOOL TOP 10 GIRLS


Jordan Horizon Price: $119.99

Jordan Eclipse Price: $69.99

Jordan Jumpman Team II Price: $109.99


KIDS PRE-SCHOOL TOP 10 BOYS

1 2 3 4 5

6 7 8 9 10







Nike Air Max Barkley RRP: $59.99




41 2 3 5

6 7 8 9 10


Nike Air Max 90 Price: $69.99

Jordan Deca Fly Price: $59.99

Jordan Retro 5 Low RRP: $74.99

KIDS PRE-SCHOOL TOP 10 GIRLS

Jordan AJ 1 High Price: $54.99

Nike Air Max Thea Price: $67.99

Jordan Horizon Price: $74.99



Jordan 1 Flight 4 RRP: $64.99

KIDS TODDLER TOP 10 BOYS

1 2 3 4 5

6 7 8 9 10




Jordan Hydro 5 RRP: $31.99

Nike Lebron XIII Price: $64.99



Jordan Flight Origin 2 Price: $34.99



1 2 3 4 5

6 7 8 9 10

Nike Roshe Price:51.99

Nike Air Max Thea Price: $49.99

KIDS TODDLER TOP 10 GIRLS

Nike Presto RRP: $59.99

New Balance 574 Price: $44.99



Jordan AJ 1 High Price: $39.99

Converse All Star Leather RRP: £29.99


Nike Air Max 90 Price: $51.99

1 2 3 4 5

6 7 8 9

KIDS PUMA BEST SELLERS GRADE SCHOOL - BOYS

10

1 2 3 4 5

6 7 8 9

KIDS PUMA BEST SELLERS PRESCHOOL - BOYS

10

1 2 3 4 5

6 7 8 9

KIDS PUMA BEST SELLERS TODDLER - BOYS

10

1 2 3 4 5

6 7 8 9

KIDS PUMA BEST SELLERS GRADE SCHOOL - GIRLS

10

1 2 3 4 5

6 7 8 9 10

KIDS PUMA BEST SELLERS PRESCHOOL - GIRLS

10

1 2 3 4 5

6 7 8 9

KIDS PUMA BEST SELLERS TODDLER - GIRLS

10

BEST SELLERS KIDS

1 2 3 4 5

6 7 8 9

KIDS GRADE SCHOOL TOP 10 BOYS

10

Nike Roshe One RRP: $69.99


Adidas Originals Superstar RRP: $69.99

Jordan Air Deluxe RRP: $94.99

Nike Air Max 90 RRP: $89.99



Nike Air Max Dinasty RRP: $79.99

Nike Air Max 90 Safari RRP: $89.99

Levi’s Carter Casual RRP: $31.99

1 2 3 4 5

6 7 8 9

KIDS GRADE SCHOOL TOP 10 GIRLS

10

Air Jordan Retro 5 Low RRP: $119.99

Jordan Jumpman Team II RRP: $110

Air Jordan Retro 1 High RRP: $94.99


Air Jordan Jasmine RRP: $94.99

Jordan Horizon RRP: $119.99


Air Jordan Flight Origin RRP: $89.99

Air Jordan Flight Origin 3 RRP: $89.99

Jordan Jumpman Team II RRP: $109.99

1 2 3 4 5

6 7 8 9

KIDS PRE SCHOOL TOP 10 BOYS

10

Air Jordan 5 Retro RRP: $79.99

Nike Shocks RRP: $69.99

Jordan 5 AM RRP: $59.99

Under Armour Flow RRP: $54.99

Nike Roshe One Print RRP: $54.99

Nike Wihtout A Doubt RRP: $61.99

Nike Air Max 90 RRP: $64.99

Levi’s Carter Casual RRP: $26.99

Jordan Flight Origin 3 RRP: $64.99

Adidas Originals Superstar RRP: $69.99

1 2 3 4 5

6 7 8 9

KIDS PRE SCHOOL TOP 10 GIRLS

10



Jordan Flight 45 High RRP: $64.99

Nike Flex Fury 2 RRP: $64.99

Nike Revolution 3 RRP: $51.99

Nike Shox RRP: $69.99

Nike Air Max Dynasty RRP: $64.99


Under Armour Assert 6 RRP: $44.99

Nike Air Max 90 Premium RRP: $67.99

1 2 3 4 5

6 7 8 9

KIDS TODDLER TOP 10 BOYS

10

Jordan Flight Tradition RRP: $44.99


Air Jordan 5 Retro RRP: $59.99

Nike Tennis Classics RRP: $44.99


Air Jordan Retro 6 RRP: $59.99

Nike Shox RRP: $49.99


Nike Air Max Leather RRP: $51.99

Nike Lebron Soldier 9 RRP: $54.99

1 2 3 4 5

6 7 8 9

KIDS TODDLER TOP 10 GIRLS

10


Reebok Twist RRP: $39.99

Air Jordan Retro 5 Low RRP: $54.99

Jordan Flight 45 High RRP: $45.99


Nike Flex 2016 RRP: $45.99





1 2 3 4 5

6 7 8 9

KIDS PUMA BEST SELLERS BOYS

10

KIDS PUMA BEST SELLERS GIRLS

1 2 3

BEST SELLERS KIDS

KIDS GRADE SCHOOL TOP 101 2 3 4 5

6 7 8 9 10

Adidas ZX Flux Junior RRP: £50

Nike Huarache Ultra Breathe Price: £65

Adidas Originals Super Star RRP: £48

Adidas Duramo Slide Junior RRP: £13

Adidas Originals Nizza Lo RRP: £37

Nike Huarache Run RRP: £60




Nike Rift Junior RRP: £37

KIDS PRE-SCHOOL TOP 101 2 3 4 5

6 7 8 9 10

Nike Air Presto RRP: £50


Nike Roshe One RRP: £38

Nike Air Max 90 Children RRP: £48





Nike Air Max 90 Children RRP: £48


KIDS INFANT TOP 101 2 3 4 5

6 7 8 9 10

Converse All Star Leather RRP: £30

Adidas Ace 16 RRP: £25

Nike Air Presto RRP: £40


Jordan Air 5 Retro RRP: £40

Nike Revolution RRP: £22

Adidas Originals Gazelle II RRP: £33



Adidas Originals Nizza Lo RRP: £30

KIDS BEST SELLERS PUMA1 2

BEST SELLERS KIDS

1 2 3 4 5

6 7 8 9 10

Vans Classic - Surf the Web RRP: $32

Converse Chuck Taylor RRP: $34.95

Vans UY Sk8 RRP: $54.95

Puma Basket Classic RRP: $45


Supra Vaider RRP: £54.95

Skechers - Stars Wars RRP: £42.95

See Kai Run Sneaker RRP: £41.95

KIDS BOYS TOP 10



Junior, Pre-school & Toddler

1 2 3 4 5

6 7 8 9 10

Michael Kors “Ivy Mae” RRP: $63.95


Skechers - Twinkle Toes RRP: $46.95

Puma Steeple Glitz RRP: $50


Under Armour - Spine Disrupt RRP: £59.99-69.99

KIDS GIRLS TOP 10 Junior, Pre-school & Toddler

Skechers - Twinkle Toes RRP: $44.95


Steve Madden “Jellias” RRP: $48.95

Stuart Weitzman “Vance Billing” RRP: $51.95

#PUMAKIDS

kids footwear trend report 2016

Marketing