KIIT School ofRural Management (KSRM)

Content

Placement 2016

KIIT School of Rural Management (KSRM) 04

Our Programme 05

Faculty as Mentors 10

Dr. V. Kurien Foundation Day Lecture 12

Life@KSRM 13

Students’ Achievements 15

Innovations from the Field 17

Partner Institutions 20

Admission to Career 21

Students’ Profile 25

Dr. Achyuta Samanta

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Having established IRMA in AnandI also wished for long that the secondSchool of Rural Managementshould come up in Odisha.

I am happy that the initiative of shapingKIIT School of Rural Management has come froma person like Dr. Samanta, an institution builder

Now with setting up of KIIT School ofRural Management, my wish is fulfilled……

of repute in the field of education.

20th November 2006KSRM Foundation Laying Ceremony, Bhubaneswar

Dr Achyuta Samanta made a beginning bysetting up Kalinga Institute of IndustrialTechnology (KIIT) way back in 1992 whichhas now grown substantially to be one ofthe finest Universities in the country. Hisconviction that ‘Illiteracy cause povertyand literacy drives it away’ made him toestablish ‘Kalinga Institute of SocialSciences (KISS). He founded KIIT but he didnot enjoy the opulence rather he used themoney to keep KISS going the way, heonce envisaged. The small school with just125 tribal children in 1993 has now growninto the largest free residential institutionin the world for 25,000 tribal children.

His life from penury to opulence for othersmakes him an inimitable human being.He has many more plans up to his sleeves,which he would translate before ‘he sleeps’, for he has ‘miles to go’

‘‘ I believe all the good that happened to me is a result of the life I have led. ‘‘

He has received many awards for hisselfless service to society. The Awardsrecently conferred on him include-Gusi Peace Prize for 2014; “ISA Award forService to Humanity “ a top civilian awardof the Kingdom of Baharain, and “BESTWORKER”- Top Civilian Award of Mongolia.

To quote Dr. Kurien on the occasion ofFoundation Stone laying ceremony ofSchool of Rural Management speaks a lotabout his contribution in the field ofEducation.

- Late Dr. Varghese Kurien

Founder KIIT & KISS

Prof. N. L. MitraM.Com, LL.M, and PhD

Chancellor

Prof. (Dr.) Premendu Prakash MathurB.Sc., M.Sc., PhD (Zoology)

Vice Chancellor

Prof. N. L. Mitra received his M.Com, LL.M. and PhD from Calcutta Univer-sity. He holds certificate in Human Rights from International Institute ofHuman Right, Strasbourg, France. Prof. Mitra has been formerly the Vice-Chancellor of National Law School of India University (NLSIU), Bangalore(1997 - 2001) and National Law University (NLU), Jodhpur (2001 -2004).He has been the Chairman of several important Government of IndiaCommittees and has advised Reserve Bank of India and other importantbodies. He is also member of NLIUO’s Governing Council and ExecutiveCouncil and thus super vises a ll their academic and administrat iveactivities.

Prof. Mathur is a seasoned Academician and an Academic Administratorpar excel lence. In his 31 years il lustrious career, he has held severalvisiting positions, including Visiting Scientist at the Rockefeller University,New York and Institute for Reproductive Medicine of the University,Munster, Germany. He has been awardee of several national level awardsincluding ICMR International Fellowship Award for Senior Indian Biome-dical Scientist in 2009-10. He was earlier the Dean, School of Life Sciences,Professor, Department of Biochemistry & Molecular Biology and CentreHead, CoE in Bioinformatics, Pondicherry University.

With a modest beginning in 1993, KIIT University has come to occupy a remarkable placein the academic arena setting benchmarks in providing quality education through high caliberfaculties, regular course updates and close association with industries and the society at large.Today, it boasts with an impressive cluster of 16 academic campuses, spread across 25 squarekilometers, housing 21 different Schools in areas ranging from technology to management,from medicine to humanities.

KIIT University had the unique distinction of being the youngest educational institution inthe country to be declared a University (U/S 3 of the UGC Act, 1956). Academic programmesof the KIIT University are approved by the Statutory Bodies of the Government of India,accredited by NAAC of UGC in ‘A’ Grade and also by NBA of AICTE. It is educationcoupled with empathy that makes KIIT stand out from the rest.

‘A’ Grade University, NAAC AccreditationKIIT University

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Prof. (Dr.) L. K. VaswaniDirector, KSRM

Director’s Message

KSRM has star ted making its own imprint atNational and International level in promoting therural management discipline as a specialized bodyof knowledge in the context of developing countrylike India.

Our Faculty Members have made matching contribution in this initiative which directly benefits ourpartner Organizations and school in building new and original knowledge. We continue to consolidateon our past initiatives i ncluding “Students Research Compendium”, “Working Paper Series” and“Publications” in reputed journals to be a fountainhead of knowledge building in the field of RuralManagement.

Our programme design is in complete conformityto train our students as change agents. Over lastNine years, we have made Experiential Learningcomponents of our academic programme m ore

outcome oriented. We have also taken assistance of our Host Organizations in achieving this objective.As a result the Exper ientia l Le arning is eme rging as core component of our Progra mme andimmensely useful to our students in building their knowledge, level of confidence and readinessfor their career.

I want to take this opportunity to express my deep sense of appreciation to our students of MBA(RM)batch of 2014-16 for being a part of this initiative and putting an extraordinary effort to consolidateit further. I also take this opportunity to assure all the potential employers that our students haveimmensely gained in terms of their confidence and competence during their stay in the School whichwill enable them to be a knowledgeable and responsible employee of your esteemed organization.

Prof Damodar JenaAsst. Professor- Development Research MethodsKSRM, Bhubaneswaremail: damodarjena@ksrm.ac.in

Prof Rakesh SaxenaProfessor, EconomicsIRMA, AnandEmail: rakesh@irma.ac.in

Prof N.P SinghProfessor, Information ManagementDean, Research & Accreditation, MDI, GurgaonEmail: knpsingh@mdi.ac.in

Dr K.VijaylakshmiVice PresidentDevelopment Alternative, New DelhiEmail: kvijayalakshmi@devalt.org

Dr N.C.NarayananProfessor- Center for Technology Alternativesfor Rural Areas, IIT, BombayEmail: ncn@iitb.ac.in

Prof L.K.VaswaniDirectorKSRM, Bhubaneswaremail: lkv@ksrm.ac.in

Prof HS GaneshaAsso. Professor- Quantitative AnalysisKSRM, Bhubaneswaremail: hsganesha@ksrm.ac.in

KSRM Board of Studies

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Mission

Vision

Use knowledge driven approachto become a leading globalacademic institution in the field ofRural Management.

To catalyse the process ofsustainable rural developmentand minimize existingrural-urban divide.

KSRM strives to achieve its missionthrough teaching, training, researchand consulting in the field of ruralmanagement and promoting a newbreed of professional rural managershaving appropriate values andethos to help rural institutions andorganizations.

KIITSchool ofRural Management(KSRM)The KIIT School of Rural Management (KSRM),Bhubaneswar came into existence on 20thNovember 2006. The foundation stone waslaid by Late Dr. Verghese Kurien, Father of theWhite Revolution and Dr. A. Samanta, Founderof KIIT Group of Institutions and KISS in thepremi ses of the KIIT University. The schoolmoved into its own campus in Apri l 2008.

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Moving up the Learning CurveThe innovative Programme StructureMBA(RM) Programme

MBA (RM) is the flagship programme of the School. It is preparing students for managerial positionsto professionalize the management of wide variety of institutions working in/ for the rural areas.

In addition to regular classroom teaching, the other unique features of MBA (RM) programme are:

Working arrangements with more than 300 partner organizations in Development and Corporatesectors to provide learning platform to students during their multiple Internships i.e ARS, CSS andMTS.Regularly interactions with experienced visiting faculties/ resource persons to expose students tovariety of experiences and practice.

Competency development with Assessment Centre evaluation and soft skill development plan toprepare students for matching career opportunities.

MBA (RM) programme is designed to balance academics with experiential learning and has twospecific segments - Class Room Segment (CRS), spread over 55 weeks and Field Segments (FS) of 33weeks spread over four Semesters. The three FS components are designed in a progressive mannerwith Action Research Segment in Semester- I, Case Study Segment in Semester- II in year one andManagement Traineeship Segment (MTS) in Semester- III in year two.

Each student has to complete 92 Credits, including 56 Credits of Course Work and 36 credits of FieldWork. (Curriculum Design is indicated in Annexure 1).

Total No. of Semesters

Total No. of Courses

Total No. of Off-Campus Segments

Duration of a Classroom Session

Total No. of Sessions per Course

4

27 (4 or 2 credits each)

3 (12 credits each)

75 minutes

24 Sessions for a 2.0 credit course

2- Year MBA (Rural Management) - MBA (RM)

Our Programme

Unique Features

Curriculum Design

Semester IVClassroom Segm entResearch Methodology TrainingManagement Traineeship Segment (MTS)

L ive Problem Solving

Semester IIIClassroom Segm entDomain Specialization

Semester IIClassroom SegmentCase Study Research TrainingCase Study Research Segment (CSS) Context based Problem Diagnosis

Semester IClassroom SegmentSocial Research TrainingAction Research Segment (ARS) Micro Planning Social Mobilization

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22.0

22.0Classroom Total 56.0Field Total 36.0Grand Total for MBA (RM) 2014 -16 92.0

Strategic Management Strategic Marketing Legal Environment & Business Ethics Development Theory & Practice Rural Entrepreneurship Policy & Programme Interventions in Rural Development Strategic Issues in Development Organizations

Micro Economic AnalysisAccounting for ManagersRural Production and LivelihoodsQuantitative TechniquesManagerial Analysis & CommunicationDevelopment Research MethodsAction Research Segment (ARS)

CompulsoryClassroomI

Field

Compulsory

Compulsory

Optional **( limited to8.0 credits)

II

CompulsoryClassroom

III

IV

Credit*2.02.02.02.02.02.0

12.024.0

Field Compulsory

Macro Economic AnalysisFinance for Managers Marketing ManagementRural SociologyMarket ResearchRural Finance & Commercial Banking

Natural Resource ManagementCase Study Segment (CSS) 12.0

2.02.02.02.02.02.0

Classroom

Project ManagementOrganizational BehaviorRural MarketingAgri- Business ManagementCSR ManagementICTs for DevelopmentHuman Resource Development (HRD)Micro FinanceCommodity Trading and MarketingManagement Information SystemsCo-operative ManagementClimate Change- Challenges & AdaptationFinancing Agricultural Value ChainsInternational Trade in Agriculture

Semester Total 24.0

2.02.02.02.02.02.02.02.0Classroom Compulsory

Field

Optional **( limited to2.0 credits)

Semester Total 22.0

2.02.02.02.02.02.0

2.02.0

2.0

Management Traineeship Segment (MTS) 12.0Compulsory

Semester Total 22.0

2.02.02.0

2.0Optional (limitedto 2 credits)**

2.0

Curriculum Design of MBA (RM) 2014-16

Semester Module Course Type Title of the Course

Semester Total

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KSRM works closely with more than 300 partner organizations, including Department of Science &Technology, Government of India, various Multinational and Indian Corporate Houses, Internationaland National NGOs and Rura l Enterprises, to provide internship to our students through threeField Segments i.e ARS, CSS and MTS and also to provide final placement to the graduating MBA(RM)students.

Experiential Learning

The Field SegmentThree Off-Campus Segments

12 Credits/11 Weeks 12 Credits/11 Weeks 12 Credits/11 WeeksEnd of Semester-I End of Semester-II Starting of Semester - IV

ARS CSS MTS

Action Research Segment (ARS)

Micro Planningand SocialMobilization(Semester-I)

Components

Management Traineeship Segment (MTS)

Live Projects-ProblemSolving(Semester-IV)

Components

Case Study Research Segment (CSS)

ContextSpecific-ProblemDiagnosis(Semester -II)

Components

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Evaluation SystemThe School follows concurrent evaluation and relative grading system. Marks in a course are convertedinto grades. The evaluation system is designed to continually assess the students’ performance inrelation to the required academic standards.

Apart from examinations, a student’s performance is assessed on the basis of class participation, prep-aration of periodic assignments, mid-term tests and surprise quizzes. A minimum qualifying gradepoint average is expected from the student for promotion to the second year and award of the MBADegree. All the field components are rigorously evaluated by the School and host organization.

Discipline

Grade O E A B C D F

Grade Point 10 9 8 7 6 5 2

Academic rigor has a strong influence on the School’s culture. Students are expected to demonstratehigh degree of discipline within and outside the classroom. Attendance in classes is compulsorythroughout the programme. The School shows Zero Tolerance to any act of indiscipline.

On successful completion of the course, the student is awarded the ‘Master of Business Administration(Rural Management)’ Degree.

Degree

Programme FeesThe total fees for the programme is Rs. 6.47 Lakh payable in four installments.

KSRM understands that every individual has a preferred learning style and therefore we en-courage self-directed learning wherein individuals can become empowered to take moreresponsibili ties with the learning endeavor not necessar ily in isolation from others.

The School uses a very broad mix of teaching/ learn-ing tools and techniques which include - lectures byinstructor, case studies, individual research projects,group projects, classroom discussions, videos shownin class, classroom presentations by students, com-puterized learning assignments and reading text-books. The School also provides a forum for studentsto develop general business knowledge and ex-poses them to a wide variety of speakers, presenta-tions and events.

Pedagogy

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Besides its flagship programme, KSRM offers cus-tomized short term/ Management Developmentprogrammes to cater to needs of our partner orga-nizations. Some of the programmes conducted inthe recent past include “Basic Banking” jointly withDevelopment Credit Bank (DCB Bank) and “FinancialInclusion” for National Rural Livelihood Mission ofdifferent States.

In addition we conduct tailor-made ManagementDevelopment Programmes for our client organiza-tions. recently we have conducted multiple pro-grammes for batches for PVV ( Tamilnadu). We alsoconduct similar MDPs in collaboration with VAMNI-COM, Pune.

KSRM is actively involved in Research and Consulting and some of the core projects in progress/completed during last year are listed below:

Other Programmes

5) “Locating Opportunities for Chilika Fish Cooperatives to Move Up the Market Value Chain” for Chilika Development Authority of India

1 “Costal Profile- A socio-economic assessment of coastal resource based livelihood activities for the coast of Odisha” for NCSSM-Ministry of Environment & Forest.

2 ” Market Intelligence study of weaver entrepreneurs” for NHDC

3) “Land Governance Assessment Framework (LGAF): KSRM asked to coordinate work for Odisha”

4) “Impact Assessment of Project Interventions around Community Development Component of OFSDP”

Other Activities

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The role of faculty broadly comprises in imparting domain knowledge, inspiring, advising andmentoring. The academic input follows the curriculum and mentoring involves guidance outside theacademic sphere. Mentoring includes regular informal contacts through a formal system, promotingextracurricular activities and most informally through social interactions. All these serve as opportu-nities for students to seek guidance and support from the faculty.

Faculty as MentorsA dedicated te am of 10 regular facultymembers of the School is a blend of ageand experience with youthful enthusiasm.They come from leading development in-stitutions in the country and around theworld, bringing to the students a wealth oftheir real-world experience and a vision forthe future. The School also benefited fromfew selected experienced faculties; mainlyin functional areas of management in KIITSchool of Management (KSOM) and KIITLaw School located next door. The regularfaculties are well supported by Visiting andGuest Faculties from academics, develop-ment sector and industries known for theirspecialized knowledge and experience.

KSRM believes that research institutions are the key to knowl-edge economy. It has established a strong tradition in researchto identify and fill knowledge gaps in various areas of rural man-agement and development. The knowledge building efforts ofour faculties have been widely recognized as evident in accep-tance of their papers in reputed Journals in India and abroad,consulting assignments received by KSRM, new institutional part-nerships for research and invitations which our faculties receiveto make presentations in seminars and conferences. We have alsostarted KSRM Working Paper Series for wider dissemination ofour research findings.

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Knowledge BuildingFaculty and Students

KSRM promotes research traditions amongst students to promotetheir analytical abilities. It took the initiative to internally publishthe applied research works done by our students of MBA (RM)through a publication called ‘Students Research Compendium’.Every year this publication is shared with our partner institutionsin Management Traineeship Segment (MTS), released on 20thNovember, our Foundation Day and is uploaded on KSRM web-site. With this effort, KSRM students also became our partners inKnowledge Building in this emerging field of Rural Management.

Dr. Verghese Kurien Foundation Day Lectures

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The 1st Foundation Day Lecture on ‘Role of Corporate in Indian Agriculture’ was delivered bySh. S. Sivakumar, Chief Executive, Agribusiness Division of ITC Ltd. on 20th November 2007.

KSRM launched Foundation Day Lecture Series, held on 20th November every year.

The 8h Foundation Day Lecture on ‘“Second Level Institutions (SLIs) for inclusive and sustainablegrowth”’ by Dr. S.S. Meenakshisundaram, IAS Retd. on 20th November 2014.

The 2nd Foundation Day Lecture on ‘Connecting Rural Enterprises to Global Markets’ byT. C. Venkat Subramanian CMD, Export-Import Bank Of India on 20th November 2008.

The 3rd Foundation Day Lecture on ‘Orissa Role as Rice Bowl for Eastern India -Promises and Challenges for Global Food Security” by Dr. Robert S. Zeigler, Director General,International Rice Research Institute (IRRI), Manila on 20th November 2009.

The 4th Foundation Day Lecture on ‘Challenges involved in Eradication of Poverty and LivelihoodPromotion’ by T. Vijay Kumar, IAS, Director, National Rural Livelihood Mission (NRLM),Govt. of India on 20th November 2010.

The 5th Foundation Day Lecture on ‘Extreme Disparities within India and How Various RuralDevelopment Schemes are Striving to Combat That’ by Sh. B. K. Sinha, IAS, Secretary, MoRDGovt. of India on 20th November 2011.

The 6th Foundation Day Lecture on ‘Immortal Legacy of Dr. Verghese Kurien’ by Sh. R. S. Sodhi,MD, GCMMF, AMUL on 20th November 2012.

The 7th Foundation Day Lecture on ‘India Needs Entrepreneur Managed Service Delivery Modelsfor Rural Areas’ by Mr. Parmesh Shah, Lead Rural Development Specialist, Rural DevelopmentDepartment, South Asia Region (SASRD), World Bank on 20th November 2013.

The 9h Foundation Day Lecture to be delivered by Mr. Balasubramanian (Balu) G. Iyer, RegionalDirector, ICA for Asia Pacific on 20th November 2015.

( Foundation Day Lecture Series renamed from 2014 )

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Students School InterfaceStudent affairs in the School are managed by Student’s Relations Coordination Committee (SRCC) dulyconstituted by the Director, with four members consisting of one faculty member and three studentmembers to decide upon issues like hostel discipline, hostel maintenance and other issues. The otherstudents committees are task based and are managed by students themselves.

Life @ KSRM

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Life @ KSRM

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Student AchievementsStudents have different interest Clubs which give them an opportunity to pursue their chosenactivities are observed/ conducted by the students with the help of the respective faculty guides.

Some of the achievements of our students are presented below:

Ms Supreeti Patra and Ms Rashmi Raina, 2nd year students were among the top five in a paperwriting competition on the topic Transacting Jan-Dhan: Its challenges and opportunities” conduct-ed by S ahej-e-Village Lim ited during a high l evel workshop on Transac ting - Jan Dhan on13th February, 2015 at Hotel Mayfair Convention Centre Bhubaneswar.

Ms Rashmi Raina and Mr Ashutosh Choudhury, 2nd year students were declared as winners torepresent the state of Odisha at the South Asia Youth Environment Conclave, sponsored by theAmerican Center, in partnership with the Earth Day Network, South Asia Youth Environment Net-work (SAYEN) and the Centre for Environment Education (CEE).

Ms Madhurima Gupta participated in the Nukkad Natak competition in Vista , the annualinternational business summit hosted by I IM Bangalore from 26th of September to 29th ofSeptember,2014

KSRM 2nd year students participated in the 9th annual RMAI Flame students award,2015 for thebest summer project in rural marketing

Mr Advait Chourey, Ms Ritu Kumari and Ms Riti Pallavi Verma won the first prize in “Gaon Se GaonTak” Exhibition organised during “Sangati”, Annual Student’s Entrepreneurship Conclave at KSRMon 22nd Nov,2014

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National Rural Entrepreneurship Student Conclave

This year’s Sangati is based on a theme “Market based solutions to Water and Sanitation”. With the ad-vent of different national schemes on Water and Sanitation, there’s a scope to intervene in this areaof concern. It is a one day event, fostering exchange of ideas, sharing knowledge, creating professionalnetworks, sparking enthusiasm and spurring interest. True to its name the event is going to be filledwith contests and competitions where budding intellectuals will share their innovative ideas towardsevolving workable solutions for rural communities..

KSRM Students took a new initiative to launchan annual event named “ Sangati” which willbecome an annual event popularized as Nation-al Rural Entrepreneurship Student Conclave. Thefirst addition of the event was by invitation onlyand titled “ Rural Entrepreneurship and Enter-prise for Inclusive Growth”. Around 13-16 entrieswere received from invited business schools fortwo different events i.e “Big Bang Idea” and “Las t Mi le Del ivery Chal lenge”. The winners

The dignitaries Dr Anil P Joshi- Padamshri from HESCO and Mr Sanjay Panigrahi- CEO Sahej- e-Villagewho by their presence and address in addition to four successful entrepreneurs who shared theirexperiences with the participants. KSRM felt proud when one of its alumni Mr Narendra Thakre, winnerof Young Entrepreneur Award of Govt. of M.P also shared his valuable experiences.

Sangati- 2015

Sangati- 2014

received cash award of Rs 20,000/-, with runners up receiving Rs 10,000/- and Rs 5,000/- for the thirdspot. KSRM, TISS Mumbai, NISER, XIMB and IBCS- SoA University emerged as prize winning teams.

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Executive Summary:

The study was undertaken in three parts withmain focus on development of agriculture basedlivelihoods. The value chain mapping of spicesmainly Ginger and turmeric was conducted tohave a detailed understanding of weak links anddefine the need and scope of interventions tomake the existing value chain more efficient. Abusiness plan was developed to assess the financialviability of Dairy farming as alternative meansof livelihood. Market research and sector studywas conducted to visualise the potentialentrepreneurs of vermi-compost in theBundelkhand region. The existing members ofSHGs were targeted for establishment of compostunit, the nurseries and fertilizer shops wereidentified as the procurers.

Innovations from the Field( Student’s Projects Highlights )

Project Title: To analyse the value chain for farming system of spice cultivation (Ginger and Turmeric) in Tikamgarh district: To make an action plan and financial viability of existing institutions of the area engaged in agriculture and livestock based livelihood. Sector study and market research for identification of potential entrepreneurs of vermi-compost in Bundelkhand region.

Host Organization: Development AlternativesAuthor: Advait Chourey, Riti Pallavi Verma andRitu Kumari

Project Title: Social Mobilization of SHG withmarketing strategiesHost Organization: West Bengal State RuralLivelihood Mission (WBSRLM)Author: Arpan Kumar Mitra, MahadevPrasad Saha

Executive Summary:

The district of Malda, West Bengal has 17290SHGs registered under National Rural LivelihoodMission (NRLM). The SHGs have beenproducing/making good quality handicrafts andalso learned the art of processing mango intodifferent products. Although the products wereof standard quality, these products have notbeen exposed to market on a regular basis. Anattempt was made to develop a marketingstrategy and also to assess the further trainingrequired through Training Need Analysis (TNA) methodology. A strategy to bring the productsto the market the products were branded as“Anandadhara”. During the eve of Durga Puja,different stalls were setup to promote the productsmade by the SHGs. The TNA analysis broughtforward the different trainings that the SHGsrequired and which needs to be provided basedon on their grading .The overall ownership andinitiative to implement the proposed strategyshould rest with SHGs, with facilitation fromWBSRLM.

Project Title: Study of handicraft and handloom Clusters identified by the company across thefour state of India-Odisha, Telengana, Andhra-pradesh, West Bengal for the CSR Programs.Host Organization: Gocoop Solutions and Services Private LimitedAuthor: Mahadev Prasad Saha, Sayan Kumar

Executive Summary:

The main aim of this project was to understandthe socio-economic profile and problems of theweavers in the identified cluster which can besolved through the companies’ act of CSR.Basically all the handloom cluster that we werecovered are undertaken in integrated handloomdevelopment scheme by the government of India.This study was proposed to identify suitablecraft clusters for CSR Programs. The identified

The corporate can step in to resolve two major problems through CSR funding viz. improving socialand economic conditions of the artisans and weavers and another is for introduction of improvedtechnology aimed at improving productivity. The other support which can be customised for eachcluster include - Training program for artisans and weavers for improvement in product design andquality; creating infrastructure like common facility centre, dye house etc.

clusters can be developed by Gocoop in partnership with Corporates under CSR Programs. Majorfinding of the project was that most of the clusters that we have studied have a problem of marketing.The Weavers of most clusters do not have direct access to the market. They are dependent on localtraders and agent of buyers. Almost all the weavers and artisans lack access to facilities like hospital,school, drinking water besides larger issues relating to housing and decent income . The Weavercommunity has embarked onto several new initiatives for their social and economic upliftment butthe desired collective action is not forthcoming for several reasons like internal strife and mutualcompetition etc.

Project Title: Mapping & Qualitative Assesment of Self-Help Groups(Gogunda& Sayra blocks Udaipur District, Rajasthan)Host Organization: Foundation for Ecological Security (FES)Author: Ashutosh

Executive Summary:

An exploratory study to map and assess theperformance of self-help groups formed both bythe government and NGO’s in two blocks ofUdaipur District. Mapping involved meeting allthe stakeholders- government officials, heads oforganisation, their field staff, villagers and bankofficials present in the region. After finding outthe number of working SHG’s of eachorganisation, a sample size of 70 existing membersof SHG across all bodies were studied on arange of factors- demographics, reason for joining

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Project Title: Value Chain Analysis of Pomegranate and Ber in and around Barmer, RajasthanHost Organization: TechnoServeAuthor: Advait Chourey and Ritu Kumari

groups, socio-economic profile, awareness regarding an income generation activity etc.. It was foundthat SHG’s of different organisations exhibited different traits even when economic profile of respondentswas found to be similar. It was also observed that some characteristics like repayment were moredependent on the organisation which they were part of rather than their economic status. Based onresults of the survey and FGD’s organisation were evaluated on the basis of their functioning anddefunct SHG’s. Analysing the results a roadmap was prepared for FES if it wanted to work on theSHG model in that area taking note of the mistakes made by other organisations.

Executive Summary: A study to analyse thevalue-chain of two commercial Horticulturecrops- Pomegranate and Ber, to identify the gapsthroughout the chain and come up with actionplan to address the same. The sample consistedof 10% of the population of the farmers i.e. 60farmers for Pomegranate and 30 for Ber andother stakeholders viz. Commission agents,Wholesaler, retailer and consumer. The surveywas conducted with a structured questionnaireand a few group discussions. Mandis of nearbybig cities viz. Ahmedabad, Vadodara, Udaipur, Jaipur, Delhi, etc were covered to get a complete pictureof the supply chain and market potential of these crops.

The results indicate that majority of the produce was picked up directly by the agents on contractbasis and was sold to the market, with no mention of its origin i.e. Barmer pomegranate but underthe name of Nasik Pome to fetch higher prices. Providing direct linkage of farmers to the end marketcould result in better price realization for the farmers. More than 80% of the farmers sell their produceto the agents coming from Nasik and Ahmadabad on an average rate between 52-60/Kg. which is latersold at a price ranging from 120-140 a Kg.

Excess use of fertilizer and pesticide, fruit cracking and nematode infestation are serious issue of concerncausing a productivity estimated loss of 25% in productivity. The main reasons seems to be irregularirrigation. The problems of farmers can be addressed through capacity building to follow scientificpackage of practices and facilitate direct market linkage under new origin to achieve better pricerealization for the farmers.

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KSRM Institutional Network (Select mentions)

KSRM gradually expanded its network to work on regular basiswith various National and International organizations along withUN Agencies:

DCB Bank Ltd:

Multi Commodity Exchange of India Limited (MCX)-KSRM, has signed a memorandum of understanding (MoU) fortaking up several educational initiatives towards skill develop-ment, knowledge, and financial literacy

UNICEF: Centre for Children Studies (CCS), a collabora-tive initiative between KIIT University and UNICEF is housed inKSRM.

National Centre for Sustainable Coastal Manage-ment (NCSCM), Ministry of Environment and Forests: KSRM isa consortium partner for Management and Social Sciences.

Seed Division of Department of Science and Tech-nology, Government of India.

Partner Institutions

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Given the context of rural Management discipline, KSRM is highly conscious ofdistinct academic requirements of its MBA (Rural Management) Programme andin turn role and responsibilities in preparing students for an engaging andsatisfying career.

Entry: KSRM admissions are managed according to admission policy of KIIT University. KIITEEManagement, an exam jointly conducted by KIIT School of Management and Rural Management ismajor source of admission for our school. KSRM also accepts CAT, XAT, CMAT and MAT scores . Inexceptional cases scores of other exams are also considered. The scores of al l these exams areconsidered to shortlist candidates for GD/PI. The final selection is made based on weighted score ofeach student considering his past academic performance, service experience, written exam and GD/PIscores.

Induction: The preparation begins soon after the students join the school through a rigorousInduction Programme. The Induction programme which runs over 2 weeks is a mix of Remedial Classes,Guest Lectures, Field Visits and Business Games.

Semester-wise Engagement: The MBA(RM) Programme spread over 4 Semesters weavesClassroom Sessions and Experiential Learning to constantly improve the insights gained and analyticalabilities of the students. Accordingly, each semester is divided into Classroom segments followed bya field component with appropriate variation in i ts object ives and content with progression ofProgramme from 1st to 4th Semester. Our Partner Organizations consisting of NGOs, Govt. and PrivateSector numbering around 300 provide learning platform to our students through mutually beneficialarrangement.

Admission to ...... Step by Step

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The field component are uniquely designed to make the students to move up the learning curve ina gradual matter.

The 1st Fie ld Component i s named as Action Re-search Segment (ARS) is devoted to improve thelearning abilities of the students through 2 major fieldexercises viz. Village Micro Planning and Social Mobili-zation. The scope of work of each field exercise is jointlyworked out between KSRM and the Host Organization.The students are given field training o n PRA, MicroPlanning and Social Mobilization before moving to HostOrganization. The KSRM Students also get their primarylessons in understanding and working with rural com-munities as they have to compulsorily stay with ruralfamilies during the entire period of ARS.

The 2nd Field Component is named as Case StudySegment (CSS) is primarily directed at understand-ing the problem in its right perspective before tryingto address its solution. Our Ho st Organizat ions getbenefitted from the in depth analysis of problems withlack of clarity in addressing them through appropriateinterventions. The student who use both qualitativeand quantitative research methodology are able tozero down on nature of problem from the beneficiaryperspective leading to identification of appropriate

The 3rd Field Component is named as ManagementTraineeshi p Segment (MTS). Hav in g gainedpractical experience in conducting the field researchthe students are equipped to address more complexproblem through scientific research enquiry. In thissegment the host organization sent the problem set athand which are shared with the students at dependingin their interest and KSRM allocation procedure, theyfinally pick up a problem to work on this MTS Segment.

intervention on behalf of host organization. As KSRM believed that new knowledge need to be gen-erated through a systematic and scientific enquiry, therefore students are trained in Case Study Seg-ment before going to host organization.

The Experiential Learning: Most Innovative Part of the Programme

Admission to ...... Step by Step

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All the above field segments are imparted in greater rigor through prior training in ResearchMethodology, constant guidance by the Faculty guide and Reporting Officer of the Host Organizationand final evaluation of the above by External Examiner at KSRM. The brief reports of Case StudySegment and Management Traineeship Segment are published annually by the School to give a senseof contribution by the students in generating new knowledge.

Our students handle complex projects sent by Organizations in the Management Traineeship Segmentwhich falls in the beginning of 4th Semester. The students are given extensive domain knowledge inthe 3rd Semester. This domain knowledge is delivered through structured courses like Agri BusinessManagement, Value Chain Analysis and Micro finance areas. Further value addition is done to thesecourses through guest lectures by practitioners, field visits and research assignments. The facultystudent collaborative research is also undertaken occasionally to generate knowledge in deficit areas.for eg. our students carried Rural Entrepreneurship and Enterprise Survey during ARS Component andused their findings during Students’ Conclave organized by them on the occasion of 3rd NationalRural Management Symposium at KSRM.

The KSRM students wi th extensive exposure to ground real i ty on three different occas io nssignificantly contribute to improving their soft skills. However KSRM makes organized effort toimprove their soft skill through structured training by Career Advisory and Augmentation Services(CAAS), a constituent of KIIT University.

We emphasize on offering a career to our students rather than a job. As apart of our career initiative, we start preparing students from the first yearitself through a process of personality and skill development to understandtheir strengths and goals. During second year, we prepare our students forcareer of their choice followed by a three step process- assessment, trainingwith customized career plan followed by re-assessme nt. The careerpreparat ion in terms of technical competence is backed by choice ofcourses made available to students in the IIIrd Semester followed by theField component of Management Traineeship Segment in the domain oftheir preference. This way we back student’s career choice in terms ofoffering techni cal compe te ncy and enhance his personalit y tra its.

Career:

Admission to ...... Step by Step

Recruiters in 2015

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1. Annapurna Micro Finance Pvt. Ltd, Bhubaneswar2. BAIF Development Research Foundation, Pune3. Colgate Palmolive4. DCB Bank, Mumbai5. GCMMF -AMUL6. GoCoop Solutions and Services Pvt. Ltd, Bangalore7. Gram Vikas, Berhampur8. Mrida, New Delhi9. Nico Orgo, Gujarat10. Odisha Livelihood Mission, Odisha11. TechnoServe( TNS), Mumbai12. Satin Credit Care Network Limited (SCNL), New Delhi13. SRIJAN, New Delhi14. Vrutti Livelihoods Resource Centre, Bhopal

1. ACCESS Development Service2. Access Livelihood Consulting3. Adani Wilmar4. Agriwatch5. All India Disaster Mitigation Institute6. Ambuja Cement Foundation7. American India Foundation8. Bihar Rural livelihoods Promotion Society9. Biomix Network Ltd ChildFund India10. Cohesion Foundation Trust11. Deepak Foundation12. Development Alternative13. Development Support Agency14. Development Credit Bank15. Digital Green16. E kutir17. Foundation for Ecological Security (FES)18. Gramin Vikas Trust19. Gramin Vikas Trust (GVT) of KRIBHCO, Noida20. Harsha Trust, Odisha21. HDFC Bank22. ICICI Bank23. India Offbeat24. Institution for Developmental Education and Action25. Jaipur Rugs Foundation26. Knowledge Consortium of Gujarat (KCG), Govt. of Gujarat

27. Kalinga Institute of Social Sciences (KISS),KIIT University, Bhubaneswar28. Life Spring Hospitals Private Limited (LHPL)29. Minda NexGen Tech Limited30. NABARD Financial Services Limited31. National Collateral Management Services Ltd32. National Handloom Development Corporation33. Neem India Products Pvt. Ltd.34. NDDB Dairy Services35. Orissa Tribal Development Society36. Ruchi Soya37. Safal Solutions38. Society for Elimination of Rural Poverty39. SREI-Sahaj Reliance Foundation40. Syngenta-Ekutir41. SAGROCOD India Private Limited, Banglore (Part of TANMONDIAL PTE Limited, Singapore)42. Saral Services, Sikandrabad43. Urja Unlimited44. Vedanta Aluminium Ltd45. Yes Bank

Recruiters 2010 - 2014

Mr. Krishna KumarMSc (Ag) CAIIBCurrent Position: Advisor BasixPast Exp: DGM & Principal BoB, MD BoBMutual FundCourse: Micro Finance

Visiting Faculties

Prof. Dinesh AgarwalB.Com(Hons), PGDRM- IRMA, PursuingPhD- KIIT UniversityCurrent Position: CMD- Garg Group ofCompanies, KolkataPast Exp: DRDA, PRADANCourse: Financial Accounting

Mr. G. K. AyitamBSc, AICWA; Advanced Agri BusinessManagement- Cornell University, NY, USACurrent Position: Management ConsultantAgri Biz India, SecunderabadPast Exp: Asst. Vice President, Consulting Services,BASICS, Hyderabad.;Course: Agribusiness Management/Cooperative Management

Mr. S.N. DashACMA,CAIIBCurrent Position: Banking TrainerPast Exp: BankerCourse: Rural Finance and Commercial Banking

Prof. Sailabala DebiM.A, M.Phil, PhD in EconomicsConsultant, Centre for Children StudiesUNICEF - KIIT UniversityCurrent Interest - Business Environment

Dr. A P DasNABARDCurrent Interest: Financing Agri Value Chain

Prof. Prodyut BhattacharyaDean, University School ofEnvironment ManagementCurrent Interest: Scope of MarketMechanism & Conflict over NRM

Resource Faculties

Mr. Prabhjot SodhiNational Coordinator, UNDP CEECurrent Interest: Croporate Social Responsibilty

Prof. Partho Sarathy SenguptaB.A. (Stephen’s College), M.A. (Delhi University),PGPM & IR (XLRI)Current Interest: Human Resource Managementand Organizational Behaviour

Prof. Sumita MishraMSW (TISS), FPM (MDI, Gurgaon)Current Interest: Human Resource Managementand Organizational Behavior

Faculties from KSOM

F a c u l t y P r o f i l e sKSRM Faculties

Prof. Damodar JenaPh.D. (Analytical & Applied Economics)Utkal UniversityExp: 15 years+Current Interest: Micro & Macro EconomicAnalysis, Development Research Methods

Dr. Ajith PFPM (MDI, Gurgaon, Haryana)Exp: 14 years+ across India(8 years in Industry and 6 years in Academics)Current Interest: Services Marketing,Rural Marketing, Sales and Distribution,Strategic Marketing & Business Ethics.

Prof. H. S. GaneshaPGDRM, IRMA, Anand, Gujarat.Bachelor of Veterinary Sciences (B.V.Sc)Exp: 18 years+Current Interest: Quantitative Analysis,DSS using Excel, Project Finance andCommodity Derivatives

Prof. Prasanta ParidaPhD (Management) at Utkal University,BhubaneswarExp: 12 years+Current Interest: Social Research andMarketing

Dr. L. K. VaswaniPhD (Agriculture), HAU, 1976Exp: 38 years+Current Interest: Agribusiness Management,Rural Marketing and CSR

Prof. Madhumita RayPhD (Anthropology), Utkal UniversityExp: 14 years+ across India(8 years in Industry and 6 years in Academics)Past Exp: Program Manager, Action Aid,BhubaneswarCurrent Interest: Development Theoryand Practice

Prof. Avijit MajumderM.B.A (Pt. Ravi Shankar Sukla University,Chhattisgarh)Exp: 12 years+Current Interest: Accounting

Prof. Sumita SindhiFPM (XIMB, Bhubaneswar)Exp: 15 years+Current Interest: Corporate Social andEnvironmental Responsibility, SustainableDevelopment and Natural Resource Management

Prof. Ajit ManiExp: 30 years+Current Interest: Project Management andResearch Methodology

(Adjunct Faculty)

Mr. Manas Kumar MishraLintas Media GroupCurrent Interest: Integrated MarketingCommunication (IMC)

Mr Jitesh PandaCurrent Position: Development ConsultantCourse: Management of Cooperatives

Mr. Shirish PandaHead Internal Audit and Risk ManagementSatin Credit Care Pvt.Ltd.Current Interest: Micro Finance

Mr. Rajesh SinghCurrent Position: Co Founder, Indo EmpowerCourse: Marketing Management

Krishna Campus No.7, At/ Po: KIIT University, Bhubaneswar-751024, Odisha, IndiaTel: 91 674 - 2725742, 2375378 Mobile: 09937220212, 09777988533Email: placement@ksrm.ac.in/ lkv@ksrm.ac.in

Published in ‘ The Times of Africa’ (Nov-Dec 2015) Hall of Fame Award at World CSR Congress

GUSI Peace Prize International 2014

The Thought

The Man

The Outcome

The Recognition andReward

KISS the largest residential institutefor the tribals (indigenous) in the world,providing Accomodation, Food,Healthcare, Education from KG to PG,vocational training and all other basicamenities of life absolutely free witha job after completion of education.

KIIT and KISS - A model with no Parallel ...

KIIT School of Rural Management (KSRM)

www.ksrm.ac.in

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