2 GINGERS® IS AN EXCITING NEW ADDITION TO OUR IRISH WHISKEY FAMILY• Extraordinary sales success: Launched in MN in 2011

to become the 2nd best selling Irish brand.*• The 2 GINGERS® brand will be part of the Kilbeggan

Distilling Company family of Irish whiskeys along with Kilbeggan®, Tyrconnell®, Greenore® & Connemara®.

2 GINGERS® WILL HELP BUILD OUR IRISH CATEGORY• Signature Trademark Drinks BIG GINGER® & SKINNY

GINGER® showcase the versatility and accessibility of 2 GINGERS® to Whiskey and Non-Whiskey drinkers alike.

• Great for people who are drinking beer or clear spirits and curious about whiskey.

• 2 GINGERS® and its trademarked drinks help introduce women drinkers, beer drinkers, and clear spirits drinkers to the Irish Category, and increase summertime sales.

• Unique 80% grain and 20% malt mix which provides a sweet and complex, smooth and versatile brand.

KILBEGGAN DISTILLING COMPANY

INTRODUCES

2 Gingers® Blended Irish Whiskey 40% Alc./Vol. ©2013 2 Gingers Whiskey Company, Deerfield, ILTipple Responsibly™

* Nielsen Liquor Track, Minneapolis, 2012

TO THE BEAM IRISH WHISKEY PORTFOLIO

THE LEGEND OF

• Double Distilled• Barrel-aged for 4 years• Bottle shipped from Ireland• American owned Irish Whiskey

2 Gingers® Blended Irish Whiskey 40% Alc./Vol. ©2013 2 Gingers Whiskey Company, Deerfield, ILTipple Responsibly™

CHARISMA AND AUTHENTICITY• Kieran Folliard: 2 GINGERS® Founder and Chief Brand

Ambassador for the Kilbeggan Distilling Company.• Engaging public personality.• Industry credibility as a former owner of 4 Irish pubs in MN

for over 18 years.• Compelling brand story • Strong motto: Bring Your Own Luck™

• 2 GINGERS® Irish Whiskey is named after Mary and Delia, mother and aunt to 2 GINGERS® founder Kieran Folliard. The legend of the 2 GINGERS® shows the importance of a balance that can only be achieved when a person pursues passions, creates stories, and remains ready for adventure of any kind.

• 2 GINGERS® Brand Motto: Bring Your Own Luck™.

THE

PRODUCT

PRODUCTION• Caramel, Vanilla• Smooth, Versatile• Citrus undertones (orange zest)• Oaky, incredibly smooth finish

TASTING NOTES

• 2 GINGERS® is an exciting brand with a proven success story.

• 2 GINGERS® is a high-quality Irish Whiskey that is value-priced.

• 2 GINGERS® is bringing new consumers (beer and clear spirits drinkers) to the Irish Whiskey category, which will increase category volume as well as margins vs. Jameson® Irish Whiskey. It has demonstrated strong sales.

• BIG GINGER® is an established, valuable addition to menu items – exclusive to 2 GINGERS®.

OVERCOMING OBJECTIONS“I ALREADY CARRY ANOTHER IRISH WHISKEY”

“HOW IS 2 GINGERS® DIFFERENT?”

THE

PRODUCT

BIG GINGER®

• Fill a Collins glass with ice.

• Pour 2 parts 2 GINGERS® Whiskey.

• Top up with ginger ale.• Serve with both a

lemon & lime wedge.

2 Gingers® Blended Irish Whiskey 40% Alc./Vol. ©2013 2 Gingers Whiskey Company, Deerfield, ILTipple Responsibly™

SKINNY GINGER®

• Fill a Collins glass with ice.

• Pour 2 parts 2 GINGERS® Whiskey.

• Top up with diet ginger ale.

• Serve with both a lemon & lime wedge.

• 2 GINGERS® is a friendly introduction to the Irish Whiskey category – both in taste and price.

• 2 GINGERS® has a fun, accessible, relatable brand story which makes it relevant and interesting for consumers.

• BIG GINGER® cocktail is easy to pour, order, and sell. It is unique and exclusive to the 2 GINGERS® brand, and showcases the spirit’s versatility.

< $20.99 $20.99 $21.99 $23.99-$24.99 $34.99suggested pricing

2013 MARKETING PLANSBARTENDER OUTREACH• Education-based events &

outreach program targeting key influencers.

• Utilize Distillery for brand-loyalty opportunities.

PUBLIC RELATIONS• High-visibility, high-profile

events to drive awareness & trial.

TRADE EXECUTION• Distribution on Kilbeggan

Distilling Company brands.• Establish BIG GINGER®

trademark cocktail in on-premise.

• Sample, sample, sample.• Drive displays & distribution

in large format liquor and independent liquor.

KEY TIME PERIODS

SEARCH & SOCIAL• Launch US Facebook

page and search plan.

AMBASSADOR PROGRAM• Hand Selling of 2 Gingers® and

KDC line-up.• Engage in social media & PR

activities.

COMPETITIVE SETSHELF PLACEMENT• High-visibility, high-profile events to drive

awareness & trial.• Placement to right of Jameson® Irish Whiskey.• Kilbeggan® and 2 GINGERS® equal facing to

Jameson® Irish Whiskey.• 2 GINGERS® followed by Kilbeggan® then step

up Kilbeggan Distilling Company marques.

COMPETITIVE SETo Jameson® Irish Whiskeyo Tullamore Dew® Irish Whiskeyo Bushmill® Irish Whiskey & Bushmill®

Black Bush™ Irish Whiskeyo Powers® Irish Whiskey

2 Gingers® Blended Irish Whiskey 40% Alc./Vol. ©2013 2 Gingers Whiskey Company, Deerfield, ILAll trademarks are the property of their respective owners.Tipple Responsibly™

SIZES • 1 Liter• 50ml • 750ml

• St. Patrick’s Day• “BIG GINGER®

Summer”• “Halfway Day™”• “Irish Hour”• Holiday