The Brand•Started in 2001

•T-Shirt and Spray Paint

•Now Featured In Fashion Magazines

The SWOT

http://www.leisurestudies.co.uk/theory/images/SWOT.png

The Big Idea

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The Re-launch•Facebook

•Twitter

•Blog

•Social Media Monitoring

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The Facebook

• Has No Facebook

• New Flagship

• “Band’s Choose Kill Brand”

• Collaborate with Bands

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The Twitter•Re-Construct Twitter

•Create Relevant Tweets

•Information on Bands

•Information on Lines

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The Blog

http://farm5.static.flickr.com/4092/5171768492_400b4b817a.jpg

•Support Twitter and Facebook

•Use relevant posts

•More Professional image

•Less like personal “blog”

The Monitors

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The Budget•$14,000 for 3 months

•$2,000 for Twitter

•$4,000 for Facebook

•$2,000 for Blog

•$6,000 for Monitoring (3 mo.)

The Goals•Increase Sales by 15%

•Increase site traffic by 50%

•Increase conversion by 10%

•Monitor Progress with Consultants