kill the wabbit

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Kill the Wabbit Please take a moment and fill in the index card at your table. It’s part of a study I am conducting. Do not discuss with others nor share your results, please. When you are finished, turn your card face down and leave it on the table. If you would like to get the results of the study, please put your email address on the card.

Post on 21-Oct-2014

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Need to spark some killer innovation into your product line? Thinking about holding a brainstorming session? Brainstorming sessions are for wusses and wusses don’t get the corner office. Instead, you’ll learn some more productive techniques that can help you to release your inner-Hulk and become that guy that everyone wants on their next-generation product. Note that there are a lot of build slides and formatting that slideshare has rendered poorly. Feel free to download the deck for best results or connect with me and I'll send you a copy.

TRANSCRIPT

Page 1: Kill the wabbit

Kill th

e W

ab

bit

Please take a moment and fill in the index card at your table. It’s part of a study I am conducting.

Do not discuss with others nor share your results,

please.When you are finished, turn your card face down and leave it on the table.

If you would like to get the results of the study, please put

your email address on the card.

Page 2: Kill the wabbit

How anger management training and brainstorming may be keeping you from the corner office.

Kill the Wabbit

Joe KleinwaechterDirector, Innovation & DesignFiserv

Page 3: Kill the wabbit

Fail

“Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and pool their ideas.”

Keith SawyerPsychologist

Washington University

Page 4: Kill the wabbit

A T

yp

ical B

rain

sto

rm Zzzz

X

20 Participant

s 3 Coasters

1 Facilitator

10 Introverts 1 Boss 3 Scared

2 Loudmouths

This is your brainstorm:1 Boss and

2 Loudmouths

Page 5: Kill the wabbit

Scie

nce

Science

Practice

The Science

Page 6: Kill the wabbit

2X the Ideas(feasible/effective)

Stu

dy:

Ind

ivid

uals

Matt

er

Brainstorm

Page 7: Kill the wabbit

Stu

dy:

Deb

ate

Matt

ers

Noinstruction

s

ClassicBS

BS + Debate

20%MoreIdea

s

Anything More?

+3

+3

+7

Page 8: Kill the wabbit

Results

Cool

Stu

dy:

Cri

ticis

m M

att

ers

U Rock!

No

way

You suck!

Seriously?

Fascinatin

g

Page 9: Kill the wabbit

Pra

cti

ce

Science Practice

In Practice

Page 10: Kill the wabbit

Wh

y B

rain

sto

rms F

ail

Long and Costly

Page 11: Kill the wabbit

Wh

y B

rain

sto

rms F

ail

Aimless and Undefined End

Page 12: Kill the wabbit

Wh

y B

rain

sto

rms F

ail

Bosses and Loudmouths

Page 13: Kill the wabbit

Wh

y B

rain

sto

rms F

ail

Introversion and Apathy

Page 14: Kill the wabbit

Hm

mm

….

As my momma used to say…

Page 15: Kill the wabbit

On

ly O

ne T

hin

g t

o D

o

Kill the Wabbit!

only o

ptio

n

Page 16: Kill the wabbit

Th

is B

oils D

ow

n T

o… Who

How

What

Bosses and Loudmouths Introversion and Apathy

Long and Costly

Aimless and Undefined End

Page 17: Kill the wabbit

Wh

oWho What How

Who

Page 18: Kill the wabbit

Mood

Acti

vati

on

Matr

ix

Woodstock

Unproduct

iv

e

ShinyHappyPeople

Solving

General

Sadness

Unproducti

v

e

Anger

Solving

Specific

Activation

MoodWeak Strong

Bad

Good

Page 19: Kill the wabbit

Div

ers

ity is C

riti

cal 1. Independence

2. Diversity

3. Decentralization

4. Aggregation

Except in one case:

The Dominators

Page 20: Kill the wabbit

Wh

at

Who What

How

What

Page 21: Kill the wabbit

Pro

ble

m o

f th

e B

ox

Page 22: Kill the wabbit

Con

str

ain

ing

th

e B

ox Right Questions

Questions posed before an ideation session that are meant to both open up possibilities and constrain the options available.

101 of them here.

Page 23: Kill the wabbit

Wh

at’

s a

Rig

ht

Qu

esti

on

?*Does the question

1. target an aspect that has received little attention in the past?

2. cause a different perspective?

3. address new circumstances?

4. have information available to arrive at an answer?

Page 24: Kill the wabbit

Som

e R

igh

t Q

uesti

on

s Who spends at least 50% of what our product costs to adapt it to their needs?

What does our most successful sales person say differently than the rest?

How would we do things differently if we had perfect information about our customers?

Who else deals with the same generic problem that we do, but for an entirely different reason?

Page 25: Kill the wabbit

How

Who What How

How

Page 26: Kill the wabbit

Ten

se P

eace

Incubation Tension❉ Insight❉ Epiphany❉ Wacky

Production Detail Focus

Page 27: Kill the wabbit

Incu

bati

on

Idea

s ha

ving

sex

Highαwaves

Low visual cortex

Page 28: Kill the wabbit

Th

e C

hallen

ge Introver

ts

Incubation

Extroverts

HardConstrain

ts

FreeThinkin

g

HighStimulus

Page 29: Kill the wabbit

Div

ide

*Teams of 3-5

*Each group has a lead

*1 group of dominators

*All groups are solving the same problem

Divide

Ideate

Incubate

Refactor

Compete

Select

No one can hide!

Page 30: Kill the wabbit

Ideate

*Each team gets a different RQ

*30m round of speed ball and plussing

*15m of teardown/rebuttal

Divide

Ideate

Incubate

Refactor

Compete

Select

Page 31: Kill the wabbit

Incu

bate

Divide

Ideate

Incubate

Refactor

Compete

Select

Fuggetaboutit!

Page 32: Kill the wabbit

Refa

cto

r

*Reassemble into original teams

*30m round of plussing and new ideas

*15m of teardown/rebuttal

*Rinse / Repeat if necessary

Divide

Ideate

Incubate

Refactor

Compete

Select

Page 33: Kill the wabbit

Com

pete

Divide

Ideate

Incubate

Refactor

Compete

Select

*Leaders choose 2 best ideas from team

*Leaders-only meeting to present to sponsor

*Interactive tear-down session

Optional: Leaders present/defend other’s ideas.

Page 34: Kill the wabbit

Sele

ct

Divide

Ideate

Incubate

Refactor

Compete

Select

*Sponsor chooses best option

*This is not a democracy!

Page 35: Kill the wabbit

Th

e M

eth

od

Divide

Ideate

Incubate

Refactor

Compete

Select

Sponsor

Facilitator

GroupLeads

Here’s myproblem

Here’s therules

Here’s ourideas

Here’s oursolutions

Page 37: Kill the wabbit

jkleinwaechter

[email protected]

404.514.0646

.com

I’m at

Con

tact

Info

Page 38: Kill the wabbit

Op

tion

al S

lid

es

Optional Reference Slides

Page 39: Kill the wabbit

Ideas Having Sex

Bra

insto

rmin

g S

-Cu

rve

Weak Problem Definitio

n

Same People

Who

How

What

Page 40: Kill the wabbit

It’s

a B

ox P

rob

lem

Weak Problem

Definition

Remember this issue?

It’s a box problem.