kill the wabbit
Post on 21-Oct-2014
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Need to spark some killer innovation into your product line? Thinking about holding a brainstorming session? Brainstorming sessions are for wusses and wusses don’t get the corner office. Instead, you’ll learn some more productive techniques that can help you to release your inner-Hulk and become that guy that everyone wants on their next-generation product. Note that there are a lot of build slides and formatting that slideshare has rendered poorly. Feel free to download the deck for best results or connect with me and I'll send you a copy.TRANSCRIPT
Kill th
e W
ab
bit
Please take a moment and fill in the index card at your table. It’s part of a study I am conducting.
Do not discuss with others nor share your results,
please.When you are finished, turn your card face down and leave it on the table.
If you would like to get the results of the study, please put
your email address on the card.
How anger management training and brainstorming may be keeping you from the corner office.
Kill the Wabbit
Joe KleinwaechterDirector, Innovation & DesignFiserv
Fail
“Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and pool their ideas.”
Keith SawyerPsychologist
Washington University
A T
yp
ical B
rain
sto
rm Zzzz
X
20 Participant
s 3 Coasters
1 Facilitator
10 Introverts 1 Boss 3 Scared
2 Loudmouths
This is your brainstorm:1 Boss and
2 Loudmouths
Scie
nce
Science
Practice
The Science
2X the Ideas(feasible/effective)
Stu
dy:
Ind
ivid
uals
Matt
er
Brainstorm
Stu
dy:
Deb
ate
Matt
ers
Noinstruction
s
ClassicBS
BS + Debate
20%MoreIdea
s
Anything More?
+3
+3
+7
Results
Cool
Stu
dy:
Cri
ticis
m M
att
ers
U Rock!
No
way
You suck!
Seriously?
Fascinatin
g
Pra
cti
ce
Science Practice
In Practice
Wh
y B
rain
sto
rms F
ail
Long and Costly
Wh
y B
rain
sto
rms F
ail
Aimless and Undefined End
Wh
y B
rain
sto
rms F
ail
Bosses and Loudmouths
Wh
y B
rain
sto
rms F
ail
Introversion and Apathy
Hm
mm
….
As my momma used to say…
On
ly O
ne T
hin
g t
o D
o
Kill the Wabbit!
only o
ptio
n
Th
is B
oils D
ow
n T
o… Who
How
What
Bosses and Loudmouths Introversion and Apathy
Long and Costly
Aimless and Undefined End
Wh
oWho What How
Who
Mood
Acti
vati
on
Matr
ix
Woodstock
Unproduct
iv
e
ShinyHappyPeople
Solving
General
Sadness
Unproducti
v
e
Anger
Solving
Specific
Activation
MoodWeak Strong
Bad
Good
Div
ers
ity is C
riti
cal 1. Independence
2. Diversity
3. Decentralization
4. Aggregation
Except in one case:
The Dominators
Wh
at
Who What
How
What
Pro
ble
m o
f th
e B
ox
Con
str
ain
ing
th
e B
ox Right Questions
Questions posed before an ideation session that are meant to both open up possibilities and constrain the options available.
101 of them here.
Wh
at’
s a
Rig
ht
Qu
esti
on
?*Does the question
1. target an aspect that has received little attention in the past?
2. cause a different perspective?
3. address new circumstances?
4. have information available to arrive at an answer?
Som
e R
igh
t Q
uesti
on
s Who spends at least 50% of what our product costs to adapt it to their needs?
What does our most successful sales person say differently than the rest?
How would we do things differently if we had perfect information about our customers?
Who else deals with the same generic problem that we do, but for an entirely different reason?
How
Who What How
How
Ten
se P
eace
Incubation Tension❉ Insight❉ Epiphany❉ Wacky
Production Detail Focus
Incu
bati
on
Idea
s ha
ving
sex
Highαwaves
Low visual cortex
Th
e C
hallen
ge Introver
ts
Incubation
Extroverts
HardConstrain
ts
FreeThinkin
g
HighStimulus
Div
ide
*Teams of 3-5
*Each group has a lead
*1 group of dominators
*All groups are solving the same problem
Divide
Ideate
Incubate
Refactor
Compete
Select
No one can hide!
Ideate
*Each team gets a different RQ
*30m round of speed ball and plussing
*15m of teardown/rebuttal
Divide
Ideate
Incubate
Refactor
Compete
Select
Incu
bate
Divide
Ideate
Incubate
Refactor
Compete
Select
Fuggetaboutit!
Refa
cto
r
*Reassemble into original teams
*30m round of plussing and new ideas
*15m of teardown/rebuttal
*Rinse / Repeat if necessary
Divide
Ideate
Incubate
Refactor
Compete
Select
Com
pete
Divide
Ideate
Incubate
Refactor
Compete
Select
*Leaders choose 2 best ideas from team
*Leaders-only meeting to present to sponsor
*Interactive tear-down session
Optional: Leaders present/defend other’s ideas.
Sele
ct
Divide
Ideate
Incubate
Refactor
Compete
Select
*Sponsor chooses best option
*This is not a democracy!
Th
e M
eth
od
Divide
Ideate
Incubate
Refactor
Compete
Select
Sponsor
Facilitator
GroupLeads
Here’s myproblem
Here’s therules
Here’s ourideas
Here’s oursolutions
My R
ecom
men
dati
on
s*BrainsteeringKevin & Shawn Coyne
* The Wisdom of CrowdsJames Surowiecki
* The Innovator’s DNAClayton Christensen
* The Innovator’s ToolkitDavid Silverstein
Op
tion
al S
lid
es
Optional Reference Slides
Ideas Having Sex
Bra
insto
rmin
g S
-Cu
rve
Weak Problem Definitio
n
Same People
Who
How
What
It’s
a B
ox P
rob
lem
Weak Problem
Definition
Remember this issue?
It’s a box problem.