Killer content strategiesLisa Myers CEO, Verve Search

@LisaDMyers

About Lisa Myers• 12 years experience in Marketing, 8 in Search & Social

• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)

• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing

• Heavily involved in the global Search Community, founder ofSEO-chicks.com and co-founder of European search blog StateofSearch

Awards• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO

Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30”

BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)

Content = Creativity

Your mind is a

floating iceberg!

Creativity Rules

• Rest your Mind

• Mix it up. Hobby, exercise, walk, whatever isn’t in front of a desk and what you normally do.

• Be open to ideas! Have a notepad with you at all times.

• Talk to people, any people!

• Get inspired, learns something new!

Horizon - The Creative Mind

http://goo.gl/3lirV

Brainstorm & Idea

Get together…right now (aha..)

Allow a chain reaction

Use the data you HAVE!

“Maxi Dress”

• 18,000 searches February

• PEAK trend in May/June

• Currently ranking #11, let’s get going!

Remember; Don’t restrict yourself to one topic!

It’s all in the ANGLE!

Fashion

• Women’s/Men’s lifestyle• Mother and baby• Green• Technology• Art & Culture• Travel………………..the list goes on!!

Content is ON pageas well as OFF page

Does your client/company have a blog? USE IT!

Raise the profile of the writers. IMPLEMENT Rel=Author!!

@LisaDMyers

@LisaDMyers

#ecomTIM

Don’t like writing? Then don’t.

Images & InfographicsVideosDrawings!!

Infographics is great link bait!

2 rules of writing

When writing

#1 Why YOU?

#2 Why NOW?

#1 Why YOU• Why should you write about this topic• What makes you the expert

Have you done some research, have you experiences what you are writing about?

The people you are pitching it to will be asking these questions!

TOPICS that you care about WILL ALWAYS do better!

Ben loves cycling

Matt loves Street Art

Josie Loves Fashion

#2 Why Now?• Seasonality• Current affairs• Popular culture (i.e launch of TV

show)• Social buzz• New! Can cause a buz, make the

news etc

Produce GOOD quality content, don’t sell but WRITE. Think journalism not PR!

Holy Grail of Content Outreach

USE Social in your content strategy!

Impacting social influencers

Favourite Tools

Thank You! Email: lisa@vervesearch.comWeb: www.vervesearch.com

www.stateofsearch.com www.seo-chicks.com

@LisaDMyers