killing the tv time grid
DESCRIPTION
The time grid is a rubbish way to find content. (In the UK? Try our Movies site, now in beta: http://movies.tanktop.tv/accounts/invited/PREMIERE)TRANSCRIPT
Today’s viewing behaviour
Turn on the TV
Today’s viewing behaviour
Flick through the EPG to see what’s on
Today’s viewing behaviour
There’s nothing good on. Either…
Today’s viewing behaviour
…settle for something inane, or…
Today’s viewing behaviour
…look on your PVR.
Today’s viewing behaviour
Nothing there either? How about on-demand?
Today’s viewing behaviour
There’s tons of stuff available, but it’s spread
over multiple sources
Today’s viewing behaviour
There’s tons of stuff available, but it’s spread
over multiple sources
Today’s viewing behaviour
So it’s hard to browse what’s available
Today’s viewing behaviour
If you’re a linear broadcaster, you’re probably
happy with all this
Today’s viewing behaviour
But it’s a rubbish experience for users.
Time grids
Once upon a time, you could only
watch TV in linear broadcast
Time grids
And you had to catch shows on
the right day at the right time
Time grids
Time grids
Now that we have on demand and PVRs, this is no
longer true
Time grids
We watch shows whenever we like
Time grids
(unless it’s an event, like sports or X Factor)
Time grids
We think about “catch-up TV” in terms of rewinding
time, because that’s the way it is presented
Time grids
We ask consumers to associate a show with a
channel, a day of the week, and a time slot
Time grids
Two of those pieces of information are unnecessary
Time grids
The channel brand is important, because channels
provide curation
Time grids
The day and time is irrelevant
Time grids
So let’s kill the time grid for on demand
Time grids
And provide a better way to explore content on demand
Time grids
And provide a better way to explore content on demand
Reinventing content discovery
and analytics for on demand