Kim England Global Internal Community Director, Pearson

@miss_england_19

How to build a highly engaged community

Kim England

70+ countries

40,000+ employees

60 languages A bit about Pearson…

Pearson & Jive TimelineDate Activity

Dec 2010 Neo launched virally to 500 early adopters

March 2011 Neo officially launched by CEO

March 2012 Launched Neo Connect

August 2012 Neo Upgraded from 4.5 to 5

Feb 2013 Launched Gamification using Bunchball

May 2014 Upgraded from 5 to 7

Neo’s Future

Nov 2014 Launch External Communities in Neo

Q2 2015 Move to the Cloud

Build a strong advocate programme for all levels and disciplines across yourcommunity.

Celebrate successes and gather stronguse cases.

Build a strong yet simple communicationand engagement plan.

TRUST YOUR COMMUNITY

Support and reward your champions.

Drive user adoption through use cases,business value examples and globalinitiatives.

Seek opportunities to integrate yourcommunity with business processes andother tools and systems within yourenterprise.

LISTEN TO YOUR COMMUNITY

In my 15 years at Pearson, I don't think I have ever seen

such a buzz around an event - globally - as

in The Summit 2014

In my 15 years at Pearson, I don't think I have ever seen

such a buzz around an event - globally - as

in The Summit 2014

I will be interested to learn how important efficacy is in different cultures. This should have a bearing on how we manage efficacy across our products that are being designed for more global delivery.

I've really enjoyed watching the videos for

those who have applied to be Roving Reporters at the

Summit! Great work everyone!

What a wonderful opportunity that Pearson

has presented to its employees. The thought of getting to meet, interview, network with senior level employees is so exciting!!

I will be applying for sure!

#customersupportrocks

• 91 - Roving Reporter applications

• 100+ views of each application

• Reached 36 Countries

Internal engagement

13

Content Total viewsVideos 7,907 Questions 126 questions with

18,284 total viewsPolls 38,003 Documents 50,489 Discussions 2,312 Blog posts 33,182RR blogs 22,046

Summit page on Neo

Neo daily wrap up email

External recognition of success of Summit as a strong internal comms tactic

“I really appreciate the efforts to provide remote participants with access to the full

suite of materials and presentations available to those in Miami. Even if we

can't all participate in real-time, it's great to have all of these resources available on Neo for future reference. Thanks for the

careful planning to make this as inclusive as possible for those of us

who can't be there!”

Cultivate your super users, upskill themreward them and share their stories.

Evolve the technology you use.

Act as a function not a service.

BUILD YOUR PERSONAL NETWORKS AND LEARN FROM OTHERS

And finally…

Celebrate successes & learn from your mistakes

Share the load – you can’t do everything

Trust your community

Enjoy the rollercoaster….

Questions?