kineo portfolio

HeaderThe Kineo Group | Visual Portfolio

The Kineo Group

The Kineo Group creates and grows deep and long-lasting relationships that help our clients succeed. We are marketing and communication strategists who manage words and images and the channels through which they flow to sustain your company as a relevant, authentic and effective force.

The visual work in this portfolio is the result of strategic thinking and collaboration and represents just a few of the projects led by the senior members of Kineo’s visual branding team. Deborah Schneider has worked with a wide range of clients to consistently achieve excellence in graphic design, corporate branding and identity, marketing and information communications. She owned a successful design firm for 15 years before merging in 2000 with nationally recognized Liska + Associates. As President of Liska, Deborah focused on developing and implementing strategic branding programs.

Anthony Ma has over 20 years of recognized design excellence. The youngest member ever invited to join the exclusive and prestigious Chicago 27 Designers, Anthony is committed to providing relevant and innovative design solutions that uniquely and creatively meet his clients’ objectives. Previously, he was the Executive Creative Director at Leapnet, where he strengthened the firm’s design practice through the establishment of a process-driven methodology.

Our design and branding work includes clients in a broad range of industries: financial services, health care, cultural institutions, architecture, sports, real estate, technology, agriculture, food, manufacturing and consumer products.

In addition to Deborah, Kineo’s other principals are Joan Beaubaire, Mark Nystuen and Jim Prendergast. .

The Kineo Group

Joan Beaubaire’s background is in nonprofit marketing leadership. She was Chief Marketing Officer of the American Red Cross of Greater Chicago where she led the organization through its crisis response to the September 11th attacks, the South Asia Tsunami and Hurricane Katrina. Joan has developed grass roots communication strategies for Millennium Park, Harris Music and Dance Theater, United Way of Metropolitan Chicago, the Peggy Notebaert Nature Museum, Ravinia Festival, and the Illinois Department of Transportation.

Mark Nystuen has thirty years of diverse experience to Kineo, primarily with LaSalle Bank, where he was Chief Marketing Officer. His responsibilities at LaSalle included branding and identity, advertising, sponsorships, and commercial, retail and wealth management marketing.

Mark is best known for his development and leadership of LaSalle’s extensive sports and event marketing programs including the acquisition and expansion of The LaSalle Bank Chicago Marathon and a PGA TOUR Nationwide Tour event.

With over 25 years in public affairs and marketing communications, Jim Prendergast is an expert on corporate branding and communication. Jim was Vice President of Corporate Marketing and Communications with Pfizer/Monsanto in St. Louis and led communication efforts around the acquisition of several businesses and the merger of Monsanto with Pharmacia and Upjohn.

Kineo provides skilled strategic branding and execution across all mediums. In support of design and branding initiatives we also offer communication campaigns, media and marketing strategies, and public affairs outreach.

We look forward to the opportunity of working with you.

Brand Evolution: American Dental Association

Resources to succeed

TripartiteMembershipMembership with support at three levels.

The American Dental Association

conducted extensive research to

determine its perception among

its members and the public. The

ADA discovered that the brand

was not well understood and the

existing identity did not reflect

the organization’s attributes

and aspirations. We evolved the

ADA identity to better position

it as the leader among oral

health organizations and created

comprehensive guidelines to

provide a framework for future

communication materials.

Membership Brochure

Website Visual Interface

Brand Evolution: Brain Research Foundation

The Brain Research Foundation

supports scientific research on the

possibilities and problems of the

human brain. After developing the

foundation’s identity, we continue to

produce its materials ranging from

newsletters to its annual report.

Brand Evolution: BNSF Railway

This logo is part of an updated visual

brand created for Burlington

Northern Santa Fe Corporation and

its subsidiary, BNSF Railway. As a

technology-driven rail carrier, BNSF

wanted a logo that reflects its

present and future rather than its

heritage as a combination of the

Burlington Northern and Santa Fe

Railroads.

Brand Evolution: Solomon Cordwell Buenz

We evolved its brand and created

a complete program for this

experienced architecture, interiors

and planning firm. The new logo

positions it as an innovative firm

offering comprehensive in-house

services.

Brand Evolution: Carolyn Grisko & Associates

We evolved the brand identity of

Carolyn Grisko & Associates, a

public relations firm specializing in

issues management.

Brand Evolution: KemperLesnik Communications

KemperLesnik Organization

came to us for a new brand identity

when it changed its name and

consolidated its operating groups

into one company.

Branding Cultural Institutions: Racine Art Museum

Racine Art Museum is home to

one of the nation’s most impressive

collections of contemporary craft

from internationally recognized

artists. We worked with the architect,

director and curator to create a

brand program that resonates

seamlessly with the exceptional

experience the museum provides.

We developed each piece of the

brand program—from logo to

website and signage to press kit—

with the goal of building awareness of

and establishing RAM as an

international cultural destination.

Craftsman marks, along with the museum’s art and architecture inspired the visual direction and development of the branding identity and overall brand program. We integrated concepts like architectural reveals to connect the visual identity with the physical experience.


Exterior Signage Plasma Monitor Announcing Exhibitions Didactic Directional Signage


Exhibition Catalogs

RetailBrand Guidelines

Website

Branding Cultural Institutions: Goodman Theatre

170 NORTH DEARBORN

CHICAGO, ILLINOIS 60601

PHONE 312.443.3811

FACSIMILE 312.443.3821

GOODMANTHEATRE.ORG

ROBERT FALLS, ARTISTIC DIRECTOR ROCHE SCHULFER, EXECUTIVE DIRECTOR

BOARD OF TRUSTEESOffi cersLester N. Coney*ChairmanShawn M. Donnelley*Peter I. Mason*Vice ChairmanKristin L. Anderson-Schewe*Lamont Change*Linda Hutson*James R. Lewis*

Nancy Lauter McDougal*Susan M. Powers*Alice Rapoport*Cyndi Simon*Patricia Thornton*Eugene Zeffren*Vice Presidents Thomas P. Maurer*Treasurer Leslie S. Hindman*Secretary

Immediate Past ChairCarol Prins*

Past ChairsJames E. Annable*Deborah A. Bricker*Stanley M. Freehling*Sondra A. Healy*

Honorary Chairman Albert Ivar Goodman*

Honorary President Lewis Manilow

Members Robert S. ApatoffMaría C. Bechily*Peter C.B. Bynoe*Joe CalabreseStephen H. Clawson Lynn Crump-CaineJulie M. Danis*Brian Dennehy

Robert F. Denvir*Leon DreimannGary L. DushanePaul H. Dykstra*Robert A. Falls*Frank GalatiHarold Gershowitz*Ruth Ann M. GillisMary Louise Gorno*Laurence O. GrayHarry J. Harczak, Jr.

Patricia Cox Hunckler*Shelly Radue Ibach*H. Michael Kurzman*Sheldon LavinElaine R. Leavenworth*Richard E. Lieberman*Eva LosaccoJohn Q. McKinnonMrs. William McKittrick*James F. Oates*Luis Padilla

John R. PatelskiCherie PixlerPat Pulido SanchezHarold RamisToni L. RiccardiWilliam S. Richards, Jr.Roche Schulfer*Vincent A.F. SergiRodrigo A. SierraMicheal J. Silverstein*Beth Bronner Singer

Jill B. SmartMark StevensCarole David Stone*Linda B. ToopsTerence J. TothSusan D. Underwood*Ronald V. Waters IIIDia S. Weil* Richard A. WeisbergJ. Randall WhiteSusan J. Wislow

Patrick Wood-PrinceMaria E. WynneNeal S. Zucker

Emeritus TrusteesAlvin GolinRichard GrayLarry McCrackenMiles L. McKieTerry D. PeighPeter A. PiperRichard L. Pollay

Life Trustee in bold * Executive Committee Member

170

NO

RTH

DEA

RB

OR

N

CH

ICAG

O, I

LLIN

OIS

606

01

170 NORTH DEARBORN CHICAGO, ILLINOIS 60601

PHONE 312.443.3811 ext. 585 FAX 312.443.3821 GOODMANTHEATRE.ORG

Lori KleinermanMarketing [email protected]

Stationery

Goodman Theatre, recipient of a

special Tony Award for Outstanding

Regional Theatre, and a cultural

anchor in Chicago, engaged us to

evolve its logo to more accurately

communicate the strength of the

company and the essence of the

theatre experience. We redesigned

the logo to make prominent the

“good” in Goodman and applied

the logo in ways that resembled

an actual ticket to reinforce the

unique experience of live

theatre performances.

Branding Cultural Institutions: Goodman Theatre

Advertising

Magazine

Artistic Director Robert Falls’ revival ofA Life in the Theatre is the centerpiece ofGoodman. Theplay bears many of the hallmarks with its cast, sparse, fractured language and episodic structure. It also makes literal what many see as a thematic thread in work—life as a kind of theaterin which we perform ourselves, often atthe expense of authenticity and genuineintimacy. But ironically, the charactersin A Life in the Theatre, actors in anabstracted, almost Beckettian repertorycompany, seem less trapped by their rolesthan the hoodlums of American Buffaloor the salesmen of Glengarry Glen Ross.

Robert, the aging actor, and John, theyoung up-and-comer, are, according tocritic Dennis Carroll, “less circumscribedby social conditioning…” than their morevolatile counterparts. “They fi ght withmore success to break through socialmasks and constraints and move towardscommunion with each other…there is anindication that [they] are more vulnerableand uncertain.”

This difference is rooted in the language,rhythm and precision, is less profane,less colloquial than much of his work.The relationship between these men aredepictions of teacher-pupil relationships,here refl ecting genuine experience andskill. A Life in the Theatre is “an attemptto look with love at an institution we alllove, the theater, and at the only componentof that institution (about whom ourfeelings are less simple), the men andwomen of the theater. These are theworld’s heartiest mayfl ies, whom we electand appoint to live out our dreams uponthe stage.” While it may expose hischaracters’ weaknesses, and much of theplay’s considerable humor derives fromRobert’s pomposity, or as one critic putit, “the gap between the mundane natureof the subject matter and the elevated

language that the character applies to it.” Purlie, the playwright’s most recentwork for the stage, set in a courtroomin a large, anonymous metropolis that’sin the midst of a Middle East conference.

Law and order quickly devolves into chaos, as the pill-popping judge, the straight-laced prosecutor, his preening young boy toy, the evasive Jewish defendant and his anti-Semitic lawyer face off, fall apart, and struggle to stay on track. When the ironically titled farce premiered in New York last season, critics seemed startled with the comic form, “confounding expectationsby stretching outside his natural register,”and speculated that this was the workof a mature writer experimenting with anentirely new genre. Others saw the playas a kind of self-parody. “It’s Glen Ross on laughing gas,” one reviewer suggested.

The play’s high-octane language is vintagein the mold of plays like Glengarry GlenRoss and American Buffalo. But whilethose plays use arcane language andover-identifi cation with the more Darwinianaspects of American capitalism for tragiceffect, Purlie portrays the characters’struggles to break out of a determinedlanguage and a set of confi ned roles with

Why Purlie?

Purlie runs September 17

through October 30

AT THE A

LBER

T

“The purpose of Purlie is to point a mocking fi nger at racial segregation and laugh at it out loud.”

ONSTAGE

Mary Zimmerman’s Pericles

World Premiere Mariela in the Desert

Getting the Scoop on The Story

Vol. 20, No. 3

ONSTAGE

Mary Zimmerman’s Pericles

World Premiere Mariela in the Desert

Getting the Scoop on The Story

Vol. 20, No. 3

Branding Cultural Institutions: John Michael Kohler Arts Center

608 New York Ave. Sheboygan, WI 53081-4507

PO Box 489Sheboygan, WI53082-0489

P 920 458 6144 F 920 458 4473www.jmkac.org


Laura CrneckiyManager of Audience [email protected]

608 New York Ave. Sheboygan, WI 53081-4507


P 920 458 6144 F 920 458 4473www.jmkac.org

Stationery

For the John Michael Kohler Arts

Center, in Sheboygan, Wisconsin,

we evolved the primary logo so that

it reflects the sophistication of the

center’s collection as well as the

warm and accessible brand

attributes. We also designed the

logo with rules and type weight

that emphasizes the internationally

recognizable surname of the

museum’s founder, Kohler. The

sub-brands follow the primary

logo, creating a sense of unity

among the brands, especially

important because some of the

sub-brand spaces are not located

on or in the actual Arts Center.


September/October 2005

Hearts-A-Bustin’ by Michael Sherrill (porcelain, glass, and bronze; 16 x 22 x 16").

Newsletter


Branding Guidelines

Street Banners

Building Signage

Branding Cultural Institutions: Figge Art Museum

Poster

Building Signage

Signage and Way-finding

London based architect David

Chipperfield designed the new

Figge Art Museum with a minimal,

modern aesthetic that features a

dramatic translucent glass exterior.

We designed a branding program

that included a visual identity,

way-finding and internal and external

signage system. We designed the

program to complement the

distinctive architecture, creating a

cohesive and seamless branded

visitor experience for the iconic

structure and its collection.

Branding Cultural Institutions: The Nature Museum

As a reference point for nature, the

Nature Museum logo can represent

different things to viewers—a

butterfly, prairie grass, water drops,

a tree. At the same time, it captures

the museum’s open and engaging

environment, exuberance and

dynamic insight.

Branding Cultural Institutions: Frank Lloyd Wright Preservation Trust

The Frank Lloyd Wright Preservation

Trust manages and maintains The

Home and Studio in Oak Park and

The Robie House in Hyde Park, Illinois.

Referencing Wright’s cantilevered

sight lines, this horizontal logo

incorporates the square graphic

used by Wright on his drawings.

Real Estate Branding: 550 St. Clair

In a real estate market with a

surplus of condominiums, a

development’s success depends

on how well it stands out from

competitive buildings. We helped

developers and architects by

strategically branding and marketing

550 St. Clair, a modern residential

high rise appealing to culturally

aware, design oriented buyers

looking for an alternative to

unimaginative or vintage-

styled condominiums.

Brochure

Construction Signage

Branding Financial Services: GCG Financial

We developed this identity for

GCG Financial, a firm that provides

businesses and individuals with

specialized financial planning,

investment advice and benefit

consultation services.

Branding Financial Services: First National Bank of Chicago

We designed the identity for First

National Bank of Chicago’s Personal

Investments Department product

offering to high net worth individuals.

Branding Financial Services: Magnetar Capital

Magnetar Capital is a leader in

asset management with a brilliant,

energetic team dedicated to

generating exceptional returns for

investors. We developed a visual

brand for the company with a logo

that illustrates the power of a

magnetar, a neutron star that emits

the strongest known magnetic fields

in the universe.

Branding Financial Services: Burling Bank

This Chicago-based bank with global

aspirations needed a brand identity

that would grow with it throughout

acquisitions and mergers with other

businesses.

Product Launch and Branded Materials: Motorola Mobile Devices

Motorola Q

Motorola QTM

We worked on a wide range of

branding projects with Motorola.

Among them were point of sale

materials and retail branding for

new product launches.

irresistible curves in color natural shape that glides open engaging video clips and photos coordinated Bluetooth accessories

www.motorola.comwww.motorola.com

spontaneous unexpected effortless fun

Point of Sale CollateralRetail Branding

Product Launch and Branded Materials: Domtar Titanium Premium Opaque

For the launch of Domtar’s new

premium opaque printing paper, we

developed the name and marketing

strategy, and created all supporting

collateral including sales materials,

product brochures, swatch books,

posters and trade advertising.

Product Brochure

Branding and Launching New Businesses: Expand Beyond

Expand Beyond develops wireless

software solutions that enable IT

professionals to control mission

critical IT systems via wireless

handheld devices. The logo instantly

identifies Expand Beyond’s product

family as a wireless, portable

solution.

Branding and Launching New Businesses: Hotel 71

Hotel 71 is a one of a kind Chicago

hotel designed for business and

leisure travelers looking for a

memorable, yet comfortable place to

stay. We created a logo with a set of

changing colors and typefaces to

emphasize the hotel’s unrepeatable

experience and dynamic atmosphere.

Branding and Launching New Businesses: Molecular Diagnostics

We created this logo and branded

materials—including sales collateral

and a website—for a biomolecular

diagnostics company that develops

cancer screening systems with

improved accuracy, efficiency and

cost effectiveness over current

diagnostic tools.

Branding and Launching New Businesses: Tricoci University of Beauty Culture

The Tricoci University of Beauty

Culture elevates the training of hair

stylists, colorists, estheticians,

manicurists and make up artists,

treating these pursuits as professions

rather than trades. We developed a

brand identity for its launch that

presents the university as a desirable

destination for aspiring beauty

professionals.

Branding New Businesses: Civic Net

CivicNet is the City of Chicago’s

initiative to build a citywide

high-speed communications network

connecting all government, business

and residential buildings. We

developed a brand identity for

CivicNet that communicates the idea

of linking the points of a network.

For his public speaking, motivational

seminars and endorsed products,

former Chicago Bear Mike Ditka

needed an identity that capitalized

on his strong public persona.

Branding New Businesses: The Ditka Corporation

Corporate Communications: JVS’ 2009 Annual Report

The economic climate demands

that companies and organizations

communicate boldly and directly.

When Jewish Vocational Service

came to us to design its 2009

Annual Report, we counseled it to

take a strong, leadership position

and be very clear about its mission

and how it delivers on that mission

to all stakeholders. This positioning

led us to the theme “We are JVS

and this is our promise.”

The work that JVS does with

immigrant, at-risk and professional

populations to help them on a

successful path is irreplaceable.

JVS’ annual tells this story through

direct narrative and compelling

photographs.

we are JVS

and this is our promise

for 125 years our promise to the people we serve has been to improve life through employment and productivity and to support the lifetime endeavor of personal development

Jewish Vocational Service Annual Report

60132_JVS_U2.indd 1 9/4/2009 10:50:18 AM

our promise: to improve life through employment and productivity

60132_JVS.indd 4 9/2/09 1:03:19 AM

This year, JVS saw first-hand the effects of rampant downsizing; job

seekers from all economic and professional levels requested service in

record numbers. Counseling and Placement staff worked at capacity

to serve displaced job seekers. Counselors increased outreach,

provided online social networking opportunities and developed

niche workshops and seminars to help them through a tough market.

This supplemented the individual career counseling and job search

assistance providing the tools and strategies for job seeking essentials

such as resume writing, interviewing, and networking.

After receiving a special allocation from the Jewish Federation

of Metropolitan Chicago’s J-HELP Initiative, JVS spearheaded the

Spring JUF Job Fair for beginning and mid-level business professionals

and launched ParnossahWorksChicago, an online job board

connecting job seekers and employers.

Ask a Career Expert Job seekers can

benefit from half-hour sessions with a JVS

Career Counselor. These sessions are held

at ten suburban and city libraries, or in our

5 offices and are in addition to support

groups and topical workshops.

Bridging the Digital Divide Individuals

receive computer skills instruction and

job readiness training at JVS Computer

Technology Centers to become more

competitive in their job search.

Career Connections for Professionals

Transitioning professionals can seek

advice from experts who present practical

tools and the latest strategies at bi-

monthly roundtables.

CareerTracks Young Jewish adults, who

are having difficulty making the transition

from high school to work or sustaining a

college education, receive assistance to

clarify an appropriate career direction, job

readiness training and access to resources

and employment networks.

Illinois SBDC/Duman Microenterprise

Center Business education, one-on-

one counseling, technical assistance

and micro-loans are provided to small

business owners dealing with a start-up or

business expansion.

Jewish Employment Network Upper

to middle level professionals, who have

been adversely affected by downsizing in

the Jewish community, receive job search

strategies, counseling, and mentoring as

well as networking opportunities as they

strike out on a job-seeking campaign.

Senior AIDES Low-income seniors gain

marketable skills working part-time at

local non-profit agencies.

Employment and career development services

(left) Mixing a brighter future and

expanding a small business were

made possible with operations and

educational assistance and networking

opportunities provided by the

Duman Center.4

60132_JVS.indd 5 9/2/09 1:03:23 AM

The Senior AIDES program, a Title V program administered by JVS

in conjunction with Senior Service America, offers low-income seniors

age 55+ a part-time minimum wage position in a local community

non-profit agency with the goal of building skills so they may re-enter

the job market. It’s a win-win situation for both communities and senior

citizens: non-profit groups gain essential human resources and seniors

learn valuable job skills that help them reach their employment goals.

To enhance their job search, participants also attend a five-week Job

Club that offers them guidance on developing a resume, cover letter

and interviewing. This program is funded by the Older Americans Act

through the U.S. Department of Labor.

JVS success story: giving seniors new hope and second chances

When L.G. came to JVS, she was

unemployed and depressed. She had just

turned 58 and was forced to leave her

retail job due to an inability to stand. L.G.

was isolated to the point where she had

trouble articulating her skills or interests

to her counselor.

Still, her JVS counselor was able to

work with her and refer L.G. to the Senior

AIDES Program. There, L.G. was able to

receive different job opportunities and

began working quickly. She was excited

about one organization that worked with

individuals who had HIV/AIDS and was

placed in a position to help clients find

housing and nutrition services. After

six months, L.G. was offered a full-time

position as a housing specialist. She knew

the work ahead would be difficult, but

with the help of her JVS counselor, L.G.

now had the renewed confidence in her

ability to make a difference.

JVS by the numbers

We served 10,193 clients in 2008-2009 | We placed 1,139 clients throughout the agency in employment |

Our Training Division served 830 persons with disabilities and the disadvantaged | 630 received skills

training through the Training Division | 290 at-risk youth benefited from CareerTracks, e-Learning,

youthAbility, Career Connectors and Ready4Work | Our Employment Division provided career counseling

and job placement assistance for 4,692 | 418 professionals entered the Jewish Employment Network

Program | 868 refugees and immigrants were enrolled in Vocational English and computer skills training

classes | 115 students received Federation Academic Scholarships to continue their college or graduate

studies | 2,848 professionals participated in groups or workshops to build job seeking skills | 816

entrepreneurs attended Duman Center business education classes | 243 entrepreneurs received business

counseling through the Duman Center | 67 volunteers donated their talents and provided 3,088 hours of

valuable service

5

60132_JVS_U3.indd 6 9/4/2009 12:20:44 PM

60132_JVS.indd 7 9/2/09 1:03:40 AM

Corporate Communications: Motorola’s 2005 Corporate Responsibility Report

While Motorola develops life-

changing products, it also pursues

another goal—making life better

around the world through

its business practices. These

practices—operating ethically,

nurturing its workforce, protecting

the environment and supporting

communities—are featured in

Motorola’s Corporate Responsibility

Report. We developed the “We

Create Possibilities” theme to

highlight the way the company

opens up a world of possibilities

to its employees, customers,

suppliers and neighbors through its

responsible practices.

Corporate Communications: Motorola’s 2006 Corporate Responsibility Report

We were asked by Motorola to

design its annual corporate

responsibility report with a dual

focus on transparent reporting

and the company’s commitment to

continual progress. We emphasized

transparency by creating clear

hierarchies of information and

using consistently designed and

prominently placed diagrams

and charts.

Corporate Communications: Motorola Employee Benefits

Motorola needed an internal

communication campaign to

inform employees about critical

changes in its health benefits. We

developed a theme and branded

communication materials that are

direct, succinct and resulted in an

enrollment response exceeding

the company’s goal.

Campaign Collateral

Corporate Communications: Brain Research Foundation 2002-2003 Annual Report

Autism

Depression

Cerebral Palsy

Pain

Epilepsy

Schizophrenia

Parkinson’s Disease

Spinal Cord Injury

Alzheimer’s Disease

Multiple Sclerosis

Stroke

Brain Research Foundation2002–2003 Annual Report

Mental Retardation

Tourette’s Syndrome

While annual reports function

primarily to communicate progress

to key stakeholders, they also

increasingly serve as an influential

tool for marketing. We designed

this report for the Brain Research

Foundation to commemorate its

50th anniversary. We focused on

the substantial and inspirational

achievements made possible

through the Foundation’s continued,

consistent funding of innovative

research projects.


We focused the 2004-2005 report

on seed grant recipients and the

importance of funding the early

stages of new research. The report

demonstrates progress and also

educates donors and other

stakeholders about the process of

how a scientific idea, once funded,

goes through complex processes

in order to become an actual

medical innovation.


The Brain Research Foundation

has historically funded projects by

University of Chicago researchers

who focus specifically on the brain

and its function. The Foundation is

expanding, both to include other

institutions and to fund research that

involves the brain and its connection

to other body systems. We designed

this report to communicate the

expanded activity and perspective

of the Foundation. The cover image

directly and immediately makes clear

that the emphasis has grown to

include the vital link between the

brain and central nervous system.

Corporate Communications: Northwestern Memorial HealthCare 2005 Annual Report

Thoughtful and consistent

branding for annual reports helps

communicate the essential

characteristics of a health care

institution in ways that are both

straightforward and aspirational.

We designed this annual report for

Northwestern Memorial HealthCare

as two books that accomplish both

objectives. Promise demonstrates

the medical advances and services

delivered by Northwestern Memorial

Hospital. Possibilities focuses on the

life-changing medical discovery and

patient enhancements made possible

through the philanthropic foundation

of the health care system.

Corporate Communications: Northwestern Memorial HealthCare 2006 Annual Report

An essential part of branding an

annual report involves choosing

content that reinforces the

differentiating qualities of the

institution. This annual report

communicates the hospital’s dual

strengths of advanced medicine

delivered with superior patient care,

as demonstrated by the hospital’s

nursing staff, which had recently

received the nation’s highest honor

for nursing excellence. Images and

editorial content consistently

demonstrate the differences that

the highly skilled nurses make in the

lives of patients and overall quality

of care provided at the hospital.

Branded Environments: Motorola Innovation Center

The Innovation Center provides

key clients and Motorola associates

with a high-tech interactive

experience of Motorola’s products

that enhance the ways people and

businesses communicate. We helped

brand the center by developing the

brand identity, related communication

materials, and branded graphics and

copy for display cases throughout the

center. The brand identity references

the expansive arc of the ceiling

trusses and the shape of the

interactive pods that anchor the

Innovation Center. The visitor guide

communicates the energy and

dynamism that define both the

Center and larger Motorola brand.

Branded Environments: mobilezone.chicago

Motogrid Neighbors

Indiana University184 MILES

Chinatown3.0 MILES

Millennium Park0.3 MILES

mobilezone.chicago

mobilezone is a downtown Chicago

office designed specifically for

Motorolans who telecommute or are

based in other cities. We helped

develop a name for the office that

would identify its function and could

transport to other cities and

countries. We created a unique way-

finding system that pairs location

numbers with facts about Chicago

and named conference rooms after

local neighborhoods. From way-

finding to informational signage,

each branded element

communicates clearly and helps

Motorolans navigate their space

while working at mobilezone.

Branded Environments: Motorola Corporate Offices

When renovating their corporate

offices, Motorola asked us to

design and produce image-driven

environmental graphics that would

reinforce the corporate and retail

brand among office employees and

visitors. We created a branded

environment that included items

ranging from large-format panels

featuring the latest retail products to

a series of branded images that

“wrap” around glass-walled offices to

create dynamic privacy zones. We

designed a modular system that is

flexible enough to allow for easy

updating and fits seamlessly with

the larger interior design.

Branded Environments: Art Institute of Chicago’s Nichols Bridgeway Construction Barricade

We designed an installation that

provides information, builds

anticipation and identifies

construction areas for the Nichols

Bridge, designed by Renzo Piano,

that will link the new Modern Wing

of the Art Institute of Chicago with

Millennium Park. The installation

conveys the seamless transition

between the locations that will

be created by the bridge. It pairs

images of artwork from the

museum with related images of

plants and flowers found in the

Park’s Lurie Garden. The structure

is 8 feet high, spans 900 feet and

was used until the bridge

opened in 2009.

The Kineo Group

For more information, please contact:

Deborah Schneider The Kineo Group 343 West Erie Suite 410 Chicago Illinois 60654

t 312 280 8702 e [email protected]

www.thekineogroup.com

kineo portfolio

Documents