Case Study

Moviematcher

iVOX bvba

research facilitators

Kinepolis

movie theaters

Nieuwsblad - Vers l’avenir

media partners

Stakeholders

Kinepolis has an extended newsletter database but used to send out the same information, offers, movies, … to each person.

Research by iVOX* showed that personalized and relevant offers are not only highly wanted by customers (60%), but also have a higher success rate** (+ 30% in comparison to non-personal mail).

* conducted in march 2011, representative sample for Belgian customers

** opening rate and action rate

Starting point

Targets

Segmented database of customers

Relevant clusters of customers, based on movie preferences

Qualitative enlargement of the database

Media exposure

• Qualitative research to set up segmentation

model with drivers

• Quantitative validation of the segmentation

model with cluster and factor analysis

• Validated algorithm integrated in

iCOMPARE to segment population

Research setup

iCOMPARE

Share and compare with

friends via social media

Compare to significant

others

Immediate & relevant info

Different question

types

Start the buzz

Movie Matcher

Movie Matcher

Movie Matcher

Movie Matcher

115 000 unique

participants Segmented database

for personalized mailings & offers

Media exposure on & offline

Over 2.3 million page views used for advertising

Results

Other Success Stories Stem van Vlaanderen / La voix des Belges (click to view)

political profile for VMMtv

> 800 000 participants

Vesuvius (click to view)

What kind of man are you?

110 000 participants

Ruimte voor morgen (click to view)

Urban, city and town

planning for the Flemish

government

80 000 participants

sales@ivox.be

+32 16 22 62 14

www.ivox.be

@ivox_be

Contact