kings of leon - album launch pitch
TRANSCRIPT
Kingsof Leon
2012 Album ReleaseDedicated To The Fans
Thursday, April 26, 12
•Cancellation of the 2011 tour and the incomplete Dallas show.
•Fans Outraged.
•Caleb in rehab.
The Past
Thursday, April 26, 12
The Dedicationit’s all about the fans
•They are the family away from home.
•Thanking for the support & patience the last 8 months as they put the pieces back together.
•This album and tour is all about them. (www.kol.com/fans)
Thursday, April 26, 12
First step
• bringing back everyone that was at the concert - totally free.
Dallas - concert recreation
Thursday, April 26, 12
Fans choose the 2012 album title
•Winners chosen each week up until final release
•Final winner chosen by votes
•Requirements:
-Title Must have 5 syllables
Naming the ALbum
Thursday, April 26, 12
pre-orders
• If fans pre-order cd by August 15th, they will receive a free KOL calendar.
upsell opportunity
• Add to Cart:
• Copy of the Talihina Sky documentary (at a minimally discounted price)
• KOL Merchandise (previous Albums, t-shirts, posters, other collectibles)
Merchandise
Thursday, April 26, 12
KOL Fan Photos/Video
•Photographers at each venue (take shots of fans before each concert).
•Edited video footage(from above) will play during a song at the concert.
•Fans can purchase the edited footage on KOL site.
Concert Scene
Thursday, April 26, 12
Each concert recorded/Edited
•Edited footage available for purchase 1 week after each show.
Concert Footage
Thursday, April 26, 12
Follow the band
•fans like/comment on band members photos•Photos (top 9) with most likes make their way to the album cover
Thursday, April 26, 12
WebsiteFans follow:
•To see band members tweets, pictures, videos
•To see tour dates•To submit or vote for an idea for the album title
•Pre-order CDs
www.kol.com/fans
Thursday, April 26, 12
•Rolling Stone Revisit•AMAs Performance•Pandora-1.3m fans•advertisement on KOL station
PR
Thursday, April 26, 12
Late night/daytime shows
•performance and interviews w/ KOL.•Audience receives Free Album and DVD at each.
Cross Promotion
Thursday, April 26, 12
Fridays: Announce winner each week for the album title contest. Encourage fans to go and vote for the final title during the week of September 1st.
mondays:Weekly winners announced for free concert tickets (via local Radio for the particular tour stop).
Last day of the month:Monthly winners announced for the most liked KOL instagrams.
Every day:Tweets and Facebook posts for each new instagram photo.
One week after each concert:Announcement of footage from concert available for purchase.
Conversation Calendar Facebook. Twitter. Instagram.
Thursday, April 26, 12
May June July August Sept. Oct
Momentum Map
Pre-order campaign
complete 15th
Album release Oct 30th
Album Cover Chosen
Announcement of new album release in Oct.
Weekly appearances on Daytime/Late night shows
Fans pre-ordering CDs and voting for album cover photos
Advertise tour dates on Pandora
AMAs Performance
Rolling Stone Cover
Dallas Concert
Thursday, April 26, 12