kingston development
DESCRIPTION
3 case studies of Kingston Developments online capacitiesTRANSCRIPT
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KINGSTON DEVELOPMENTBEN HOBAN – DIGITAL STRATEGIST
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CASE STUDY – GLOBAL POVERTY PROJECT
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CASE STUDY – GLOBAL POVERTY PROJECT
• A multi-lingual, content managed website with custom marketing management tools.
• Worked with Design Agency – Glide
• Direct Client
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CASE STUDY – GLOBAL POVERTY PROJECT
• Multi-lingual CMS website
• Detects users IP address, save their country in the session
• Serves content in that country’s dominant language
• If we don’t have specific content for a user’s country, then we serve default content
• CMS serves up a different design for different countries
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CASE STUDY – GLOBAL POVERTY PROJECT
• Outbound communications• SMS and email – queued emails• Multiple SMS and email templates (For email,
there are HTML and plain text)• Sophisticated and flexible system for selecting
recipients based on previous website engagement and presentations attended.
• We track how users sign up and engage with the site.
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CASE STUDY – GLOBAL POVERTY PROJECT
• Inbound communications
• SMSs from seminars and presentations for user registration
• Website signups
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CASE STUDY – POKITPAL
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CASE STUDY – POKITPAL
• Worked with freelance designer – Eyal Chipkiewicz
• iPhone, Android and Mobile Web Application
• API – transaction system between mobile applications and CMS
• Direct Client
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CASE STUDY – POKITPAL
• Content Management System
• Universities set up their subject calendars
• Unions, clubs and societies setup their annual calendars
• Advertisers setup ad campaigns
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CASE STUDY – POKITPAL• GPS based offers and redemption
• “Show offers near me”
• “Show offers in category X”
• “Show offers near me in category X”
• Measurable redemption rates – we know if the offer has been redeemed because the app must be open in the store to show the cashier.
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CASE STUDY – POKITPAL• Sophisticated reporting based on customer radius,
offer views and offer redemption
• Calendar subscriptions to union, club, society and subject calendars
• Students can add their own events and manage their own diary
• iAds – Apple ads within the application as secondary revenue stream
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CASE STUDY – ZOOS VICTORIA
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CASE STUDY – ZOOS VICTORIA
• Worked with graphic design firm MOKO Creative
• iPhone, and Mobile Web Application
• CMS built off WordPress
• Direct Client
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CASE STUDY – ZOOS VICTORIA
• Zoo can add, edit and delete animals
• Zoo can create events and actions related to animals
• Schools and Environmental organisations create Events and actions related to animals
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CASE STUDY – ZOOS VICTORIA• Integrated with school curriculum
• Students have accounts that track their progress through actions and attendance at conservation events
• Facebook Connect – login to the website with your active Facebook session
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CASE STUDY – ZOOS VICTORIA
• API to allow third party developers to make widgets and applications
• API is part of Creative Commons and is being employed by other Zoos globally
• Business objective: streamline pre-Zoo, at- Zoo and post-Zoo educational experience
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CASE STUDY – ZOOS VICTORIA• Core Functionality:
• Events can be viewed and checked-in to via the mobile (native and through web enabled GPS)
• Actions can be committed to via mobile
• Content – videos, photos and text accessible via web and mobile
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CASE STUDY – ZOOS VICTORIA• Core Functionality:
• Users can upload their own photos through app and they are displayed on website liked to their profile
• Users can view their “Action Log” that contains what events and actions they have attended and/or completed
• Users can setup reminders to remind them to complete certain actions and/or events
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KINGSTON DEVELOPMENT
Phone: 9645 1887Mobile: 0416 273 681