kingston unitarian fellowship

/JenniferBakerCo #JBTeaches

Kingston Unitarian Fellowship

& Social Media

April 13, 2014


Agenda

• Goals for social media

• You can help KUF by using social media

– Why social media important

– How to use social media


WHAT DO WE

WANT TO ACHIEVE?


Goals | Communication

• Improve communication from KUF to its

members, as well as the external

community:

– Educate the public on KUF

– Current & Upcoming Events/Programs at KUF


Goals | Internal

• Increase the number of participating

members in the congregation /

programs.

• Increase the number of

space rentals

(i.e. birthdays, weddings,

community groups)


Goals | Social Media

• Increase Facebook fans from 70 to 100 by

the end of the year.

• Increase Google Plus views from 15,040

to 18,000 by end of year.


HOW YOU CAN HELP BY

USING SOCIAL MEDIA


8 ways YOU can help us by

using Social Media

• Tips: 1-5 Facebook

• Tips: 6-8 Google Plus

1 2 3 4 5 6 7 8


FACEBOOK


Facebook

• 1.3 billion users

• 680 million mobile users

• 48% of users log once/day

• Users spend 18 minutes/visit


Facebook: Locally

• Facebook + 10 miles

– 112,000 users (age 13+)

• Age 30+: 62,000

• Age 50+: 26,000

• Men: 48,000

• Women: 60,000


#1: “Like” KUF on Facebook

• Liking a Facebook page ensures that you

receive the most recent posts, including

news, photos, links, and events.

1 2 3 4 5 6 7 8


#1: Why to “Like” KUF

• Show support to other Facebook friends.

• Stay up-to-date with events organized by

KUF, as well as local community projects.

1 2 3 4 5 6 7 8


#1: Why to “Like” KUF

• When you “Like” a page it appears in the

news ticker (top right corner) so friends

can see your activity.

1 2 3 4 5 6 7 8


#1: How-To “Like” KUF

• Visit: www.facebook.com/KingstonUnitarianFellowship

• Click “Like”

1 2 3 4 5 6 7 8


#2: Like and Comment on Posts

• Liking and commenting on posts will keep

you engaged with KUF.

1 2 3 4 5 6 7 8


#2: Why to Like and Comment on

Posts

• When you see a post of interest, click

“Like” or post a comment.

• These actions will appear

in the ticker to your

Facebook friends, who can

click to see what KUF is

all about.

1 2 3 4 5 6 7 8


#2: How-To Like and Comment

on Posts

1 2 3 4 5 6 7 8

1. Find a post

2. Click “Like”

3. Click “Comment”

and comment on

the post.


#3: Share Posts

• Users can “Share” posts from KUF’s Page

to their personal Facebook account.

1 2 3 4 5 6 7 8


#3: Why Share Posts

• Sharing a post increases its reach and

visibility on Facebook.

1 2 3 4 5 6 7 8

KUF Post KUF Fans

~70

Kathy Sage

193 Friends

Brian Weir

84 Friends

Jennifer Baker

278 Friends

share

Potential ~625


#3: How-To Share Posts

1. Find a post to “Share”

2. Click “Share”

1 2 3 4 5 6 7 8


#3: How-To Share Posts

3. Select “On Your Timeline

4. Write a message to

your friends as to why

you shared the post


1 2 3 4 5 6 7 8


#4: Share the Page

• Users can “Share” the whole KUF page

with their Facebook friends.

1 2 3 4 5 6 7 8


#4: Why Share the Page

• Increase Page’s exposure and potential

Page “Likes.”

1 2 3 4 5 6 7 8

KUF Page

Kathy Sage

193 Friends

Brian Weir

84 Friends

Jennifer Baker

278 Friends

share


#4: How-To Share the Page

1. Visit: www.facebook.com/KingstonUnitarianFellowship

2. In the right corner, click the cog and

select “Share”

1 2 3 4 5 6 7 8


#4: How-To Share the Page

3. Write a message to your Facebook

friends as to why you’re “sharing” the

page.


1 2 3 4 5 6 7 8


#5: Tag KUF

• Tagging a Page provides a link from a

personal account or page to another Page.

1 2 3 4 5 6 7 8


#5: Why Tag KUF

• Tagging provides a link from a personal

account or page, to another Page.

• It increases the exposure of the page.

1 2 3 4 5 6 7 8


#5: How-To Tag KUF

1. From your personal Facebook account,

compose a new post.

2. Add a tag by using the “@” and typing

Kingston Unitarian Fellowship.

3. Click “Post” when done.

1 2 3 4 5 6 7 8


GOOGLE PLUS


Google Plus

• Second largest social media site

• 540 million active users

• To participate you must have a Google

account, like a Gmail account.


#6: Follow Google Plus

• Users can follow a Google Plus Page and

give +1s to content on a Page.

1 2 3 4 5 6 7 8


#6: Why Follow Google Plus

• Increasing the number of followers will add

value to the KUF website.

1 2 3 4 5 6 7 8


#6: How-to Follow Google Plus

1. Visit: plus.google.com/+KufCa

2. Click “Follow”

1 2 3 4 5 6 7 8


#7: +1 Posts

• Users can +1 (translated “like”) posts on a

Google Plus Page

1 2 3 4 5 6 7 8


#7: Why +1 Posts

• Increasing the number of +1s on each post

will add cumulative value to the KUF

website.

1 2 3 4 5 6 7 8


#7: How To +1 Posts


2. Scroll down to see posts

3. Click +1 on any posts of interest

1 2 3 4 5 6 7 8


#8: Reviews

• Users can create and post reviews about

KUF.

1 2 3 4 5 6 7 8


#8: Reviews

• A high, positive review rating increases

web rankings rankings even further (than

with the followers and +1)

1 2 3 4 5 6 7 8


#8: How-To Create A Review


2. Click “Review” tab

3. Click “Create a Review”

1 2 3 4 5 6 7 8


NEXT STEPS


Social Media: One-Time

1. “Like” KUF on Facebook.

2. “Follow” KUF on Google Plus.

3. “Share” the KUF page with your friends.

4. Compose a review of KUF and share on

Google+ Page.


Facebook: Ongoing

1. “Like” and “Comment” on Facebook

posts.

2. Share relevant posts with your Facebook

friends.

3. When posting about KUF, tag them in the

post.


Google Plus: Ongoing

1. +1 and comment on relevant and

interesting posts.


QUESTIONS?


Kingston Unitarian Fellowship

& Social Media

April 13, 2014