kirk flash book

7/30/2019 Kirk Flash Book

1/39


2/39

Wereceivesomanyemailsdailythattheyvelosttheirimpact.

Rear6culatethesignificanceofthele;er.


3/39

A letter changes everything


4/39



5/39



6/39

Sportsnutri6onisntpriori6sedasapartofafitnessregime,

andiso>enseenanunnecessaryextra.

ShowhowtheinclusionofOp6mumNutri6onGoldStandard

WheyProteininonesfitnessregimeachievessuperiorresults.


7/39


8/39


9/39


10/39

Wemakeassump6onsaboutapersonspersonalhygiene

basedonthecleanlinessoftheirhome,andpar6cularlytheir

bathroomsandtoilets.

Showtheconsequencesofhavinganuncleanbathroom.


11/39


12/39


13/39


14/39


15/39


16/39

Whentherearenowords,letyourface

dothecommen4ng.

Seeyourfriendslatestpost/

statusupdate/whateveron

Facebook

Snapapicture

onyour

device

Userssnapapicture

withtheirdevices

frontfacingcamera

andusethatto

comment.

..andinstantly

passyourSilent

Judgement

PlaytheJudgeYourFriends

statussimulatorgame

AsocialenablementappintegratedwithFacebook

allowinguserstocommunicatein

awaytheycouldntbefore.And

itsbroughttothembyViakal.

JudgeYourFriendscreatesfic6onalstatusupdatesfromyourfriendsonFacebook

thatuserscanpasstheirjudgementon.

UserscanPassJudgement(play),Passthis

Person(skiptoanotherfriend),orPassit

On(shareit)

PassitOnand

yourpostwill

looklikeareal

Viakaladon

yourfriends

6meline!


17/39

Qualityisimportanttoeveryone.Nowtheworldisslowly

easingoutofglobalrecession,wellbelookingformoreinour

productsandservices.

Showflyersthequalitytheyvegrownaccustomedtodoing

withoutonothercarriers.


18/39

Ourfleetscomealongwaysince1937.Flythedifferenceataircanada.com


19/39

Experiencethelongestlegroominthesky.Flythedifferenceataircanada.com


20/39

Beourguest.Flythedifferenceataircanada.com


21/39

Morecuisineoptionsforallpassengers.Flythedifferenceataircanada.com


22/39

Thebestentertainmentinthesky.Flythedifferenceataircanada.com


23/39

Cosme6csurgeryfeelslikeanindulgenceandnotan

investment.

Howdoyouconvincepeopleotherwisewithoutahardsell?

Insight

Challenge


24/39

guess what I do, but

youdneverguesswhat Ive had done

You could probably

Your success is ours


25/39

guess what I do, but

youdneverguesswhat Ive had done

You could probably

Your success is ours


26/39

Thegeneralpublicareverymistrus6ngofbankersatpresent,

andwouldprefernottodealwiththemaltogether.

Showpeopleatrustworthyalterna6vethatfeelsthesameway

theydoaboutbanksandbankers.


27/39


28/39


29/39

Watchesmakesusconstantlyworryaboutthequan66esof

6mewehavespentorhavele>.

Raiseawarenessforanddifferen6ateSekondawithanew

understandingof6me.


30/39


31/39

Walking to dog Just got fired Its a boy I didnt get it She dumped me I justwon! It didnt go through Were married! I lost itIm going to law school! Dad gotthe all clear Missed the bus I found ten pounds I got the promotion I justsigned the lease My water just broke He said sorry I just resigned Wevelanded Im getting out Were back togetherIm late It came back I didnt get inPuppies! The boss said no We found a school Its negative Weve just been

burgledThe surgery was a success Im officially blonde I m quitting Im ill Werepregnant I just came out to my my parents Just booked the flight Im ready toleave I just arrived I just caught the last train Its over I just got asked out I justfinished my book Time for bed I just woke up That was my last shift My boss isringing me At the gymSomeone just stole my wallet I just told him I loved him I

just made my last student loan payment! Im totally lost I just taught my firstclass Im so bored in this meeting She just looked at me I told him At thehospital again Our friendship is over I just lied to her Hes just been released!Its not about how much time weve spent or how much time we have left. Its about now. !

THIS SECOND. THIS


32/39

Usersareaffordedtheanonymityabsentinsocialmedia.Pos6ngwhattheyaredoingin

thepresent,theWeAreNowpagebecomesalivingtapestryofthingshappeningthatsecond,allowinguserstoseethediversemixofhumanexperiencesthatmakeupnow.

Postsuploadontothesiteanddigitalbillboardsspeciallyinstalledupanddownthe

country.A6ckingclocktellingtheexactcurrent6meissynchronisedacrossallchannels.


33/39

THIS SECOND. THIS

Whats happening this !second? !


34/39

He just said his first word Walking to dog Just got firedIts a boy I didnt get itShe dumped me I just won! It didnt go through Were married! I lost itIm goingto law school! Dad got the all clear Missed the bus I found ten pounds I got thepromotion I just signed the lease My water just broke He said sorry I justresigned Weve landed Im getting out Were back together Im late It cameback I didnt get in Puppies! The boss said no We found a school Its negative

Weve just been burgledThe surgery was a success Im officially blonde I mquitting Im ill Were pregnantI just came out to my my parents Just booked theflight Im ready to leave I just arrived I just caught the last train Its over I just gotasked out I just finished my book Time for bed I just woke up That was my lastshift My boss is ringing me At the gymSomeone just stole my wallet I just told

him I loved him I just made my last student loan payment! Im totally lost I justtaught my first class Im so bored in this meeting She just looked at me I toldhim At the hospital again Our friendship is over I just lied to her Hes just been !

THIS SECOND. THIS


35/39

Solstrugglestodifferen6ateitselfinamarketfullofbo;led

lightbeerswherethereisveryli;lebrandloyalty.Brandsinthis

categoryaretreatedasinterchangeable.

ReassertSolasadis6nctbeerbrandworthop6ngfor.


36/39

So

good


37/39

So

good


38/39

So

good


39/39

kirk flash book

Documents