byFarhad Alessandro

Mohammadi

KISS

Keep It Simple & Stupid

PART 1

Why

Why have you taken up the entrepreneur carrier?

Why in this period of your life?

Do you have the real passion?

The importance of sharing

Sharing of ideas and experiences helps market in its growth.

Are you taking a look around?

Are you talking to people around you?

Are you listening ? Are you sharing?

The importance of sharing

It's suggested to create and foster the market request before starting a fight with a competitor.

The importance of sharing

How can similar ideas affect different markets? How can they meet different needs

What’s marketing?

Getting exposure ? Selling our own product? Getting customers? Investing much money in advertising?

What is marketing?

Stereotypes:

● marketing is the art of selling products;

● marketing is the art of communication and persuasion.

None of those statements are true, they only represent the tip ofthe iceberg.

What is marketing?

Marketing is… “a social process through which singles and groups may obtain what they need, by means of creation, offer and free trade of valuable products and services."

Philip Kotler

In particular talking about marketing in the sharing economy...

“the social process through which individuals and groups obtainwhat they need and want, by creating and exchanging productsand sharing their value”

Focusing on value

Are you providing or sharing value with your clients?

Do your clients perceive its importance?

The primary goal you have to take care of is to provide and get value

A good way to enter the market is shown by the minimum viable product (MVP) which is a strategy used for fast market testing of a product or product feature to gain quantitative or qualitative feedback. Iit's a minimal version of the product itself, and it is useful to explore and understand the market and the users. By means of this strategy, it’s possible to start an interactive process in which the early idea is being continuously modified and adapted by following the feedbacks of first customers.

What does launching a product mean?

The introduction of a new product is like a shock for the recipients. We have to remember that changes usually scare. so, it's suggested to introduce any new product naturally, as it is simple, natural and coherent.

Advices to build a good MVP -3

The marketing strategies have to grow with the product, during its formation. The product is not needed to be ready in detail, the important thing is to start. You will find your solution along the trip, share your idea with the world and let the world tell you what it wants

Advices to build a good MVP -2

Grow a tribe/élite – select the cream of the crop KISS - Keep It Simple & Stupid -- Keep It Hot – keep your followers involved

Advices to build a good MVP -1

The only goal is to reach the goal:don't be obsessive Work on packaging: it also exists for the Pay Off services: choose the right words, your essence lies in your text

contact

FarAhead ConsultingVia Po,52 Torino

alessandro@farahead.eu

http://www.linkedin.com/in/farhadalessandromohammadi

http://www.slideshare.net/farhadalessandromoha

@gofarahead

http://www.linkedin.com/groups/Eventi-marketing-Torino-4951177

www.farahead.eu