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  • 8/11/2019 KK Taimni-What is Cooperative

    1/16

    I R A 4/1 .7

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    1 11

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    110 -st HI

    b,r Pilot

    Inside this Issue

    Liberalisation

    and The Cooperative

    Sector

    Whither Agri-coops?

    Explanation

    and Interpretation

    of the Statement et

    Cooperative

    Workshop on

    Gender Issues

    in Development

    Policy. Planning

    and Practice

    How to Fight

    Fires Without

    Burning Bridges

    One Source.

    Endless Solutions:

    The Year 2000

    Problem from a CFOs

    Perspective

    Chief Editor:

    Prof . C Balaj i

    Editoria l Assistance:

    M s. A rc h a na Burd e

    Secretaria l Assistance:

    S hr i V S B hadr in ath

    La yo ut :

    Sh ri Ha ro o n S h a r i f f

    C Mal

    Inst i tute of Rural Management

    PB N o: 6 0 , Ar lan d - 3 8 8 0 0 1

    Ph on e: ( 02692) 40177 , 40181 , 40186

    Fax: (02692) 40188

    Em a i l: c b@ fa c . irm.em et . in

    IRMA 's W eb Site:

    t t p

    /

    / irma. irm.ernet . in

    i l l cooperat ives survive or wi l l they per ish?

    re coopera t ives m ore e f f ic ient th t in inves tor

    n e d f i rm s o r n o t ? S h o u l d c o o p e r a t iv e s

    i gorous l y p r omot e d and s a f e guar de d or

    l i s at ion and g loba l i s a t ion? A ns w e r s

    ed to b eco m e

    ount a in o f w or ds; and t he m ount a in w i ll

    g r o w . L i k e a t ru e c o i n , th e r e a r e ,

    ec t a b l y , tw o s i d es t o t h e a n sw ers : t h ere

    es" and there are "Nays". But un l ike

    co in - how ever

    ue one m ay be - the answ er lie s somew here

    y e " a n d t h e " N a y " . T h e re i s

    w i n - di m e n s i o n t o t h e s e a n s w e r s .

    f i c " p re m i s e . W h i c h e v e r o f t h e s e

    n e a scr ib es t o , th e a n sw ers t o

    d t o s uppor t the

    " A y e s " a n d "N a y s " . U l t im a t e ly , t h e s e t o f

    ers one pre fers seem s to essent ia lly bo i l

    n t o o n e f a i t h

    ere a re t h ree a r t ic l e s i n t h i s i s su e w h i ch

    e re la ted to ques t ions in the gen re of tho se

    ofessor Khusro's

    ress a t IR M A 's 15th A nnual Convocat ion

    oint o f a scholar who h as herdia.

    e r at iv e s . S h y l e n d ra 's s u m m a ry o f t h e

    c" v i ew a n d , i n t h e

    einforces the f orm er art i c le ' s v iew s on

    S t a t e . T h e s e t w o a r ti c l e s

    e n t g o o d s u m m a ri e s o f m u c h o f t h e

    e s on t he r e l e v anc e o f c oops . Ta i mni ' s

    t ( form ally dec lar ing the v a lues and

    n c i p l e s o f c o o p s ) s h o w s t h a t th e c o o p

    o v e m e n t i s n o t s t ag n a n t in i t s d o g m a s : it

    responds to the changing eco nom ic, cul tural

    l condi t ions (one does , how ever ;

    i s h t h a t su c h r e s p o n s e s w e r e q u i c ke r a n d

    r).

    s w e p ro c e e d in t o t h e n e x t m i ll e n n iu m ,

    i s sues regarding gender can be hardly given .

    a t t e n t io n . I s n 't i t n i c e t o n o t e

    t ha t I R M A has be gun addre s s i ng the ge nde r

    i s sues in r ight earnes t , a lbe i t a bi t la te? A

    m a jo r e f f o r t i n t h i s reg a rd w a s a wo rk sh o p

    h e l d at I R M A . W e c a rr y a s h o rt re p o r t o n

    t h i s w o rk sh o p , an d s i n cere ly h o p e t h a t t h e

    m o m e n t u m g e n e ra te d b y t h i s e f f o r t o n l y

    gains.

    The w hole m ankind is l ikely to greet the dawn

    o f t he 2 1s t c e n t ur y w i th gr e a t e x pe c t a ti ons

    and joy. However, for those in the

    i n f o r m a t i o n t e c h n o l o g y f i e l d, th e n i g h t o f

    D e c e m be r 31 , 1999- January 1 , 2 000 w i ll be

    e i t h e r a s le e p l e s s o n e o r o n e f i l le d w i t h

    nigh tm ares ( i they a t a l l s leep). For; loom ing

    large before them is the Y ear 2000

    P robl e m" (o r s im p l y "Y 2 K ") . A s I brow s e d

    t he i n t e rne t on t h i s , 1 c ame ac r os s a w ho l e

    l o t o f i n f o r ma t i on on t h i s "doom " and hav e

    b e e n r e qu e s t in g m a n y o f t h o s e w h o h a v e a

    be t t e r know l e dge o f I T t o w r i t e a s um m ary

    of the i ssues. I m ust admit wi th a heavy heart

    t h a t a l l t h ese p eo p l e seem t o h a v e b een so

    busy in the i r ow n af fa i rs that they co uld not

    take t ime o f f tow r ite ap iece for the Ne tw ork

    (Inc identa l ly , th is is a com m ent tha t one can

    m ake regarding con tr ibut ions to the N etw ork

    i n ge ne r a l ) S i nc e I be l i e v e d (and c on t i nue

    to do so) that the problem i s l ike ly to a f f ec t

    many of us, I considered it necessary to bring

    t o t he a t te n t ion o f t h e N e tw or k re ade r s a

    gl anc e at the Y 2 K pr ob l e m . Th e p i e c e t ha t

    we c rry

    in th is issue i s f rom the perspect ive

    o f a F i nanc e M anage r; bu t any on e e l s e t oo

    can ge t acquainted w i th the problem through

    th is art ic le . M y su ggest ion /request to anyo ne

    w ho e v e n v ague ly s u s pe c t s t ha t s/ he o r he r/

    his organisat ion m ay be a f f ec ted by the Y 2K

    problem is this: don t lake i t l ight, and consult

    e x pe r ts . For al l y ou know , y o u m i gh t hav e

    alread y missed t h e b u s an d m a y h a v e t o

    c h a r te r a m o r e C o s t l y f l i g h t t o r e ac h t h e

    destination of

    the Y2K free computer

    nvi ronm nt

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    LiberaliAat ion an d The Coo perat ive S ector*

    In 1991, with much ado, India came to

    adopt a liberlised policy of structural

    reform. There are num erous areas, sectors

    and sub-sectors in which liberalization has

    not been adopted and the coop erative sector

    is one of these areas which remains

    subjected to over-regulation and in which

    the rays of liberlised policy sunshine have

    not been witnessed.

    Cooperatives were conceived in this

    country as the answer of the small man to

    the moneylender-trader nexus and were

    seen as an instrument of self-help among

    the poorer segments of the population.

    Other than the provision of economic

    services, in terms of cheap availability of

    goods to the cooperating community, the

    cooperatives were conceived also as social

    organisations which educated the people

    in economic management and spread a

    sense of togetherness among cooperators

    and generated loyalty to the cooperative

    movement.

    One of the major recommendations of the

    Rural Credit Survey Committee was that

    as the cooperatives were unable to stand

    on their own feet, the state should become

    a partner in the cooperative system in order

    to provide additional resources and to

    strengthen the cooperative system.

    Unfortunately, the effects of this seemingly

    innocent recommendation turned out to

    be disastrous for the independenbe and the

    inner-resilience of the cooperative

    movement. The cooperatives became

    dependent exclusively on the crutches

    provided by the state and lost their self-

    resilience. The state, instead of being an

    equal partner, came to dominate and dictate

    terms. The best became the enemy of the

    good. The Registrar of Cooperative

    Societies in every state became the

    dominant figure, over-controlling and

    over-regulating the cooperative system -

    although it must be admitted that there

    have been many examples of really

    dedicated and efficient Registrars in the

    shape of ICS and IA S officers who tried to

    sustain the cooperative movement. But,

    on the whole, the domination of the

    Cooperative Registrar did more harm than

    good and curbed the inner-resilience of

    the cooperative management. The other

    serious negative develop ment was that on

    the slightest pretext, the cooperative

    organisations began to be superseded from

    time to time and transferable and

    bureaucratic officers began to be planted

    in the movement to oversee and control it.

    It would have been understandable if a

    particular cooperative society or a group

    of societies in a given area became

    inefficient or a scene of malpractice and

    embezzlement and, therefore, had to be

    superseded by the state bureaucracy. But,

    it was totally obnoxious that cooperatives

    in a whole state - which is a very large unit

    - were superseded by the state

    administration and put under the tutelage

    and control of bureaucrats. Sometimes,

    the period of supersession lasted too long

    or was repeated again and again. And

    during all these periods, the cooperative

    partners had nothing to do and an excellent

    opportunity for public education in

    democratic management and economic

    development of public institutions was

    lost.

    Another grievous outcome of the state

    domination was that the state, far from

    being an equal partner, became an

    autocratic provider. As a major part of the

    financial support began to com e from the

    state, the cooperators felt that they were

    not managing their own money but were

    depending on government money. To the

    rural folk, the Reserve B ank of India and

    the NA BAR D are just other names for the

    government. Thus, an attitude of

    resignation and irresponsibility was bred

    among the members of the cooperatives

    and these members ceased to play their

    role in guiding, questioning and

    controlling the cooperative functionaries.

    Economic liberalization is predicated

    basically on three things: (i) a shift from

    administratively controlled prices to free

    market prices determined by demand and

    supply, (ii) a shift from administered

    quantities to market determined quantities

    of demand and supply, and (iii) a shift from

    bureaucratic decision-making by

    officialdom to decision-making by the

    economic agents, viz., the consumers, the

    producers and the suppliers.

    It is obvious that until the over-control and

    intervention by governmental authorities

    is removed and structural changes are

    brought about in the cooperative system,

    there would be no hope for substantial

    progress. Luckily, it can be hoped that the

    days of over-control are over and in the

    new policy of liberalisation and structural

    reform that India has adop ted since 1991,

    the cooperative system may stand to benefit

    from the provisions of the new policy, if

    the freedoms and restoration of initiative's'

    are applied to the cooperative aector as well.

    To build a new resilience and resource

    richness in the cooperative system, the first

    essential is to remove the domination of

    the government through its officialdom and

    hand-over the decision-making to the

    cooperative managers at various levels.

    Secondly, in determining the price of the

    produc ts, like fertilizers, foodgrains, cloth,

    clothing and various other wares, the

    cooperative system, regulated by its own

    organisations at the apex level and the

    middle level, should be able to determine

    the product prices based on costs, intended

    profitability and market conditions and

    should be able to change the prices in

    accordance with the demand and supply

    conditions. Also, in terms of how much te

    buy, how much to sell and how much to`

    stock as well as how much to borrow, how

    much to lend and what liquidity to

    maintain, the cooperative institutions

    should be the masters of their own business.

    In a decontrolled and liberlised structure,

    there should be no room for official control

    and interference. However, it should be

    noted and stressed that every civilised

    market arrangement, howsoever

    deregulated, requires an over-seeing and

    regulation by a superior managing

    authority. This managing and regulating

    authority need not be and should not be a

    government but a professional and

    technical organisation with an information

    system and regulatory apparatus of its own.

    Thus, market freedom does not mean

    *Excerpts from the Convocation Address delivered by Prof. AM Khusro at the 15th Annual C onvocation of IRMA held on April 12, 1996.

    Vol 3 No 2

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    regulation but this regulation

    rofessional bodies.

    ear that the Indian cooperative

    victim of old-time rules

    future. The cooperative law and rules,

    basically administered by the government

    under the control of the Cooperative

    Registrars,

    overnment-appointed

    Chairmen and Managing Directors of the

    cooperative system and sub-systems, need to

    be altered radically. But as government

    bureaucracy is not an agent of dynamic

    change, these rules and laws remain

    unaltered or only marginally altersd. These

    should now be revised radically and given a

    direction required by the system.

    Messages to the Graduating OYP 1995 and PRM 1994-96) Participants

    Chairman s Mess age

    What is happ ening around us must affect you in many different ways; it will open up new vistas for you; but it will also mean

    that you will have to face new challenges and to face them you will have to make an d keep new promises to yourself and to

    your country. I feel good about IRMA because I think it teaches students to place service to society over self-interest and

    partnership over patriarchy; because it teaches that the true measure of achievement by which one judges oneself is not

    merely the rewards and power one enjoys in the system but the contribution one makes to resolving critical anomalies in

    one's social milieu.

    I com mend to you to a life of action, initiative and responsibility over one of the p assivity and despond ency. In the arena of

    human endeavour, the honours and rewards fall to those who show their good qualities in crisis and in action. You will do

    well to remem ber that action springs not so much from thought as from the readiness to accept responsibility and to wield the

    pow er that accompany respo nsibility with decency, dignity and decorum.

    You will

    no doubt experience, as we have done in our times, that every effective innovative attempt to reform generates

    resistance from those who are hurt by the reform. Your biggest challenge will be to withstand such opposition and to turn

    it into a source of internal strength. In this game, the best sailor is one who can steer closest to the wind and exact motive

    power out of the greatest of obstacles.

    So I adv ise you to persevere,

    as

    I have do ne for the last 45 years or so. For, success comes to only those who p ersevere, who

    see their goal constantly and steadily and aim for it unswervingly; who persevere w ith dedication and faith the cause they are

    fighting for. Faith in your cause, faith in your country and faith in yourself are of greatest importance in your profession.

    True, you can do very little with faith alone, but you can do nothing without it.

    Director s M essage

    I would like to sound to you a note or two of caution. One, promoting sustainable and equitable rural development through

    professional management is like a movem ent and wh en self-centered professionals jump on a mov ement, it loses its vigour,

    its mission is side-tracked and it becomes like a rudderless boat. I can appreciate your desire to seek lucrative jobs in the

    private and corporate enterprises and swim along with the main stream. But for a moment, think about the mission and

    vision of IRMA articulated by its founding fathers and think about the problems of rural people and their institutions and

    organisations and think about the gross misuse and mismanagement of India's natural resources of land, water, forests,

    fisheries and so on an d so forth and then ask yourself this question: Where are m y services needed the most? The answer, I

    am sure, w ill be : rural India and rural institutions and organisations. So I app eal to your conscience that you com mit a few

    years of your service to help professionalise the management of rural institutions and organisations, rural resources, and

    rural development projects and programmes. You owe this to your alma mater and to your society. In helping the rural

    people realise their dreams, you may not get the best monetary rewards but you will certainly get the love and affection of

    millions of them and the deep satisfaction that comes to only those who dedicate their lives to the cause of bettering the lives

    of others, especially the poor and under-privileged.

    Another important thing I would like to draw your attention to is the question of moral values and ethics in management.

    There hav e been increasing violations of legal and ethical norms by business organisations, especially the big ones, all over

    the world. For example, over the last ten years, two-thirds of America's five hundred largest corporations have been

    involved in some type of illegal behaviour. Similarly, a survey of personnel Vice P residents across USA showed that one out

    of every seven job candidates these days is likely to tell a lie about his or her background. Professionals once held in high

    esteem by society are now blamed for abusing their autonomy and enriching themselves at the expense of their clients. In

    face of m ounting scandals, corporations now are adopting codes of ethics, and business schools are developing ethics courses.

    IRM A w ill start offering a course on "Ethics in M anagement" from the next academic session. It is my appeal to you all that

    you follow legal and moral codes of ethics in whatever you do and wherever you work and uphold the values of integrity,

    creativity and excellence throughout your careers an d in your lives.

    W

    ol 3 No 2

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    W hither Ag ri-coops?

    H S Shylendra , IRM A

    This note is an attempted summary of

    the book 'Agricultural Cooperatives in

    Transition" which I reviewed recently for

    a journal. I wish to share the insights I

    gained from the book, about the recent

    performance of agri-coops in different

    parts of the world. The varied insights

    on the agri-coops which are rare to come

    by, seem to hold useful lessons for all those

    who are interested in their progress. The

    book edited by two eminent agricultural

    economists (Csaba Csaki and Yoav Kislev)

    is a collection of the papers presented at

    a Symposium of the International

    Association of Agricultural Economists

    held in Israel during 1992 on the same

    theme.

    M a j o r Is s u e s

    Some of the main issues addressed in the

    book are: the recent political changes in

    the socialist countries and their impact on

    the progress of cooperatives; the reasons

    for the failure of collectivisation; the

    relative efficiency of cooperative farms/

    firms vis-a-vis other forms of business

    organisation; factors determining the

    organisational structure and performance

    of cooperatives; the strategies adopted by

    the cooperatives under liberlised economic

    policies and uncertainties; and the possible

    just grounds on which the cooperatives

    should continue to get the favourable

    public policy support. The m ost enriching

    aspect of the book is the

    ttempt

    o

    address the above issues, in varying

    degrees, under modern theoretical

    paradigms/approaches

    uch

    s

    institutional economics, coalition theory,

    agency theory, etc. The outcome is further

    confirmation of the limitations of the pure

    neo-classical approach in analysing

    cooperative behaviour and n ewer insights

    into understanding the process of

    cooperative decision making.

    The Failure of Collectivisation

    To the q uestion

    as

    to w hy collectivisation

    failed in socialist countries and why the

    cooperative farming was inefficient, there

    are some revealing answers. As regards

    the former, the main reason ascribed is

    the administrative command system in

    these countries which did not allow the

    emergence of true cooperatives

    (Epshtein).

    This is found true even in a

    non-socialist country like Tanzania

    (Kashuliza and Ngailo). The high

    transaction cost of

    roducers'

    cooperatives in terms of decision making

    vis-a-vis the hierarchical family farms

    (Schmitt) and lack of proper incentive

    system for the individual labour effort

    (Lin) were the factors found responsible

    for the inefficiency and the inevitable

    collapse of cooperative farming. Does this

    mean that reaping economies of large

    scale agriculture is alw ays constrained by

    the above factors? The Honduras and

    Nicaragua case, however, suggests that

    producers' cooperatives can operate

    equally efficiently as comp ared to private

    farms when organised voluntarily (Sanjak

    and Luz).

    The Puzzle of Reluctance

    To the utter surprise of the western

    economists, despite the failure of

    collectivisation and the fall of communist

    regime, the members were found not fully

    inclined to quit the collective farms and

    take up private farming. Unlike in China

    where there was a rapid switch over to

    private farming in the aftermath of the

    disbanding of the collective farms, in the

    former socialist countries

    here was a

    tendency to form new cooperatives. The

    papers which have examined this puzzle

    attribute it largely to the phenomenon of

    market failure. The prevailing risk and

    uncertainty outside the collective system,

    due to the absence of any other

    institutional mechanisms to meet the

    inputs and other needs, have been found

    largely responsible for the members'

    reluctance to quit collective farms

    (Machnes and Schnytzer).

    t the same

    time, sheer logistical difficulties involved

    in distributing land to the respective

    owners or to the new aspirants has also

    come in the way of rapid privatisation

    (Sebestyen). If anything, the puzzle seems

    to suggest that a period of growing

    uncertainty and perceived market failure

    is also the most opportune time for the

    emergence of true cooperatives.

    The Lessons from Market

    Economies

    As compared to socialist countries, the

    performance of cooperatives functioning

    in other countries, particularly where they

    are the result of voluntary c reation, though

    not dismal, too is not without problems.

    The cooperatives even in the market

    oriented economies face certain theoretical

    limitations to become fully efficient.

    These limitations arise because of the

    principal-agent problem which poses

    difficulties in monitoring the managerial

    performance or due to the horizon

    problem leading to equity starvation and__

    under investment. However, there arc.

    many instances where agri-coops have

    successfully overcome these limitations.

    In the U SA, as per the available evidence,

    the dairy cooperatives which are the most

    widely studied were found to be no less

    efficient than the for-profit firms (Sexton

    and Iskow). Also, there is no evidence to

    suggest that the successful cooperatives in

    the USA survive only on government

    support. For that matter, as against the

    theoretical expectation, regional

    agricultural cooperatives had not

    borrowed more than the comparable

    investor owned firms (IOFs) (Lerman and

    Parliament). Further, in the USA there is

    also the evidence of the success of

    cooperatives dealing with some perennial

    crops like tart cherries, almonds ands

    raisins. These cooperatives, aided by the

    federal marketing orders (which enable a

    cooperative to act as a monopsony buyer),

    had overcome to a great extent the

    problem of imbalance by adopting an

    effective dem and and supply coordination

    strategy (Hinman and Ricks).

    Outside the USA, in the Latin American

    country of Argentina, the cooperatives

    functioning in the grain marketing system

    have been able to effectively cope with

    the liberalised economic environment

    through diversified vertical integration

    mechanism (Guiguet and Campbell): a

    strategy which certainly holds useful

    lessons for the Indian cooperatives. On

    the other hand, Moshavim and Kibbutzim

    (once considered to be successful

    I

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    Though the crisis was

    subsidies in credit had played

    ithical attitude of the cooperative

    embers. Cooperatives being 'high

    of the corresponding

    ethics (Oved), at the same time it

    becomes necessary for the cooperatives to

    follow appropriate policies which can

    ensure members' commitment to the

    ethical norms. For example, from the

    equity point of view, it is important that

    the producers' cooperatives should try to

    ensure fairness in their income allocation

    policies towards their members. In this

    regard, one of the papers suggests a

    method for multi-product cooperatives to

    allocate net returns among members

    without any cross subsidisation (Buccola

    and Stokstad). The usefulness of this

    method (which tries to identify the

    marginal implicit contribution of each

    member to net returns through hedonic

    analysis), however, is constrained by the

    availability of reliable data on revenue

    and costs.

    C o m p e t it i ve Y a r d s t ic k

    Another issue which comes

    ut

    prominently is the need for identifying

    valid grounds on w hich the public policy

    support to cooperatives, be it tax

    concessions or cheap credit or immunity

    from anti-trust laws, is to continue. This

    is an issue which has assumed

    significance even in the USA particularly

    in the light of arguments for curtailing

    the favourable treatment to cooperatives

    on the grounds of inefficiency. On

    efficiency count, there is still not much

    of evidence to prove the superiority or

    otherwise of cooperatives vis-a-vis IOFs.

    However, at least on competitive yardstick

    function there appea rs to be a fairly strong

    theoretical and empirical basis for

    continuing such support.

    he

    cooperatives having the policy of open

    membership seem to have induced IOFs

    to behave more competitively to the

    benefit of the farming comm unity (Sexton

    and Iskow). If the competitive yardstick

    function is indeed such a strong reason

    for policy support, the performance of

    dairy and other cooperatives in India too

    need to be assessed afresh from their

    angle, particularly in the context of the

    ongoing liberalisation.

    New Hopes for Cooperative

    E n d u r a n c e ?

    Though the failure of collectivisation in

    the socialist countries was a set-back

    for the agri-coops, the fall out of the same,

    however, seems to hold new hopes for the

    rise of true cooperatives. Besides,

    he

    record of survival and the resilience of

    cooperatives in other parts of the world

    is certainly also a redeeming feature.

    f

    the experience documented in the book

    is any lesson, then the key to

    he

    endurance of the agri-coops (or for that

    matter all cooperatives) lies in limiting

    the state intervention to an optimal level

    and in promoting flexible institutional

    structure with strong cooperative ethics.

    0

    I. Agricultural

    ooperatives

    n

    Transition, edited by Csaba Csaki

    and Yoav Kislev, Westview Press,

    Boulder, 1993. pp. xi+411, ($ 6230)

    2.Because of limitation of space, the

    papers in the book are referred only

    by the name of the authors.

    MENTOR

    vs SUPERVISOR

    Mentoring is fast catching up as an important role of organisational superiors, as organisations increasingly attend to

    enculturing their employees. How does a "Mentor" differ from a "Supervisor"?

    Mentor

    + counselor and confidant

    + has a developmental relationship with a longer

    time reference and is future oriented

    advising, coaching, and teaching by a mentor

    is directed toward generic skills

    + affords opportunities for taking risks without

    penalty

    Supervisor

    + judge of performance

    + focused on current job requirements and the

    pragmatic, direct management of tasks

    + advising, coaching and teaching by a supervisor

    is directed toward imm ediate job

    concerned with immediate job performance and

    results

    Based on an article in a discussion group in the intemet

    C

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    E x pl a n a t io n a n d I n t e r pr e t a ti o n o f t h e S t a t e m e n t o f C o o p e r a t iv e

    KK Ta imni

    E d i t o r' s n o t e : I n V o l 2 N o 4 of t h e N e t w o r k

    we had carried the statement on the new

    cooperative identity approved in ICA's

    Manchester Conference in September

    1 9 9 5 . In t h e f o l l o w i n g a rt ic l e , K K T a i m n i

    provides some explanation about the

    various pans of t h e i d e n t it y s t a t e m e n t a n d

    gives his interpretation

    A few preliminary remarks on the

    statement will be in order here.

    - The Statement of Coop erative Identity is

    an attempt to reinterpret and explain the

    core values, principles, essence and

    traditions of cooperatives to relate

    cooperatives to the contemporary context.

    The Statement formally affirms and

    welcomes as

    equal all the traditions of

    cooperatives,

    ike consumers'

    cooperatives, credit cooperatives,

    agricultural cooperatives, workers

    cooperatives, and service cooperatives

    such as housing and health cooperatives.

    The Statement makes a clear distinction

    between cooperative values (which are

    absolute and must be adhered to by all

    cooperatives) and cooperative principles

    (which are in the nature of operating

    rules, and therefore must be so framed

    by each tradition/sector of the movem ent

    as to demonstrate what the general

    principles (as given in the statement)

    mean for its operations, particularly in

    the light of contemporary circumstances).

    The Statement also attempts to capture

    the enormous diversity of cooperatives

    operating in all kinds of economic,

    social and political circumstances. To

    that extent, it is somewhat broad and

    general in character and scope.

    1. The D efinition of a Cooperative

    This is for the first time that IC A has com e

    out with a definition of a cooperative.

    Earlier, definitions given by scholars and

    others had often been used. The definition

    given in the Identity Statement reads :

    A

    cooperative is

    n autonomous

    a s s o c i a t io n o f p e r s o n s u n i t e d v o l u n t a r i ly

    t o m e e t t h e i r c o m m o n e c o n o m i c , s o c i a l

    and cultural needs and aspirations

    through a jointly owned and

    d e m o c r a t i c a l l y c o n t r o l l e d e n t e r p r i s e .

    The definition emphasises the following

    characteristics:

    The coop erative is 'autonomous'. That

    is, it is as independent of government

    and private firms as possible. The

    autonomous feature of a cooperative

    has come to be included because of

    widespread

    nterference

    y

    governments, particularly in the

    developing countries inhe

    managementnd working

    f

    cooperatives.

    It is 'an association of persons'. Here,

    a person may include a legal person,

    including another cooperative, or a

    company. The membership of the

    cooperative should be free to decide

    how it wishes to deal with this issue.

    Generally, at the primary level only

    individuals have been eligible for

    membership, but now, this may change.

    (c)The persons are united 'voluntarily'.

    This means, membership of cooperative

    should not be compulsory.

    (d)Members of a cooperative 'meet their

    common economic, social and cultural

    needs'. Here the emphasis is on the

    members' needs, for, satisfying such

    needs is the central purpose for which

    a cooperative exists. These needs may

    be econom ic, or social or even cultural

    or a com bination of these.

    (e)The cooperative is 'a jointly-owned and

    democratically controlled enterprise'.

    There are two parts in this. The first

    part ('jointly owned and democratically

    controlled' ) makes it clear that

    cooperatives are jointly owned by their

    members, but at the same time these

    are dem ocratically controlled - a clear

    distinction from a public enterprise,

    which m ay be jointly owned bu t is not

    democratically controlled. The second

    part ('an enterprise') implies that a

    cooperative has to operate in the market

    place and hence to be successful, it

    must strive to serve its members

    efficiently and effectively.

    2. Values

    This part of the statement although also

    new, is really the core of the statement. It

    draws its inspiration from the debate

    initiated by Lars Marcus and Sven Ake

    Book during the past 7 years or so. Thus

    far, these values were assumed ; now they

    are explicitly stated.

    The first sentence on values reads:

    C o o p e r a t i v e s a r e b a s e d o n t h e v a l u e s o f

    self-help, democracy, equality, equity

    a n d s o l i d a r i t y .

    Self-help is based on the belief that all

    people can and should strive to control

    their own destiny. It emphasises that first,

    each individual is responsible for his/her

    own destiny, and second, each individual

    must control his/her own destiny.

    However, as an individual, one is limited

    in what one can try to do, what one can

    achieve; but through joint action and

    mutual responsibility, one can achieve

    more. Cooperatives also provide

    opportunities to individuals to develop

    themselves - hone their skills, improve

    their understanding and continue the

    process of their education.

    Democracy is the very essence of

    cooperatives; it means that cooperative's'

    are, above all, governed on the basis

    of

    one-mem ber one-vote. But it also implies

    that a cooperative provides op portunity to

    its members to influence its direction, its

    actions and its operations.

    n a

    cooperative, democracy is measured by

    involvement of mem bers as well as by the

    counting of votes.

    A cooperative is based on

    equality

    -

    equality of members, who are its basic

    units. This basis in human personality is

    one of the main features distinguishing a

    cooperative from firms controlled

    primarily in the interest of capital.

    Members have rights of participation, a

    right to be informed, a right to be heard,

    and a right to be involved in making

    decisions. Members should be associated

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    ed equitably in how they are rewarded

    on in the cooperatives,

    erative is more than an association

    bers have the responsibility to ensure

    of members. In

    in

    the ethical values of

    ethical values emanate from the

    very purpose for which the Rochdale

    Pioneers had set up their cooperative. These

    values distinguish as well as underpin the

    working and operations of cooperatives.

    These values underscore the point that

    cooperatives have a special tradition of

    honesty and openness; cooperatives have

    always aspired to have honest dealings with

    their members, which in turn has led to

    honest dealings with non-members.

    It can be argued that honesty, openness,

    social responsibility and caring for others

    are values which can be found in all kinds

    of organisations. But, these are particularly

    cogent and undeniable within cooperative

    enterprises.

    Some scholars have raised the issue of

    Oriental values v/s Western values in the

    context

    of defining the basic values of

    cooperatives. Ki-Won Suh for instance, has

    argued that there are marked differences

    between the Western Society and the Asian

    Society and thus the values each society

    believes in, cherishes and upholds varies.

    For instance, he claims that the human

    factors are emphasised even in economic

    activities in the Asian countries. This is,

    however, an area which has yet to be fully

    explored.

    3. Principles

    A few preliminary remarks need to be

    made here.

    The principles are not independent of

    each other. They are subtly linked;

    when one is ignored, all are diminished.

    Cooperatives should not be judged

    exclusively on the basis of any one

    principle, rather, they should be

    evaluated on how well they adhere to

    the principles in entirety.

    Of the seven principles, the first 3

    essentially address the internal

    dynamics typical of any cooperative;

    while the last 4 affect the internal

    operation and the e xternal relationships

    of cooperatives.

    The principles should be seen as

    empowering frameworks - energising

    agents - through which cooperatives

    can grasp the future. These are not a

    stale list to be reviewed periodically and

    ritualistically. The vision and the

    inspiration that each p rinciple provides

    must be ingrained in the daily activities

    of the cooperatives.

    The 1st principle: Voluntary and

    O pe n M e m b e r s h i p

    This principle forms a part of the previous

    six principles, and affirms the fundamental

    importance of people choosing voluntarily

    to make a commitment to their

    cooperatives.

    This principle also affirms a general

    commitment basic to cooperatives since

    their emergence: a commitment to

    recognising the fundam ental dignity of all

    individuals. It also acknowledges that

    cooperatives are organised for specific

    purposes, in many instance, they can only

    effectively serve a certain kind or number

    of memb ers. In other words, a cooperative

    may impose a limit on membership.

    Members, in turn, have obligations to their

    cooperative. Such obligations, which may

    vary, include exercising voting rights,

    participating in meetings, using the

    cooperative's services, and providing

    equity as the need arises.

    And, cooperatives should do ev erything to

    encourage women to join as members; and

    cooperatives do not discriminate, while

    admitting members, on the basis of social,

    cultural and racial basis. But, at the same

    time, cooperatives based on ethnic (or

    religious) considerations have every right

    to exist as long as they do not impede

    organisation of like cooperatives among

    other cultural groups;

    as long as they do

    not exploit non-members in their

    communities, and as long as they accept

    their responsibilities for fostering the

    development of the cooperative movem ent

    of their areas.

    The 2nd Principle: The Democratic

    M e m b e r C o n t r ol

    The principle stresses that members

    ultimately control their cooperatives, it also

    emphasises that they do so in a democratic

    manner. It also affirms the right of

    members to be actively involved in setting

    policies and making key decisions.

    This principle also reminds elected

    representatives that they hold their offices

    in trust for the immediate and long-term

    benefits of members. Coop eratives do not

    'belong' to elected officials any more than

    they 'belong' to the employees w ho report

    to those officials. They belong to the

    members, and all elected officials are

    accountable, at election time and

    throughout their mandate, for their actions

    to the membership.

    That a primary cooperative should be

    governed on the basis of one-member one-

    vote is self-evident and has been

    customary. But, in many secondary and

    tertiary cooperatives, systems of

    proportional voting have been adopted so

    as to reflect the diversity of interest, the

    size of membership in associated

    cooperatives and the commitment among

    the cooperatives involved. But care should

    be exercised so that smaller cooperatives

    are not pushed to the periphery.

    The 3rd Principle: Member

    E c o n o m i c P a r t i c ip a t io n

    This principle was the most difficult to

    evolve and finalise. It was in fact finalised

    by the ICA Executive Comm ittee just five

    days before its final approval. It com bines

    nig

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    the third and fourth principles of the

    previous six principles.

    The principle underlines the fact that

    cooperatives operate so that capital is the

    servant, not the master of the organisation.

    This principle reinforces both the need for

    mem bers to contribute capital to their

    cooperative and for them to do so in an

    equitable fashion. Generally, interest on

    capital contributed by members, is very

    limited, if any. But, when a cooperative

    has to raise capital from members for

    special investments in the future, it will

    be app ropriate to pay interest on such

    investments at a 'fair' rate - normal bank

    interest rate. Members have the right to

    own at least part of their capital

    collectively, a reflection of what they have

    accomplished as a collectivity.

    When activities of cooperatives create

    surpluses, members have the right and

    obligation to decide h ow those surpluses

    should be allotted; but a part of these

    surpluses must be allotted to comm on

    indivisible fund.

    The 4th P rinciple: Autonom y and

    I n d e p e n d e n c e

    This is a new principle; and in a way

    underscores a p art of the definition of

    cooperatives explained earlier. The

    principle has been included to clearly

    emphasise the d istinctive character of a

    cooperative vis-a-vis. the government.

    In referring to 'other organisations', this

    principle acknowledges the fact that

    cooperatives are entering into joint

    projects with private sector firms. The

    principle stresses, however, how

    important it is that cooperatives retain

    their freedom ultimately to co ntrol their

    own destiny whenever they enter such

    agreements.

    The 5 th Pr inc ip le : Edu cat ion ,

    T r a i n in g a n d I n f o r m a t io n

    This is also an old principle; it

    underscores the cooperative movement's

    long-standing and distinguished

    commitment to education. Education

    here transcends the usual concept of

    transmittal of knowledge; it means

    engaging the minds of members, elected

    leaders, manager and employees to

    comp rehend fully the complexity and

    richness of cooperative thought and

    action. Training means making sure that

    all those who are associated with

    cooperatives have the skills they require

    in order to carry out their responsibilities

    effectively. The principle also stresses

    that cooperatives have a responsibility to

    inform young people and opinion leaders

    (politicians, public servants, media

    representatives and educators) about the

    nature and benefits of cooperation.

    The 6th Pr inciple: Cooperat ion

    A m o n g C o o p e r a t i v e s

    This is also an old principle. If

    cooperatives are to achieve their full

    potential, they can do so only through

    practical, rigorous collaboration.

    Cooperatives around the world must

    recognise more frequently the possibilities

    of more joint business ventures. They

    must enter into them in a practical

    manner, ca refully protecting the interest

    of members even as they enhance them.

    Cooperatives must also recognise, even

    more than in the past, the necessity of

    strengthening their support organisations

    and activities. This principle underscores

    all these aspects.

    The 7th Pr inciple: Concern for

    C o m m u n i t y

    This is also a new principle; and partly

    redeems the relative neglect of general

    social and community issues. The

    principle emphasises that although

    cooperatives primarily exist for their

    members, they are also often closely tied

    to their communities. They have a special

    responsibility to ensure that the

    development of their communities -

    economically, socially, and culturally - is

    sustained. They have a responsibility to

    work steadily for the environmental

    protection of those communities.

    C o n c l u d in g . r e m a r k s

    The new statement provides the necessary

    framework for cooperatives to move into

    the 21st century with a purpose and

    direction. The cooperative principles

    cumulatively are the life blood of the"

    moveme nt; these, therefore, need to be

    reviewed, expande d, and related to the

    contemporary challenges and conditions.

    The new statement precisely does so. The

    new set of seven principles provide the

    guidelines through which cooperatives

    should strive to develop their cooperative

    organisations. These principles are

    inherently practical principles, fashioned

    as much by generations of experience as

    by philosophical thought. The p rinciples

    are elastic, applicable with different

    degrees of detail to different kinds of

    cooperative in different kinds of situations.

    The identity statement, on the whole,

    embodies the essential qualities that make

    cooperatives effective, distinct and

    valuable. The statement also facilitates the`

    positioning of cooperatives in the emerging

    daunting, uncertain and competitive

    environments of the 21st century.

    IRMA is designing an integrated Programm e in Rural Management

    leading to

    Certificate in Rural Manageme nt for those who successfully complete the first year

    and

    Post-Graduate Diploma in Rural Management for those who successfully complete the two years

    During the second year, alongwith specialisation in Cooperative Management, participants can

    specialise in one

    of

    these streams:

    Agri-business Management

    Rural Development Management

    N atural Resources and Environment Management

    Details regarding this programme are being worked out and are likely to be firmed up shortly

    Vol 3 No 2

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    a t el an d S a r a A h m e d

    ever, despite

    situation of the vast majority

    in rural and urban areas

    ically changed. Deteriorating

    al adjustment programmes hav e

    -:ontext, mainstreaming gender in

    en participate in and benefit from

    Gender

    logical techniques to devise

    projects.

    and

    A during. April

    1-19, 1996. It was jointly sponsored by

    ind social justice in rural society by

    oting partnership between rural

    ly aware of the need to address

    gender concerns in rural development.

    This is gradually being reflected in its

    teaching, training and research and also

    at the organisational level, with the

    members and women students.

    The Gender W orkshop can be seen within

    this broader context of institutionalising

    gender concerns at IRMA. It is an attempt

    to synthesize the insights gained from our

    teaching, training and research work, and

    to build upon them in terms of developing

    further case studies, tools for analysis and

    integrative conceptual framew orks so as

    to further our understanding of gender

    roles in sustainable developm ent. The

    Workshop was also undertaken to assist

    us in the future to organise short duration

    MDPs and gender training programmes

    for development planners and

    practitioners.

    Objectives

    To broaden the conceptual

    understanding about gender issues in

    development.

    To develop analytical skills for

    designing and evaluating gender

    sensitive p rojects and programmes.

    lb provide space for reflection on ones's

    attitudes, values and behaviour from a

    gender perspective and exp lore the

    meaning of gender sensitiveness at a

    personal level.

    Part ic ipants

    The Workshop was planned for

    developm ent professionals from non-

    governmental organisations, development

    organisations and international donor

    agencies, which were committed to

    integrating gender concerns in their work.

    Specifically, participants of the Workshop

    were development planners and

    practitioners who were engaged in

    planning, designing and implementing

    development programm es and projects

    whether for both women and men or

    women only in rural areas.

    Twenty-two participants (five men and 17

    women) from B angladesh, Nepal and

    India attended the Workshop for the entire

    duration. There were six participants from

    Bangladesh, two from Nepal and the

    remaining 14 from I ndia. Participants

    represented 16 organisations: Community

    Development Centre (Chittagong),

    Department of Women's Affairs (Dhaka),

    Gonoshasthaya Kendra (Dhaka),

    Mymensingh Aqua Culture Extension

    Project

    Mymensingh),

    ural

    Reconstruction Nepal (Kathmandu),

    Dastkar (New Delhi), M. Venkata-

    raganaiya Foundation (Secunderabad),

    Prepare (Madras), Rural Development

    Trust (Anantapur), Sampark (Bangalore),

    Tangkhul Theological Association

    (Manipur), Utthan Trust (Ahmedabad),

    Women's Studies Research Centre, M.S.

    University (Baroda), the National Dairy

    Development Board (New Delhi), Swiss

    Red Cross Programme C oaching Unit

    (Patna), and United Nations Development

    Programme (New Delhi). In addition, four

    participants from the National Dairy

    Development Board and one p articipant

    from Tribhuvandas Foundation attended

    the Workshop for a short duration.

    R e s o u r ce P e r s o n s

    Apart from the workshop coordinators,

    teaching was shared by three IRMA faculty

    (Prof. P. Thomas, Prof Sukhpal Singh and

    Prof. Hitesh Ellett) and nine resource persons

    from academic institutes and nongovernment

    organisations. These included Ms. Nandita

    Gandhi (Akshara, Bombay), Prof. Indira

    Hirway (Gandhi Labour Institute,

    Ahmedabad), Dr. Anita Dighe (National

    Institute of Adult Education, New Delhi),

    Dr. Leela Visaria (G ujarat Institute of

    Development Research), Dr. Achyut Yagnik

    (SEW , Ahmedabad), Ms. Nafisa Barot

    (Utthan Mahiti Trust, Ahmedabad) and Dr.

    Dipti Shethi (Janvikas). In addition, Ms.

    Ranjani K. Murthy (Consultant, Madras) and

    Ms.NityaRao(FredrickEbert Stifttmg,New

    Delhi), both ex-IRMAN s, also lent their

    whole hearted supp ort to teaching in the

    Workshop.

    P e d a g o g y

    The Workshop wa s conducted in English

    through lectures, small group discussions,

    case study analysis and simulated

    exercises. It was aided by the use of videos.

    Pa rticipants were also taken to field trips

    to a

    dairy cooperative and IRNL k's Bidaj

    Model Village Project to study how gender

    concerns were being addressed in

    development projects.

    W o r k s h o p D e s i g n

    The Workshop w as structured around five

    thematic modules of varying lengths. Each

    module consisted of a set of learning

    objectives with recomm ended readings

    and teaching notes.

    a

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    Module 1: Conceptual Overview

    ( A p r i l 1 - 3 , 1 9 9 6 )

    The Workshop began with an overview

    of key conceptual frameworks for

    understanding gender issues in

    development. First, it traced the shifts in

    thinking from "women" as a category in

    development to the concept of gender,

    which seeks to situate women and men

    in the context of their social relations.

    Second it examined a range of

    interdependent institutions which

    determine the social construction of

    gender relations: the state ( legal,

    administrative and political systems), the

    market (national and international), the

    household (gender division of labour),

    and community (class, caste and culture).

    Finally, we looked at the conceptual and

    analytical tools for understanding intra-

    and inter-household gender relations,

    defining women's practical needs and

    strategic interests in development work

    and understanding gender indicators to

    assess the impact of social and economic

    changes on men and women at macro-

    and micro-levels.

    Module 2: Gender Issues in

    Development Sectors April 4-9,

    1 9 9 6 )

    This module traced gender concerns in a

    range of development sectors such as

    natural resources m anagement, livelihood

    systems, literacy and reproductive health/

    population. In each sector, we looked at

    the interplay between different actors (the

    state, non-government organisations and

    intended beneficiaries) in the context of

    changing socio-economic policies (SAP,

    GATT, etc.). The issues examined were

    women's access to and control over

    critical resources, for their participation

    in decision-making and for the

    sustainability of the development

    initiatives. Significant issues in this

    module were illustrated through case

    studies and videos.

    Module 3: Gender Policy and

    Planning Framework April 1 0 - 1 4 ,

    1 9 9 6 )

    The third module discussed the gender

    planning frameworks (Harvard Case

    Study Method, Moser Method, Gender

    Analysis Matrix, and Social Relations

    Framework), which are currently used as

    gender sensitising tools for designing,

    implementing,

    onitoring

    nd

    evaluating development projects and

    programmes. A critical analysis of each

    of these frameworks was undertaken

    through their application to specific

    cases In addition, participatory research

    methods were discussed to identify their

    usefulness in gender planning. A one-day

    field work at IRMA's Bidaj Model

    Village Project enabled the participants

    to get practical experience in using

    gender planning frameworks and to

    understand o rganisational and field-level

    constraints in applying them. This

    module also discussed key gender issues

    in the project cycle.

    Module

    4:

    Project Management

    and Evaluation April 15-17, 1996)

    The participants were introduced in this

    module to the general principles and

    techniques of project management that

    can be applied in the context of

    management of

    ender sensitive

    development projects. This module also

    familiarised the p articipants w ith the key

    concepts of the Logical Framework

    App roach (LFA) in project identification,

    evaluation, selection, implementation and

    review and gave the participants a first

    hand experience in using LFA through a

    simulated group exercise.

    Module 5: Managing Change

    ( A p r i l 1 8 , 1 9 9 6 )

    In the last module, we attempted to

    synthesize gender issues in development

    planning and practice. Participants

    examined gender concerns in their

    organisations and work, and identified

    ways of strengthening their skills and

    capabilities in undertaking gender-

    conscious work. We also discussed how

    to create mutually enriching spaces

    within the organisation to ensure more

    participatory

    nd

    ustainable

    development interventions and to

    influence the direction of development

    policy in order to attain the goal of

    gender equality.

    Feedback

    The last day of the Workshop was spent on

    the evaluation of the Workshop. Extensive

    evaluation questionnaire and open feedback

    session suggest that on the whole

    participants were satisfied with the

    Workshop. The range of topics covering

    theory and practice along with a

    comprehensive set of reading m aterials and

    a fairly interactive pedagogy were

    appreciated. Most of the participants felt

    that they were going away with a clear

    perspective on gender issues as well as the

    ability to connect theory to practice and

    relate it to their own lives and work

    environments. Some hoped to pass on the

    skills acquired to other colleagues in their

    organisations through workshops and

    group discussions or apply them in the

    context of project design and evaluation.

    They were aw are that they may encounter

    constraints because of essentially

    patriarchal structure of most organisations

    and traditional values held on to by families

    and other social groups. For some of the

    participants, political barriers were equally

    important, for example, the presence of

    security personnel in Manipur which

    hindered positive interaction.

    On the other h and, participants felt that the).-

    would have liked more time for the group

    sharing of experiences andmutual learning.

    Though there were several late evening

    informal sessions, they we re not adeq uate.

    Some felt that the Workshop was too

    structured and that it was not flexible

    enough to respond to needs and priorities

    of a divergent group of p articipants. On the

    whole, however, the participants concluded

    that the Workshop was an important

    beginning and that IRMA should continue

    to offer similar short-term and long-term

    programmes and orient them to specific

    needs of different groups of participants.

    As coordinators we were encouraged by the

    responsiveness and interest of the

    participants and their bonding as friends

    and learners in this three weeks period.

    I R M A I N TE R N E T U P DA T E

    Hi folks This is your webman of the

    IRM A H omePage cal ling

    The IRMA HomePage is now on the

    intemet You are most welcome to view

    it. Don't forget to comment on it after

    you have had a good look at it. Your

    comments and suggestions will be

    valuable for making the contents and

    presentation better. Please note that

    these pages have been constructed by a

    few of us who are total amateurs and

    we keep experimenting and learning all

    the time. So these pages will keep

    getting changed Get going to visit the

    page at:

    http://irmairm.emetin

    (OR)

    http:1/202.141.92.37

    Vol 3 No 2 m

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    to Fight Fires W ithout Bu rning B ridges

    hen a couple began to occupy the

    was nothing to lose and everything to gain.

    It was in the husband's interest to sit in a

    roomier, more comfortable seat. And I

    was able to figure out that the flight

    attendant had an interest as well; unless

    she could get Bill in a seat, the plane could

    not take off. It took a little work, but I

    was able to convince the flight attendant

    to move Bill into the only empty seat in

    first class. No one lost face, everyone's

    interest had been considered, and the

    negotiation worked well for all.

    s a

    provider of negotiation training for

    corporate clients, I felt pleased to see

    benefits resulting from some of the

    techniques I teach.

    Resolving,

    anaging,

    nd

    Preventing Conflicts

    Whether you find yourself stressed out by

    the direction to "never lose a deal because

    of the price", department chiefs are

    contending over budget issues, or changed

    specifications or standards may threaten

    relationships, the use of good negotiation

    skills can resolve conflicts, manage

    conflicts, and most importantly, prevent

    conflicts.

    According to the Rolling Stones, "You

    can't always get what you want." The

    question becomes; How many of the

    stakeholders can get what is in their

    interests? If a business is to succeed in

    today's climate, everyone must be prepared

    to negotiate to arrive at favourable results.

    P i l la r s o f N e g o t ia t i o n a l W i sd o m

    Negotiating is an art practised by virtually

    everyone; it is a craft practised by a few .

    There are many techniques to make

    negotiation work. If you pay careful

    attention to the following factors, which I

    call the Eight Pillars of Negotiational

    Wisdom, you should find that negotiating

    with all the stakeholders clamouring for

    your attention w ill yield m ore efficiency,

    less stress, and greater long-term success.

    1 Be conscious of the difference

    between positions and interests. If

    you can figure out why you want

    something -- and why others want their

    solution -- then you are looking at

    interests. Interests are the building

    blocks of agreements that last.

    2 Be creative. Anyone can do things the

    same old way; but using brainstorming

    techniques, listening to outlandish

    proposals, opening up to unanticipated

    possibilities expands agreement

    opportunities. If you respond with new

    ideas, if you do the unexpected, you can

    open doors to far greater gains than

    when you behave predictably.

    Creativity can make everyone look

    good, and with all those stakeholders

    looking over your shoulder, that can

    make a big difference.

    3 Be fair. If people feel the process is fair,

    they are more likely to make real

    commitments. They're not going to

    walk away grumbling after the

    negotiation is completed, planning to

    find ways to wriggle out of the

    agreement. Sometimes things are

    helped when a neutral, external

    authority is used to measure fairness:

    a dictionary definition, a lab test, an

    academic article.

    4 Be prepared to commit. You cannot

    make a commitment unless you can

    fulfill it. And your commitment isn't

    worth much unless the parties to the

    negotiation are Drop-Dead Decision-

    Makers. Moreover, commitment is not

    likely to result unless the parties all feel

    that the process has been fair.

    5 Be

    n

    ctive

    istener.

    Communication takes place when

    information passes from a source to a

    receiver. If you spend all of your

    listening time planning how you're

    going to zing' the other party when

    they finally stop talking, you're not

    hearing them -- and they know it. Focus

    on what others are saying, both the

    words and the underlying meanings. It

    will help you really understand the

    interests upon w hich agreement can be

    based. When your response makes it

    clear that you've really been listening,

    and the other party gets over his/her

    shock, they may also be more prepared

    to listen to you. Active listening can

    change the rules of the game and raise

    the level of civility in the negotiation.

    6 B e

    conscious of the importance of the

    relationship. Most of your negotiation

    is with 'repeaters', people you run

    across time after time. Your spouse and

    kids are people with whom you will

    probably always negotiate. The same

    is true for service chiefs, third party

    payers, and representatives of affiliated

    institutions.

    f you understand the

    relative priority of the

    r e l a t i o n s h i p , it

    can be easier to know w hen 'giving' on

    a particular point may mean short term

    costs yielding long term gains.

    7 B e

    aware of BATNAs. BATNA stands

    for the

    Best

    Alternative To a

    Negotiated Agreement

    Your BATNA

    is the situation you want to improve by

    negotiating w ith a given party or set of

    parties. If you can improve things on

    your own, you don't need to negotiate

    with them. Your BATNA is not your

    bottom line; it is a measure of the

    relative value of negotiating a particular

    issue with a particular party -- or

    whether you can fall back on better

    alternatives.

    Source: Internet; reproduced with the permission oldie author.

    Vol 3 No 2

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    8

    Be prepared.

    In order to negotiate

    effectively, efficiently, and wisely, it is

    crucial to prepare. Your job is not to

    outline a perfect total solution; that

    would be a positional approach.

    Preparation means studying the interests

    and BATN As of every possible party. It

    means understanding the short- and

    long-term consequences o f the process

    you use and the substantive results you

    pursue.

    Doing your homework can help

    you save lots of time.

    Enhancing Negotiation Skills

    Enhancing your negotiation skills is an

    important element of personal and

    professional development. It will save

    time, reduce stress, and increase

    productivity. The growing number of

    entitled-feeling stakeholders means that

    successfully negotiating the minefields of

    business can be crucial for your own

    health.

    As you consider the brief lessons contained

    here, it makes sense to remember the old

    story about the tourist in New York. She

    asked a passerby, "How do I get to Carnegie

    Hall?" The response was very simple:

    "Practice. Practice. Practice."

    IRM A Announces its fifth VOLAG -MAP

    M A N A G E M E N T A P P R E C IA T IO N P R O G R A M M E

    for Senior Personnel from Voluntary Organisations

    (August 19, 1996 to September 28, 1996)

    The programme aims to:

    provide a conceptual overview on the changing nature of development praxis;

    ntroduce the participants to the principles and techniques of managem ent, which can be ap plied in the

    context of management of a development organisation;

    xpose the participants to a v ariety of ways in w hich development m anagers have tried to handle

    various situations in different contexts; and

    elp participants develop some skills, which are often required for the effective management of these

    organisations.

    Coordinators: Professor Sara Ahmed, (email: s a r a @ f a c k m . e r n e l i n ) and Professor Debiprasad Mishra

    (email

    dpm @ facirntemet.in)

    IRM A Ann ounces its Third Programme on

    M AN AG E M E N T O F AG R I -BU S I N E S S C O O P E R ATIV E S

    for Chief Executives and Senior Managers from D eveloping Countries

    (January 06

    1997

    to February 14, 1997) l

    The programme aims to-

    develop sensitivity to emerging challenges and opportunities for agri-business cooperatives;

    update knowledge of various management tools and techniques for better decision-making;

    uild societal, general management perspectives relevant for managing large-scale agri-business co-

    operatives; and

    nhance effectiveness in the work environment through better appreciation and awareness of one's

    style of functioning

    Coordinator: Professor Sukhpal Singh, (email: [email protected])

    For further information about these programm es, please write to:

    Programmes Officer

    Institute of Rural Manag ement

    PB 60 Arland 388 001

    India

    Fax: +91 2692 4 0188

    _A

    Vol 3 No 2 I

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    One So urce, Endless S olut ions:

    The Year 2000 P roblem f rom a CFO s Perspect ive

    Many CFOs are unaware of the Year 200 0

    risk to their company and have

    underestimated their own fiduciary

    danger.

    As Chief Financial Officer of your

    company, whether your business is in

    banking, insurance, transportation or

    manufacturing, you need to be concerned

    about the upcoming century turnover.

    Rather than a graceful transition into

    another century, the year 2000 represents

    the first automated date change in history,

    and will adversely impact a society that

    has pervasive two-digit date fields

    throughout all of its information systems.

    Any activities that rely on dates, such as

    forecasting, insurance policies, train/

    airplane schedules, retirement benefits,

    etc., will be calculated incorrectly because

    most of the current systems can only

    accommodate date fields based on the

    1900s. The year 2010, for example, will

    be read as 1910. Consequently, your

    fiduciary responsibilities to your CEO,

    your employees, and ultimately your

    stockholders demands that you take a

    closer look at the im plications of this date

    change on all aspects of your business. Not

    just an internal application issue, the year

    2000 needs to be evaluated from the

    perspective of your suppliers and vendors

    as well - all will have a pervasive impact

    on your day-to-day business. Are you really

    prepared?

    What Exactly IS the Year 2000

    Problem?

    Most critical business applications rely

    heavily on date-based calculations: loan

    calculations, business forecasting,

    insurance policies, retirement benefits, etc.

    How ever, most business applications have

    a 2-digit "year" field- "95" to refer to 1995,

    for example. A calculation is accurate,

    therefore, as long as the years fall between

    1900 and 1999. The year 2000, which will

    be entered as "00", will be interpreted as

    1900. Therefore, a loan that starts in 1996

    and ends in 2000 will be calculated as a -

    96-year loan (00 minus 96) instead of a 4-

    year loan, resulting in incorrect interest

    and principle calculations.

    T h e P r o b le m W o n ' t Go A w a y

    There are many reasons why the year

    200 0 problem has not been a major focus

    of companies until now. Some Chief

    Information Officers (CIOs) assumed that

    by the century turnover date they would

    either be retired, or at a different company.

    Others underestimated the issue and

    viewed it as a simple problem to solve -

    merely changing a few subroutines. And

    a few years ago, there was the prevalent

    feeling that the mainframe would go

    away, to be replaced by newer, client/

    server systems. Thus, it was assumed, the

    problem might be fixed in the normal

    course of system development.

    Today, however, we realise that many of

    the same personnel will still be employed

    by 2000, not retired, and will face the

    problem regardless of which company

    they work for We realise that the

    mainframe is not going to go away

    because there is intrinsic value in legacy

    systems which can be re-used as part of a

    smooth transition to new architectures. As

    many client/server systems have not yet

    proved to be the silver bullet, the problem

    of how to deal with the date change

    remains to be addressed.

    Despite the realization that mainframes

    will still be in op eration through the next

    century, CIOs have found the topic a

    difficult one to bring up with

    management. Imagine that you are the

    CIO, and you realise you have a $10

    million problem. Furthermore, the

    situation after you spend $10 million

    doesn't significantly advance your cause

    - it just means that you are able to

    continue to operate the way you do today.

    It's understandable that your inclination

    may v ery well be to refrain from bringing

    up the subject at all. It's admittedly not

    the easiest message to deliver to a CEO,

    CFO or board of directors. With January

    1, 2000 rapidly approaching, however,

    CIOs are beginning to realise that it's

    better to break the bad news sooner rather

    than later, to allow sufficient time to deal

    with it. Has your company's CIO raised

    this issue with you yet?

    Why Should CFOs and

    Professionals Care?

    Why is this issue important to a CFO as

    well as a CIO? In addition to the need to

    budget dollars and personnel for the man-

    years required to correct the date fields,

    there is the inherent fiduciary

    responsibility of a Chief Financial Officer.

    If a comp any is not operational in the year

    2000, or if its intrinsic value has severely

    declined because of a failure to adequately

    address the year 2000 problem, there's the

    strong likelihood of significant lawsuits

    from shareholders or other financial

    suppliers to whom the company provides

    services.

    Capers Jones, Chairman of Software

    Productivity Research, concurs

    "Companies whose software does not

    safely cross the boundary between the

    years 1999 and 2000 can anticipate the

    prospect of several kinds of possible

    lawsuits. Two are particularly significant:

    Lawsuits for damages by clients whose

    accounts or business records have b een

    affected adv ersely;

    Lawsuits by shareholders of

    companies whose software fails to

    make the transition to the year 2000.

    Either kind of lawsuit can damage a

    company and the careers of its

    executives. Either kind can also spell

    potential bankruptcy. The worst

    nightmare would be simultaneous

    lawsuits of both kinds. Executives

    whose fiduciary duties involve the

    accuracy of software-related

    information are well advised to exp lore

    the impact of the year 2000 problem

    long before it actually occurs."

    A CFO needs to evaluate whether the

    magnitude of the company's problem

    requires disclosure in SEC filings to

    minimize company and personal risk.

    Unfortunately, many CFOs are unaware

    of the risk to their company and may hav e

    underestimated their own fiduciary

    danger. It 's a risk that increases with each

    passing year.

    Source: VIASOFT Inc; sourced from the Internet and reproduced with permission of VIA SOFT, Inc.

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    Accounting firms are just beginning to

    focus on the year 2000 issue as an

    emerging b usiness

    risk. Some

    of

    their

    concerns will be:

    Is the company going

    to resolve

    this

    problem? Will it be a going

    concern in the year 2000? Will the

    company be able to continue to meet its

    required financial ratios? Are there

    adequate funding and pe rsonnel resources

    to beat the deadline? Will the company's

    key suppliers survive the transition? If

    not, they need to be aw are of those issues

    early in order to evaluate the need to

    disclose them.

    There is also the matter of suppliers.

    While some companies' attention to the

    year 200 0 transition has focused primarily

    internally, in reality the issue is much

    broader. If your company relies heavily on

    vendors, strategic partners, or suppliers

    who haven't yet solved their individual

    year 2000 problems, eventually their

    problem will become your problem. Their

    loss of ability to supply product or serv ices

    will have a critical and perhaps extremely

    negative impact on your business. Is your

    company beginning to assess the ability

    of its strategic partners and vendors to

    respond to meet the year 2000 challenge?

    If not, have you overlooked a critical

    component of your business?

    W h a t S h o u ld Y o u D o ?

    Now that you're aware of the problem,

    what should you do? The keys are

    communication, partnership, and

    planning. Because it is an IS issue at the

    core, you need to work closely with your

    information services department. The year

    2000 is not necessarily a complicated

    issue, but it is a very large, time-critical

    one that requires extensive planning and

    manual effort. You should be thinking

    about the source of funding to solve the

    problem. Will the funding come from

    internal cash flow or additional

    borrowings? Over how many years? Other

    factors to consider include looking within

    your comp any's IS department to identify

    productivity improvements to dev ote more

    personnel resources to the manual effort.

    For example, your company may be able

    to improve its maintenance and

    development processes in such a way that

    it will free up budget dollars, personnel

    resources, or both, that in turn can be

    devoted to solving the problem - a problem

    that could easily take two to three years

    to fix.

    The Future Need Not e leak

    The bright side to the equation is that

    you're not alone - hundreds

    of

    thousands

    o

    other businesses worldwide are facing

    the same challenge. d

    hoc user's groups

    around the U.S. are forming in order to

    address the problem. In St. Louis, for

    example, Maritz has taken the initiative

    to organise a Midwest 2000 Support

    Group to share experiences across

    different industries on how to approach

    the year 2000 problem. The group meets

    regularly to compare notes on their

    progress and to choose representatives to

    send to educational seminars and trade

    shows. Like this group's members, you

    may realise that CFOs can help each other

    through the incredible task of facing the

    century turnover, now less than 1,000

    working days away.

    Here in VIASOFT's own backyard,

    banking leader First Interstate is already

    aware of and working on the problem.

    According to Regional Chairman and

    Chief Executive Officer (CEO) John

    Lewis:

    "The year 2000 represents a significant

    challenge to us as we work with our

    customers, suppliers, and emp loyees. We

    have built into our business and lending

    practices a strategy to increase awareness

    of the year 2000 issue, both with our

    employees and our customers. Part of the

    value we bring to customer relationships

    is our ability to help customers identify

    risks early in a transaction. This enables

    them to strengthen their position which

    in turn minimizes risk to our

    organisation."

    As a leading accounting and consulting

    firm, Arthur Andersen has identified the

    topic as an emerging issue for CFOs, top-

    level management, and boards of

    directors. M ichelle A xelson, Partner w ith

    Arthur Andersen and their National

    Software Industry D irector, notes that:

    "It's an issue that's been in the backroom

    for several years, and is only just now

    beginning to come to the attention of

    CFOs. Today, it's a budgeting and

    resource issue for CFOs, but could become

    a potential disclosure issue. Therefore, it

    needs to be addressed early. Companies

    need to look at the year 2000 issue with

    the same sense of urgency and

    thoroughness that they address capital

    budgeting, and business acquisitions and

    dispositions. If they don't, companies

    could end

    up

    facing an enormous problem

    with too little lime to solve it."

    Make the

    Decision to Outsource

    E a r l y

    You may want to consider outsourcing

    some or all of the process. If you do, make

    sure that you choose a company that is

    knowledgeable about the year 2000

    problem, has hands-on experience in

    solving it, and has the technical and

    financial resources available to assure you,

    the CFO, that they can

    g e t the job done.

    Work with your vendor as a partner

    throughout the process. Above all, make

    sure that you choose your partner in

    sufficient time to add ress the problem. The

    available external resources are limited,

    so if you do not address the problem early,.

    you may find that there isn't anyone,

    available with the knowledge or resources

    to help you solve your problem in a timely

    fashion, despite your best intentions.

    SPR's Jones predicts that "the number of

    COBOL programmers is still very large,

    but may be decreasing in the United States

    by about 1% per year. Other programming

    languages such as Visual Basic, Ada95,

    C++, and Smalltalk are on a fast growth

    path, and many COBOL programmers are

    moving toward other languages."

    As we ap proach the year 2000, the number

    of COBOL programmers will decrease

    sharply. If you choose a year 2000 partner

    early and wisely, you will have made a

    solid fiduciary choice and a good business.,

    decision which w ill help assure the future

    integrity of your data and your company's

    day-to-day operations.

    Ideally, the year 2000 conversion effort

    should be completed by January 1, 1999.

    It is in your company's best interest to

    have ev erything in place by then, allowing

    you a full year to complete final testing

    and provide adequate cushion to handle

    unforeseen problems or issues. We have

    found in typical projects that the average

    number of programmes to be affected by

    the date change is 85-90%, and that the

    conversion effort requires approximately

    200-300 staff months to complete. One

    VIASOFT customer, for example, had

    nearly 12 million lines of code, of which

    it was determined that 82% of the

    programmes would be affected by the date-

    4 - H

    - 7 c m t m i g i g g i

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    cost to modify a

    aster files. Clearly, the major pitfall to

    Vho would have thought that the

    uter systems? It is an issue that until

    a timely plan of action to manage and

    monitorthe progress of your company, your

    customers, and your suppliers over the next

    three years.

    CFO Checkl ist for the Year 2000

    To ensure that your business is on stable

    ground for the century turnover, ask the

    following questions of your CIO, your

    outside suppliers and strategic partners,

    and anyone else critical to your business's

    daily operations in the year 2000 :

    I What is my company doing

    internally?

    2 Hav e they begun to estimate the extent

    of the problem?

    3 Howmanyman-yearsisitgoingtotake?

    4 What is the estimated amount of

    dollars involved?

    5 What is the plan for budgeting?

    6 Where will the money come from?

    7 What can be done internally to

    provide resources without incurring

    additional cost?

    8 What can we do to streamline

    the

    development process to devote

    resources to addressing the problem?

    9 Should we outsource the process?

    10 If we partner with someone outside,

    do we know who they are, their

    reputation, knowledge base and

    financial strength?

    11 Do we

    have a plan in place to conduct

    periodic, mini assessments of our

    partners/suppliers?

    12 What are the partners/suppliers

    doing?

    13 How are they looking at the issue?

    14 Do they have a plan to solve the

    problem?

    15 Will we need to take steps to make

    sure they are operational in the year

    2 0 0 0 ?

    16 Will we/they be completed by

    January 1, 1999, leaving a full year

    cushion to work out any bugs?

    *

    ** *

    SET S.M.A.R.T. GOA LS

    W ayne R M orrison offered this simple but v ery effective recomm endation to set goals: "Set S.M.A.R.T. goals."

    S.M.A.R.T. goals are those which are:

    S

    pecific and Simple

    M

    easurable and M eaningful to the one who sets the goal

    chievable and As if N ow (i.e., stated in the present tense)

    R

    ealistic and Responsible

    T

    imed and Toward w hat the goal-setter wants (not what s/he does not want)

    You can set S.M.A .R.T. goals not only in your w ork or career, but also in every other wa lk of your life

    Based on Wayne Morrison's "Smart Goals" in the Tips from the Top feature of

    S u c c e s s E x p r e s s J o u r n a l,

    Vol

    4 N o 4, 1996 (found in the intemet)

    Vol 3 No 2

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    Abs tract of Recent COR P AS P ublications

    STRUCTURE, ACTION, OR GANI -

    S A T I O N S

    W P N O . 9 8

    ash N Pandey

    The paper tries to recapitulate the problem

    of structure and human action as

    confronted in organisation paradigms. It

    questions the positivist reduction of

    physical law-like relation between structure

    and social action and the idealist rejection

    of material relations altogether. Instead,

    based on realist formulation of causality the

    paper argues that the human action and

    material conditions both make

    organisations dialectically emergent

    phenomena.

    D I V E R G E N C E S W IT H