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SPADE AWARD Interior Design Students Grab Top Honours in Singapore Multimedia Students Win “Best Use of Character” Award International Design Exposure Activity Week 2011 The Barcelona Experience KL 48 HOUR FILM PROJECT

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Page 1: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

Taylor’s University Lakeside Campus (JPT/BPP/1000-801/67/Jld.2(36) KPT/JPS/DFT/US/B21)

No. 1, Jalan Taylor’s, 47500 Subang Jaya,

Selangor Darul Ehsan, Malaysia.

Tel : 603-5629 5000 Fax : 603-5629 5001

E-mail : [email protected]

www.taylors.edu.my

• Penang Office Tel : 604-226 3859 Fax : 604-226 3876

• JB Office Tel : 607-226 5433 Fax : 607-226 5434

• Kuantan Office Tel : 609-566 3709 Fax : 609-566 3710

• Kuching Office Tel : 6082-410 818/417 909 Fax : 6082-410 616

• KK Office Tel : 6088-319 386 Fax : 6088-319 387

SPADE AWARDInterior Design Students Grab Top Honours in Singapore

Multimedia Students Win “Best Use of Character” Award

InternationalDesign Exposure

Activity Week 2011

The Barcelona Experience

KL 48 HOUR FILM PROJECT

Page 2: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

We are in the midst of a revolution. We are breaking away from the ways of the twentieth century and embracing the new ways of thinking and working of the twenty-first. This is the century of creativity and innovation, where new ideas are always prized and big corporations look for the next big thing to sell. Think of the iPhone and Avatar, you’ll know what I mean.

This is how we work at The Design School at Taylor’s. We encourage revolution. We encourage students to be original and to constantly think of what’s coming next. We prize creativity and dedication. We know combining the two will mean success in the new era. Students build up their knowledge and skills here and then move to take on the world.

This magazine is about creativity and design, and how we can develop your talents in these areas to be successful in your career. We want to showcase our students and staff and let you know how we all work together at our school. Students come here to learn and develop themselves. This requires hard work. But they have fun and they win prizes. Look through the pages and you won’t see any sad faces. Tired… yes, but sad, no. You’ll see how students are exposed to the latest ideas and use the latest facilities to learn. It‘s exciting and very challenging.

Read through and find out more about us.

Come and be part of the Revolution! Start your journey here at Taylor’s.

Editor

The Creative Revolution

2 / 3

Welcome Note

Barcelona Trip: Adventure Learning!

Lecture Series & Exhibition 2011

Portfolio: Graphic Communications

Portfolio: Multimedia Design

Graduate Showcase

Portfolio: Interior Design

Why Aren’t You Dancing In My Class? - Natasha MH

Achievement: SPADE Awards & KL 48 Hour Film Project

Learn from the Experts

Barcelona Trip: Design Explore - The Barcelona Experience

Con

tents

2/3

8/9

12/13

16/17

20/21

14/15

18/19

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10/11

4/5

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Page 3: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

VINOD J. NAIR

CHONG YUH LING

Learn from the Experts4 / 5

MARTIN In the midst of completing his Bachelor degree in Civil Engineering at the National Cheng Kung University in Taiwan, Martin discovered he has a strong interest for film production when he worked as a videographer for a documentary in Taiwan. He then went on to secure his Master in Film and Media Production from the Sheffield Hallam University in the United Kingdom. With more than ten years of experience in the film and television industry, Martin has always been active in producing works with his expertise in directing, camera and editing. He has worked in Taiwan, Singapore and Malaysia before joining the education sector in 2010. At The Design School at Taylor’s, Martin teaches Video Editing & Production. “The art of film making is: to listen to the birds, see the sky, observe the crowded mall, traffic jam, loneliness, sorrow, pleasure and happiness; discover the poetic link beneath the surface, and carve it all in the celluloid. All in all, it is part of education,” says Martin.

Vinod J. Nair has a Bachelor of Applied Arts from Sir JJ Institute of Applied Arts in Mumbai, India. An outstanding student at the institute, Vinod went on to pursue a successful career in the design industry. He was with Grandmother India (India) and William Harald-Wong & Associates (Malaysia) where he was designing for major companies such as Channel V, MTV, Sony Music, BMG, HP Malaysia, Bank Negara and many more. Vinod is also a professional photographer and has had his photographs featured in Cosmopolitan, Elle Magazine, Marie Claire, Men’s Review, Off the Edge, Personal Money and other local and international magazines. He joined The Design School at Taylor’s University in2010 and has since shared his knowledge and passion in arts, design and photography with the students at TDS. Vinod is also a Taekwando Black Belt holder.

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International Design Exposure

A CELEBRATION OF CREATIVITYThe Design School’s October Activity Week trip to Barcelona, Spain was organised to broaden the students’ experience of art and design, develop their artistic sensitivities and to enable them to observe the expressions of another culture first-hand. This was a wise choice as Barcelona is a city often described as an open-air art and design studio. It offers a delightful array of visual feasts with impressive monuments paying homage to the genius of its architects, designers and artists namely Picasso, Gaudi, Miro, Dali and a host of others.

As they walked through the vibrant city, students observed that beauty and art is part and parcel of life in Barcelona. The streets mapping is well-planned with its landscape and architectures infused with design statements. The city’s character has evolved from the sensitivities of its residents. When a city’s inhabitants are raised surrounded by an aesthetic spirit, they consider the design of their environment very carefully. This perhaps, is the greatest lesson to be learnt by the students – that a people who are proud of heritage and will not settle for second-rate design will often get what they want.

Ken Tan

LESSONS FROM THE CITY

Students in Malaysia often hear about these well-known icons in lectures and have seen their masterpieces in slides projected on a screen. To view these works with their own eyes adds an exciting new dimension to the students’ learning experiences as it allows them to fully appreciate the capabilities of the artists’ talents. The Picasso Museum is Barcelona’s most visited gallery. In addition to the many paintings arranged in chronological order, students studied the sculptures and ceramics created at the time when Picasso was enthusiastically experimenting with materials and processes. Joan Miró’s works, seen in the Fundació Joan Miró in the Parc de Montjuïc, reflected the unconventional side of Barcelona’s creativity. Not as assertive as Picasso in personality, his work is skewed towards soul-searching rather than responding to the developments of the external world. No creative study of Barcelona is complete without the mention of Antoni Gaudi. The Sagrada Familia, Park Guell and Casa Batllo are testimonies of his design talents that were readily embraced by the city. At the Sagrada Familia, there was an extensive display of his sketches, models and other studies. The exhibition illustrated the complexity involved in designing and constructing a masterpiece. The Casa Batllo is an example of when the designer is allowed a free rein to express his ideas. A landmark of Barcelona’s inner city, the house is a showcase of Gaudi’s modernist leanings where he fused the interior and exterior elements into one concept – that was of the sea. Students were delighted and inspired with the unusual form of design concept incorporated in a building.

SEEING AND LEARNING

The Barcelona

Experience

Page 5: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

The students & I brought back a huge cargo load of experience and thousands of photographs! We flew Qatar Airways for 6 hours to Doha before taking a 7-hour transit flight to Barcelona, Spain. The students were swelling with excitement and began snapping away their camera the moment we touched down! At that point, all of us were in awe as we took our first step onto the Spanish soil. From 3rd to 8th October, we explored the entire city, from reading Antonio Gaudi’s works in books to seeing his actual residence at Park Guell. When I was there, the art of its architecture came to life! The students learnt to use all their senses to understand how and interpret why modern artists made creative decisions. It was the culture, their personal relationships, circumstances and adversities, which shaped their path and their ability to perceive the world around them. Social upheavals and political situations also forced them to make certain statements, furthermore reinforced with the most advanced artistic tools and technology at the time. This is actually evident in most countries but in Barcelona, it’s one of the birthplaces of art deco and artists here played a vital role in the evolution of modern art.

Learning must always be an adventure. All the senses must be involved through the experience of being there on site/on location. Traveling means learning, getting involved and being part of something unique and special.

8 / 9

Adventure Learning! After months of preparation and campaigning, we finally made it to Barcelona.

Many educators realised how effective experiential learning is compared to theoretical methods. That’s what I felt as I learned about the place. The atmosphere and the visuals I witnessed didn’t just address the cognitive needs, it also inspired me and made me interact with the objects and their tactile sensations made me think about the time when the artworks were first conceived. These modern artists left a mark in which the memory of the artists were immortalised through their designs. Students realised a great deal about this and that’s why we designed the assignments in such a way, that the students recorded and collected parts of the place in the form of objects, pictures, visuals, sketches, found materials etc. The most important element the students recorded was the moment. Every moment exploring a new environment is significant and it shapes as well as influences the students’ perception of art & design. The Picasso museum for instance is a treasure trove of visual creativity! Any design student shouldn’t leave Barcelona without visiting this museum. Students have obtained much inspiration and ideas from analyzing his artworks. Joan Miro’s eccentric artwork also captured the students’ attention when they noticed that the artist’s drawings were minimal, simplified and iconic. There were a total of 9 main assignments completed, which represented the students’ thoughts and emotions in this eye-opening trip. It’s the sense of awe and appreciation of this beautiful city, which made it possible for the students to express themselves and such an experience is an amazing way to learn as well as constantly reminds us that we would always be students when it comes to exploring the world.

Charles Sharma Naidu

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RAY OF HOPE

The No Idea Production team from The Design School (TDS) at Taylor’s University won Best Use of Character Award at the Kuala Lumpur 48 Hour Film Project with their short film entitled Escape. Together with their lecturer, the No Idea Production team comprised students studying Bachelor (Hons) in Interactive Multimedia Design. Competing against over 40 teams of professional production houses and higher education institutions nationwide, they were also the only team from a higher education institution to have won an award in the competition. Competition regulations required the students to produce a short film within 48 hours according to the given information – a silent film genre, has a footballer as main character name Adibah or Adi Aziz, a mirror as a prop, and a compulsory dialogue line “I really want to help”. Lecturer and Executive Producer, Mr. Martin Chong, is jubilant with his students’ significant win as they are now excited to produce more films.“The students are only in their second semester and to complete a short film in such a short period of time was a tough challenge to them. They were initially hesitant about their ability so I brought in some professionals to advise them and let them learn from the experts,” he said. “The award has definitely given them a confidence boost as they now believe that they can defy all odds to complete a film even with a limited time,” he further added. Student Darlington Ludovick Mbasha said he enjoyed the process of making the short film and was surprised with the win. “Producing the short film in a two-day time frame was challenging and we weren’t even sure if we could do it. But it was a very good learning experience as we learn how to manage our time and bring out our creative side. I believe such an experience will be very helpful when we go into the working world where there is always deadlines to complete our task for our clients.” “I have really learned a lot from the entire experience and winning an award was just a bonus to the unforgettable experience.” The 48 Hour Film Project first started in May 2001 when American Mark Rupert came out with a crazy idea to make a film in 48 hours. Today it has evolved into a worldwide competition sounding like a wild and sleepless weekend in which people or teams make movie -- write, shoot, edit and score it -- in just 48 hours. A character, a prop, a line of dialogue and a genre will be given to be included in the movie. 48 hours later, the movie must be completed and will then be shown at a local theater, usually in the next week. The 48 Hour Film Project’s mission is to advance filmmaking and promote filmmakers. Through its festival and competition, the Project encourages filmmakers and would-be filmmakers to get out there and make movies. The tight deadline of 48 hours puts the focus squarely on the filmmakers—emphasizing creativity and teamwork skills. While the time limit places an unusual restriction on the filmmakers, it is also liberating by putting an emphasis on “doing” instead of “talking.” This is the second year the 48 Hour Film Project was held in Kuala Lumpur.

ISAAC CHECK HONG FOONG’S GALLERY DESIGN

BelindaTay “The NASOM Glallery”

Kate Ng “Malaysian Philharmonic Orchestra gallery”

Ching Eu Wyane “The Gallery - Interaction of milieus”

Chew Wan Xin “Arch Gallery”

Isaac Check Hong Foong’s gallery design entitled Ray of Hope for the Council of Churches Malaysia (CCM) bagged him three out of the five gold awards at stake en route to winning the highly sought after Interior Design Confederation Singapore (IDCS) SPADE Best Design Award, the highest honour given to the overall best design of the international spatial design competition. Isaac beat over 40 competing designs from South East Asia to grab top spots in the Design Project Concept, Spatial Design & Planning and Creative Lighting Application categories. A final year Diploma in Interior Design student with The Design School at Taylor’s University (TDS), Isaac admitted that he is still in a daze winning the international competition. “Our lecturer, Mr. Edwin Nada Chomen, encouraged me and my friends to submit our semester 5 final assignment for the competition and inspired us to envision attending the award ceremony held in Singapore. I submitted my work without thinking much, let alone expecting to take home the gold award!” said an excited Isaac. “I did a lot of research for my design, including reading up on history of different churches and made visitations to local art galleries. The inspirations I got from the lights and space planning played a huge role in my design which I believed helped me to bag the top prize,” he said. Isaac also walked home SGD$1,000 richer as the IDCS SPADE Best Design Award 2011 Winner. Isaac was not the only student from TDS to have won awards at the competition. Belinda Tay Kai Mun won two silver awards in the Design Project Concept and Creative Material Application categories; whereas Kate Ng Mei Chen grabbed the silver awards in Spatial Design & Planning and Creative Lighting Application categories. Chew Wan Xin also scored a bronze in the Spatial Design & Planning category, while Ching Eu Wayne was awarded the Honorary Mention in the Creative Material Application category. The renowned SPADE Awards is an international spatial design competition organised by the Interior Design Confederation Singapore (IDCS). The competition is opened to all full-time students currently pursuing a spatial design related discipline or studies. The conception of the competition is to showcase the best design ideations in the area of Interior Design, Interior Architecture, Commercial & Corporate design, F&B Design, Exhibition & Retail Design and projects that entails strong spatial content. This year’s competition was judged by the President of International Federation of Interior Architecture/Design, Ms. Shashi Caan, and President of Korea Society of Interior Designers (KOSID), Professor Jooyun Kim.

WINS BIG AT SPADE AWARDS

Belinda Tay Kai MunKate Ng Mei Chen Chew Wan Xin

Ching Eu Wayne

Isaac Check Hong Foong

No Idea Production“

”wins award at Kuala Lumpur 48 Hour Film Project

Page 7: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

12 / 13

CODA Launch & the 100 Best Posters exhibition1. 3.

LE

CT

UR

ESE

RIE

SEX

HIB

ITIO

N CODA or the Centre of Design and Architecture - a cultural centre where students as well as local and international artists are able to showcase their work and share ideas through collaborative displays, is now open at the Design School (TDS) at Taylor’s University, Lakeside Campus. The launch was officiated by Taylor’s University Vice Chancellor and President, Professor Dato’ Dr Hassan Said, in the presence of the First Secretary of the Embassy of the Federal Republic of Germany, Mr. Andreas Lang. In conjunction with the launch, Taylor’s University in collaboration with the GOETHE Institute Malaysia also held an exhibition of the 100 Best Posters, featuring works by artists from Germany, Austria and Switzerland.

2. Launched by His Excellency William Belevan McBride, Ambassador of Peru to Malaysia and Mr. Ken Tan, Deputy Dean of The Design School at Taylor’s with the presence of Dato’ Loy Teik Ngan, Group CEO, Taylor’s Education Group, the exhibitionfeatured the incredible works of Peruvian artist and design lecturer at Taylor’s University, Ernesto Carlos Pujazon Patron.The unique exhibition showcased a series of colour scribbles, sketches in black and white ink, as well as current work which recorded and documented the significance of the Peruvian- Inca Cosmic Iconography. The exquisite display aimed to reflect and strengthen the cultural ties between Peru and Malaysia and to promote an appreciation for Peruvian art locally.

‘Cosmic Spirit, an Interpretation of Peruvian-Inca Cosmic Iconography’

PESTLE & MORTAR

CHRISTOPHER PHILLIPS

YIM WOOI HOH

ZICCO TEES

With twenty-three years of experience in the design world with an impressive CV working with Metrojaya, Habib Jewels and Telekom Malaysia, Yim Wooi Hoh shared his rich experience with the students. He is currently active in advertising, landscape and tattoo design.

Kumarenthan and Ija from Zicco Tees told students about their t-shirts design business and encouraged students to submit their designs to them as fresh ideas are always welcomed in their company. Zicco Tees believes people should drive fashion.

Arnold, Arthur and Hugh from Pestle & Mortar Clothing shared their experience starting and maintaining their t-shirt business, including how they market their brand and the ups and downs of the company. Pestle & Mortar Clothing concentrates in designing t-shirts that are close to Malaysians’ hearts.

A curator at the International Centre of Photography in New York City since 2009, Mr. Phillips shared his years of experience in photography in his lecture series entitled Exploring the International Centre of Photography Triennial 2009.

‘In and Out, Now and Then’ Exhibition

5. Peruvian Textile Exhibition

‘In and Out, Now and Then’ was organised to extend academic, art and design and cultural exchange, and explore on future collaborations and student mobility programmes between the Sabanci University and Taylor’s University. Mr. Alex Wong and Mr. Wiselaw Zaremba from Sabanci University exhibited their photography and oil painting artworks at CoDA respectively. Mr. Zaremba’s ‘Three Wives’ featured beautiful paintings using oil, acrylic and tempera in mixed technique; whereas Mr. Wong’s ‘In And Out Of the Mist’ and ‘Realm of Endless Stretches’ featured numerous breath-taking photographs of the environment.

The Design School at Taylor’s University, in collaboration with the Embassy of Peru in Malaysia launched the Peruvian Textile Exhibition at the Centre of Design and Architecture (CODA), Taylor’s University Lakeside Campus. The exhibition was officially launched by the Ambassador of Peru to Malaysia, His Excellency William Belevan McBride. The San Pedro de Cajas textiles are vibrantly coloured, hand woven and unique. Exquisite, this tapestry is all hand woven, made from 90% sheep wool and cotton. The patterns are very distinct, with majority of them being drawing of portraits or scenery of villages.

4. Japanese Kokeshi & Costumes Exhibitions

A collaboration between The Design School at Taylor’s and the Japan Foundation Kuala Lumpur, the exhibition showcases the art of the Japanese wooden Kokeshi Dolls and Costumes, both very important aspects of the Japanese culture. Launched by Director of Japan Foundation Kuala Lumpur Mr. Toyoda Shoichi, the exhibition exhibited hundreds of the traditional and creative Kokeshi Dolls.

The Japanese Kokeshi Dolls is one of the unique Japanese traditional folk toys which can only be found today in the Tohoku region. The traditional craftsmanship of the dolls are believed to be passed down through generations from around 200 years ago sometime in the mid of the Edo period (1603-1867). Made out of wood, Kokeshi dolls consist of only head and body, both of which can be easily turned on a lathe.

Page 8: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

14 / 15

Confind

Evoke Across the Media

Twelve pioneer batch students of Diploma in Multimedia Design showcased their best artworks over their past two and a half years of study in a graduate showcase named ‘Evoke across the Media’. Industry guests who attended the event were Managing Director of Backbone Entertainment Sdn. Bhd., Mrs. Evelyn Lee and Head of Design from de TOUCHE Post Sdn. Bhd., Miss Debra Khoo.

School organised their graduate showcase entitled ‘Confind’, and exhibited their final project, as well as their previous work done over the years they spent in Taylor’s. They were required to produce eight different product designs, including t-shirts, poster, mugs, publications, shopping bags and other items with the theme colour, yellow, for their final project.

GRADUATE SHOWCASEIt was a proud moment for students from The Design

School at Taylor’s as they proudly showcased their art

works to lecturers, family and friends in their respective

graduate showcases.

It was a nerve wrecking moment for Diploma in Interior Design students as they presented their final projects to a panel of industry experts as part of their assessment. Associate Director of S.I Design Sdn. Bhd. Ms. Annie Jaid, Dennis Lee, Joe Chan, Rosidah Ghani and Ariff Mohammad were the invited external examiners for the review.

Interior Design Review

The second batch of Diploma in Graphic Communication Design students picked “Refulgence” as the title of the graduate showcase. It simply means shining brightly. This was expressed with the lighting of the Cardboard Tree artwork with the environmentally friendly LED lights sponsored by G-Lights.

Refulgence

Page 9: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

16 / 17POR

TFO

LIO

Graphic Communication Design

In this issue of REV magazine, w

e pay tribute to the pioneer batch of students w

ho have just graduated from

The Design School at Taylor’s. To all these

students, good luck and all the best!

Graphic Communication

Design seeks to attract,

inspire and motivate people

to respond to visual messages

with a view to make a

favorable impact on the

client’s business. This can be

directed towards building

brand, moving sales or for

humanitarian purposes. Its

process involves strategic

business thinking, utilising

market research and creative

problem-solving.

The Graphic Communication Design programme focuses on industry needs and aims to provide a seamless transition to graduate practitioners entering it. You will learn how to use technologies, materials, processes and knowledge to solve graphic design problems efficiently, practically and profitably.

RIFAN GUNAWAN NICHOLAS YONG CAM-U “F/16”“Komando”

NOOR AQILAH BINTI ABDUL KHALIB“My FCA life”

NG MIN SHEN“of Deer Rhymes and Rust”

LAWRENCE NG WAI LEONG“Open Your Mind”

GOH SIN THUNG“Sugar Attack”

PUTERI LIYANA ZOLKIFFLI“Lemons Kaleidoscope”

Page 10: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity

The Interior Design programme is strongly project-led and aims to develop student’s creative and technical approaches to designing within realistic briefs. Learning is supplemented by lecturers, seminars, tutorials, workshop practice, site visits, national and international field study trips and ‘live projects’ from the industry.

CHAI JACKIE“The Retreat, Ukay Heights”

SOH BING CHER“Cafe and Bookshop”

ISSAC CHECK HONG FOONG“A Surge of Sustainable”

KATE NG MEI CHEN“DAORAE-Korea BBQ Restaurant”

LANNIE LIEW“The Music School”

InteriorDesign

Interior Design offers you the opportunity and the

challenge to create masterpieces using various elements

of design – form, mass, shape, line, colour and

texture. It is the process of manipulating the interior

space through the use of spatial volume and surface

treatment.

18 / 19

CHING EU WAYNE“Centre For Design Excellence”

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Multimedia Design

The Multimedia Design programme encourages an understanding of professional standards and practice, emphasis is placed on evolving the design. You will examine the variety of creative thinking processes and learn how to use technologies, materials, processes and knowledge to solve multimedia design problems efficiently, practically and profitably.

Multimedia is a visual communication

discipline that uses multiple forms of

information content and information

processing (e.g. text, audio, graphics,

animation, video, interactivity) to inform

or engage the user. In the past ten years,

multimedia has transformed the way

many of us work and enjoy

leisure. Today there is virtually

no field that does not employ

some degree of multimedia

technology in its

implementation.

VIVEKRAJ AL YUVARAJ“Disaster Investigation”

TWE CHAW SHEN“Naix”

JASON LEE LIAN HIN“Digital Frontier”

TEOH YEN MEI“L’ amour”

FION WONG LEE CHIEH“Photography & logo (flash)”

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WHY AREN’T YOU DANCING IN MY CLASS

Over the years, creativity and imagination have slipped out of our classrooms. And today we complain about our students being not ‘artistic’ enough. Where did we go wrong?

Education + creativity. To the average men, creativity is an outcome of education. To the average school, creativity is a sub-component of education. To the average teacher, creativity is education with a hint of humor. But to Sir Ken Robinson, it’s an oxymoron. He strongly believes that education and creativity are separate universes, and that so little of the C (and he means very) are employed in today’s E, yet we talk so much about them. As a prominent author in education, his biggest contention is: creativity and literacy must be treated with equal status in all education systems across the world. Personally, I propose a statue of Robinson to be erected outside every art school. He is our Superman. Picasso once said, “Children are all born artists. The problem is to remain an artist when they grow up.” It’s funny how as children, we teach them to dance, use their whole bodies to move to rhythm and sounds. As they grow, we educate them from the waist up, then to the hands, leading ultimately to one side of the brain. Why? What is non-amusing is how education systems across the globe share a common feature in its hierarchy: arithmetic and languages reign on top, followed by humanities, leaving art seated in obscure at the bottom of the learning abyss. Such discrimination. Whatever happened to the prominence of dance and drama? Why don’t we teach them with the same respect and urgency as mathematics or English? Did it ever occur to us that the prominence of 3R in education was only conceived in the 1900s to cater to industrial demands? And as buildings and skyscrapers were structured, art and creativity were thrown out of the windows, some fated as ornamental pieces hanging in museums and galleries. If music, drama and dance have taught us everything about creativity, it is the food of geniuses. Think Mozart, Van Gogh, Barshnikov. Or even, John Lennon and Freddie Mercury. Their authenticities still pulse through our veins today. I asked my students to name a bona fide creative person. Their unanimous reply: Lady Gaga. I asked my design colleagues the same question: they reply Leigh Bowery, Anna Piaggi and Isabella Blow. What is fascinating is that Lady Gaga’s so-called pop creativity is a hybrid rip-off of Bowery, Blow and Piaggi combined. Talk about originality of thought. But the students defend that Gaga is original. In several interviews, Gaga herself confessed she isn’t. And that’s the danger in today’s education. They can’t tell the difference between fact and fiction - because they don’t have the imagination to do so. And you need creativity for that - creativity through information.

Modernisation has brought us technology that has made it easier for us to retrieve information within seconds. But what good is it if our students have no clue to what information to retrieve in the first place? To worsen the condition, computerization of ideas has restricted our bodies, strapping its capabilities despite a fundamental truth: humans need to move to think. That’s how we stay alive. But there is still hope. Sir Robinson would be delighted to know that at The Design School at Taylor’s, we acknowledge the fact that we’re humans genetically wired to move, laugh, dance and develop a sense of humor simply because art is organic. We even allow them to make mistakes. That’s why we introduced Human Communication for every sense of the word. Every form of design needs personality: to breathe, live and project a voice, and that’s exactly how we see and educate our students. At least we pledge to. We are not a cookie-making industry of stereotypical (or ripping off) ideas and placid energy. Our wild imaginations are dedicated to bringing back the zeitgeist of the old Renaissance because we believe it will come back. Now that’s creative belief in education.

Natasha MH writes and lectures a

smorgasbord of subjects ranging

from Human Communication,

Graphic + Print Production

through to Cross Cultural Studies.

She was previously a journalist

with The Sun, and editor for CLEO

Malaysia and Vida!

SO WHAT MUSIC ARE YOU PLANNING TO DANCE TO IN CLASS TODAY?

Page 13: KL 48 HOUR International Design Exposureuniversity2.taylors.edu.my/download/design-rev-2012-january.pdf · “Best Use of Character” Award International Design Exposure Activity